What is 360fly?
360fly specializes in the development of advanced hardware and software solutions designed for the capture and processing of interactive, one-shot 360-degree panoramic video. The company's product portfolio includes rugged, waterproof, and high-definition cameras that enable users to record immersive content with ease. By simplifying the complex process of spherical video production, 360fly serves a diverse user base ranging from extreme sports enthusiasts to professional content creators. Its market position is defined by a commitment to user-friendly, high-performance imaging technology that integrates seamlessly with modern digital platforms.
How much funding has 360fly raised?
360fly has raised a total of $61.7M across 4 funding rounds:
Private Equity
$2M
Series A
$1.9M
Series B
$17.8M
Series C
$40M
Private Equity (2011): $2M with participation from Catterton Partners
Series A (2012): $2M, investors not publicly disclosed
Series B (2014): $17.8M supported by VOXX International, Qualcomm Ventures, and Catterton Partners
Series C (2016): $40M featuring Hydra Ventures, Catterton Partners, and Qualcomm Ventures
Key Investors in 360fly
Catterton Partners
L Catterton is a global consumer-focused private equity firm that has deployed capital across more than 275 investments in consumer brands worldwide since 1989.
Qualcomm Ventures
The venture arm of Qualcomm Incorporated, focusing on accelerating the adoption of next-generation connectivity and intelligent computing technologies.
Hydra Ventures
The corporate venture arm of adidas AG, dedicated to exploiting new market opportunities by developing consumer brands and trends in apparel and sports-related areas.
What's next for 360fly?
With the support of its latest strategic financing, 360fly is well-positioned to scale its operations and expand its footprint in the competitive consumer electronics landscape. The company is expected to focus on enhancing its software ecosystem, which is critical for the post-production and distribution of 360-degree content. Furthermore, the involvement of strategic partners suggests a potential pivot toward deeper integration with mobile and IoT platforms, potentially unlocking new revenue streams in the virtual reality and augmented reality sectors. As the market for immersive media matures, 360fly's ability to maintain its technological edge will be paramount to sustaining its growth trajectory and achieving long-term commercial viability.
See full 360fly company page
