Leadership Overview
XP has 7 executives leading key functions including corporate strategy, banking operations, digital retail, marketing, financial management, and human resources.
Driven by a commitment to democratizing financial access, XP delivers technology-driven investment platforms and comprehensive banking solutions to a global client base, fostering long-term wealth creation through innovation.
Driven by a commitment to democratizing financial access, XP delivers technology-driven investment platforms and comprehensive banking solutions to a global client base, fostering long-term wealth creation through innovation.
Leadership Roles at XP
Thiago Maffra - Chief Executive Officer
Thiago Maffra, the Chief Executive Officer at XP, directs the overarching corporate strategy and long-term vision for the organization. Maffra oversees the integration of technology-driven platforms across all business units, ensuring the firm maintains a competitive edge in the global financial services market. By aligning operational goals with the needs of individual and business clients, the Chief Executive Officer drives sustainable growth and market expansion. Maffra manages high-level relationships with the Board and key stakeholders to ensure financial stability and operational excellence. Through the implementation of low-fee financial products, the Chief Executive Officer optimizes the customer experience across South America and beyond. Thiago Maffra maintains a focus on digital transformation, ensuring the company remains a leader in the fintech sector. This leadership role involves constant evaluation of market trends to refine the firm's investment management and advisory services, ultimately securing the company's position as a premier financial provider.

José Berenguer - Chief Executive Officer Banco XP SA
José Berenguer, the Chief Executive Officer Banco XP SA at XP, directs the banking operations and financial services infrastructure. Berenguer oversees the development of specialized banking products that cater to the evolving needs of the firm's diverse client base. By managing the regulatory and operational framework of the banking division, the Chief Executive Officer Banco XP SA ensures compliance and efficiency in all transactions. José Berenguer drives the expansion of banking services, facilitating seamless integration between investment platforms and daily financial management tools. This role involves coordinating with other C-suite leaders to align banking capabilities with the broader corporate mission. Through the oversight of regional operations, the Chief Executive Officer Banco XP SA strengthens the firm's presence in international markets. Berenguer focuses on delivering robust, secure, and accessible banking solutions, which directly supports the company's goal of providing comprehensive financial services to consumers and businesses alike.
Pedro Canellas - Head Xp Digital Partner & Chief Executive Officer, Varejo E Low Alta Renda Da Rico
Pedro Canellas, the Head Xp Digital Partner & Chief Executive Officer, Varejo E Low Alta Renda Da Rico at XP, directs the digital retail strategy and the growth of the Rico brand. Canellas oversees the development of mobile applications and digital interfaces designed to simplify investment management for retail clients. By focusing on the low and high-income segments, the Head Xp Digital Partner & Chief Executive Officer, Varejo E Low Alta Renda Da Rico ensures that financial advisory services remain accessible and user-friendly. Pedro Canellas drives the adoption of digital solutions, enhancing the overall customer experience through intuitive technology. This leadership role involves analyzing user behavior to refine product offerings and increase market penetration. Through the management of retail-focused initiatives, the Head Xp Digital Partner & Chief Executive Officer, Varejo E Low Alta Renda Da Rico supports the company's mission to provide high-quality financial products to a broad demographic, ultimately increasing the firm's footprint in the competitive retail investment landscape.
Victor de Abreu - Partner. Chief Financial Officer Retail Investment Advisory Division
Victor de Abreu, the Partner. Chief Financial Officer Retail Investment Advisory Division at XP, directs the financial planning and analysis for the retail investment advisory sector. Abreu oversees the budgeting, forecasting, and financial reporting processes that support the division's operational goals. By managing the fiscal health of the retail advisory business, the Partner. Chief Financial Officer Retail Investment Advisory Division ensures that resources are allocated effectively to drive growth and profitability. Victor de Abreu collaborates with other executives to align financial strategies with the company's broader mission of providing accessible investment solutions. This role involves monitoring key performance indicators to assess the success of advisory services and identifying opportunities for cost optimization. Through the oversight of financial operations, the Partner. Chief Financial Officer Retail Investment Advisory Division supports the firm's ability to scale its services while maintaining high standards of service quality. Abreu ensures that the retail division remains financially robust and capable of meeting client demands.
Hugo Teixeira - Division Chief Financial Officer, To & A
Hugo Teixeira, the Division Chief Financial Officer, To & A at XP, directs the financial operations and strategic planning for the technology and advisory divisions. Teixeira oversees the capital allocation and financial performance tracking for these critical business units. By managing the financial health of the technology and advisory sectors, the Division Chief Financial Officer, To & A ensures that the firm has the necessary resources to innovate and provide high-quality financial services. Hugo Teixeira collaborates with the leadership team to evaluate the financial impact of new technology initiatives and advisory service expansions. This role involves rigorous financial modeling and risk assessment to support informed decision-making. Through the oversight of divisional budgets, the Division Chief Financial Officer, To & A drives operational efficiency and supports the company's long-term financial objectives. Teixeira focuses on maintaining fiscal discipline while enabling the firm to pursue growth opportunities in the global financial technology market, ensuring that the technology and advisory divisions remain profitable and sustainable.
Lisandro Lopez - Chief Marketing Officer
Lisandro Lopez, the Chief Marketing Officer at XP, directs the global brand strategy and customer acquisition initiatives. Lopez oversees the communication of the firm's value proposition, ensuring that the brand resonates with diverse audiences across South America, North America, Europe, Africa, and Asia. By managing marketing campaigns that highlight the benefits of low-fee financial products, the Chief Marketing Officer drives brand awareness and client engagement. Lisandro Lopez collaborates with product teams to ensure that marketing efforts accurately reflect the technological advancements of the firm's platforms. This role involves analyzing market data to optimize advertising spend and improve conversion rates. Through the development of targeted outreach programs, the Chief Marketing Officer strengthens the company's market position. Lopez focuses on building trust and loyalty among consumers, which is essential for the firm's continued growth. By maintaining a consistent brand voice, the Chief Marketing Officer ensures that the company remains a top-of-mind choice for financial services.
Alessandro Bonorino - Partner. Chief Human Resources Officer
Alessandro Bonorino, the Partner. Chief Human Resources Officer at XP, directs the talent acquisition, organizational development, and employee engagement strategies. Bonorino oversees the recruitment of top-tier professionals who drive the firm's technological and financial innovations. By managing the company's culture and professional development programs, the Partner. Chief Human Resources Officer ensures that the workforce remains aligned with the firm's mission and values. Alessandro Bonorino collaborates with the executive team to design compensation and benefits structures that attract and retain high-performing talent. This role involves implementing human capital strategies that support the firm's expansion across multiple global regions. Through the oversight of HR operations, the Partner. Chief Human Resources Officer fosters an environment of excellence and continuous learning. Bonorino focuses on building a diverse and inclusive workplace, which is essential for maintaining the company's competitive advantage in the financial services industry. By prioritizing employee well-being and professional growth, the Partner. Chief Human Resources Officer supports the firm's overall success.
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