What is 7879?
Headquartered in London, 7879 operates at the intersection of the jewelry industry and the precious metals market. The company name itself serves as a testament to its core philosophy, referencing the atomic numbers of platinum (78) and gold (79). By eschewing alloys and focusing exclusively on pure metals, 7879 provides consumers with a transparent, investment-grade product. This market position is particularly compelling for modern consumers who prioritize both aesthetic value and the long-term financial utility of their luxury purchases. The company's business model effectively disrupts the traditional jewelry supply chain by emphasizing the intrinsic value of the raw materials used in every piece.
How much funding has 7879 raised?
7879 has raised a total of $6.5M across 1 funding round:
Angel/Seed
$6.5M
Angel/Seed (2022): $6.5M with participation from Rainmaking and Anglo American
Key Investors in 7879
Rainmaking
Rainmaking is a global venture builder and innovation firm that partners with leading corporations to solve complex challenges through startup collaboration and internal venture development.
Anglo American
Anglo American is a diversified global mining giant focused on the responsible extraction of essential natural resources, including platinum group metals and gold, which are critical to modern industry.
What's next for 7879?
With this major enterprise-level funding, 7879 is poised to accelerate its growth strategy, likely focusing on international market penetration and the enhancement of its digital investment platform. The company is expected to leverage its recent capital to optimize its supply chain, ensuring that the sourcing of its precious metals remains both ethical and efficient. As the firm scales, it will likely continue to challenge conventional jewelry retail norms, potentially introducing new product lines that further emphasize the dual nature of its offerings as both wearable art and liquid assets. The strategic backing from industry-aligned partners suggests a long-term vision centered on institutionalizing the retail precious metals experience.
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