What is Adjust?
Founded in 2012 and headquartered in Berlin, Germany, Adjust operates as a comprehensive app marketing platform. The company provides a sophisticated suite of solutions encompassing mobile measurement, fraud prevention, cybersecurity, and marketing automation. By integrating these critical functions, Adjust enables developers and marketers to optimize their user acquisition strategies and protect their digital assets. Its global footprint and commitment to technical excellence have positioned it as a vital infrastructure provider for the mobile economy, serving a diverse international clientele that relies on its data-driven insights to drive performance and security.
How much funding has Adjust raised?
Adjust has raised a total of $255.9M across 4 funding rounds:
Series B
$4.3M
Series C
$7.6M
Private Equity
$17M
Unspecified
$227M
Series B (2013): $4.3M with participation from Iris Capital, Capnamic Ventures, and Target Partners
Series C (2014): $7.6M led by Capnamic Ventures, Active Venture Partners, Iris Capital, and Target Partners
Private Equity (2015): $17M supported by Highland Europe
Unspecified (2019): $227M featuring Eurazeo Growth, Sofina, Morgan Stanley Alternative Investment Partners, and Highland Europe
Key Investors in Adjust
Iris Capital
IRIS is a venture capital firm that specializes in providing funding and sector-specific expertise to tech entrepreneurs at various stages, from seed and Series A to late-stage growth.
Capnamic Ventures
Capnamic is a venture capital firm that invests in ambitious founders in the German-speaking regions, focusing on early-stage investments from Pre-Seed to Series A.
Target Partners
Target Partners is one of the leading early-stage venture capital firms in Germany, supporting technology companies with venture capital during their build-out and expansion phases.
What's next for Adjust?
Following the recent major strategic investment, Adjust is well-positioned to accelerate its product innovation roadmap and deepen its penetration in key international markets. The infusion of capital is expected to bolster the company's R&D capabilities, particularly in the realms of advanced cybersecurity and automated marketing intelligence. As the mobile landscape continues to evolve with stricter privacy regulations and shifting user behaviors, Adjust's focus will likely remain on maintaining its competitive edge through scalable, enterprise-grade technology. The firm's ability to attract high-caliber institutional backing suggests a clear path toward sustained long-term value creation and potential market consolidation within the ad-tech and mobile analytics sectors.
See full Adjust company page
