What is 1plusX?
1plusX operates as a sophisticated AI-driven data management platform, specifically engineered to assist publishers and advertisers in navigating the transition toward a cookieless future. By leveraging first-party data, the platform enables clients to execute precise audience segmentation, lookalike modeling, and real-time campaign optimization. Its core value proposition lies in its ability to transform raw data into actionable intelligence through secure data clean rooms, thereby maximizing monetization potential while strictly adhering to privacy standards. Following its acquisition by TripleLift, the company has integrated its technological framework into a broader suite of advertising solutions, further cementing its role as a foundational element for digital revenue growth and enterprise-level audience strategy.
How much funding has 1plusX raised?
1plusX has raised a total of $7.8M across 1 funding round:
Series B
$7.8M
Series B (2021): $7.8M with participation from Swisscanto, BI.GARAGE, and DG Daiwa Ventures
Key Investors in 1plusX
Swisscanto
A prominent Swiss asset management firm providing institutional-grade capital to support sustainable growth and technological innovation.
BI.GARAGE
A Japanese venture incubator and investment firm focused on accelerating digital transformation and fostering new business models in the tech sector.
DG Daiwa Ventures
A strategic venture capital firm specializing in early-to-growth stage investments within the internet and digital technology industries.
What's next for 1plusX?
Looking ahead, the strategic integration with TripleLift positions 1plusX to accelerate its innovation cycle, particularly in the realm of predictive analytics and cross-platform data orchestration. As the industry moves further away from third-party tracking, the demand for the company's first-party data solutions is expected to intensify. Future growth will likely focus on deepening the platform's capabilities in automated audience discovery and enhancing the interoperability of its data clean room environments. By maintaining its focus on privacy-first engineering, 1plusX is well-positioned to define the next generation of digital advertising infrastructure, providing the necessary tools for stakeholders to thrive in a privacy-conscious global market.
See full 1plusX company page
