What is Addressable?
Founded in 2022 and headquartered in Israel, Addressable operates at the intersection of blockchain technology and digital marketing. The company addresses the fundamental challenge of anonymity in Web3 by developing proprietary solutions that associate blockchain-based wallet activity with social media identities. This capability allows marketers to bypass the limitations of traditional cookie-based tracking, offering a privacy-conscious yet highly effective method for audience segmentation and reactivation.
By providing granular insights into demographics, purchasing history, and user interests, Addressable enables brands to execute precision-targeted campaigns within the decentralized ecosystem. Its market position is defined by its ability to transform opaque on-chain data into a coherent narrative of user behavior, effectively serving as a bridge between the fragmented Web3 landscape and established digital marketing paradigms.
How much funding has Addressable raised?
Addressable has raised a total of $13.5M across 2 funding rounds:
Angel/Seed
$7.5M
Other Financing Round
$6M
Angel/Seed (2023): $7.5M with participation from Fabric Ventures, Mensch Capital Partners, North Island Ventures, and Viola Ventures
Other Financing Round (2023): $6M led by North Island Ventures, Fabric Ventures, BITKRAFT Ventures, and Viola Ventures
Key Investors in Addressable
Fabric Ventures
A thesis-driven venture firm supporting Web3 companies from pre-seed to growth, with a focus on decentralized infrastructure and the machine economy.
North Island Ventures
A specialized crypto investment firm providing capital and strategic guidance to visionary founders building innovative projects within the cryptocurrency space.
BITKRAFT Ventures
A global venture capital firm focusing on early- and mid-stage investments in gaming, interactive media, and synthetic reality technologies.
What's next for Addressable?
With this major enterprise-level funding, Addressable is well-positioned to accelerate its product roadmap and expand its footprint across the global Web3 marketing sector. The strategic focus will likely center on enhancing the depth of its analytics engine and broadening its integration capabilities with major social platforms. As the industry shifts toward more sophisticated user retention strategies, the company's ability to provide verifiable attribution will be a key differentiator in maintaining its competitive edge.
Looking ahead, the firm is expected to leverage its recent capital influx to scale its engineering teams and deepen its market penetration. By continuing to solve the identity-anonymity paradox, Addressable is poised to become an indispensable partner for any enterprise looking to navigate the complexities of the decentralized economy while maintaining high standards of user engagement and data integrity.
