What is 100 Thieves?
Founded by Matthew 'Nadeshot' Haag, 100 Thieves operates at the intersection of esports, content creation, and apparel. The brand has established a strong presence by fielding championship esports teams in popular titles such as League of Legends, Call of Duty, and VALORANT. Beyond competitive gaming, 100 Thieves cultivates a lifestyle appeal through its range of streetwear and gaming merchandise, fostering a dedicated community of fans and consumers. Their strategic collaborations and unique product collections further solidify their position as a key player bridging the gap between gaming culture and mainstream lifestyle trends.
How much funding has 100 Thieves raised?
100 Thieves has raised a total of $120M across 3 funding rounds:
Series A
$25M
Series B
$35M
Series C
$60M
Series A (2018): $25M, investors not publicly disclosed
Series B (2019): $35M led by Aglaé Ventures and Artist Capital Management
Series C (2021): $60M supported by Willoughby Capital, Tao Capital, Aglae Ventures, Green Bay Ventures, and Breyer Capital
Key Investors in 100 Thieves
Green Bay Ventures
Green Bay Ventures is a San Francisco-based venture capital firm that invests in world-class entrepreneurs, backed by prominent families. They focus on identifying and nurturing innovative startups to foster growth and success.
Breyer Capital
Breyer Capital is a global venture capital and private equity investor founded by Jim Breyer, focusing on long-term, idea-driven investments. They aim to catalyze high-impact entrepreneurs, particularly in AI and machine learning.
Aglae Ventures
Aglae Ventures is an investment firm that participates in significant funding rounds, supporting the growth of innovative companies. Their involvement suggests a strategic interest in scaling businesses.
What's next for 100 Thieves?
The recent major strategic investment signals a new phase of development for 100 Thieves, likely focused on scaling operations, expanding its content production capabilities, and potentially broadening its esports team roster. Given the enterprise-level funding context, the company is well-positioned to pursue ambitious growth initiatives, further entrenching its brand in both the digital and physical realms. Future endeavors may include new market entries, enhanced digital experiences, and deeper integration with pop culture.
See full 100 Thieves company page
