What is 360fly?
360fly specializes in the design and manufacturing of advanced digital cameras engineered for high-definition, 360-degree panoramic video capture. By integrating proprietary software with rugged, waterproof hardware, the company enables users to record immersive content in a single, seamless shot. This unique value proposition positions 360fly at the intersection of consumer electronics and digital media, catering to a diverse user base ranging from action sports enthusiasts to professional content creators seeking to push the boundaries of traditional videography.
How much funding has 360fly raised?
360fly has raised a total of $61.7M across 4 funding rounds:
Private Equity
$2M
Series A
$1.9M
Series B
$17.8M
Series C
$40M
Private Equity (2011): $2M with participation from Catterton Partners
Series A (2012): $2M, investors not publicly disclosed
Series B (2014): $17.8M supported by Catterton Partners, Qualcomm Ventures, and VOXX International
Series C (2016): $40M featuring Hydra Ventures, Catterton Partners, and Qualcomm Ventures
Key Investors in 360fly
Hydra Ventures
The corporate venture arm of adidas AG, focusing on new market opportunities and sustainable consumer brands.
L Catterton
A global consumer-focused private equity firm with extensive experience in scaling brands across multiple international markets.
Qualcomm Ventures
The investment arm of Qualcomm, specializing in wireless innovation and intelligent computing platforms that power connected devices.
What's next for 360fly?
With the recent infusion of capital, 360fly is well-positioned to accelerate its product development roadmap and expand its market footprint. The strategic focus will likely shift toward enhancing the integration of its hardware with emerging virtual reality ecosystems and improving the software suite that powers its panoramic imaging capabilities. As the demand for immersive digital experiences continues to rise, 360fly's ability to leverage its existing investor network—comprising leaders in consumer electronics and wireless innovation—will be critical in maintaining its competitive edge and driving long-term enterprise value.
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