What is AdRoll?
Founded in 2007, AdRoll operates as a comprehensive marketing and advertising platform designed to empower growing brands. The company provides businesses with the tools necessary to connect with their customers across various channels, enhancing customer engagement and driving marketing performance. AdRoll's offerings are crucial for brands seeking to scale their outreach and optimize their advertising spend in a competitive digital landscape. The platform's focus on customer connectivity positions it as a key player in the martech industry.
How much funding has AdRoll raised?
AdRoll has raised a total of $89.6M across 4 funding rounds:
Other Financing Round
$605K
Series A
$4M
Series B
$15M
Series C
$70M
Other Financing Round (2006): $605K with participation from True Ventures
Series A (2008): $4M led by Merus Capital and Accel Partners
Series B (2012): $15M supported by Accel Partners, Foundation Capital, and Merus Capital
Series C (2014): $70M featuring Accel Partners, Foundation Capital, Northgate Capital, Institutional Venture Partners, Merus Capital, Performance Equity Management, and Glenmede Investment Mgmt
Key Investors in AdRoll
Accel Partners
Accel Partners is a venture capital firm known for investing in early-stage and growth-stage technology companies. They have a strong track record of supporting transformative businesses and are a key backer in the tech ecosystem.
Foundation Capital
Foundation Capital is a venture capital firm that partners with bold founders building category-defining technology companies, supporting entrepreneurs from the earliest stages through long-term growth with deep operational and strategic expertise.
Northgate Capital
Northgate Capital manages venture capital and private equity, focusing on supporting rapidly growing companies that aim to build global platforms. They specialize in direct venture capital and fund-of-funds investments.
What's next for AdRoll?
With the recent infusion of major strategic investment, AdRoll is poised for accelerated growth and enhanced product development. The company's trajectory suggests a focus on expanding its platform capabilities, potentially through acquisitions or deeper integration of AI-driven marketing solutions. This enterprise-level backing indicates a strong investor confidence in AdRoll's business model and its capacity to capture a larger share of the digital advertising market. Future initiatives will likely concentrate on refining its customer targeting technologies and broadening its service offerings to meet evolving advertiser needs.
See full AdRoll company page
