What is Act-on Software?
Act-On Software, Inc. provides a cloud-based sales and marketing engagement platform designed for small and mid-sized businesses across the United States and internationally. The platform aims to streamline marketing automation, lead nurturing, and customer engagement processes, enabling businesses to enhance their outreach and conversion rates. The company's focus on delivering a comprehensive suite of tools for sales and marketing teams positions it as a key player in the competitive MarTech landscape.
How much funding has Act-on Software raised?
Act-on Software has raised a total of $97.1M across 8 funding rounds:
Unspecified
$1M
Series A
$2M
Series B
$4M
Series C
$10M
Series D
$16M
Private Equity
$42.1M
Debt
$2M
Other Financing Round
$20M
Unspecified (2008): $995K with participation from Cisco Systems, Inc.
Series A (2008): $2M led by Cisco
Series B (2010): $4M supported by U.S. Venture Partners and Voyager Capital
Series C (2011): $10M featuring Trinity Ventures
Series D (2012): $16M backed by Norwest Venture Partners, U.S. Venture Partners, Trinity Ventures, and Voyager Capital
Private Equity (2014): $42.1M with participation from U.S. Venture Partners, Technology Crossover Ventures, Voyager Capital, Trinity Ventures, and Norwest Venture Partners
Debt (2020): $2M led by PPP
Other Financing Round (2021): $20M supported by Norwest Venture Partners, Raghu Raghavan, Voyager Capital, U.S. Venture Partners, Technology Crossover Ventures, and Beedie Development Group
Key Investors in Act-on Software
Norwest Venture Partners
Norwest Venture Partners is a global, multi-stage venture capital and growth equity investment firm founded in 1961, headquartered in Palo Alto, California, with international offices. They specialize in providing capital for companies across various stages of growth.
Voyager Capital
Voyager Capital, established in 1997, focuses on first-round venture investments, particularly in the Pacific Northwest. They invest in B2B software, cloud infrastructure, and AI/ML-driven applications, offering strong support to entrepreneurs.
U.S. Venture Partners
U.S. Venture Partners (USVP) is a Silicon Valley venture capital firm that partners with entrepreneurs to build transformative companies, with a focus on early-stage investments in cybersecurity, enterprise software, consumer products, and healthcare.
What's next for Act-on Software?
The substantial enterprise-level funding and recent strategic investment suggest Act-on Software is poised for significant scaling and market penetration. This capital infusion will likely be directed towards enhancing its platform capabilities, expanding its sales and marketing efforts, and potentially exploring strategic acquisitions. The company's mature funding stage indicates a focus on solidifying its market leadership and driving profitability, leveraging its established customer base and technological infrastructure for continued innovation and competitive advantage.
See full Act-on Software company page
