Whirlpool Executive and Leadership Team

June, 2026

Leadership Overview

Whirlpool has 10 executives leading key functions including strategy, finance, technology, marketing, and information systems.

Driven by a commitment to improving household living, Whirlpool offers a wide range of home appliances, shaping the future of home life through innovation and quality.

Leadership Roles at Whirlpool

  • Chief Executive Officer & Chairman - Marc Bitzer
  • Chief Financial Officer - Trevor Zillwood
  • Vice President, Chief Financial Officer Latin America and IR Director Brasil - Francisco Neto
  • Chief Marketing Officer, North America & JennAir Brand President - Shannon Blakely
  • Chief of Staff - Ana Moscato Malavazi
  • Chief Technology Officer - Marcos De Barros
  • GIT Director, Regional Chief Information Officer, LARN - Edmundo Lozano
  • Chief Information Officer, Kitchenaid - Gokul Nair
  • Chief Information Officer, Latin America - Roberta Nogueira
  • Marc Bitzer - Chief Executive Officer & Chairman

    Marc Bitzer, the Chief Executive Officer & Chairman at Whirlpool, directs the global strategy and overarching vision for the company's home appliance manufacturing operations. Bitzer guides the executive team in executing initiatives aimed at enhancing household living through innovative product development and market expansion. Overseeing all major corporate decisions, the Chief Executive Officer & Chairman ensures alignment with the company's mission to improve lives at home. This leadership role involves fostering a culture of operational excellence and driving sustainable growth across all business segments. By championing strategic partnerships and long-term planning, Marc Bitzer solidifies Whirlpool's position as a leader in the global appliance market, ensuring continued product innovation and customer satisfaction.
    Marc Bitzer

    Trevor Zillwood - Chief Financial Officer

    Trevor Zillwood, the Chief Financial Officer at Whirlpool, directs all financial operations, including accounting, financial planning, and capital allocation for the global home appliance manufacturer. Zillwood oversees the company's fiscal health, ensuring robust financial strategies that support long-term growth and profitability. This leadership position involves managing investor relations and communicating financial performance to stakeholders worldwide. Driving financial discipline and optimizing resource allocation, the Chief Financial Officer ensures that Whirlpool's investments align with its mission to improve household living. By maintaining strong financial controls and pursuing strategic financial opportunities, Trevor Zillwood safeguards the company's economic stability and enhances shareholder value across its extensive product lines.

    Francisco Neto - Vice President, Chief Financial Officer Latin America and IR Director Brasil

    Francisco Neto, the Vice President, Chief Financial Officer Latin America and IR Director Brasil at Whirlpool, oversees the financial strategy and investor relations for the Latin American region, with a specific focus on Brazil. Neto manages financial planning, reporting, and capital management to ensure fiscal health and support regional growth objectives. This executive position involves fostering strong relationships with investors and stakeholders, communicating financial performance effectively. Leading financial operations, the Vice President, Chief Financial Officer Latin America and IR Director Brasil ensures that financial decisions align with Whirlpool's global strategy and regional market dynamics. By driving financial integrity and strategic investment, Francisco Neto significantly contributes to the company's expansion and its mission to improve household living across Latin America.

    Shannon Blakely - Chief Marketing Officer, North America & JennAir Brand President

    Shannon Blakely, the Chief Marketing Officer, North America & JennAir Brand President at Whirlpool, spearheads marketing strategies and brand development across North America, with a specific focus on the premium JennAir brand. Blakely directs consumer engagement initiatives, product positioning, and market penetration efforts to drive brand loyalty and sales growth. This executive role involves overseeing all marketing communications, digital presence, and go-to-market strategies for Whirlpool's diverse product portfolio in the region. Leading brand initiatives, the Chief Marketing Officer, North America & JennAir Brand President ensures that Whirlpool's commitment to improving household living resonates with consumers. By cultivating strong brand identities and executing impactful campaigns, Shannon Blakely significantly contributes to market leadership and revenue generation in key North American territories.

    Ana Moscato Malavazi - Chief of Staff

    Ana Moscato Malavazi, the Chief of Staff at Whirlpool, provides direct support to the executive leadership team, facilitating strategic initiatives and operational efficiency. Malavazi manages critical projects and ensures seamless communication across departments, translating high-level objectives into actionable plans. This role involves coordinating executive priorities and driving cross-functional collaboration to achieve company goals. Overseeing the execution of key organizational strategies, the Chief of Staff acts as a central point for information flow and decision support. By streamlining operations and enhancing executive effectiveness, Ana Moscato Malavazi contributes significantly to Whirlpool's mission of improving household living through well-managed and strategically aligned business practices.

    Marcos De Barros - Chief Technology Officer

    Marcos De Barros, the Chief Technology Officer at Whirlpool, leads the company's technological innovation and product development efforts, focusing on advancing home appliance capabilities. De Barros oversees the integration of cutting-edge technologies to enhance product performance, user experience, and manufacturing efficiency. This critical role involves guiding research and development initiatives to ensure Whirlpool's offerings meet evolving consumer needs and industry standards. Driving technological advancements, the Chief Technology Officer champions the development of smart appliances and sustainable solutions. By fostering innovation in hardware and software, Marcos De Barros ensures Whirlpool continues to deliver high-quality products that improve household living and maintain its competitive edge globally.

    Edmundo Lozano - GIT Director, Regional Chief Information Officer, LARN

    Edmundo Lozano, the GIT Director, Regional Chief Information Officer, LARN at Whirlpool, manages the information technology infrastructure and digital transformation initiatives across Latin America. Lozano oversees the implementation of technology solutions that support business operations, enhance data security, and drive operational efficiency throughout the region. This leadership position involves aligning IT strategies with regional business objectives to foster growth and innovation. Directing regional IT operations, the GIT Director, Regional Chief Information Officer, LARN ensures that technology investments effectively support Whirlpool's mission. By optimizing systems and driving digital adoption, Edmundo Lozano plays a crucial role in the company's success and its commitment to improving household living across Latin America.

    Gokul Nair - Chief Information Officer, Kitchenaid

    Gokul Nair, the Chief Information Officer, Kitchenaid at Whirlpool, directs the IT strategy and operations specifically for the KitchenAid brand, ensuring technological alignment with its premium market positioning. Nair oversees the development and implementation of digital solutions that enhance product innovation, customer experience, and operational excellence for the brand. This role is pivotal in leveraging technology to support KitchenAid's unique brand identity and market demands. Driving IT initiatives, the Chief Information Officer, Kitchenaid ensures that technology empowers the brand's growth and maintains its reputation for quality and design. By focusing on specialized technology needs, Gokul Nair contributes to Whirlpool's overall mission of improving household living through distinct and high-performing appliance brands.

    Roberta Nogueira - Chief Information Officer, Latin America

    Roberta Nogueira, the Chief Information Officer, Latin America at Whirlpool, leads the information technology strategy and execution across the Latin American region, ensuring robust digital infrastructure and support for business operations. Nogueira oversees the deployment of technology solutions that enhance efficiency, data security, and innovation throughout Whirlpool's Latin American markets. This role is critical in adapting global IT standards to regional needs and driving digital transformation. Directing regional IT functions, the Chief Information Officer, Latin America ensures technology effectively supports Whirlpool's mission to improve household living. By optimizing systems and fostering digital capabilities, Roberta Nogueira plays a key part in the company's operational success and market presence in Latin America.

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    Frequently Asked Questions Regarding Whirlpool Top Executives and Leadership Team

    Who leads Whirlpool?
    Whirlpool is led by Marc Bitzer (Chief Executive Officer & Chairman), along with executives such as Trevor Zillwood (Chief Financial Officer) and Francisco Neto (Vice President, Chief Financial Officer Latin America and IR Director Brasil).
    Who is part of Whirlpool’s executive team?
    The executive team of Whirlpool includes leaders such as Marc Bitzer (Chief Executive Officer & Chairman), Trevor Zillwood (Chief Financial Officer), Francisco Neto (Vice President, Chief Financial Officer Latin America and IR Director Brasil) and other senior executives.
    How many executives does Whirlpool have?
    Whirlpool has 9 executives leading key business areas.
    What roles are included in Whirlpool’s leadership team?
    The leadership team of Whirlpool includes roles such as Chief Executive Officer & Chairman, Chief Financial Officer, Vice President, Chief Financial Officer Latin America and IR Director Brasil, Chief Marketing Officer, North America & JennAir Brand President, Chief of Staff.