What is AdsNative?
AdsNative is recognized as the pioneering SSP (Supply-Side Platform) for responsive native ad formats. Its user-friendly interface empowers publishers to access a comprehensive native ad stack. This enables them to manage direct sales, integrate preferred native networks, and monetize inventory through the AdsNative exchange. The platform's unique value proposition lies in its ability to maximize yield across all demand sources, including direct advertisers, native ad networks, and programmatic channels, positioning it as a key player in the evolving digital advertising landscape.
How much funding has AdsNative raised?
AdsNative has raised a total of $10.5M across 2 funding rounds:
Angel/Seed
$2M
Series A
$8.5M
Angel/Seed (2014): $2M with participation from KBS+ Ventures, Interwest Partners, Foundry Group, and Onset Ventures
Series A (2015): $8.5M led by InterWest Partners and ONSET Ventures
Key Investors in AdsNative
Interwest Partners
InterWest Partners is a venture capital firm with a long history of investing in early-stage IT and healthcare startups. They focus on collaborating with entrepreneurs to build successful businesses, leveraging their extensive experience in these sectors.
Foundry Group
Foundry Group is a venture capital firm dedicated to early-stage information technology, Internet, and software startups. They provide capital and leverage their expertise and network to help entrepreneurs develop great companies.
Onset Ventures
ONSET Ventures operates within the Venture Capital & Private Equity industry, focusing on identifying and nurturing promising companies. They are known for their investment in early-stage technology ventures.
What's next for AdsNative?
With the recent major strategic investment, AdsNative is poised for accelerated growth and market expansion. The company's focus on optimizing publisher revenue through advanced native ad technology suggests a strategic direction towards enhancing its platform capabilities and broadening its publisher network. Future developments are likely to involve further integration of programmatic channels and the development of new responsive ad formats to meet the dynamic demands of the digital advertising ecosystem. This latest financing round will undoubtedly fuel innovation and solidify AdsNative's competitive edge.
See full AdsNative company page
