Leadership Overview
Yancey has 6 executives leading key functions including strategy, finance, human resources, and operations.
Dedicated to empowering industries through superior equipment and support, Yancey drives operational excellence and customer success across the construction, roadbuilding, mining, aggregates, and agricultural sectors.
Dedicated to empowering industries through superior equipment and support, Yancey drives operational excellence and customer success across the construction, roadbuilding, mining, aggregates, and agricultural sectors.
Leadership Roles at Yancey
Trey Googe - President & Chief Executive Officer
Trey Googe, the President & Chief Executive Officer at Yancey, directs the company's overall strategic vision and operational execution. Overseeing all business units, Googe ensures alignment with Yancey's mission to provide essential products, parts, and services to the construction, roadbuilding, mining, aggregates, and agricultural industries. This leadership role involves driving growth initiatives and maintaining the company's strong market presence as a leading Caterpillar dealer. By fostering a culture of innovation and customer focus, Trey Googe guides the organization in delivering unparalleled value and support to its diverse client base across Georgia and beyond. The Chief Executive Officer's purview extends to financial health, market expansion, and long-term sustainability, ensuring Yancey's continued success and industry leadership.

Michael Fountain - Chief Financial Officer
Michael Fountain, the Chief Financial Officer at Yancey, manages all financial operations and strategic fiscal planning. Overseeing accounting, budgeting, and financial reporting, Fountain ensures the company's fiscal health and supports its growth objectives within the construction, roadbuilding, mining, aggregates, and agricultural sectors. This critical role involves optimizing financial performance, managing capital allocation, and mitigating financial risks. By providing insightful financial analysis, Michael Fountain enables informed decision-making across all departments, reinforcing Yancey's position as a reliable Caterpillar dealer. The Chief Financial Officer's responsibilities include developing financial strategies that align with the company's long-term goals, ensuring compliance with all financial regulations, and maintaining strong relationships with financial institutions to support Yancey's operational scale and market impact.
Jim Catman - President
Jim Catman, the President at Yancey, drives strategic initiatives and operational oversight for key business segments. Focusing on enhancing customer satisfaction and expanding market reach within the construction, roadbuilding, mining, aggregates, and agricultural sectors, Catman ensures Yancey's continued leadership as a premier Caterpillar dealer. This role involves directing cross-functional teams to optimize service delivery, parts availability, and product support, directly contributing to the company's revenue and operational efficiency. By fostering strong client relationships and identifying new business opportunities, Jim Catman plays a pivotal part in Yancey's sustained growth and commitment to industry excellence. The President's leadership ensures seamless integration of services and products, reinforcing the company's reputation for reliability and expertise.
Marshall Morton - President
Marshall Morton, the President at Yancey, spearheads strategic planning and operational management for critical divisions. Morton's leadership focuses on driving innovation in product offerings and service capabilities, supporting customers across the construction, roadbuilding, mining, aggregates, and agricultural industries. As a key executive for Yancey, a leading Caterpillar dealer, Marshall Morton ensures the seamless delivery of parts and comprehensive service solutions. This role involves cultivating strategic partnerships and overseeing the implementation of advanced operational techniques to enhance efficiency and customer value. By championing operational excellence, Marshall Morton contributes significantly to Yancey's market position and its ability to meet the demanding requirements of its diverse clientele.
James Stephenson - President
James Stephenson, the President at Yancey, directs strategic growth and operational excellence across multiple business units. Stephenson's focus involves enhancing Yancey's capabilities in providing essential products, parts, and services to the construction, roadbuilding, mining, aggregates, and agricultural industries. As President, James Stephenson ensures that Yancey maintains its status as a premier Caterpillar dealer by optimizing service delivery and customer support networks. This leadership position requires a deep understanding of market dynamics and a commitment to fostering innovation within the organization. By driving operational efficiencies and strategic market penetration, James Stephenson significantly contributes to Yancey's overall success and its ability to serve its extensive customer base effectively.
Tommy Balas - Chief Human Resources Officer
Tommy Balas, the Chief Human Resources Officer at Yancey, leads all human capital management initiatives and organizational development strategies. Overseeing talent acquisition, employee relations, compensation, and benefits, Balas cultivates a high-performance work environment essential for Yancey's operations in the construction, roadbuilding, mining, aggregates, and agricultural industries. This position is vital for attracting and retaining the skilled workforce necessary to deliver exceptional product, parts, and service support as a Caterpillar dealer. By championing employee engagement and professional growth, Tommy Balas ensures that Yancey's team is equipped to meet the evolving needs of customers. The Chief Human Resources Officer's focus includes developing HR policies that support the company's mission and foster a culture of safety and excellence across all operational areas.
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