What is ADARA?
Founded in 2005 and headquartered in Palo Alto, California, ADARA operates a unique travel data co-op. Its platform aggregates anonymized, real-time search, purchase, and loyalty data from a wide array of travel businesses. This comprehensive data aggregation allows ADARA to provide valuable insights and solutions within the travel sector, positioning it as a key player in understanding consumer behavior and market trends. The company's focus on data integrity and privacy is central to its operations, enabling trusted partnerships across the travel ecosystem.
How much funding has ADARA raised?
ADARA has raised a total of $71.1M across 6 funding rounds:
Series A
$11.7M
Private Equity
$12.4M
Series B
$20M
Series C
$23M
Debt
$2M
Debt
$2M
Series A (2011): $11.7M, investors not publicly disclosed
Private Equity (2012): $12.4M led by August Capital, Onset Ventures, Morgenthaler Private Equity, and Baseline Ventures
Series B (2013): $20M supported by Onset Ventures, QuestMark Partners, Morgenthaler Private Equity, Thayer Ventures, and August Capital
Series C (2015): $23M featuring Morgenthaler Private Equity, August Capital, QuestMark Partners, Onset Ventures, and World Innovation Lab
Debt (2020): $2M backed by PPP
Debt (2021): $2M with participation from PPP
Key Investors in ADARA
August Capital
August Capital specializes in venture capital, taking a personal approach to their investments. They focus on investing in fewer enterprises, providing significant support to entrepreneurs in developing transformative businesses. Their team is dedicated to guiding portfolio companies toward success. August Capital emphasizes strong relationships and insights within their investment strategy.
Onset Ventures
ONSET Ventures is a company that operates in the Venture Capital & Private Equity industry. It employs 10to19 people and has 5Mto10M of revenue. The company is headquartered in Menlo Park, California.
Morgenthaler Private Equity
Morgenthaler is a premier venture capital and private equity firm with over 40 years of experience in creating valuable companies. They specialize in investments in the Information Technology and Life Sciences sectors. The firm serves a diverse range of clients, including entrepreneurs and businesses seeking growth capital. Morgenthaler also showcases a selection of its portfolio companies on its website.
What's next for ADARA?
With the recent major strategic investment, ADARA is poised for significant growth and innovation. The company is likely to leverage this capital to enhance its data analytics capabilities, expand its network of travel partners, and develop new product offerings. This strategic financing suggests a focus on scaling operations and solidifying its market leadership in travel data intelligence. ADARA's trajectory indicates a strong emphasis on leveraging its data co-op model to drive deeper insights and value for its partners in an increasingly data-driven travel landscape.
See full ADARA company page
