What is 21Buttons?
21Buttons operates as a social commerce platform, enabling users to share and discover fashion items through a community-centric approach. The platform allows individuals to curate personal style profiles, showcase their outfits, and potentially monetize their fashion recommendations. Primarily targeting fashion enthusiasts and influencers, 21Buttons facilitates connections and rewards users for their contributions. The recent integration with Peoople signifies an expansion of its user base and operational capabilities, positioning it for broader market penetration.
How much funding has 21Buttons raised?
21Buttons has raised a total of $13.2M across 2 funding rounds:
Private Equity
$3.2M
Series A
$10M
Private Equity (2017): $3.2M with participation from Breega Capital SARL, Samaipata Ventures, The Sputnik Group, and 360 Capital Partners SAS
Series A (2017): $10M led by Breega, JME Ventures, Kibo Factory, 360 Capital Partners, Samaipata Ventures, and The Sputnik Group
Key Investors in 21Buttons
Breega
Breega is a venture capital firm specializing in early-stage to Series A+ investments across Digital, Climate, and Deep Tech sectors, providing financial backing and operational expertise to help startups scale effectively from their London and Paris offices.
JME Ventures
JME Ventures is a Spanish seed-stage investment firm that supports early-stage companies with exceptional founders, offering between €100k to €3m and emphasizing a fast, transparent investment process.
Kibo Factory
Kibo Ventures is a European technology investment platform that supports entrepreneurs with bold ideas by investing in early-stage startups and helping them scale globally, managing over 500 million euros and focusing on a hands-on approach.
What's next for 21Buttons?
The substantial enterprise-level funding and recent strategic investment indicate that 21Buttons is in a scaling phase, likely focusing on enhancing its platform features, expanding its user acquisition efforts, and potentially exploring new market verticals. The company's strategy may involve strengthening its influencer network, optimizing its reward systems, and leveraging its community to drive e-commerce conversions. Future developments could include deeper integration with retail partners and advanced personalization algorithms to further solidify its position in the competitive social shopping landscape.
See full 21Buttons company page
