What is 100 Thieves?
Founded by Matthew Nadeshot Haag, 100 Thieves operates as a premier lifestyle brand and esports organization. The company distinguishes itself through a unique business model that integrates competitive gaming excellence—spanning titles such as League of Legends, Call of Duty, and VALORANT—with a highly sought-after apparel line. By leveraging its influence in the gaming community, 100 Thieves has cultivated a brand identity that transcends traditional esports, positioning itself as a cultural arbiter in the digital age. Its market position is bolstered by strategic collaborations and a commitment to high-quality content creation, which serves to deepen engagement with a diverse, global demographic of fans and consumers.
How much funding has 100 Thieves raised?
100 Thieves has raised a total of $120M across 3 funding rounds:
Series A
$25M
Series B
$35M
Series C
$60M
Series A (2018): $25M, investors not publicly disclosed
Series B (2019): $35M led by Aglaé Ventures and Artist Capital Management
Series C (2021): $60M supported by Breyer Capital, Willoughby Capital, Tao Capital, Aglae Ventures, and Green Bay Ventures
Key Investors in 100 Thieves
Breyer Capital
Breyer Capital is an independent global venture capital and private equity investor focusing on long-term, idea-driven investments in transformative technologies like AI and consumer software.
Green Bay Ventures
Green Bay Ventures is a San Francisco-based firm backed by prominent families, dedicated to identifying and nurturing world-class entrepreneurs within the startup ecosystem.
Aglaé Ventures
Aglaé Ventures is a venture capital firm that specializes in supporting high-growth technology and consumer-facing companies, often leveraging deep industry expertise.
What's next for 100 Thieves?
With the capital secured through its latest financing, 100 Thieves is well-positioned to accelerate its expansion into new media frontiers and further diversify its revenue streams. The company is expected to leverage this major enterprise-level funding to enhance its production capabilities, scale its apparel manufacturing, and potentially explore new technological integrations within the gaming ecosystem. As the organization matures, the focus will likely shift toward long-term sustainability and the deepening of its brand equity, ensuring that it remains at the forefront of the rapidly evolving intersection of gaming, fashion, and entertainment. The continued support from institutional investors signals strong confidence in the company's ability to maintain its competitive edge in an increasingly crowded digital marketplace.
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