What is Affise Technologies?
Affise Technologies operates as a comprehensive affiliate marketing and mobile attribution platform, designed to manage, attribute, and scale performance marketing initiatives across both web and mobile channels. Established in 2017, the company offers two primary products: Affise Performance, tailored for affiliate networks to enhance tracking, optimization, and scaling with advanced cross-device attribution, customizable postbacks, real-time analytics, and built-in fraud prevention; and Affise Mobile Attribution (MMP), which provides full-funnel tracking for installs, in-app events, re-engagements, and uninstalls on iOS and Android, supporting SKAN, Facebook attribution, and raw data exports. The platform also equips media buying teams with a centralized dashboard for smart cost tracking, bulk editing, and granular performance insights, positioning it as a key player in the martech landscape.
How much funding has Affise Technologies raised?
Affise Technologies has raised a total of $8M across 1 funding round:
Series A
$8M
Series A (2021): $8M with participation from TMT Investments and Leta Capital
Key Investors in Affise Technologies
TMT Investments
TMT Investments is a global investment firm specializing in early-stage technology companies, with a focus on SaaS, Fintech, and Healthtech. As a publicly traded entity on AIM, they seek to support innovative startups with high growth potential.
Leta Capital
Leta Capital is a venture capital firm that invests in late seed-stage and early-stage companies within the information technology sector, including big data, AI, and SaaS, with a geographical focus on the US, Canada, Europe, and Israel.
What's next for Affise Technologies?
The substantial enterprise-level funding and recent strategic investment signal a pivotal growth phase for Affise Technologies. This capital infusion is expected to accelerate product development, expand market reach, and enhance its competitive edge in the rapidly evolving affiliate marketing and mobile attribution space. The company is poised to further solidify its position by investing in advanced analytics, AI-driven optimization, and broader platform integrations to meet the increasing demands of performance marketers and affiliate networks globally.
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