What is AdRoll?
Founded in 2007, AdRoll operates as a comprehensive marketing and advertising platform designed to empower growing brands. The company provides businesses with the tools necessary to connect with their customers across various digital touchpoints. AdRoll's platform is built to offer sophisticated advertising solutions, enabling brands to reach their target audiences effectively and drive customer engagement. Its focus on performance-driven advertising positions it as a key player for businesses seeking to optimize their marketing spend and achieve measurable results in the digital realm.
How much funding has AdRoll raised?
AdRoll has raised a total of $89.6M across 4 funding rounds:
Other Financing Round
$605K
Series A
$4M
Series B
$15M
Series C
$70M
Other Financing Round (2006): $605K with participation from True Ventures
Series A (2008): $4M led by Merus Capital and Accel Partners
Series B (2012): $15M supported by Merus Capital, Accel Partners, and Foundation Capital
Series C (2014): $70M featuring Glenmede Investment Mgmt, Institutional Venture Partners, Merus Capital, Performance Equity Management, Northgate Capital, Accel Partners, and Foundation Capital
Key Investors in AdRoll
Glenmede Investment Mgmt
Glenmede Investment Management, established in 1956, is a financial institution providing comprehensive investment and wealth management services to a diverse range of clients, including endowments and institutional investors.
Institutional Venture Partners
Institutional Venture Partners (IVP) is a prominent later-stage venture capital firm specializing in high-growth technology companies, typically investing in Series B and beyond to support scaleup and exit strategies.
Merus Capital
Merus Capital is a venture capital firm dedicated to backing ambitious teams creating industry-defining platforms, focusing on innovative projects and fostering growth within the technology sector.
What's next for AdRoll?
The recent strategic investment in AdRoll signals a strong confidence from its backers in the company's future trajectory. With a history of consistent capital raises, AdRoll is well-positioned for continued scaling and product development. This infusion of capital is likely to be directed towards enhancing its platform capabilities, expanding its market reach, and potentially exploring new advertising technologies. The company's established presence and ongoing innovation suggest a strategic focus on solidifying its position as a leader in the performance marketing sector, adapting to evolving digital trends and customer acquisition strategies.
See full AdRoll company page
