What is AB Tasty?
Headquartered in Paris, France, AB Tasty operates as a premier SaaS marketing solution provider. The company specializes in empowering organizations to optimize their digital presence through rigorous A/B and multivariate testing methodologies. Beyond core testing capabilities, the platform integrates advanced predictive marketing tools and on-site remarketing features, allowing brands to deliver personalized user experiences at scale.
The company's market position is defined by its commitment to data-driven agility. By facilitating real-time insights and automated optimization, AB Tasty enables marketing teams to move beyond intuition, fostering a culture of experimentation that directly impacts conversion rates and customer retention. As a key player in the martech ecosystem, the firm remains focused on bridging the gap between complex data analytics and actionable marketing execution.
How much funding has AB Tasty raised?
AB Tasty has raised a total of $63.9M across 4 funding rounds:
Unspecified
$1.4M
Series A
$5.5M
Series B
$17M
Series C
$40M
Unspecified (2014): $1.4M with participation from Xange and Kima Ventures
Series A (2016): $5.5M led by Omnes Capital, Bpifrance, Kima Ventures, and XAnge Private Equity
Series B (2017): $17M supported by XAnge, Partech Ventures, Omnes Capital, and Korelya Capital
Series C (2020): $40M featuring Omnes, Partech, Crédit Mutuel Innovation, Korelya Capital, and XAnge
Key Investors in AB Tasty
XAnge
A European early-stage venture capital firm with significant assets under management, dedicated to empowering visionary founders from Seed to Series B with capital and strategic expertise.
Partech Ventures
A global investment firm providing capital, operational experience, and strategic support for entrepreneurs across seed, venture, and growth stages in multiple continents.
Omnes Capital
A leading European private equity firm focused on energy transition and deeptech innovation, supporting high-performing companies to drive future growth and societal impact.
What's next for AB Tasty?
Looking ahead, the strategic deployment of the $40M capital will likely focus on deepening the platform's AI-driven capabilities and expanding its reach within the enterprise sector. As the digital landscape becomes increasingly fragmented, AB Tasty is well-positioned to capitalize on the growing demand for automated, high-performance marketing infrastructure.
The company's roadmap suggests a continued emphasis on international expansion and the integration of more sophisticated predictive modeling. By maintaining its focus on high-value enterprise partnerships and technological innovation, AB Tasty is poised to sustain its growth momentum, further cementing its role as an essential component of the modern digital marketing stack.
