What is AdsNative?
AdsNative operates as the first SSP (Supply-Side Platform) specifically designed for responsive native ad formats. Its platform offers publishers an intuitive user interface to access a comprehensive native ad stack. This enables them to manage direct sales, integrate preferred native ad networks, and monetize inventory through the AdsNative exchange. The company distinguishes itself by maximizing yield across all demand sources, including direct advertisers, native ad networks, and programmatic channels, positioning it as a key player in publisher ad technology.
How much funding has AdsNative raised?
AdsNative has raised a total of $10.5M across 2 funding rounds:
Angel/Seed
$2M
Series A
$8.5M
Angel/Seed (2014): $2M with participation from KBS+ Ventures, Interwest Partners, Onset Ventures, and Foundry Group
Series A (2015): $8.5M led by InterWest Partners and ONSET Ventures
Key Investors in AdsNative
InterWest Partners
InterWest Partners is a venture capital firm with a long history of investing in early-stage IT and healthcare startups, known for collaborating with entrepreneurs to build successful businesses.
ONSET Ventures
ONSET Ventures operates within the Venture Capital & Private Equity sector, employing a team of 10-19 individuals and generating between $5M-$10M in revenue, with its headquarters in Menlo Park, California.
Foundry Group
Foundry Group is a venture capital firm that invests in early-stage information technology, Internet, and software startups, leveraging its expertise and network to help entrepreneurs build successful companies.
What's next for AdsNative?
The recent major strategic investment in AdsNative signals a pivotal stage for the company, likely moving beyond its initial development phase into a scaling and market penetration strategy. This substantial backing, indicated by the $10.5M in total financing, suggests a focus on expanding its publisher network, enhancing its technology stack, and potentially exploring new demand-side partnerships. The company's ability to attract significant capital from established venture firms points to strong market confidence in its innovative approach to native advertising yield optimization.
See full AdsNative company page
