What is Adelaide Metrics?
Founded in 2020 and headquartered in New York, Adelaide Metrics operates at the intersection of adtech and business intelligence. The company provides a sophisticated, omnichannel metric designed to predict full-funnel outcomes with higher accuracy than legacy industry standards. By enabling brands to activate attention data programmatically, Adelaide facilitates smarter investment decisions and maximizes the efficacy of advertising spend. Its market position is defined by its commitment to transparency and its ability to bridge the gap between raw media exposure and tangible business results, serving as a vital partner for the world's largest advertisers.
How much funding has Adelaide Metrics raised?
Adelaide Metrics has raised a total of $10.4M across 3 funding rounds:
Other Financing Round
$2M
Angel/Seed
$7M
Angel/Seed
$1.4M
Other Financing Round (2021): $2M, investors not publicly disclosed
Angel/Seed (2022): $7M led by Human Ventures
Angel/Seed (2024): $1.4M supported by AperiamVentures, Human Ventures, and BlueTreeVC
Key Investors in Adelaide Metrics
AperiamVentures
Aperiam Ventures is a specialized venture capital firm focused on the adtech and martech sectors, providing both investment and strategic advisory services to drive digital transformation.
Human Ventures
Human Ventures is a founder-centric investment firm that supports early-stage companies across diverse sectors, emphasizing operational support and long-term growth.
BlueTreeVC
BlueTree Venture Capital provides Series A financing to tech entrepreneurs, focusing on companies that demonstrate high levels of ingenuity and operational discipline.
What's next for Adelaide Metrics?
With this major enterprise-level funding, Adelaide Metrics is poised to scale its operations and deepen its technological moat. The strategic roadmap likely involves expanding the reach of the AU metric across new media channels and enhancing the platform's predictive capabilities. As the industry shifts toward privacy-centric and attention-focused advertising, Adelaide's focus on outcome-based measurement will be instrumental in maintaining its competitive advantage. The company is expected to leverage this capital to bolster its engineering talent and expand its footprint among global enterprise clients, further cementing its role as a standard-bearer for media quality and accountability.
See full Adelaide Metrics company page
