What is AdRoll?
Founded in 2007, AdRoll operates as a comprehensive marketing and advertising platform designed to empower growing brands. The company provides a robust suite of tools that enable businesses to connect with their target audiences across diverse digital touchpoints. By leveraging data-driven insights and advanced algorithmic targeting, AdRoll facilitates seamless customer acquisition and retention strategies. Its market position is defined by its ability to bridge the gap between complex advertising technology and user-friendly interfaces, making it an essential component of the modern digital marketing stack for enterprises aiming to optimize their return on ad spend.
How much funding has AdRoll raised?
AdRoll has raised a total of $89.6M across 4 funding rounds:
Other Financing Round
$605K
Series A
$4M
Series B
$15M
Series C
$70M
Other Financing Round (2006): $605K with participation from True Ventures
Series A (2008): $4M led by Accel Partners and Merus Capital
Series B (2012): $15M supported by Accel Partners, Merus Capital, and Foundation Capital
Series C (2014): $70M featuring Accel Partners, Northgate Capital, Glenmede Investment Mgmt, Performance Equity Management, Foundation Capital, Merus Capital, and Institutional Venture Partners
Key Investors in AdRoll
Accel Partners
A premier global venture capital firm that partners with exceptional founders to build category-defining companies from the earliest stages through to growth and scale.
Foundation Capital
A venture capital firm that partners with bold founders building category-defining technology companies, supporting entrepreneurs from the earliest stages through long-term growth with deep operational and strategic expertise.
Merus Capital
Merus Capital empowers ambitious teams that are focused on creating industry-defining platforms for the future, dedicated to supporting innovative projects and fostering growth in the technology sector.
What's next for AdRoll?
With the support of its latest major strategic investment, AdRoll is well-positioned to accelerate its product innovation and expand its global footprint. The company is expected to focus on enhancing its machine learning capabilities to provide even more granular audience segmentation and predictive analytics. As the digital advertising ecosystem continues to evolve toward privacy-centric models, AdRoll's strategic roadmap likely includes the development of first-party data solutions that ensure long-term sustainability for its clients. By maintaining its focus on scalable infrastructure and deep integration with existing marketing ecosystems, the firm is poised to maintain its leadership in the martech space.
See full AdRoll company page
