What is 360insights?
Founded in 2008 and headquartered in Whitby, Ontario, Canada, 360insights provides a comprehensive platform designed to manage both B2B and B2B2C channel incentives. The company enables businesses to develop sophisticated channel incentive strategies and leverage critical data analytics to maximize return on investment (ROI). Its platform facilitates rapid testing and learning, allowing clients to uncover deep insights and optimize their incentive programs effectively. 360insights operates within the competitive landscape of sales performance management and channel marketing technology.
How much funding has 360insights raised?
360insights has raised a total of $47.6M across 3 funding rounds:
Private Equity
$7.7M
Private Equity
$10M
Private Equity
$30M
Private Equity (2013): $7.7M with participation from OMERS Ventures, Round 13 Capital, and Klass Capital
Private Equity (2016): $10M led by OMERS Ventures, Economic Development of Canada, Leaders Fund, and Klass Capital
Private Equity (2016): $30M supported by Klass Capital, OMERS Ventures, Economic Development Canada, Leaders Fund, and Sageview Capital
Key Investors in 360insights
OMERS Ventures
OMERS Ventures is an investment group that offers pension plans for employees through various businesses, known for backing technology and growth-stage companies.
Klass Capital
Klass Capital is a venture capital firm that partners with ambitious software companies, particularly in the B2B SaaS sector, focusing on long-term growth and capital efficiency.
Leaders Fund
Leaders Fund is a venture capital firm specializing in B2B software, partnering with entrepreneurs to drive significant growth towards achieving over $100M in ARR.
What's next for 360insights?
The substantial enterprise-level funding and recent strategic investment indicate that 360insights is poised for significant scaling and further innovation. This capital infusion is likely to be directed towards enhancing its platform capabilities, expanding its market reach, and potentially pursuing strategic acquisitions. The company's focus on data-driven insights and ROI maximization positions it well to capitalize on the growing demand for effective channel incentive management solutions in both B2B and B2B2C markets. Future developments may include deeper integration with CRM and sales enablement tools, as well as advanced AI-driven analytics for predictive performance modeling.
See full 360insights company page
