Wayfair Executive and Leadership Team

May, 2026

Leadership Overview

Wayfair has 8 executives leading key functions including technology, finance, marketing, and human resources.

Driven by a commitment to customer satisfaction, Wayfair is dedicated to transforming the way consumers shop for their homes, offering an unparalleled selection and seamless online experience.

Leadership Roles at Wayfair

  • Chief Financial Officer, CAO - Katie Gulliver
  • Chief Technology Officer - Fiona Tan
  • Chief of Staff - Brooke Ruscio
  • Chief Technology Officer, Physical Retail - Kevin O'Riordan
  • Chief Marketing Officer, At Wayfair Specialty Brands Joss Main, Birch Lane & Allmodern - Kelly Megel
  • Chief People Officer - Ryan Gilchrist
  • Global Chief People Officer, Business & Enterprise - Michael Simone
  • General Counsel - Enrique Colbert
  • Katie Gulliver - Chief Financial Officer, CAO

    Katie Gulliver, the Chief Financial Officer, CAO at Wayfair, oversees the company's financial operations and accounting functions. Gulliver directs financial planning, analysis, reporting, and treasury activities, ensuring fiscal responsibility and strategic resource allocation. This leadership position is critical for managing Wayfair's financial health as it expands its offerings of furniture, décor, and home improvement products internationally. Gulliver's responsibilities include driving financial strategies that support sustainable growth and profitability across Wayfair's diverse e-commerce sites. By maintaining rigorous financial controls and providing strategic financial insights, Katie Gulliver ensures Wayfair's operational and capital management aligns with its ambitious business objectives and market position.

    Fiona Tan - Chief Technology Officer

    Fiona Tan, the Chief Technology Officer at Wayfair, directs the company's overarching technology strategy and execution. Overseeing the development and maintenance of Wayfair's extensive e-commerce platforms, Tan ensures robust, scalable, and innovative technological solutions support the delivery of approximately thirty million home products. This leadership role involves guiding engineering teams, data science, and IT infrastructure to enhance customer experience and operational efficiency across Wayfair's digital properties. Tan's focus includes driving advancements in AI, machine learning, and data analytics to personalize shopping journeys and optimize supply chain logistics. By championing technological innovation, Fiona Tan directly contributes to Wayfair's market leadership in online home goods retail, ensuring the company remains at the forefront of digital transformation in the sector.
    Fiona Tan

    Brooke Ruscio - Chief of Staff

    Brooke Ruscio, the Chief of Staff at Wayfair, provides strategic support and operational oversight to executive leadership. Managing key initiatives and cross-functional projects, Ruscio ensures alignment across departments and facilitates the execution of Wayfair's strategic objectives. This role involves streamlining communication, optimizing internal processes, and driving operational excellence to support the company's mission of transforming home goods retail. Ruscio's responsibilities extend to coordinating executive priorities and ensuring efficient decision-making across the organization. By enhancing organizational effectiveness, Brooke Ruscio plays a vital part in Wayfair's continued growth and its ability to offer a vast selection of furniture, décor, and housewares to customers.

    Kevin O'Riordan - Chief Technology Officer, Physical Retail

    Kevin O'Riordan, the Chief Technology Officer, Physical Retail at Wayfair, spearheads technology initiatives for Wayfair's physical retail presence. O'Riordan directs the development and implementation of technology solutions that enhance the in-store customer experience and optimize operational efficiency for Wayfair's brick-and-mortar endeavors. This role focuses on integrating digital capabilities with physical retail environments, ensuring a seamless omnichannel experience for customers seeking home goods. O'Riordan's leadership involves managing the technology infrastructure, point-of-sale systems, and data management critical to physical retail success. By driving technological innovation in physical spaces, Kevin O'Riordan supports Wayfair's strategy to provide comprehensive home solutions across all channels.

    Kelly Megel - Chief Marketing Officer, At Wayfair Specialty Brands Joss Main, Birch Lane & Allmodern

    Kelly Megel, the Chief Marketing Officer, At Wayfair Specialty Brands Joss Main, Birch Lane & Allmodern at Wayfair, drives marketing strategy and brand development for Wayfair's curated specialty brands. Megel oversees all aspects of marketing, including digital advertising, content creation, and customer engagement, to enhance brand visibility and customer loyalty for Joss & Main, Birch Lane, and AllModern. This leadership role focuses on tailoring marketing efforts to the unique positioning and target audiences of each specialty brand, ensuring alignment with Wayfair's broader e-commerce mission. Megel's expertise in brand building and customer acquisition is crucial for expanding market share within the premium home décor and furniture segments. Through strategic marketing initiatives, Kelly Megel strengthens the distinct identities of these brands and drives their commercial success.

    Ryan Gilchrist - Chief People Officer

    Ryan Gilchrist, the Chief People Officer at Wayfair, leads the company's human resources strategy and operations. Gilchrist oversees talent acquisition, employee development, compensation, and benefits, fostering a positive and productive work environment across Wayfair's global operations. This role is essential for attracting, retaining, and engaging the talent necessary to support Wayfair's extensive online offerings in furniture, décor, and housewares. Gilchrist's focus includes developing innovative HR programs that align with Wayfair's culture and business objectives, ensuring the company's workforce is equipped to drive innovation and customer satisfaction. By prioritizing people strategies, Ryan Gilchrist directly contributes to Wayfair's ability to scale and maintain its position as a leader in e-commerce.

    Michael Simone - Global Chief People Officer, Business & Enterprise

    Michael Simone, the Global Chief People Officer, Business & Enterprise at Wayfair, leads human resources strategy for Wayfair's core business and enterprise functions. Simone directs initiatives focused on talent management, organizational development, and employee engagement across Wayfair's global workforce, supporting its vast online retail operations. This role emphasizes building a robust talent pipeline and fostering a culture of high performance essential for Wayfair's continued expansion in the home goods sector. Simone's responsibilities include aligning HR strategies with business objectives, ensuring effective people operations that drive efficiency and innovation. By focusing on the strategic development of Wayfair's human capital, Michael Simone contributes significantly to the company's operational success and market leadership.

    Enrique Colbert - General Counsel

    Enrique Colbert, the General Counsel at Wayfair, directs the company's legal affairs and ensures compliance with all applicable laws and regulations. Colbert oversees legal strategy, risk management, and corporate governance, providing critical counsel on matters impacting Wayfair's extensive e-commerce operations and international expansion. This leadership position is vital for navigating the complex legal landscape of online retail, intellectual property, and consumer protection. Colbert's responsibilities include managing litigation, advising on contracts, and ensuring Wayfair's business practices align with its commitment to ethical operations and customer trust. By safeguarding Wayfair's legal interests, Enrique Colbert plays a key role in supporting the company's sustained growth and market integrity.

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    Frequently Asked Questions Regarding Wayfair Top Executives and Leadership Team

    Who leads Wayfair?
    Wayfair is led by Katie Gulliver (Chief Financial Officer, CAO), along with executives such as Fiona Tan (Chief Technology Officer) and Brooke Ruscio (Chief of Staff).
    Who is part of Wayfair’s executive team?
    The executive team of Wayfair includes leaders such as Katie Gulliver (Chief Financial Officer, CAO), Fiona Tan (Chief Technology Officer), Brooke Ruscio (Chief of Staff) and other senior executives.
    How many executives does Wayfair have?
    Wayfair has 8 executives leading key business areas.
    What roles are included in Wayfair’s leadership team?
    The leadership team of Wayfair includes roles such as Chief Financial Officer, CAO, Chief Technology Officer, Chief of Staff, Chief Technology Officer, Physical Retail, Chief Marketing Officer, At Wayfair Specialty Brands Joss Main, Birch Lane & Allmodern.