What is Alien Technology?
Founded in 1994, Alien Technology LLC stands as one of the industry's most experienced and quality-driven providers of Trusted Performance in RFID innovations. The company specializes in solving the Identification of Things (IoT) through a comprehensive suite of UHF passive RFID transceiver chips, tags, inlays & labels, fixed & mobile readers, and a full range of related professional services. Alien's Gen 2 products, integrated with software solutions from partners, are designed to address critical business challenges for customers, enhancing productivity, streamlining processes, improving security, and enabling robust asset tracking for closed-loop and supply chain systems. These solutions find application across diverse industries including consumer packaged goods, retail apparel, manufacturing, transportation, airports and cargo logistics, and government and defense sectors. The company operates with corporate headquarters in San Jose, CA, an Alien RFID Solutions Center in the Dayton, OH region, and a sales office in Shanghai, China. Alien is an active member of EPCglobal, GS1, and RAIN.
How much funding has Alien Technology raised?
Alien Technology has raised a total of $434.4M across 13 funding rounds:
Other Financing Round
$50M
Series D
$33M
Series E
$40M
Private Equity
$38M
Series A
$10.9M
Series B
$10.4M
Private Equity
$15M
Unspecified
$35M
Debt
$150K
Other Financing Round (2006): $50M backed by Rho Ventures, Sunbridge Partners, Advanced Equities, and CMEA Ventures
Series D (2007): $33M with participation from Sunbridge Partners, Advanced Equities, and Kalaari Capital
Series E (2008): $40M, investors not publicly disclosed
Private Equity (2008): $38M supported by Rho Ventures, Sunbridge Partners, and Advanced Equities
Series A (2010): $10.9M featuring Sunbridge Partners and Advanced Equities
Series B (2011): $10.4M, investors not publicly disclosed
Private Equity (2011): $15M with participation from Advanced Equities
Unspecified (2014): $35M led by New Enterprise Associates, Sunbridge Partners, and Advanced Equities
Debt (2020): $150K supported by PPP
Key Investors in Alien Technology
Sunbridge Partners
SunBridge Partners is an early-stage IT investor with operations in Japan and the US, known for its hands-on approach to partnering with entrepreneurs. They focus on sharing vision and making a difference with founders, offering global perspective and SaaS thought leadership.
Advanced Equities
Advanced Equities Financial Corp. is a financial service firm specializing in late-stage private equity finance for the U.S. technology sector, bridging the gap between venture capital and traditional corporate finance.
Rho Ventures
Rho Ventures is a venture capital firm that has been investing in innovation since 1981, partnering with inventors and entrepreneurs to create market-defining businesses and providing strategic value through extensive experience.
What's next for Alien Technology?
With a substantial history of capital raises, including a notable Series H round and various other financing rounds, Alien Technology appears poised for continued development and market expansion. The recent strategic investment signals a renewed focus on its core RFID technologies and solutions. The company's established presence in key industries and its commitment to innovation in IoT identification suggest a trajectory aimed at further solidifying its market position and potentially exploring new applications for its technology. Future growth will likely involve leveraging its extensive experience to meet the evolving demands of supply chain management, asset tracking, and broader IoT deployments.
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