What is 100 Thieves?
Founded by Matthew Nadeshot Haag, 100 Thieves operates as a multifaceted lifestyle brand and professional esports organization. The company distinguishes itself through a unique business model that integrates championship-caliber competitive teams in titles such as League of Legends, Call of Duty, and VALORANT with a high-demand streetwear apparel line. This dual-pronged approach allows the organization to cultivate a deep, loyal community that transcends the digital gaming space, positioning 100 Thieves as a premier cultural entity in the modern media landscape. By leveraging its brand equity, the company has successfully transformed from a niche gaming entity into a broader lifestyle powerhouse, appealing to a diverse demographic of fans and consumers who value the intersection of gaming, fashion, and digital entertainment.
How much funding has 100 Thieves raised?
100 Thieves has raised a total of $120M across 3 funding rounds:
Series A
$25M
Series B
$35M
Series C
$60M
Series A (2018): $25M, investors not publicly disclosed
Series B (2019): $35M led by Artist Capital Management and Aglaé Ventures
Series C (2021): $60M supported by Tao Capital, Aglae Ventures, Breyer Capital, Willoughby Capital, and Green Bay Ventures
Key Investors in 100 Thieves
Breyer Capital
Breyer Capital is an independent global venture capital and private equity investor focusing on long-term, idea-driven investments in transformative technologies like AI and machine learning.
Green Bay Ventures
Green Bay Ventures is a San Francisco-based firm backed by prominent families, dedicated to nurturing world-class entrepreneurs and fostering growth within the startup ecosystem.
Aglaé Ventures
Aglaé Ventures is a venture capital firm that specializes in supporting high-growth technology and consumer-facing companies, often leveraging deep industry expertise.
What's next for 100 Thieves?
With the infusion of $60M, 100 Thieves is well-positioned to accelerate its strategic initiatives, focusing on deeper market penetration and the expansion of its digital content ecosystem. The company is expected to leverage this major enterprise-level funding to enhance its production capabilities, explore new collaborative ventures in the apparel sector, and potentially scale its competitive operations. As the organization continues to mature, the focus will likely shift toward long-term sustainability and the optimization of its brand-to-consumer pipeline. By maintaining its commitment to high-quality content and community engagement, 100 Thieves is poised to remain a central figure in the evolution of the gaming industry, setting a benchmark for how esports organizations can successfully monetize their influence in the global marketplace.
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