What is ALICE?
Headquartered in New York City, ALICE provides a comprehensive operations platform designed to streamline the complex workflows inherent in the hospitality industry. The platform serves as a central nervous system for hotels, facilitating seamless communication between staff departments and enhancing the overall guest experience. By replacing fragmented legacy systems with a cohesive, cloud-native solution, ALICE enables hoteliers to optimize labor efficiency, improve service delivery, and gain actionable insights into daily operations. Its market position is bolstered by its ability to integrate across diverse hotel functions, making it an indispensable tool for both boutique properties and large-scale enterprise chains.
How much funding has ALICE raised?
ALICE has raised a total of $38.6M across 4 funding rounds:
Angel/Seed
$3M
Series A
$9.5M
Series B
$26M
Debt
$150K
Angel/Seed (2015): $3M with participation from 645 Ventures
Series A (2016): $9.5M led by Expedia, Laconia Capital Group, and 645 Ventures
Series B (2017): $26M supported by Expedia, Inc.
Debt (2020): $150K featuring PPP
Key Investors in ALICE
Expedia
Expedia Group is a global online travel conglomerate that operates a vast portfolio of travel brands and B2B technology services, providing deep industry expertise and strategic market access.
645 Ventures
645 Ventures is a venture capital firm that invests in seed and Series A SaaS companies, focusing on partnering with innovative founders who aim to transform the future through scalable technology.
Laconia Capital Group
Laconia Capital Group is a New York-based firm specializing in late-seed and Series A investments for B2B SaaS companies that address legacy workflow inefficiencies in media, data, and communications.
What's next for ALICE?
With the support of its latest capital infusion, ALICE is well-positioned to accelerate its product roadmap and expand its footprint in the enterprise hospitality market. The company's strategic focus will likely center on deepening its integration capabilities and leveraging data analytics to provide predictive operational insights for hotel managers. As the travel industry continues to recover and evolve, ALICE's commitment to innovation will be essential in maintaining its competitive edge. The firm is expected to prioritize scaling its customer success initiatives and enhancing its platform's interoperability with existing hotel management systems, ensuring that it remains at the forefront of the digital hospitality revolution.
See full ALICE company page
