Wayfair Executive and Leadership Team

July, 2026

Leadership Overview

Wayfair has 6 executives leading key functions including technology, marketing, finance, legal, and human resources.

Driven by a commitment to customer satisfaction, Wayfair is dedicated to transforming the way consumers shop for their homes, offering an unparalleled selection and seamless online experience.

Leadership Roles at Wayfair

  • Chief Financial Officer, CAO - Katie Gulliver
  • Chief Technology Officer - Fiona Tan
  • Chief Technology Officer, Physical Retail - Kevin O'Riordan
  • Chief Marketing Officer, Wayfair Ca - Katherine Duval
  • Chief People Officer, Technology, Product & Design - Cathy Peterman
  • General Counsel - Enrique Colbert
  • Katie Gulliver - Chief Financial Officer, CAO

    Katie Gulliver, the Chief Financial Officer, CAO at Wayfair, directs the company's financial operations and accounting functions. Gulliver oversees financial planning, analysis, reporting, and compliance, ensuring the fiscal health and strategic financial direction of Wayfair. This comprehensive role involves managing budgets, optimizing financial performance, and providing critical insights to support executive decision-making across all business units, including Wayfair Professional and its various online brands. Gulliver's expertise is vital in navigating the complexities of the e-commerce retail landscape and supporting Wayfair's continuous expansion and profitability goals. By maintaining rigorous financial controls and driving strategic financial initiatives, Katie Gulliver plays a pivotal role in Wayfair's sustained growth and market leadership.

    Fiona Tan - Chief Technology Officer

    Fiona Tan, the Chief Technology Officer at Wayfair, directs the company's global technology strategy and execution. Overseeing all aspects of Wayfair's digital infrastructure, Tan ensures the scalability and reliability of the e-commerce platform that supports millions of products for the home sector. This leadership role involves architecting innovative solutions to enhance customer experience and operational efficiency across Wayfair's various brands, including Joss & Main and AllModern. Tan collaborates closely with product development and data science teams to drive technological advancements that align with Wayfair's mission of making it easy for everyone to shop for home. By focusing on robust engineering practices and emerging technologies, Fiona Tan strengthens Wayfair's market position in the competitive online retail landscape and supports the company's international growth initiatives.
    Fiona Tan

    Kevin O'Riordan - Chief Technology Officer, Physical Retail

    Kevin O'Riordan, the Chief Technology Officer, Physical Retail at Wayfair, spearheads technology initiatives for Wayfair's brick-and-mortar operations. This critical role involves developing and implementing technology solutions that enhance the in-store customer experience and streamline physical retail operations, complementing Wayfair's extensive online offerings. O'Riordan focuses on integrating digital capabilities with physical spaces to create a cohesive omnichannel strategy. His responsibilities include overseeing the technology infrastructure that supports Wayfair's physical retail presence, ensuring seamless integration with the broader e-commerce ecosystem. By driving innovation in areas such as point-of-sale systems, inventory management, and in-store digital engagement, Kevin O'Riordan directly contributes to Wayfair's comprehensive approach to home goods retail and its expansion into new markets.

    Katherine Duval - Chief Marketing Officer, Wayfair Ca

    Katherine Duval, the Chief Marketing Officer, Wayfair Ca at Wayfair, leads all marketing strategies and brand initiatives for the Canadian market. Duval is responsible for driving customer acquisition, engagement, and retention across Wayfair's portfolio of brands within Canada. This involves developing targeted campaigns that resonate with Canadian consumers, leveraging digital marketing channels, public relations, and strategic partnerships. Duval's leadership ensures that Wayfair's extensive selection of furniture, décor, and housewares effectively reaches and appeals to the Canadian audience. By closely monitoring market trends and consumer behavior in Canada, Katherine Duval optimizes marketing spend and enhances brand visibility, directly supporting Wayfair's international growth objectives and solidifying its presence in the Canadian home goods sector.

    Cathy Peterman - Chief People Officer, Technology, Product & Design

    Cathy Peterman, the Chief People Officer, Technology, Product & Design at Wayfair, leads human resources strategy for Wayfair's technology, product, and design divisions. Peterman is instrumental in attracting, developing, and retaining top talent within these critical areas, fostering a culture that drives innovation and supports Wayfair's mission. This role involves shaping policies and programs that enhance employee experience, promote professional growth, and align with the company's overall business objectives. Peterman's focus on the people aspect of technology and design is essential for building high-performing teams that deliver cutting-edge solutions for Wayfair's e-commerce platform and product offerings. By championing employee development and engagement, Cathy Peterman ensures Wayfair remains an employer of choice for tech and design professionals.

    Enrique Colbert - General Counsel

    Enrique Colbert, the General Counsel at Wayfair, provides strategic legal counsel and oversees all legal affairs for the company. Colbert's responsibilities encompass a broad range of legal matters, including corporate governance, regulatory compliance, intellectual property, and litigation management, ensuring Wayfair operates within all applicable legal frameworks both domestically and internationally. This role is crucial for safeguarding Wayfair's interests as it expands its offerings of furniture, décor, and housewares. Colbert collaborates with executive leadership to mitigate legal risks and support business objectives, particularly concerning e-commerce regulations and consumer protection laws. By offering expert legal guidance, Enrique Colbert ensures Wayfair maintains its integrity and compliance, facilitating its continued growth and market presence.

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    Frequently Asked Questions Regarding Wayfair Top Executives and Leadership Team

    Who leads Wayfair?
    Wayfair is led by Katie Gulliver (Chief Financial Officer, CAO), along with executives such as Fiona Tan (Chief Technology Officer) and Kevin O'Riordan (Chief Technology Officer, Physical Retail).
    Who is part of Wayfair’s executive team?
    The executive team of Wayfair includes leaders such as Katie Gulliver (Chief Financial Officer, CAO), Fiona Tan (Chief Technology Officer), Kevin O'Riordan (Chief Technology Officer, Physical Retail) and other senior executives.
    How many executives does Wayfair have?
    Wayfair has 6 executives leading key business areas.
    What roles are included in Wayfair’s leadership team?
    The leadership team of Wayfair includes roles such as Chief Financial Officer, CAO, Chief Technology Officer, Chief Technology Officer, Physical Retail, Chief Marketing Officer, Wayfair Ca, Chief People Officer, Technology, Product & Design.