What is AB Tasty?
Headquartered in Paris, France, AB Tasty operates as a sophisticated SaaS marketing solution designed to empower data-driven decision-making. The platform provides a comprehensive suite of tools, including A/B and multivariate testing, which allow enterprises to optimize user engagement through precise, evidence-based adjustments. Beyond testing, the company integrates predictive marketing and on-site remarketing capabilities, enabling brands to deliver personalized digital experiences that drive conversion rates and improve customer retention. By bridging the gap between raw data and actionable marketing insights, AB Tasty maintains a strong market position as a critical infrastructure provider for modern digital teams.
How much funding has AB Tasty raised?
AB Tasty has raised a total of $63.9M across 4 funding rounds:
Unspecified
$1.4M
Series A
$5.5M
Series B
$17M
Series C
$40M
Unspecified (2014): $1.4M with participation from Kima Ventures and Xange
Series A (2016): $5.5M led by Kima Ventures, XAnge Private Equity, Omnes Capital, and Bpifrance
Series B (2017): $17M supported by Partech Ventures, XAnge, Omnes Capital, and Korelya Capital
Series C (2020): $40M featuring Korelya Capital, XAnge, Partech, Crédit Mutuel Innovation, and Omnes
Key Investors in AB Tasty
Kima Ventures
Kima Ventures is the venture capital arm of Xavier Niel, one of the most active early-stage investors in the world, providing founders with funding, network, and support to reach the next steps of their journey.
XAnge
XAnge is a European early-stage venture capital firm with 700M EUR AUM, dedicated to empowering visionary founders from Seed to Series B with capital and expertise to help startups scale globally.
Partech Ventures
Partech is a global investment firm that brings together capital, operational experience, and strategic support for entrepreneurs at seed, venture, and growth stages across multiple continents.
What's next for AB Tasty?
With the successful closure of its latest funding round, AB Tasty is well-positioned to accelerate its international expansion and deepen its technological moat. The strategic focus will likely center on enhancing its predictive analytics engine and scaling its enterprise-grade features to meet the demands of global organizations. As the digital marketing landscape shifts toward privacy-first, AI-driven personalization, the company is poised to leverage its existing capital to maintain its competitive edge. Future growth will likely involve further integration of machine learning capabilities and the expansion of its footprint in key markets, ensuring that the firm remains at the forefront of the digital experience optimization sector.
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