XP Executive and Leadership Team

Thiago Maffra, the Chief Executive Officer at XP, directs the overarching strategic vision for the firm. Maffra oversees the expansion of technology-driven financial platforms, ensuring the company maintains a competitive edge in the investment management sector. By aligning corporate goals with market demands, the Chief Executive Officer drives growth across South America and international markets. This leadership role involves constant collaboration with the board to refine the digital product roadmap. Thiago Maffra monitors key performance indicators to ensure the firm delivers low-fee financial products effectively. Through rigorous oversight of organizational health, the Chief Executive Officer secures long-term stability for the enterprise. Maffra prioritizes the integration of advanced banking services into the existing ecosystem, fostering a culture of innovation that supports the broader mission of financial democratization for individual consumers and businesses alike.

Pedro Canellas, the Head Xp Digital Partner & Chief Executive Officer, Varejo E Low Alta Renda Da Rico at XP, manages the digital retail strategy for specific high-growth segments. Canellas architects the user experience for mobile applications, ensuring seamless access to investment advisory services. Overseeing the Rico brand, the Head Xp Digital Partner & Chief Executive Officer, Varejo E Low Alta Renda Da Rico drives customer acquisition through targeted digital solutions. This role requires deep coordination with product teams to tailor financial products for the retail market. Pedro Canellas monitors engagement metrics to optimize the platform for diverse consumer needs. By focusing on the retail and low-to-high income segments, the executive expands the company footprint across regional markets. Canellas ensures that digital tools remain intuitive, supporting the firm objective of providing accessible financial services to a broad demographic of investors.

Victor de Abreu, the Partner. Chief Financial Officer Retail Investment Advisory Division at XP, directs the financial planning and analysis for the retail investment sector. Abreu oversees the budgeting processes and capital allocation strategies that support the growth of advisory services. By managing the financial health of the retail division, the Partner. Chief Financial Officer Retail Investment Advisory Division ensures that resources are deployed to maximize returns. This leadership role involves providing critical insights to the executive team regarding market performance and cost management. Victor de Abreu monitors the profitability of various investment products to ensure alignment with the firm mission. Through rigorous financial oversight, the executive supports the expansion of retail services across international markets. Abreu coordinates with other partners to maintain fiscal discipline while pursuing aggressive growth targets in the competitive financial landscape.

Alexandre Ferreira, the Chief Financial Officer, Retail Products Strategy & Planning at XP, directs the strategic planning for the retail product portfolio. Ferreira oversees the financial modeling and long-term planning required to launch new investment products. By analyzing consumer behavior and market trends, the Chief Financial Officer, Retail Products Strategy & Planning ensures that the product roadmap supports the firm growth objectives. This leadership role involves coordinating with the technology and marketing teams to ensure that new offerings are financially viable and market-ready. Alexandre Ferreira monitors the performance of existing retail products to identify opportunities for optimization. Through strategic planning, the executive drives the development of innovative financial solutions that meet the needs of a diverse client base. Ferreira provides the financial foundation necessary for the company to scale its retail operations effectively across multiple global regions.

Allison Maia, the Chief Operating Officer B2B Head of Commercial Excellence at XP, manages the operational efficiency of the business-to-business division. Maia architects the commercial processes that enable the firm to deliver high-quality financial advisory services to corporate clients. Overseeing the B2B commercial strategy, the Chief Operating Officer B2B Head of Commercial Excellence ensures that internal workflows support rapid service delivery. This leadership role involves optimizing the sales funnel and improving client retention through operational rigor. Allison Maia collaborates with the technology and finance teams to streamline service offerings. By focusing on commercial excellence, the executive drives revenue growth and operational scalability. Maia monitors performance across regional B2B teams to ensure alignment with corporate standards. Through the implementation of best practices, the Chief Operating Officer B2B Head of Commercial Excellence secures the competitive position of the firm in the global financial services market.

Marino Aguiar, the Chief Technology Officer at XP, architects the scalable cloud infrastructure that powers the entire financial platform. Aguiar oversees the engineering teams responsible for maintaining high-availability mobile applications and secure digital banking solutions. By implementing cutting-edge software development practices, the Chief Technology Officer ensures the firm remains at the forefront of financial technology. This leadership role involves managing complex data systems that support investment management and advisory services. Marino Aguiar collaborates with other C-suite leaders to align technical capabilities with business growth objectives. Through the deployment of robust cybersecurity protocols, the Chief Technology Officer protects sensitive client information across global operations. Aguiar drives the digital transformation agenda, ensuring that the technological backbone of the company supports rapid scaling and consistent performance for millions of users in diverse geographic regions.

Lisandro Lopez, the Chief Marketing Officer at XP, directs the global brand strategy and customer engagement initiatives. Lopez oversees the development of marketing campaigns that highlight the value of low-fee financial products and digital advisory services. By analyzing market trends, the Chief Marketing Officer crafts messaging that resonates with both individual consumers and business clients. This leadership role involves managing the brand presence across North America, Europe, and Africa to ensure consistent market positioning. Lisandro Lopez coordinates with the product teams to launch new financial solutions effectively. Through data-driven advertising and strategic partnerships, the Chief Marketing Officer expands the reach of the firm. Lopez monitors brand sentiment and conversion rates to optimize marketing spend. By fostering strong relationships with the target audience, the executive drives brand loyalty and supports the overall growth trajectory of the company.

Alessandro Bonorino, the Partner. Chief Human Resources Officer at XP, directs the talent acquisition and organizational development strategies. Bonorino oversees the recruitment of top-tier professionals who drive the innovation behind the financial technology platforms. By fostering a culture of excellence, the Partner. Chief Human Resources Officer ensures that the workforce remains aligned with the company mission of democratizing finance. This leadership role involves managing performance evaluation systems and employee engagement programs across global offices. Alessandro Bonorino collaborates with the executive team to build a diverse and high-performing organization. Through the implementation of professional development initiatives, the executive supports the long-term growth of the firm. Bonorino monitors human capital metrics to ensure that the company attracts and retains the talent necessary to maintain its position as a leading financial services provider.