Yancey Executive and Leadership Team

July, 2026

Leadership Overview

Yancey has 7 executives leading key functions including strategy, finance, operations, human resources, and regional leadership.

Dedicated to empowering industries through robust equipment solutions, Yancey drives operational excellence and customer success across the Construction, Roadbuilding, Mining, Aggregates, and Agricultural sectors.

Leadership Roles at Yancey

  • President & Chief Executive Officer - Trey Googe
  • Chief Financial Officer - Michael Fountain
  • Chief Operating Officer - Bud Wilfore
  • President - James Stephenson
  • President - Marshall Morton
  • President - Jim Catman
  • Chief Human Resources Officer - Tommy Balas
  • Trey Googe - President & Chief Executive Officer

    Trey Googe, the President & Chief Executive Officer at Yancey, directs the company's overall strategic vision and operational execution. Overseeing all business units, Googe ensures alignment with Yancey's mission to provide essential products, parts, and services to customers in the Construction, Roadbuilding, Mining, Aggregates, and Agricultural industries. This leadership role involves driving growth initiatives and maintaining strong relationships with Caterpillar, the company's primary product supplier. By focusing on market expansion and operational efficiency, Trey Googe guides Yancey's commitment to customer support and industry leadership across its service regions. The Chief Executive Officer's purview encompasses financial health, market positioning, and long-term sustainability, ensuring Yancey continues its legacy of service since 1914.
    Trey Googe

    Michael Fountain - Chief Financial Officer

    Michael Fountain, the Chief Financial Officer at Yancey, manages all financial operations and strategic financial planning. Fountain oversees budgeting, forecasting, and financial reporting, ensuring fiscal responsibility across the organization. This role is critical in supporting Yancey's extensive operations, which include providing products, parts, and service for Caterpillar equipment to diverse industries like Construction, Roadbuilding, Mining, Aggregates, and Agriculture. By optimizing financial strategies, Michael Fountain contributes directly to the company's ability to invest in its infrastructure and customer support capabilities. The Chief Financial Officer's expertise ensures Yancey maintains a strong financial foundation, enabling sustained growth and operational excellence throughout its service areas.

    Bud Wilfore - Chief Operating Officer

    Bud Wilfore, the Chief Operating Officer at Yancey, directs the day-to-day operational activities and service delivery across all industry sectors. Wilfore oversees the efficient functioning of Yancey's extensive network for providing products, parts, and service for Caterpillar machinery. This includes managing logistics, optimizing supply chains, and ensuring high standards of customer support for clients in Construction, Roadbuilding, Mining, Aggregates, and Agriculture. By focusing on operational excellence, Bud Wilfore enhances the company's capacity to meet market demands and maintain its reputation for reliability. The Chief Operating Officer's leadership ensures seamless integration of all operational facets, driving efficiency and reinforcing Yancey's commitment to its customers.

    James Stephenson - President

    James Stephenson, the President at Yancey, drives strategic initiatives and oversees key business operations within the organization. Stephenson focuses on enhancing Yancey's market presence and service capabilities across the Construction, Roadbuilding, Mining, Aggregates, and Agricultural sectors. This leadership position involves ensuring the effective delivery of Caterpillar products, parts, and service to a diverse customer base. By championing innovation and operational efficiency, James Stephenson contributes to Yancey's sustained growth and its commitment to industry excellence. The President's strategic oversight supports the company's mission to provide reliable equipment solutions and unparalleled customer support.

    Marshall Morton - President

    Marshall Morton, the President at Yancey, spearheads critical business development and operational strategies. Morton directs efforts to expand Yancey's reach and service offerings within the Construction, Roadbuilding, Mining, Aggregates, and Agricultural industries. This role emphasizes strengthening customer relationships and ensuring the seamless provision of Caterpillar products, parts, and service. By focusing on market dynamics and operational effectiveness, Marshall Morton contributes significantly to Yancey's ongoing success and its reputation for dependable support. The President's leadership ensures the company remains agile and responsive to the evolving needs of its clientele.

    Jim Catman - President

    Jim Catman, the President at Yancey, guides strategic planning and operational management for key segments of the business. Catman focuses on optimizing the delivery of Caterpillar products, parts, and service to customers in the Construction, Roadbuilding, Mining, Aggregates, and Agricultural industries. This leadership function involves fostering strong partnerships and ensuring Yancey consistently meets client expectations for quality and reliability. By driving operational improvements and strategic growth, Jim Catman reinforces Yancey's position as a leading dealer. The President's dedication to service excellence underpins the company's commitment to supporting its customers' critical operations.

    Tommy Balas - Chief Human Resources Officer

    Tommy Balas, the Chief Human Resources Officer at Yancey, leads all human capital strategies and employee relations initiatives. Balas oversees talent acquisition, development, and retention programs designed to support Yancey's specialized workforce serving the Construction, Roadbuilding, Mining, Aggregates, and Agricultural industries. This role is vital in cultivating a skilled team capable of delivering exceptional products, parts, and service for Caterpillar equipment. By fostering a positive and productive work environment, Tommy Balas ensures Yancey attracts and retains top talent essential for its operational success. The Chief Human Resources Officer's focus on employee well-being and professional growth directly contributes to the company's long-term stability and service quality.

    Explore Leadership Teams in Industrial Machinery & Equipment

    Frequently Asked Questions Regarding Yancey Top Executives and Leadership Team

    Who leads Yancey?
    Yancey is led by Trey Googe (President & Chief Executive Officer), along with executives such as Michael Fountain (Chief Financial Officer) and Bud Wilfore (Chief Operating Officer).
    Who is part of Yancey’s executive team?
    The executive team of Yancey includes leaders such as Trey Googe (President & Chief Executive Officer), Michael Fountain (Chief Financial Officer), Bud Wilfore (Chief Operating Officer) and other senior executives.
    How many executives does Yancey have?
    Yancey has 7 executives leading key business areas.
    What roles are included in Yancey’s leadership team?
    The leadership team of Yancey includes roles such as President & Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, President, President.