What is Adjust?
Founded in 2012 and headquartered in Berlin, Adjust operates as a critical infrastructure provider for the mobile app economy. By integrating sophisticated measurement tools with robust fraud prevention and cybersecurity protocols, the company enables marketers to optimize their user acquisition strategies with precision. Its platform serves as a foundational element for global enterprises, facilitating data-driven decision-making through comprehensive marketing automation solutions. As the digital advertising ecosystem faces increasing scrutiny regarding privacy and attribution, Adjust has positioned itself as a trusted partner for brands seeking transparency and performance-based growth.
How much funding has Adjust raised?
Adjust has raised a total of $255.9M across 4 funding rounds:
Series B
$4.3M
Series C
$7.6M
Private Equity
$17M
Unspecified
$227M
Series B (2013): $4.3M with participation from Capnamic Ventures, Target Partners, and Iris Capital
Series C (2014): $7.6M led by Iris Capital, Active Venture Partners, Capnamic Ventures, and Target Partners
Private Equity (2015): $17M supported by Highland Europe
Unspecified (2019): $227M featuring Sofina, Highland Europe, Eurazeo Growth, and Morgan Stanley Alternative Investment Partners
Key Investors in Adjust
Highland Europe
Highland Europe provides growth capital to exceptional teams, focusing on building collaborative and successful relationships. The company invests in growth-stage, product-led companies across software and consumer sectors in Europe and Israel.
Capnamic Ventures
Capnamic is a venture capital firm that invests in ambitious founders in the German-speaking regions, focusing on early-stage investments from Pre-Seed to Series A.
Iris Capital
IRIS is a venture capital firm that specializes in providing funding and sector-specific expertise to tech entrepreneurs at various stages, from seed and Series A to late-stage growth.
What's next for Adjust?
With the infusion of $227M, Adjust is well-positioned to accelerate its product roadmap and expand its global footprint. The company is expected to leverage this capital to deepen its technological moat, particularly in the realms of predictive analytics and cross-platform attribution. By focusing on scalable, product-led growth, Adjust aims to maintain its competitive edge against emerging market entrants while continuing to serve its diverse, international client base. Future strategic initiatives will likely prioritize the integration of advanced machine learning capabilities to further mitigate ad fraud and enhance the efficacy of mobile marketing campaigns in an increasingly complex regulatory environment.
See full Adjust company page
