What is 1plusX?
1plusX operates as a sophisticated AI-powered data management platform, specifically engineered to address the complexities of modern audience engagement. The company provides a comprehensive suite of tools that enable media owners and advertisers to aggregate, analyze, and activate first-party data in a privacy-compliant manner. Key features include real-time audience insights, lookalike modeling, and secure data clean rooms, which are essential for maintaining campaign efficacy in a cookieless digital environment.
By bridging the gap between raw data and actionable marketing intelligence, 1plusX empowers its clients to maximize digital revenue growth. Its market position is defined by its ability to transform fragmented data sets into cohesive audience profiles, ensuring that publishers can maintain high-value inventory while adhering to stringent global data protection standards.
How much funding has 1plusX raised?
1plusX has raised a total of $7.8M across 1 funding round:
Series B
$7.8M
Series B (2021): $7.8M with participation from DG Daiwa Ventures, Swisscanto, and BI.GARAGE
Key Investors in 1plusX
DG Daiwa Ventures
A venture capital firm focused on supporting innovative technology startups with a strong emphasis on digital transformation and cross-border growth.
Swisscanto
An asset management arm of the Zürcher Kantonalbank, providing institutional-grade capital and long-term investment support for high-growth enterprises.
BI.GARAGE
A strategic investment entity specializing in the incubation and acceleration of digital businesses, particularly those operating within the Japanese and global tech ecosystems.
What's next for 1plusX?
Following its acquisition by TripleLift, the strategic roadmap for 1plusX is centered on deep integration and the expansion of its data-driven capabilities within the broader programmatic ecosystem. The focus will likely remain on enhancing the platform's predictive modeling and real-time activation features to support the evolving needs of media owners. As the industry continues to navigate the sunsetting of traditional tracking methods, 1plusX is poised to play a pivotal role in defining the next generation of privacy-first advertising technology.
Investors and stakeholders are closely monitoring how this integration will accelerate the adoption of first-party data strategies across global markets. The synergy between 1plusX's technical prowess and TripleLift's market reach is expected to drive significant innovation, ensuring that the platform remains at the forefront of the ad-tech evolution.
