What is Adjust?
Founded in 2012 and headquartered in Berlin, Germany, Adjust operates as a comprehensive app marketing platform. Its offerings span critical areas including measurement, fraud prevention, cybersecurity, and marketing automation, catering to businesses worldwide. With a global presence and a robust suite of tools, Adjust empowers app developers and marketers to optimize their campaigns, protect against fraudulent activities, and enhance user acquisition strategies. The company's focus on providing integrated solutions positions it as a key player in the mobile ecosystem.
How much funding has Adjust raised?
Adjust has raised a total of $255.9M across 4 funding rounds:
Series B
$4.3M
Series C
$7.6M
Private Equity
$17M
Unspecified
$227M
Series B (2013): $4.3M with participation from Target Partners, Iris Capital, and Capnamic Ventures
Series C (2014): $7.6M led by Target Partners, Iris Capital, Active Venture Partners, and Capnamic Ventures
Private Equity (2015): $17M supported by Highland Europe
Unspecified (2019): $227M featuring Sofina, Morgan Stanley Alternative Investment Partners, Eurazeo Growth, and Highland Europe
Key Investors in Adjust
Sofina
Sofina is a global investment company that supports businesses in their growth and development phases. The firm focuses on long-term value creation and invests in a diverse range of sectors, aiming to foster sustainable growth and innovation among its portfolio companies.
Morgan Stanley Alternative Investment Partners
Morgan Stanley Alternative Investment Partners is a division of the global financial services firm Morgan Stanley, specializing in providing a wide range of investment management services. They focus on alternative investments, offering clients access to diverse asset classes and strategies.
Highland Europe
Highland Europe provides growth capital to exceptional teams, focusing on building collaborative and successful relationships. The company invests in growth-stage, product-led companies across software and consumer sectors in Europe and Israel, targeting those with strong customer momentum and clear product-market fit.
What's next for Adjust?
The recent major strategic investment signifies a pivotal moment for Adjust, likely indicating a phase of accelerated scaling and market penetration. This capital infusion is expected to bolster the company's research and development efforts, potentially leading to new product features or enhancements in areas such as AI-driven analytics and advanced fraud detection. Furthermore, the investment may support strategic acquisitions or partnerships aimed at expanding Adjust's global footprint and diversifying its service portfolio. The company's trajectory suggests a continued focus on solidifying its leadership in the app marketing technology sector.
See full Adjust company page
