What is Adjust?
Founded in 2012 and headquartered in Berlin, Germany, Adjust operates as a comprehensive app marketing platform. Its suite of solutions encompasses critical areas such as measurement, fraud prevention, cybersecurity, and marketing automation, catering to businesses worldwide. The company's extensive offerings position it as a key player in enabling effective and secure app marketing strategies, supporting clients in navigating the complexities of user acquisition and engagement.
How much funding has Adjust raised?
Adjust has raised a total of $255.9M across 4 funding rounds:
Series B
$4.3M
Series C
$7.6M
Private Equity
$17M
Unspecified
$227M
Series B (2013): $4.3M with participation from Target Partners, Iris Capital, and Capnamic Ventures
Series C (2014): $7.6M led by Target Partners, Iris Capital, Active Venture Partners, and Capnamic Ventures
Private Equity (2015): $17M supported by Highland Europe
Unspecified (2019): $227M featuring Sofina, Highland Europe, Eurazeo Growth, and Morgan Stanley Alternative Investment Partners
Key Investors in Adjust
Target Partners
Target Partners is a leading early-stage venture capital firm in Germany, specializing in seed and early-stage technology companies. They provide venture capital to support build-out and expansion phases, leveraging extensive experience to assist entrepreneurs in product development, market entry, and fundraising.
Iris Capital
Iris Capital is a venture capital firm focused on providing funding and sector-specific expertise to tech entrepreneurs across various stages, from seed to late-stage growth. They emphasize enhancing investment capabilities and ESG commitments to support tech companies in achieving their growth objectives.
Highland Europe
Highland Europe provides growth capital to exceptional teams, investing in growth-stage, product-led companies across software and consumer sectors in Europe and Israel. They focus on building collaborative relationships and supporting ambitious teams ready to scale.
What's next for Adjust?
The substantial enterprise-level funding and recent strategic investment indicate Adjust is poised for accelerated growth and further innovation. This capital infusion is likely to fuel expansion into new markets, enhance its existing product suite, and potentially pursue strategic acquisitions. The company's focus on measurement, fraud prevention, and marketing automation suggests a continued commitment to providing robust tools for app marketers, aiming to solidify its leadership in the global app economy.
See full Adjust company page
