What is ALICE?
ALICE operates as a comprehensive cloud-based hotel service management platform, designed to streamline operations across the entire hospitality ecosystem. The company's solution integrates front-of-house, back-of-house, and guest communication channels, providing a unified operational view. Headquartered in New York City, ALICE targets the need for enhanced efficiency and connectivity in hotel management.
How much funding has ALICE raised?
ALICE has raised a total of $38.6M across 4 funding rounds:
Angel/Seed
$3M
Series A
$9.5M
Series B
$26M
Debt
$150K
Angel/Seed (2015): $3M with participation from 645 Ventures
Series A (2016): $9.5M led by Laconia Capital Group, Expedia, and 645 Ventures
Series B (2017): $26M supported by Expedia, Inc.
Debt (2020): $150K featuring PPP
Key Investors in ALICE
Laconia Capital Group
Laconia Capital Group is a venture capital firm that invests in the Late Seed and Series-A stages of B-to-B SaaS companies, focusing on businesses that address immediate market and workflow challenges.
Expedia
Expedia Group is a prominent online travel company that offers a wide range of travel products and services through various brands, and also provides travel technology solutions to businesses.
645 Ventures
645 Ventures is a venture capital firm specializing in seed and Series A SaaS companies, dedicated to supporting founders in customer acquisition, talent recruitment, and fundraising.
What's next for ALICE?
The recent major strategic investment signals ALICE's transition into a scaling phase, likely focusing on expanding its market reach and enhancing its platform's capabilities. This capital will empower ALICE to further solidify its position in the competitive hospitality technology sector, potentially through product development, strategic partnerships, or market penetration initiatives. The company's established track record and the nature of this recent financing suggest a focus on sustainable growth and operational excellence.
See full ALICE company page
