What is 30A?
Headquartered in Santa Rosa Beach, Florida, 30A operates as a multifaceted retailer specializing in consumer products under the 30A, Beach Happy, and Life Shines brand names. The company has cultivated a global reach, maintaining national distribution networks that span outdoor outfitters, lifestyle boutiques, surf shops, and major retail chains. Beyond its product offerings, 30A functions as a digital media hub, disseminating beach-centric news, real estate insights, and lifestyle content. This dual-pronged approach—combining tangible retail goods with high-engagement community media—positions the firm as a lifestyle authority rather than a traditional retailer, effectively driving customer loyalty through its direct-to-consumer platform, 30Agear.com.
How much funding has 30A raised?
30A has raised a total of $350K across 1 funding round:
Debt
$350K
Debt (2020): $350K with participation from PPP
Key Investors in 30A
PPP
Public-Private Partnership
What's next for 30A?
With this late-stage financing, 30A is well-positioned to accelerate its omnichannel growth strategy. The capital will likely be deployed to enhance supply chain efficiencies, expand the footprint of its physical retail stores, and deepen its investment in digital marketing to capture a larger share of the coastal lifestyle market. As the company transitions into this next phase of maturity, the focus will remain on scaling its environmentally friendly product lines and strengthening its media influence to maintain its competitive edge in the lifestyle retail industry.
See full 30A company page
