What is ALICE?
Headquartered in New York City, ALICE provides a comprehensive, cloud-based operations platform specifically engineered for the hospitality industry. The platform serves as a centralized nervous system for hotels, seamlessly integrating front-of-house guest services with back-of-house operational workflows. By facilitating real-time communication and task management, ALICE enables properties to enhance guest satisfaction while simultaneously optimizing internal labor efficiency. Its market position is defined by its ability to bridge the gap between disparate hotel systems, creating a unified digital environment that supports the modern, high-demand requirements of global hospitality operators.
How much funding has ALICE raised?
ALICE has raised a total of $38.6M across 4 funding rounds:
Angel/Seed
$3M
Series A
$9.5M
Series B
$26M
Debt
$150K
Angel/Seed (2015): $3M with participation from 645 Ventures
Series A (2016): $9.5M led by Laconia Capital Group, Expedia, and 645 Ventures
Series B (2017): $26M supported by Expedia, Inc.
Debt (2020): $150K featuring PPP
Key Investors in ALICE
645 Ventures
A venture capital firm that invests in seed and Series A SaaS companies, focusing on partnering with innovative founders who aim to transform the future.
Expedia
A global online travel company that leverages its extensive B2B and B2C travel technology infrastructure to support and augment the offerings of its partners.
Laconia Capital Group
A New York-based fund specializing in late-seed and Series A investments for B2B SaaS companies that solve legacy workflow and data management challenges.
What's next for ALICE?
Looking ahead, ALICE is well-positioned to leverage its recent capital injection to further penetrate the global hospitality market and expand its suite of operational tools. As the travel industry continues to prioritize digital-first guest experiences and automated service delivery, ALICE's focus will likely remain on deepening its integration capabilities and scaling its enterprise-grade features. The company's strategic roadmap suggests a continued emphasis on data-driven decision-making, allowing hotel operators to gain deeper insights into staff performance and guest preferences. With a solid foundation of institutional support, ALICE is poised to maintain its momentum as a leader in the hospitality SaaS ecosystem, driving further innovation in how hotels manage their daily operations and guest interactions.
See full ALICE company page
