What is 100% Pure?
Purity Cosmetics, operating under the flagship brand 100% Pure, is a rapidly expanding prestige cosmetic company. Founded on the principle of creating high-end beauty products using all-natural ingredients derived from fruits and vegetables, the company distinguishes itself by marrying natural formulations with sophisticated cosmetic science. Inspired by a garden, founder Susie Wang developed a unique approach to beauty, ensuring products are as healthy as they are effective. 100% Pure distributes its offerings through multiple channels, including specialty beauty retailers, spas, salons, company-owned boutiques, and online shopping. The company is known for its consistent product innovation, launching 30-50 new items annually across color cosmetics, hair care, skin care, and bath & body categories. This commitment to innovation, driven by its founding team of innovators and formulators, positions 100% Pure as a leader in creating world-class cosmetic products.
How much funding has 100% Pure raised?
100% Pure has raised a total of $1M across 1 funding round:
Debt
$1M
Debt (2020): $1M with participation from PPP
Key Investors in 100% Pure
PPP
Public-Private Partnership
What's next for 100% Pure?
The recent major strategic investment of $1M positions 100% Pure for significant growth and further development within the competitive beauty industry. This capital infusion is expected to fuel the company's ongoing product innovation pipeline, potentially enabling the launch of new product lines or the expansion into new geographic markets. The company's established multi-channel distribution strategy, combined with its unique all-natural product ethos, provides a strong foundation for scaling operations. Future strategic initiatives may focus on enhancing direct-to-consumer channels and solidifying its presence in specialty retail, leveraging this latest financing to solidify its market standing and accelerate its trajectory.
See full 100% Pure company page
