What is AdRoll?
Founded in 2007, AdRoll operates as a comprehensive marketing and advertising platform designed to empower growing brands. By providing sophisticated tools for customer connectivity, the company enables businesses to engage their target audiences across diverse digital touchpoints. Its market position is defined by its ability to synthesize complex data into actionable advertising strategies, making it a critical component of the modern marketing stack for brands seeking to optimize their return on ad spend.
The platform's architecture is built to support brands at various stages of maturity, offering scalable solutions that evolve alongside the user's business requirements. By focusing on cross-channel engagement, AdRoll has established itself as a pivotal player in the ad-tech industry, bridging the gap between brand awareness and conversion.
How much funding has AdRoll raised?
AdRoll has raised a total of $89.6M across 4 funding rounds:
Other Financing Round
$605K
Series A
$4M
Series B
$15M
Series C
$70M
Other Financing Round (2006): $605K with participation from True Ventures
Series A (2008): $4M led by Merus Capital and Accel Partners
Series B (2012): $15M supported by Merus Capital, Foundation Capital, and Accel Partners
Series C (2014): $70M featuring Glenmede Investment Mgmt, Northgate Capital, Merus Capital, Foundation Capital, Accel Partners, Institutional Venture Partners, and Performance Equity Management
Key Investors in AdRoll
Accel Partners
A premier venture capital firm that partners with exceptional founders to build category-defining technology companies, providing deep operational expertise and a global network.
Merus Capital
Merus Capital empowers ambitious teams that are focused on creating industry-defining platforms for the future, dedicated to supporting innovative projects and fostering growth in the technology sector.
Foundation Capital
A venture capital firm that partners with bold founders building category-defining technology companies, supporting entrepreneurs from the earliest stages through long-term growth.
What's next for AdRoll?
With the support of its latest capital injection, AdRoll is well-positioned to accelerate its product roadmap and expand its footprint in the enterprise market. The strategic focus will likely shift toward enhancing artificial intelligence capabilities and deepening integration across emerging digital channels. As the company continues to scale, the emphasis will remain on delivering high-value, data-driven insights that allow brands to maintain relevance in an increasingly fragmented digital environment. The firm's history of disciplined growth suggests a continued commitment to operational excellence and market leadership.
See full AdRoll company page
