What is 1plusX?
1plusX operates as an AI-powered data management platform, specifically tailored for the needs of publishers and advertisers. The company provides sophisticated solutions for audience management and the handling of first-party data in a privacy-conscious framework. By enabling clients to effectively maximize and monetize their proprietary data, 1plusX delivers real-time audience insights and facilitates the creation of custom audience campaigns. Its suite of features, including lookalike modeling and data clean rooms, empowers clients to engage audiences with precision, even within a cookieless digital environment. Following its acquisition by TripleLift, 1plusX continues to spearhead innovation in data strategies for media owners, aiming to enhance digital revenue growth.
How much funding has 1plusX raised?
1plusX has raised a total of $7.8M across 1 funding round:
Series B
$7.8M
Series B (2021): $7.8M with participation from BI.GARAGE, Swisscanto, and DG Daiwa Ventures
Key Investors in 1plusX
BI.GARAGE
BI.GARAGE is an investment firm likely focused on technology and digital ventures, potentially with a strategic interest in data analytics and media technology given its Japanese domain.
Swisscanto
Swisscanto is a financial services provider, suggesting a broad investment mandate that may include significant stakes in growing technology companies like 1plusX.
DG Daiwa Ventures
DG Daiwa Ventures is a venture capital firm that typically invests in innovative companies, likely specializing in digital transformation and technology sectors, aligning with 1plusX's AI-driven data platform.
What's next for 1plusX?
The substantial enterprise-level funding and recent strategic investment indicate a strong market validation for 1plusX's approach to data management and audience engagement. This capital infusion is expected to fuel further development of its AI capabilities, expansion into new markets, and enhancement of its privacy-centric data solutions. The company is well-positioned to capitalize on the increasing demand for effective first-party data strategies in a rapidly changing digital advertising ecosystem, particularly as the industry navigates a cookieless future.
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