What is 21Buttons?
21Buttons operates as a social shopping platform, empowering users to share and discover fashion items through a community-driven approach. The platform allows individuals to curate personal profiles, showcase their style, and potentially monetize their fashion recommendations. It targets fashion enthusiasts and influencers seeking to connect and gain recognition within the style community. The recent integration with Peoople signifies an expansion of its user reach and platform capabilities, positioning it for further growth in the digital fashion landscape.
How much funding has 21Buttons raised?
21Buttons has raised a total of $13.2M across 2 funding rounds:
Private Equity
$3.2M
Series A
$10M
Private Equity (2017): $3.2M with participation from Breega Capital SARL, Samaipata Ventures, The Sputnik Group, and 360 Capital Partners SAS
Series A (2017): $10M led by Samaipata Ventures, The Sputnik Group, JME Ventures, 360 Capital Partners, Breega Capital, and Kibo
Key Investors in 21Buttons
Breega Capital
Breega Capital is a venture capital firm specializing in early-stage investments across Digital, Climate, and Deep Tech sectors, providing financial support and operational expertise to help startups scale.
Samaipata Ventures
Samaipata Ventures operates within the Venture Capital & Private Equity industry, focusing on supporting companies with financial backing and strategic guidance.
The Sputnik Group
The Sputnik Group is a private equity firm with a division focused on high-growth and turn-around opportunities in Europe and Russia/CIS, alongside an advisory division.
What's next for 21Buttons?
The substantial enterprise-level funding and recent strategic investment indicate a strong growth trajectory for 21Buttons. This capital infusion is likely to fuel further platform development, user acquisition, and market expansion. The company's focus on community and influencer engagement, coupled with strategic partnerships, suggests a continued emphasis on enhancing its social shopping ecosystem and solidifying its position in the competitive fashion tech market.
See full 21Buttons company page
