Wasabi Executive and Leadership Team

July, 2026

Leadership Overview

Wasabi has 5 executives leading key functions including marketing, operations, technology, information systems, and executive leadership.

Driven by innovation, Wasabi delivers fast, low-cost, and reliable cloud storage, impacting the global market with its advanced solutions.

Leadership Roles at Wasabi

  • Chief Operating Officer & Executive VP - Marty Falaro
  • Digital Rōnin (President) - Roth Michaels
  • Chief Marketing Officer & Executive VP - Michael Welts
  • Co-founder & Chief Technology Officer - Jeff Flowers
  • Founder & Chief Information Officer & Managing of L2 Point Management Partner - Kerstin Dittmar
  • Marty Falaro - Chief Operating Officer & Executive VP

    Marty Falaro, the Chief Operating Officer & Executive VP at Wasabi, manages all operational facets of the business. Overseeing service delivery and infrastructure scaling, the Chief Operating Officer & Executive VP ensures the company's commitment to fast, low-cost, and reliable cloud storage is consistently met. This critical role involves optimizing internal processes and managing global operational teams to support rapid growth. By streamlining workflows and enhancing system efficiencies, Marty Falaro directly contributes to the company's ability to deliver exceptional customer experiences. Ultimately, Falaro drives operational excellence, underpinning Wasabi's market expansion and sustained performance.
    Marty Falaro

    Roth Michaels - Digital Rōnin (President)

    Roth Michaels, the Digital Rōnin (President) at Wasabi, drives the company's strategic direction and executive leadership. Overseeing overall business growth and market positioning, the Digital Rōnin (President) ensures Wasabi's objectives for fast, low-cost, and reliable cloud storage are met across all operational areas. This senior role involves fostering key partnerships and guiding the executive team toward achieving ambitious goals. By championing innovative strategies and maintaining a clear focus on market impact, Roth Michaels directly influences the company's trajectory. Ultimately, Michaels' leadership ensures Wasabi continues to excel and expand its presence in the competitive cloud storage landscape.

    Michael Welts - Chief Marketing Officer & Executive VP

    Michael Welts, the Chief Marketing Officer & Executive VP at Wasabi, directs all global marketing initiatives. Overseeing brand strategy and market penetration, the Chief Marketing Officer & Executive VP ensures Wasabi's value proposition of fast, low-cost, and reliable cloud storage resonates across diverse customer segments. This leadership role involves driving demand generation campaigns and expanding market reach throughout North America and EMEA. By optimizing digital marketing channels and public relations efforts, Michael Welts directly enhances brand visibility and customer acquisition. Ultimately, Welts solidifies Wasabi's position as a leader in the hot cloud storage sector through impactful communication strategies.
    Michael Welts

    Jeff Flowers - Co-founder & Chief Technology Officer

    Jeff Flowers, the Co-founder & Chief Technology Officer at Wasabi, architects the company's technological vision and infrastructure. Overseeing product development and innovation, the Co-founder & Chief Technology Officer ensures Wasabi's cloud storage solutions remain at the forefront of speed, cost-effectiveness, and reliability. This foundational role involves guiding research and development efforts and maintaining the integrity of the platform. By driving technological advancements and ensuring robust system architecture, Jeff Flowers directly enables Wasabi's competitive edge. Ultimately, Flowers' technical leadership ensures the company's offerings meet the evolving demands of the global cloud storage market.
    Jeff Flowers

    Kerstin Dittmar - Founder & Chief Information Officer & Managing of L2 Point Management Partner

    Kerstin Dittmar, the Founder & Chief Information Officer & Managing of L2 Point Management Partner at Wasabi, directs the company's information systems strategy and management. Overseeing IT infrastructure and data security, the Founder & Chief Information Officer & Managing of L2 Point Management Partner ensures the secure and efficient operation of Wasabi's cloud storage services. This executive position involves managing internal technology resources and implementing robust information governance policies. By maintaining high standards of data integrity and system accessibility, Kerstin Dittmar directly supports the company's mission of providing reliable cloud storage. Ultimately, Dittmar's oversight of information systems is crucial for Wasabi's operational continuity and client trust.

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    Frequently Asked Questions Regarding Wasabi Top Executives and Leadership Team

    Who leads Wasabi?
    Wasabi is led by Marty Falaro (Chief Operating Officer & Executive VP), along with executives such as Roth Michaels (Digital Rōnin (President)) and Michael Welts (Chief Marketing Officer & Executive VP).
    Who is part of Wasabi’s executive team?
    The executive team of Wasabi includes leaders such as Marty Falaro (Chief Operating Officer & Executive VP), Roth Michaels (Digital Rōnin (President)), Michael Welts (Chief Marketing Officer & Executive VP) and other senior executives.
    How many executives does Wasabi have?
    Wasabi has 5 executives leading key business areas.
    What roles are included in Wasabi’s leadership team?
    The leadership team of Wasabi includes roles such as Chief Operating Officer & Executive VP, Digital Rōnin (President), Chief Marketing Officer & Executive VP, Co-founder & Chief Technology Officer, Founder & Chief Information Officer & Managing of L2 Point Management Partner.