What is Act-on Software?
Act-on Software provides a comprehensive cloud-based sales and marketing engagement platform specifically engineered for small and mid-sized businesses. The company's technology stack enables organizations to automate complex marketing workflows, manage lead nurturing, and optimize customer acquisition strategies. By bridging the gap between marketing intent and sales execution, Act-on Software has established itself as a critical infrastructure provider for businesses seeking to enhance their digital footprint and operational efficiency in an increasingly data-driven market.
How much funding has Act-on Software raised?
Act-on Software has raised a total of $97.1M across 8 funding rounds:
Unspecified
$1M
Series A
$2M
Series B
$4M
Series C
$10M
Series D
$16M
Private Equity
$42.1M
Debt
$2M
Other Financing Round
$20M
Unspecified (2008): $995K with participation from Cisco Systems, Inc.
Series A (2008): $2M led by Cisco
Series B (2010): $4M supported by Voyager Capital and U.S. Venture Partners
Series C (2011): $10M featuring Trinity Ventures
Series D (2012): $16M backed by U.S. Venture Partners, Trinity Ventures, Norwest Venture Partners, and Voyager Capital
Private Equity (2014): $42.1M with participation from Voyager Capital, U.S. Venture Partners, Trinity Ventures, Norwest Venture Partners, and Technology Crossover Ventures
Debt (2020): $2M led by PPP
Other Financing Round (2021): $20M supported by Voyager Capital, Raghu Raghavan, U.S. Venture Partners, Norwest Venture Partners, Beedie Development Group, and Technology Crossover Ventures
Key Investors in Act-on Software
U.S. Venture Partners
U.S. Venture Partners is a prominent Silicon Valley venture capital firm dedicated to collaborating with entrepreneurs to develop transformative companies, with a focus on enterprise software and cybersecurity.
Trinity Ventures
Trinity Ventures is an early-stage investment firm that supports mission-driven entrepreneurs by providing hands-on guidance and fostering high-impact business growth across diverse industries.
Norwest Venture Partners
Founded in 1961, Norwest Venture Partners is a global, multi-stage venture capital and growth equity investment firm headquartered in Palo Alto, California.
What's next for Act-on Software?
With the recent infusion of capital, Act-on Software is well-positioned to accelerate its product roadmap, focusing on advanced AI-driven analytics and deeper integration capabilities within the broader enterprise software ecosystem. The company's strategic focus remains on expanding its market share among mid-market enterprises while refining its platform to meet the evolving demands of modern digital marketing teams. As the firm continues to leverage its strong investor network, it is expected to prioritize sustainable growth and long-term value creation, potentially exploring further market penetration or strategic partnerships to maintain its competitive edge in the marketing automation sector.
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