YouGov Executive and Leadership Team

May, 2026

Leadership Overview

YouGov has 4 executives leading key functions including strategy, technology, client relations, and regional operations.

Driven by data analytics, YouGov delivers actionable consumer insights and market intelligence, enhancing marketing activities for clients worldwide and establishing itself as a leading source of market research data.

Leadership Roles at YouGov

  • Chief Executive Officer, Group Chief Client Officer (Americas) - Ray Martin
  • Chief Executive Officer (APAC & MENA) - Laura Robbie
  • Chief of Staff - Marijana Sarac
  • Co-Founder & Chief Information Officer - Uri Grodzinski
  • Ray Martin - Chief Executive Officer, Group Chief Client Officer (Americas)

    Ray Martin, the Chief Executive Officer, Group Chief Client Officer (Americas) at YouGov, directs overall group strategy and spearheads client relations across the Americas. Martin drives the company's data-driven solutions, enhancing marketing activities for media owners, brands, and agencies within North America. This dual role involves overseeing YouGov's market research operations and ensuring client success through its comprehensive suite of data products. By focusing on client engagement and strategic growth, Ray Martin strengthens YouGov's position as a leading source of market research data in the region. Martin's leadership ensures the effective deployment of insights and intelligence to a diverse client base.
    Ray Martin

    Laura Robbie - Chief Executive Officer (APAC & MENA)

    Laura Robbie, the Chief Executive Officer (APAC & MENA) at YouGov, leads YouGov's strategic expansion and client engagement across the Asia-Pacific and Middle East/North Africa regions. Robbie drives the delivery of internet-based market research and data analytics, supporting marketing efforts for businesses throughout these key territories. This executive function involves overseeing regional operations and ensuring the effective application of YouGov's data products, such as BrandIndex and Profiles, to meet local market demands. By cultivating strong client partnerships, Laura Robbie enhances YouGov's market intelligence capabilities in diverse global landscapes. Robbie's leadership ensures consistent delivery of actionable consumer insights across APAC and MENA.

    Marijana Sarac - Chief of Staff

    Marijana Sarac, the Chief of Staff at YouGov, directs strategic initiatives and operational efficiency across the global organization. Overseeing cross-functional projects, Sarac ensures alignment with YouGov's core mission of providing data-driven market research solutions. This leadership position involves managing key internal communications and supporting the executive team in executing strategic priorities. By optimizing internal processes, Marijana Sarac enhances the company's ability to deliver its suite of data products, including BrandIndex and Profiles, to clients in Europe, North America, the Middle East, and Asia-Pacific. Sarac's focus on operational excellence directly supports YouGov's market position as a leading source of consumer insights.

    Uri Grodzinski - Co-Founder & Chief Information Officer

    Uri Grodzinski, the Co-Founder & Chief Information Officer at YouGov, architects the company's technological infrastructure and information systems. Grodzinski drives innovation in YouGov's internet-based market research platforms, ensuring the secure and efficient delivery of data analytics worldwide. This critical role involves overseeing the development and maintenance of the company's advanced technology and methodologies, which underpin services like BrandIndex, Profiles, and Omnibus. By managing the IT landscape, Uri Grodzinski supports YouGov's global operations spanning Europe, North America, the Middle East, and Asia-Pacific. Grodzinski's strategic technology leadership ensures YouGov remains at the forefront of market research data provision.

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    Frequently Asked Questions Regarding YouGov Top Executives and Leadership Team

    Who leads YouGov?
    YouGov is led by Ray Martin (Chief Executive Officer, Group Chief Client Officer (Americas)), along with executives such as Laura Robbie (Chief Executive Officer (APAC & MENA)) and Marijana Sarac (Chief of Staff).
    Who is part of YouGov’s executive team?
    The executive team of YouGov includes leaders such as Ray Martin (Chief Executive Officer, Group Chief Client Officer (Americas)), Laura Robbie (Chief Executive Officer (APAC & MENA)), Marijana Sarac (Chief of Staff) and other senior executives.
    How many executives does YouGov have?
    YouGov has 4 executives leading key business areas.
    What roles are included in YouGov’s leadership team?
    The leadership team of YouGov includes roles such as Chief Executive Officer, Group Chief Client Officer (Americas), Chief Executive Officer (APAC & MENA), Chief of Staff, Co-Founder & Chief Information Officer.