What is Affise Technologies?
Affise Technologies operates as a comprehensive affiliate marketing and mobile attribution platform, designed to manage, attribute, and scale performance marketing initiatives across both web and mobile channels. Since its inception in 2017, the company has offered two primary solutions: Affise Performance, tailored for affiliate networks to enhance tracking, optimization, and scaling with advanced cross-device attribution, customizable postbacks, real-time analytics, and built-in fraud prevention; and Affise Mobile Attribution (MMP), which provides full-funnel tracking for installs, in-app events, re-engagements, and uninstalls on iOS and Android, with support for SKAN, Facebook attribution, and raw data exports. Additionally, Affise empowers media buying teams through a centralized dashboard for smart cost tracking, bulk editing, and granular performance insights, solidifying its role as a key player in the martech landscape.
How much funding has Affise Technologies raised?
Affise Technologies has raised a total of $8M across 1 funding round:
Series A
$8M
Series A (2021): $8M with participation from Leta Capital and TMT Investments
Key Investors in Affise Technologies
Leta Capital
Leta Capital is a venture capital firm established in 2012, focusing on late seed-stage and early-stage investments in information technology, big data, robotics, augmented reality, SaaS, virtual reality, artificial intelligence, and machine learning sectors.
TMT Investments
TMT Investments is a global investment firm specializing in early-stage technology companies across sectors like SaaS, Fintech, and Healthtech, with a diversified portfolio and a history of successful exits.
What's next for Affise Technologies?
The recent major strategic investment signals a pivotal growth phase for Affise Technologies, likely aimed at expanding its market reach, enhancing its technological capabilities, and potentially exploring new verticals within the performance marketing ecosystem. This enterprise-level financing suggests a focus on scaling operations, further developing its AI-driven attribution models, and strengthening its competitive advantage against other players in the affiliate and mobile attribution space. The company is poised to leverage this capital to deepen its penetration in existing markets and potentially enter new geographical regions, reinforcing its commitment to innovation and client success in the dynamic world of digital advertising.
See full Affise Technologies company page
