What is AB Tasty?
AB Tasty operates as a Software-as-a-Service (SaaS) marketing solution designed to empower businesses with data-driven decision-making. The platform facilitates sophisticated A/B and multivariate testing, enabling companies to optimize their digital strategies. Furthermore, AB Tasty enhances user engagement through advanced on-site remarketing and predictive marketing tools. Headquartered in Paris, France, the company has positioned itself as a key player in the marketing technology landscape, offering tools that drive measurable improvements in conversion rates and customer experience.
How much funding has AB Tasty raised?
AB Tasty has raised a total of $63.9M across 4 funding rounds:
Unspecified
$1.4M
Series A
$5.5M
Series B
$17M
Series C
$40M
Unspecified (2014): $1.4M with participation from Xange and Kima Ventures
Series A (2016): $5.5M led by Omnes Capital, Kima Ventures, XAnge Private Equity, and Bpifrance
Series B (2017): $17M supported by Partech Ventures, Omnes Capital, XAnge, and Korelya Capital
Series C (2020): $40M featuring XAnge, Korelya Capital, Partech, Crédit Mutuel Innovation, and Omnes
Key Investors in AB Tasty
Omnes Capital
Omnes Capital is a leading European private equity firm focused on the energy transition and empowering entrepreneurs. They manage over 6.7 billion euros in assets and support high-performing companies in renewable energy, sustainable cities, and deeptech innovation.
Kima Ventures
Kima Ventures is the venture capital arm of Xavier Niel, actively investing in early-stage startups. Since 2010, they have invested in nearly 950 startups, providing funding, network, and support to founders.
XAnge Private Equity
XAnge is a European early-stage venture capital firm with €700M AUM, dedicated to empowering visionary founders from Seed to Series B. They have supported over 200 startups, focusing on transformative value beyond capital.
What's next for AB Tasty?
With substantial enterprise-level backing and a recent major strategic investment, AB Tasty is poised for accelerated growth and market penetration. The company's focus on data-driven optimization and user engagement tools aligns with current market demands for personalized digital experiences. Future developments are likely to involve further enhancement of its testing capabilities, expansion into new geographical markets, and the integration of advanced AI-driven features to provide deeper insights and more effective marketing automation. This strategic financing will undoubtedly fuel innovation and solidify AB Tasty's competitive advantage in the SaaS marketing sector.
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