What is AB Tasty?
AB Tasty operates as a Software-as-a-Service (SaaS) marketing solution, empowering businesses to make data-driven decisions. The platform specializes in A/B and multivariate testing, enabling optimization of digital experiences. Furthermore, AB Tasty enhances user engagement through advanced on-site remarketing and predictive marketing tools. Headquartered in Paris, France, the company has established itself as a key player in the marketing technology sector, facilitating sophisticated campaign management and customer journey personalization.
How much funding has AB Tasty raised?
AB Tasty has raised a total of $63.9M across 4 funding rounds:
Unspecified
$1.4M
Series A
$5.5M
Series B
$17M
Series C
$40M
Unspecified (2014): $1.4M with participation from Kima Ventures and Xange
Series A (2016): $5.5M led by Bpifrance, Kima Ventures, XAnge Private Equity, and Omnes Capital
Series B (2017): $17M supported by Omnes Capital, XAnge, Korelya Capital, and Partech Ventures
Series C (2020): $40M featuring XAnge, Omnes, Crédit Mutuel Innovation, Partech, and Korelya Capital
Key Investors in AB Tasty
XAnge
XAnge is a European early-stage venture capital firm with €700M AUM and over 20 years of experience, dedicated to empowering visionary founders from Seed to Series B with capital and expertise. The firm has supported more than 200 startups, achieving over 120 exits and backing 5 unicorns, while focusing on transformative value beyond capital.
Partech
Founded in 1964 and headquartered in St. Austell, UK, Partech is a company specializing in developing core technologies for innovative products. such as water watch, sludge match, and portables.
Korelya Capital
Korelya Capital is an investment platform founded in 2016, dedicated to supporting exceptional European technology founders in their quest to build global champions. With over EUR 800 million under management, the company provides capital for growth and access to Asian markets, leveraging strong ties with leading Asian corporates and tech ecosystems.
What's next for AB Tasty?
The substantial enterprise-level backing and recent strategic investment signal a phase of accelerated growth and market penetration for AB Tasty. This infusion of capital is likely to fuel further product development, enhance its global reach, and strengthen its competitive edge in the optimization and personalization space. The company is poised to leverage this financial momentum to expand its service offerings and solidify its position as a leader in data-driven marketing solutions.
See full AB Tasty company page
