What is Adbrain?
Founded in 2012, Adbrain specializes in offering sophisticated cross-device technology designed to empower marketers. The company's core offering enables businesses to identify and comprehend audience behavior across a multitude of screens and devices, a critical capability in today's fragmented digital landscape. Adbrain's technology facilitates precise cross-device applications, spanning media buying, analytics, and attribution. By addressing the complexities of tracking consumers who fluidly transition between devices, Adbrain provides essential marketing automation tools. These solutions integrate with leading platforms like HubSpot, enabling businesses to execute more effective and targeted advertising campaigns. Adbrain operates with a B2B focus and maintains a presence across the US and Europe.
How much funding has Adbrain raised?
Adbrain has raised a total of $16.5M across 3 funding rounds:
Angel/Seed
$1.5M
Series A
$7.5M
Private Equity
$7.5M
Angel/Seed (2013): $1.5M with participation from Nihal Mehta, Entrepreneur First, Anil Hansjee, Nick Hynes, Notion, and Ivan Mazour
Series A (2014): $7.5M led by Notion Capital and Octopus Investments
Private Equity (2016): $7.5M supported by Octopus Ventures, Notion Capital, and Cisco Investments
Key Investors in Adbrain
Octopus Ventures
Octopus Ventures is a prominent venture capital firm known for its focus on early-stage technology companies, particularly within the B2B SaaS and cloud services sectors across Europe. They provide not only capital but also strategic guidance to help ambitious brands achieve significant growth.
Notion Capital
Notion Capital is a venture capital firm that specializes in investing in and supporting European B2B SaaS companies. They are recognized for their hands-on approach, assisting portfolio companies in scaling their operations and achieving substantial revenue growth.
Cisco Investments
Cisco Investments is the venture capital arm of Cisco, focusing on strategic investments in innovative technology companies. They leverage Cisco's extensive network and expertise to support portfolio companies in areas like cloud technology, cybersecurity, and digital infrastructure.
What's next for Adbrain?
The recent major strategic investment in Adbrain signals a pivotal moment for the company, likely indicating a transition towards scaling its operations and solidifying its market leadership. With a history of securing substantial backing, Adbrain is well-positioned to enhance its intelligent cross-device technology. Future developments may include expanding its technological capabilities, forging new strategic partnerships, and broadening its global reach. The company's focus on B2B marketing solutions suggests continued innovation in areas such as data analytics, audience segmentation, and campaign attribution, aiming to provide marketers with increasingly sophisticated tools to navigate the complexities of the digital advertising ecosystem.
See full Adbrain company page
