Wayfair Executive and Leadership Team

June, 2026

Leadership Overview

Wayfair has 8 executives leading key functions including technology, marketing, finance, and human resources.

Driven by a commitment to innovation, Wayfair is dedicated to transforming the way consumers shop for their homes, offering an unparalleled selection of products and a seamless online experience that redefines home décor.

Leadership Roles at Wayfair

  • Chief Financial Officer, CAO - Katie Gulliver
  • Chief Technology Officer - Fiona Tan
  • Chief of Staff - Brooke Ruscio
  • Chief Marketing Officer, At Wayfair Specialty Brands Joss Main, Birch Lane & Allmodern - Kelly Megel
  • Chief Technology Officer, Physical Retail - Kevin O'Riordan
  • Chief People Officer, Technology, Product & Design - Cathy Peterman
  • Global Chief People Officer, Business & Enterprise - Michael Simone
  • General Counsel - Enrique Colbert
  • Katie Gulliver - Chief Financial Officer, CAO

    Katie Gulliver, the Chief Financial Officer, CAO at Wayfair, manages the company's financial operations and accounting strategies, ensuring fiscal health and strategic resource allocation. Overseeing financial planning, reporting, and risk management, Gulliver provides critical insights to guide Wayfair's business decisions. This executive function is vital for supporting the company's extensive e-commerce operations, which offer millions of home products internationally. By maintaining robust financial controls and driving financial performance, Katie Gulliver directly impacts Wayfair's profitability and long-term sustainability. Ultimately, Gulliver ensures the financial integrity of the organization as it expands its market reach.

    Fiona Tan - Chief Technology Officer

    Fiona Tan, the Chief Technology Officer at Wayfair, architects the company's overarching technology strategy, driving innovation across its digital platforms. Overseeing the development and implementation of cutting-edge solutions, Tan ensures Wayfair's technological infrastructure supports its vast e-commerce operations and ambitious growth objectives. This leadership role involves guiding teams responsible for data science, engineering, and platform architecture, all critical to delivering Wayfair's extensive online selection of furniture, décor, and housewares. By optimizing the user experience and enhancing operational efficiency through technology, Fiona Tan directly impacts the company's ability to serve millions of customers globally. Ultimately, Tan secures Wayfair's position as a leader in online home goods retail through robust and scalable technology.
    Fiona Tan

    Brooke Ruscio - Chief of Staff

    Brooke Ruscio, the Chief of Staff at Wayfair, provides strategic support and operational oversight to executive leadership, ensuring alignment across key initiatives. Managing cross-functional projects and facilitating communication between departments, Ruscio enhances organizational efficiency and drives the execution of Wayfair's strategic priorities. This role involves coordinating efforts related to the company's extensive online offerings in furniture, décor, and home improvement products. By streamlining operations and fostering collaboration, Brooke Ruscio directly contributes to Wayfair's mission of making it easier for customers to find and buy everything they need for their homes. Ultimately, Ruscio ensures that Wayfair's leadership team operates cohesively to achieve its market objectives.

    Kelly Megel - Chief Marketing Officer, At Wayfair Specialty Brands Joss Main, Birch Lane & Allmodern

    Kelly Megel, the Chief Marketing Officer, At Wayfair Specialty Brands Joss Main, Birch Lane & Allmodern at Wayfair, directs the marketing strategies for Wayfair's distinct specialty brands. Overseeing brand positioning, customer acquisition, and promotional campaigns, Megel drives growth and engagement for these curated online platforms. This leadership function focuses on tailoring marketing efforts to resonate with specific customer segments interested in furniture and home décor. By developing innovative marketing initiatives, Kelly Megel directly enhances the visibility and appeal of Joss & Main, Birch Lane, and AllModern. Ultimately, Megel ensures these specialty brands achieve their revenue and market share goals within the competitive e-commerce landscape.

    Kevin O'Riordan - Chief Technology Officer, Physical Retail

    Kevin O'Riordan, the Chief Technology Officer, Physical Retail at Wayfair, spearheads the technological development and integration for Wayfair's physical retail ventures. Directing the implementation of innovative technology solutions within brick-and-mortar environments, O'Riordan ensures a seamless omnichannel experience for customers. This critical role involves overseeing the technology infrastructure that supports physical store operations, inventory management, and customer engagement strategies. By bridging the gap between online and offline retail, Kevin O'Riordan directly enhances Wayfair's ability to serve customers across all channels. Ultimately, O'Riordan drives technological advancements that solidify Wayfair's presence in the evolving retail market.

    Cathy Peterman - Chief People Officer, Technology, Product & Design

    Cathy Peterman, the Chief People Officer, Technology, Product & Design at Wayfair, leads human resources initiatives specifically for the technology, product, and design divisions. Overseeing talent acquisition, development, and retention strategies, Peterman cultivates a high-performing workforce essential for Wayfair's innovation in home goods e-commerce. This role focuses on building and nurturing teams responsible for creating and enhancing Wayfair's digital platforms and product offerings. By fostering a supportive and dynamic work environment, Cathy Peterman directly contributes to the company's ability to attract and retain top talent. Ultimately, Peterman ensures Wayfair's technology, product, and design functions are powered by exceptional people.

    Michael Simone - Global Chief People Officer, Business & Enterprise

    Michael Simone, the Global Chief People Officer, Business & Enterprise at Wayfair, directs human resources strategy across Wayfair's broader business and enterprise functions. Overseeing talent management, organizational development, and employee relations globally, Simone ensures Wayfair's workforce aligns with its strategic objectives. This leadership position is crucial for supporting the company's international e-commerce operations and its vast catalog of home products. By championing people-centric initiatives and fostering a strong corporate culture, Michael Simone directly enhances employee engagement and productivity worldwide. Ultimately, Simone drives the human capital strategy that underpins Wayfair's global success.

    Enrique Colbert - General Counsel

    Enrique Colbert, the General Counsel at Wayfair, provides comprehensive legal counsel and oversees all legal affairs for the company. Directing legal strategy, risk management, and compliance initiatives, Colbert ensures Wayfair operates within all applicable laws and regulations across its international e-commerce business. This critical function involves advising on corporate governance, intellectual property, and commercial contracts related to Wayfair's extensive online offerings of furniture and home goods. By safeguarding the company's legal interests, Enrique Colbert directly supports Wayfair's sustained growth and market integrity. Ultimately, Colbert ensures a robust legal framework that enables Wayfair's business objectives.

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    Frequently Asked Questions Regarding Wayfair Top Executives and Leadership Team

    Who leads Wayfair?
    Wayfair is led by Katie Gulliver (Chief Financial Officer, CAO), along with executives such as Fiona Tan (Chief Technology Officer) and Brooke Ruscio (Chief of Staff).
    Who is part of Wayfair’s executive team?
    The executive team of Wayfair includes leaders such as Katie Gulliver (Chief Financial Officer, CAO), Fiona Tan (Chief Technology Officer), Brooke Ruscio (Chief of Staff) and other senior executives.
    How many executives does Wayfair have?
    Wayfair has 8 executives leading key business areas.
    What roles are included in Wayfair’s leadership team?
    The leadership team of Wayfair includes roles such as Chief Financial Officer, CAO, Chief Technology Officer, Chief of Staff, Chief Marketing Officer, At Wayfair Specialty Brands Joss Main, Birch Lane & Allmodern, Chief Technology Officer, Physical Retail.