What is Admedo?
Admedo operates as a programmatic advertising platform designed to empower advertisers, agencies, and publishers in running more profitable online advertising campaigns. The company's technology focuses on delivering higher Return on Investment (ROI) across display, mobile, and video advertising formats. Admedo distinguishes itself by offering unprecedented transparency and control over media spend, eliminating hidden fees and providing customers with full insight into their advertising investments. This approach aims to transform the industry by fostering trust and efficiency in digital advertising.
How much funding has Admedo raised?
Admedo has raised a total of $8M across 2 funding rounds:
Series A
$2M
Series B
$6M
Series A (2014): $2M, investors not publicly disclosed
Series B (2016): $6M led by Sussex Place Ventures and MMC Ventures
Key Investors in Admedo
Sussex Place Ventures
Sussex Place Ventures is an early-stage venture capital investor focused on enterprise software and deep technology. They support entrepreneurs in scaling their businesses effectively, often with an association to the London Business School.
MMC Ventures
MMC Ventures is a venture capital firm that backs and scales transformative technology companies from Seed and Series A stages. They emphasize a deep understanding of technology and business models to act as effective partners.
What's next for Admedo?
The recent major strategic investment in Admedo signals a pivotal moment for the company, likely enabling further scaling of its operations and technological development. With a focus on programmatic advertising, Admedo is well-positioned to capitalize on the increasing demand for data-driven, transparent advertising solutions. Future growth may involve expanding its market reach, enhancing its platform's capabilities in areas like AI-driven targeting, and forging new strategic partnerships within the digital marketing ecosystem. The company's commitment to transparency and ROI suggests a continued focus on client success as a driver of its own expansion.
See full Admedo company page
