XP Executive and Leadership Team

May, 2026

Leadership Overview

XP has 10 executives leading key functions including strategy, operations, marketing, technology, and finance.

Driven by innovation, XP provides technology-driven platforms and low-fee financial products to customers in Brazil, establishing itself as a global financial technology provider.

Leadership Roles at XP

  • Chief Executive Officer - Thiago Maffra
  • Head Xp Digital Partner & Chief Executive Officer, Varejo E Low Alta Renda Da Rico - Pedro Canellas
  • Chief Financial Officer - Victor Mansur
  • Partner. Chief Financial Officer Financial Products Division. Strategy and Financial Management - Luiz Fabre
  • Partner. Chief Financial Officer Retail Investment Advisory Division - Victor de Abreu
  • Chief Operating Officer - Eduardo Rudge
  • Chief Operating Officer B2B Head of Commercial Excellence - Allison Maia
  • Chief Marketing Officer - Lisandro Lopez
  • Chief Technology Officer - Marino Aguiar
  • Partner. Chief Human Resources Officer - Alessandro Bonorino
  • Thiago Maffra - Chief Executive Officer

    Thiago Maffra, the Chief Executive Officer at XP, directs the company's overall strategic vision and operational execution. Maffra guides XP's expansion in Brazil and its global reach across South America, North America, Europe, Asia, and Africa. This leadership role involves overseeing the development and delivery of technology-driven platforms and low-fee financial products, ensuring alignment with the company's mission to democratize financial services. Maffra's focus remains on driving innovation within investment management, financial advisory, and banking services. By fostering a culture of continuous improvement, Thiago Maffra ensures XP maintains its position as a leading financial technology provider, adapting to evolving market demands and customer needs across diverse international landscapes. The Chief Executive Officer's mandate includes maximizing shareholder value and solidifying XP's market leadership through strategic partnerships and technological advancements.
    Thiago Maffra

    Pedro Canellas - Head Xp Digital Partner & Chief Executive Officer, Varejo E Low Alta Renda Da Rico

    Pedro Canellas, the Head Xp Digital Partner & Chief Executive Officer, Varejo E Low Alta Renda Da Rico at XP, spearheads initiatives for the retail and high-net-worth segments, particularly through the Rico brand. Canellas drives the digital transformation and strategic growth within these key customer demographics, ensuring the delivery of tailored investment management and financial advisory services. This leadership position involves optimizing mobile applications and digital solutions to enhance customer engagement and product accessibility. Pedro Canellas focuses on expanding market share by providing low-fee financial products and robust banking services that meet the specific needs of individual consumers. The Chief Executive Officer, Varejo E Low Alta Renda Da Rico's responsibilities include fostering innovation in client acquisition and retention strategies, directly impacting XP's revenue streams and overall market penetration in Brazil. Canellas ensures operational excellence across all digital platforms serving the retail and high-net-worth client base.

    Victor Mansur - Chief Financial Officer

    Victor Mansur, the Chief Financial Officer at XP, directs the company's financial strategy, planning, and reporting. Mansur oversees all financial operations, including budgeting, forecasting, and capital management, ensuring the financial health and stability of XP's technology-driven platforms and low-fee financial products. This role is integral to supporting the company's expansion across South America, North America, Europe, Asia, and Africa. Victor Mansur focuses on optimizing financial performance and driving profitability within investment management, financial advisory, and banking services. The Chief Financial Officer's responsibilities include managing investor relations, securing funding, and ensuring compliance with financial regulations across all operating regions. Mansur's financial acumen is critical for sustaining XP's growth and reinforcing its position as a leading global financial technology provider.
    Victor Mansur

    Luiz Fabre - Partner. Chief Financial Officer Financial Products Division. Strategy and Financial Management

    Luiz Fabre, the Partner. Chief Financial Officer Financial Products Division at XP, spearheads the financial strategy and management specifically for the company's financial products division. Fabre oversees the financial planning, analysis, and performance of all low-fee financial products offered by XP, ensuring profitability and sustainable growth. This specialized role involves close collaboration with product development teams to optimize pricing, cost structures, and revenue generation. Luiz Fabre's focus is on driving financial excellence within this critical segment, supporting the broader company objectives of providing technology-driven platforms for investment management and banking services. The Chief Financial Officer, Financial Products Division's responsibilities include managing the financial lifecycle of each product and contributing to strategic financial decisions that enhance XP's market position. Fabre ensures robust financial oversight for all product-related financial activities.

    Victor de Abreu - Partner. Chief Financial Officer Retail Investment Advisory Division

    Victor de Abreu, the Partner. Chief Financial Officer Retail Investment Advisory Division at XP, directs the financial operations and strategy for the retail investment advisory segment. De Abreu manages the financial performance, budgeting, and resource allocation for all advisory services catering to individual consumers. This role is pivotal in ensuring the financial viability and growth of XP's advisory offerings, which are central to its mission of providing accessible financial solutions. Victor de Abreu focuses on optimizing financial models to support the delivery of low-fee financial products and enhance client value within the retail investment advisory space. The Chief Financial Officer, Retail Investment Advisory Division's responsibilities include analyzing market trends, managing financial risks, and contributing to strategic planning for this key business unit. De Abreu's financial leadership ensures the sustained success of XP's retail advisory services.

    Eduardo Rudge - Chief Operating Officer

    Eduardo Rudge, the Chief Operating Officer at XP, manages the company's day-to-day operational efficiency and scalability. Rudge oversees the integration of technology-driven platforms and digital solutions across all business units, ensuring seamless service delivery for investment management, financial advisory, and banking services. This critical role involves optimizing internal processes to support XP's expansion across South America, North America, Europe, Asia, and Africa. Eduardo Rudge focuses on enhancing operational workflows to maintain low-fee financial products and improve customer experience. The Chief Operating Officer's responsibilities include driving operational excellence, managing resource allocation, and ensuring compliance with regulatory standards across all regions. Rudge's leadership ensures that XP's infrastructure can support its growth trajectory and maintain high service levels for both individual consumers and businesses.

    Allison Maia - Chief Operating Officer B2B Head of Commercial Excellence

    Allison Maia, the Chief Operating Officer B2B Head of Commercial Excellence at XP, drives operational efficiency and commercial strategy for the business-to-business (B2B) sector. Maia oversees the operational execution of B2B services, focusing on enhancing commercial excellence and client satisfaction. This leadership position involves optimizing processes and systems to support XP's technology-driven platforms and financial products tailored for business clients. Allison Maia's responsibilities include developing and implementing strategies that improve sales performance, customer engagement, and market penetration within the B2B segment across XP's global operations. The Chief Operating Officer B2B Head of Commercial Excellence's mandate is to ensure seamless service delivery and foster strong relationships with business partners. Maia's operational and commercial acumen is vital for XP's sustained growth and leadership in the financial technology market.

    Lisandro Lopez - Chief Marketing Officer

    Lisandro Lopez, the Chief Marketing Officer at XP, directs the company's comprehensive marketing strategies and brand development initiatives. Lopez is responsible for enhancing XP's market presence through innovative campaigns that highlight its technology-driven platforms and low-fee financial products. This role involves overseeing all aspects of marketing, including digital advertising, content creation, and public relations, to reach individual consumers and businesses effectively. Lisandro Lopez focuses on communicating the value proposition of XP's investment management, financial advisory, and banking services across its global operations in South America, North America, Europe, Asia, and Africa. The Chief Marketing Officer's mandate includes driving customer acquisition and retention by building strong brand loyalty and market awareness. Lopez ensures marketing efforts align with the company's mission to democratize finance and solidify its position as a leading financial technology provider.

    Marino Aguiar - Chief Technology Officer

    Marino Aguiar, the Chief Technology Officer at XP, architects and oversees the company's entire technology infrastructure and digital innovation roadmap. Aguiar leads the development and implementation of cutting-edge technology-driven platforms and mobile applications that power XP's investment management, financial advisory, and banking services. This position is crucial for maintaining XP's competitive edge by ensuring the robustness, security, and scalability of its digital solutions. Marino Aguiar focuses on leveraging technology to deliver low-fee financial products and enhance the user experience for individual consumers and businesses across its global operations. The Chief Technology Officer's responsibilities include driving technological advancements, managing the IT department, and ensuring that all systems support the company's strategic objectives. Aguiar's vision guides XP's technological evolution, reinforcing its status as a premier financial technology provider.

    Alessandro Bonorino - Partner. Chief Human Resources Officer

    Alessandro Bonorino, the Partner. Chief Human Resources Officer at XP, leads the company's human capital strategy and organizational development. Bonorino is responsible for attracting, retaining, and developing top talent to support XP's mission of providing technology-driven platforms and low-fee financial products. This role involves shaping the company culture, implementing effective HR policies, and ensuring employee engagement across all levels and global operations. Alessandro Bonorino focuses on building a high-performing workforce that drives innovation in investment management, financial advisory, and banking services. The Chief Human Resources Officer's mandate includes fostering a diverse and inclusive work environment that aligns with XP's values and strategic objectives. Bonorino's leadership ensures that XP has the skilled personnel necessary to maintain its competitive edge as a leading financial technology provider.

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    Frequently Asked Questions Regarding XP Top Executives and Leadership Team

    Who leads XP?
    XP is led by Thiago Maffra (Chief Executive Officer), along with executives such as Pedro Canellas (Head Xp Digital Partner & Chief Executive Officer, Varejo E Low Alta Renda Da Rico) and Victor Mansur (Chief Financial Officer).
    Who is part of XP’s executive team?
    The executive team of XP includes leaders such as Thiago Maffra (Chief Executive Officer), Pedro Canellas (Head Xp Digital Partner & Chief Executive Officer, Varejo E Low Alta Renda Da Rico), Victor Mansur (Chief Financial Officer) and other senior executives.
    How many executives does XP have?
    XP has 10 executives leading key business areas.
    What roles are included in XP’s leadership team?
    The leadership team of XP includes roles such as Chief Executive Officer, Head Xp Digital Partner & Chief Executive Officer, Varejo E Low Alta Renda Da Rico, Chief Financial Officer, Partner. Chief Financial Officer Financial Products Division. Strategy and Financial Management, Partner. Chief Financial Officer Retail Investment Advisory Division.