100% Pure Funding: How Much Did They Raise & Key Investors

How Much Did 100% Pure Raise?
Funding & Key Investors

100% Pure has solidified its market presence through a significant capital infusion, securing a total of $1M in cumulative financing. This latest development, marked by a $1M strategic investment, underscores the company's robust trajectory within the competitive prestige beauty sector. By leveraging this influx of capital, the organization is well-positioned to accelerate its operational scale and deepen its penetration across diverse retail channels, ranging from specialty boutiques to digital commerce platforms.

The firm's ability to attract substantial backing reflects investor confidence in its unique value proposition, which centers on high-performance, fruit-pigmented cosmetic formulations. As the company navigates this growth phase, the recent financial injection serves as a critical catalyst for sustaining its rapid product development cycle and expanding its footprint in the global clean beauty market.

What is 100% Pure?

100% Pure

Manufacturing

Cosmetics, Beauty Supply & Personal Care Products

Department Stores, Shopping Centers & Superstores

100% Pure operates as a high-growth prestige cosmetic entity, distinguished by its commitment to natural, fruit-derived ingredients and advanced formulation science. Founded by Susie Wang, the company has successfully bridged the gap between organic purity and high-end cosmetic efficacy. Its product portfolio spans color cosmetics, hair care, skin care, and bath and body categories, with a prolific innovation pipeline that introduces 30 to 50 new products annually. The company utilizes a sophisticated omnichannel distribution strategy, maintaining a presence in spas, salons, proprietary boutiques, and online marketplaces, which allows it to maintain direct engagement with its health-conscious consumer base.

How much funding has 100% Pure raised?

100% Pure has raised a total of $1M across 1 funding round:

2020

Debt

$1M

Debt (2020): $1M with participation from PPP

Key Investors in 100% Pure

PPP

Public-Private Partnership

What's next for 100% Pure?

Looking ahead, the strategic deployment of the $1M capital will likely focus on scaling the company's supply chain and enhancing its digital infrastructure to support continued rapid expansion. With a proven track record of innovation, 100% Pure is expected to further diversify its product offerings while potentially exploring new international markets. The focus remains on maintaining the integrity of its natural ingredient sourcing while scaling production to meet the rising global demand for clean, sustainable beauty solutions. This phase of development will be pivotal in transitioning the brand from a high-growth challenger to a dominant force in the prestige beauty landscape.

See full 100% Pure company page

See More Financial Insights