What is Addressable?
Founded in 2022 and headquartered in Israel, Addressable operates at the intersection of blockchain analytics and digital advertising. The company provides a specialized platform that enables Web3 marketers to overcome the inherent anonymity of decentralized networks by associating wallet addresses with social media profiles. This capability allows for precise user acquisition, reactivation, and comprehensive audience analysis, effectively transforming how decentralized applications interact with their user base. By providing deep insights into purchasing history and user interests, Addressable serves as a vital bridge for brands looking to transition from broad, untargeted outreach to personalized, data-driven engagement strategies within the Web3 landscape.
How much funding has Addressable raised?
Addressable has raised a total of $13.5M across 2 funding rounds:
Angel/Seed
$7.5M
Other Financing Round
$6M
Angel/Seed (2023): $7.5M with participation from Viola Ventures, North Island Ventures, Fabric Ventures, and Mensch Capital Partners
Other Financing Round (2023): $6M led by North Island Ventures, BITKRAFT Ventures, Viola Ventures, and Fabric Ventures
Key Investors in Addressable
North Island Ventures
North Island Ventures is a crypto investment firm that focuses on providing visionary founders with capital, conviction, and lasting support. The firm aims to empower entrepreneurs in the cryptocurrency space by investing in innovative projects.
BITKRAFT Ventures
BITKRAFT is a global venture capital firm specializing in early- and mid-stage investments in gaming and emerging technologies, particularly in the realm of synthetic reality.
Fabric Ventures
Fabric Ventures is a thesis-driven venture firm that has been supporting Web3 companies from pre-seed to growth since 2012, with a focus on the decentralized future.
What's next for Addressable?
With the recent influx of capital, Addressable is well-positioned to expand its market footprint and enhance its product suite. The company is expected to focus on scaling its data processing capabilities to handle the increasing volume of on-chain activity while maintaining strict privacy standards. Strategic priorities likely include the integration of advanced machine learning models to improve the accuracy of audience attribution and the development of new features that facilitate cross-platform marketing campaigns. As the Web3 industry matures, Addressable's role in providing the necessary infrastructure for sustainable growth and user retention will be pivotal, potentially setting the standard for identity-based marketing in a decentralized world.
See full Addressable company page
