What is 3ice?
3ice operates as an independent, professional three-on-three ice hockey league in North America. Founded by E.J. Johnston, the organization is engineered to prioritize high-speed, skill-intensive gameplay that appeals to modern sports consumers. By stripping away the traditional constraints of standard hockey formats, 3ice delivers a condensed, high-octane product that maximizes engagement. The company occupies a unique niche in the sports media landscape, leveraging the inherent excitement of small-sided play to capture a demographic that values constant action and technical proficiency over conventional league pacing. This enterprise-level funding validates the scalability of their proprietary format and their potential to disrupt the established professional hockey ecosystem.
How much funding has 3ice raised?
3ice has raised a total of $4.8M across 1 funding round:
Stock/Share Issuance
$4.8M
Stock/Share Issuance (2025): $4.8M, investors not publicly disclosed
Key Investors in 3ice
Undisclosed Investor
Undisclosed investor participating in the funding round.
Undisclosed Investor
Undisclosed investor participating in the funding round.
Undisclosed Investor
Undisclosed investor participating in the funding round.
What's next for 3ice?
With this major enterprise-level funding, 3ice is poised to transition from a developmental phase into a period of aggressive market expansion. The strategic roadmap likely includes enhancing broadcast production capabilities, securing broader media distribution rights, and deepening fan engagement through digital integration. As the league matures, the focus will shift toward long-term sustainability and brand equity, ensuring that the 3ice model remains a permanent fixture in the North American sports calendar. Investors are clearly betting on the league's ability to convert its unique on-ice product into a robust, multi-channel revenue stream that can compete with legacy sports organizations for viewership and sponsorship dollars.
See full 3ice company page
