Yancey Executive and Leadership Team

Trey Googe, the President & Chief Executive Officer at Yancey, directs the overarching strategic vision for the organization. Overseeing the distribution of Caterpillar equipment, the President & Chief Executive Officer ensures that the company maintains its market position within the construction, roadbuilding, and mining sectors. This leadership role involves constant engagement with the Board to align long-term growth objectives with the evolving needs of the industrial machinery market. By optimizing internal processes and fostering strong relationships with key stakeholders, Trey Googe drives operational excellence across all regional territories. The President & Chief Executive Officer monitors performance metrics to guarantee that the company delivers superior value to customers. Through rigorous analysis of market trends, the President & Chief Executive Officer secures the competitive advantage necessary for sustained success in the heavy equipment industry, ultimately reinforcing the reputation of the firm as a premier provider of machinery and service solutions.

Michael Fountain, the Chief Financial Officer at Yancey, manages the fiscal health and capital allocation strategies for the enterprise. Overseeing financial reporting, budgeting, and risk management, the Chief Financial Officer ensures that the company maintains the liquidity required to support extensive inventory needs for the construction and agricultural industries. This leadership role involves collaborating with executive peers to evaluate investment opportunities in new machinery and service infrastructure. By implementing robust financial controls, Michael Fountain protects the assets of the organization while driving profitability across all business units. The Chief Financial Officer analyzes complex economic data to provide actionable insights that guide corporate decision-making. Through the maintenance of strong banking relationships and the oversight of fiscal compliance, the Chief Financial Officer supports the long-term stability of the firm, ensuring that the company remains well-positioned to meet the demands of the competitive industrial machinery market.

Jim Catman, the President at Yancey, directs the day-to-day operational activities and service delivery standards for the company. Overseeing the logistics of parts distribution and the efficiency of field service teams, the President ensures that customers in the roadbuilding and aggregates industries receive timely support for machinery maintenance. This leadership role involves coordinating with regional managers to optimize the supply chain and improve response times for critical equipment repairs. By streamlining operational workflows, Jim Catman drives productivity and enhances the overall customer experience. The President monitors service quality metrics to ensure alignment with the high standards expected of a Caterpillar dealer. Through the management of daily operations and the execution of tactical plans, the President supports the broader mission of the firm, ensuring that the company maintains its status as a reliable partner for businesses requiring heavy machinery and expert technical service.

Tommy Balas, the Chief Human Resources Officer at Yancey, architects the talent acquisition and workforce development strategies essential for supporting the heavy machinery business. Overseeing recruitment, employee training, and organizational culture, the Chief Human Resources Officer ensures that the company retains the specialized technical expertise required to service Caterpillar equipment. This leadership role involves designing compensation structures and performance management systems that align with the operational goals of the firm. By fostering a safe and productive work environment, Tommy Balas drives employee engagement across all regional service centers. The Chief Human Resources Officer collaborates with department heads to identify future staffing needs within the construction and mining sectors. Through the implementation of comprehensive professional development programs, the Chief Human Resources Officer builds a resilient workforce capable of delivering high-quality service, ultimately strengthening the human capital foundation that supports the ongoing growth and operational success of the organization.