Leadership Overview
Xero has 9 executives leading key functions including strategy, finance, marketing, legal, and people operations.
Driven by innovation, Xero is dedicated to simplifying business administration for small businesses, accountants, and bookkeepers worldwide through its cloud accounting software platform.
Driven by innovation, Xero is dedicated to simplifying business administration for small businesses, accountants, and bookkeepers worldwide through its cloud accounting software platform.
Leadership Roles at Xero
Onie Connelly - Chief Executive Officer
Onie Connelly, the Chief Executive Officer at Xero, directs the company's overall strategic vision and operational execution. Connelly oversees the integration of Xero's cloud accounting software with connected applications, ensuring a seamless experience for users managing invoicing, expenses, and bank reconciliation. This leadership role involves driving the company's expansion into new markets and enhancing its data-driven insights to simplify business administration. Connelly's focus remains on empowering small businesses, accountants, and bookkeepers with advanced financial workflow tools. The Chief Executive Officer ensures Xero's platform consistently meets evolving user needs, fostering growth and efficiency across the global user base. Onie Connelly's strategic direction solidifies Xero's position as a leader in financial technology solutions.
Leon Ortega - Principal Chief Executive Officer
Leon Ortega, the Principal Chief Executive Officer at Xero, spearheads the strategic direction and long-term growth initiatives for the company's cloud accounting software. Ortega's responsibilities encompass guiding the development of innovative features that simplify financial workflows, including advanced reporting and payroll management. This executive ensures Xero's platform remains at the forefront of financial technology, supporting small businesses, accountants, and bookkeepers globally. Leon Ortega's leadership focuses on enhancing the automation and data-driven insights offered through connected applications, thereby streamlining everyday business administration. The Principal Chief Executive Officer drives the company's mission to provide accessible and powerful financial tools, solidifying Xero's market presence and impact. Ortega's vision propels Xero's commitment to simplifying complex financial tasks for its extensive user base.
Pablo Dantas - Founder & Chief Executive Officer
Pablo Dantas, the Founder & Chief Executive Officer at Xero, establishes the foundational vision and ongoing strategic direction for the company's cloud accounting software. Dantas guides the evolution of Xero's platform, focusing on simplifying invoicing, expense management, and bank reconciliation for small businesses, accountants, and bookkeepers. This leadership position involves fostering innovation in financial workflows and ensuring the integration of automation and data-driven insights. Pablo Dantas's commitment is to empower users through accessible technology that simplifies everyday business administration. The Founder & Chief Executive Officer drives the company's mission to provide robust financial tools that support global business growth. Dantas's entrepreneurial spirit continues to shape Xero's impact on the accounting software industry.
Frank White - Chief Financial Officer
Frank White, the Chief Financial Officer at Xero, directs the company's financial strategy and fiscal operations, ensuring robust financial health for the cloud accounting software provider. White oversees all aspects of financial planning, budgeting, and reporting, critical for managing the complexities of a global software business. This role involves optimizing financial workflows and managing capital allocation to support Xero's growth in serving small businesses, accountants, and bookkeepers. Frank White's expertise ensures the company's financial stability and supports its mission to simplify business administration through data-driven insights and automation. The Chief Financial Officer plays a pivotal part in guiding strategic investments and maintaining fiscal discipline across all departments. White's financial acumen is essential for Xero's continued expansion and operational efficiency.
Hayley Swan - Chief Financial Officer, Operations & Manager
Hayley Swan, the Chief Financial Officer, Operations & Manager at Xero, oversees critical financial functions related to operational efficiency and management. Swan directs financial planning and resource allocation specifically for Xero's operational divisions, ensuring seamless execution of its cloud accounting software services. This role involves optimizing financial workflows and managing budgets to support the company's mission of simplifying business administration for small businesses, accountants, and bookkeepers. Hayley Swan's financial oversight is key to maintaining operational integrity and driving cost-effectiveness across the platform's development and delivery. The Chief Financial Officer, Operations & Manager ensures that financial strategies directly support the company's technological advancements and market expansion. Swan's management expertise enhances Xero's overall operational performance.
Michael Strickman - Chief Marketing Officer
Michael Strickman, the Chief Marketing Officer at Xero, leads the global marketing strategy and execution for the company's cloud accounting software. Strickman oversees initiatives that enhance brand awareness and drive customer acquisition among small businesses, accountants, and bookkeepers worldwide. This role involves leveraging data-driven insights to refine marketing campaigns, focusing on the simplification of invoicing, expenses, and financial workflows. Michael Strickman's leadership ensures Xero's value proposition is clearly communicated, highlighting the platform's automation capabilities and connected applications. The Chief Marketing Officer is instrumental in shaping Xero's market presence and supporting its mission to simplify everyday business administration. Strickman's strategic marketing efforts bolster Xero's position as a leader in financial technology.

Michelle Webb - Chief Marketing Officer, Wesfarmers Onedigital
Michelle Webb, the Chief Marketing Officer, Wesfarmers Onedigital at Xero, drives targeted marketing initiatives within specific operational segments. Webb focuses on enhancing the reach and adoption of Xero's cloud accounting software among its core user base of small businesses, accountants, and bookkeepers. This executive directs campaigns that highlight the platform's capabilities in managing invoicing, expenses, and financial reporting, emphasizing automation and data-driven insights. Michelle Webb's strategic approach ensures that marketing efforts align with the specific needs and challenges of the Wesfarmers Onedigital market. The Chief Marketing Officer, Wesfarmers Onedigital, plays a crucial role in expanding Xero's footprint and reinforcing its mission to simplify business administration. Webb's leadership contributes significantly to localized market penetration and user engagement.
Jeffrey Ryan - Chief People Officer
Jeffrey Ryan, the Chief People Officer at Xero, leads the human resources strategy and talent management initiatives for the cloud accounting software company. Ryan oversees the development and implementation of programs that foster a positive and productive work environment, crucial for innovation in financial technology. This role involves attracting, retaining, and developing talent to support Xero's mission of simplifying business administration for small businesses, accountants, and bookkeepers globally. Jeffrey Ryan's focus is on building a strong organizational culture that aligns with the company's values and strategic objectives. The Chief People Officer ensures that Xero's workforce is equipped with the skills and motivation to drive the company's success. Ryan's leadership in people operations is vital for sustained growth and employee engagement.

Damien Coleman - Chief Legal Officer & Company Secretary
Damien Coleman, the Chief Legal Officer & Company Secretary at Xero, provides strategic legal counsel and ensures corporate governance compliance for the cloud accounting software provider. Coleman oversees all legal affairs, including regulatory compliance, intellectual property, and contract management, essential for a global technology firm. This role involves safeguarding Xero's interests and supporting its mission to simplify business administration for small businesses, accountants, and bookkeepers worldwide. Damien Coleman's expertise ensures that Xero operates within legal frameworks and maintains high standards of corporate governance. The Chief Legal Officer & Company Secretary plays a critical part in risk management and strategic decision-making. Coleman's legal guidance is fundamental to Xero's secure and ethical business practices.
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