Wasabi Executive and Leadership Team

May, 2026

Leadership Overview

Wasabi has 5 executives leading key functions including operations, technology, marketing, information management, and executive leadership.

Driven by innovation, Wasabi delivers fast, low-cost, and reliable cloud storage, impacting the market with its accessible and efficient solutions.

Leadership Roles at Wasabi

  • Chief Operating Officer & Executive VP - Marty Falaro
  • Digital Rōnin (President) - Roth Michaels
  • Co-founder & Chief Technology Officer - Jeff Flowers
  • Chief Marketing Officer & Executive VP - Michael Welts
  • Founder & Chief Information Officer & Managing of L2 Point Management Partner - Kerstin Dittmar
  • Marty Falaro - Chief Operating Officer & Executive VP

    Marty Falaro, the Chief Operating Officer & Executive VP at Wasabi, directs the company's operational strategies and execution. Falaro oversees the day-to-day business functions, ensuring the seamless delivery of Wasabi's hot cloud storage services. This leadership role involves optimizing infrastructure and processes to maintain the company's commitment to fast, low-cost, and reliable cloud storage. By managing global operations, Marty Falaro ensures scalability and efficiency across all service touchpoints. The Chief Operating Officer & Executive VP also collaborates with other executive leaders to align operational capabilities with market demands and strategic growth objectives. Falaro's focus on operational excellence directly supports Wasabi's mission to provide accessible and high-performance storage solutions to businesses worldwide. This involves rigorous oversight of service delivery, customer support infrastructure, and the continuous improvement of operational workflows to enhance customer satisfaction and maintain competitive advantage in the cloud storage sector.
    Marty Falaro

    Roth Michaels - Digital Rōnin (President)

    Roth Michaels, the Digital Rōnin (President) at Wasabi, drives the company's strategic direction and overall business development. Michaels leads executive initiatives focused on market expansion, partnership cultivation, and ensuring the company's innovative approach to hot cloud storage resonates with global clients. This leadership role involves overseeing key business functions and fostering a culture of agility and forward-thinking. As Digital Rōnin (President), Roth Michaels is instrumental in navigating the evolving landscape of cloud technology and positioning Wasabi for sustained growth and market leadership. Michaels' vision guides the company's efforts to deliver fast, low-cost, and reliable storage solutions, reinforcing Wasabi's commitment to client success and technological advancement in the competitive cloud services sector.

    Jeff Flowers - Co-founder & Chief Technology Officer

    Jeff Flowers, the Co-founder & Chief Technology Officer at Wasabi, architects the technological vision and innovation driving the company's hot cloud storage platform. Flowers leads the development and evolution of Wasabi's core technology, ensuring its performance, security, and cost-effectiveness. This critical role involves overseeing all aspects of technology infrastructure, from data centers to software development, to deliver on the promise of fast, low-cost, and reliable cloud storage. As Co-founder & Chief Technology Officer, Jeff Flowers guides research and development efforts, exploring new technologies to enhance service offerings and maintain a competitive edge. Collaboration with other executive leaders ensures technology roadmaps align with business objectives and market opportunities. Flowers' technical leadership is fundamental to Wasabi's ability to provide a superior cloud storage experience, directly contributing to the company's reputation for innovation and operational excellence in the tech industry.
    Jeff Flowers

    Michael Welts - Chief Marketing Officer & Executive VP

    Michael Welts, the Chief Marketing Officer & Executive VP at Wasabi, spearheads the company's global marketing strategies and brand development. Welts directs initiatives to communicate the value proposition of Wasabi's hot cloud storage, emphasizing its speed, cost-effectiveness, and reliability. This leadership position involves overseeing all marketing functions, including digital marketing, product marketing, communications, and demand generation, to drive market awareness and customer acquisition. As Chief Marketing Officer & Executive VP, Michael Welts ensures marketing efforts are aligned with sales objectives and the overall business strategy. Welts collaborates closely with technology and operations teams to translate product capabilities into compelling market messages. The focus remains on expanding Wasabi's market reach and solidifying its position as a leader in the cloud storage industry through impactful campaigns and strategic partnerships.
    Michael Welts

    Kerstin Dittmar - Founder & Chief Information Officer & Managing of L2 Point Management Partner

    Kerstin Dittmar, the Founder & Chief Information Officer & Managing of L2 Point Management Partner at Wasabi, shapes the company's information strategy and management practices. Dittmar oversees the internal IT infrastructure and information systems that support Wasabi's operations, ensuring data integrity, security, and accessibility. This role involves managing the technology landscape that enables the delivery of fast, low-cost, and reliable cloud storage solutions. As Founder & Chief Information Officer & Managing of L2 Point Management Partner, Kerstin Dittmar plays a crucial part in maintaining the operational backbone of the company. Dittmar's responsibilities extend to ensuring that information systems are robust, scalable, and aligned with the company's growth trajectory and commitment to service excellence. The strategic management of information assets is key to supporting Wasabi's mission and competitive positioning in the cloud storage market.

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    Frequently Asked Questions Regarding Wasabi Top Executives and Leadership Team

    Who leads Wasabi?
    Wasabi is led by Marty Falaro (Chief Operating Officer & Executive VP), along with executives such as Roth Michaels (Digital Rōnin (President)) and Jeff Flowers (Co-founder & Chief Technology Officer).
    Who is part of Wasabi’s executive team?
    The executive team of Wasabi includes leaders such as Marty Falaro (Chief Operating Officer & Executive VP), Roth Michaels (Digital Rōnin (President)), Jeff Flowers (Co-founder & Chief Technology Officer) and other senior executives.
    How many executives does Wasabi have?
    Wasabi has 5 executives leading key business areas.
    What roles are included in Wasabi’s leadership team?
    The leadership team of Wasabi includes roles such as Chief Operating Officer & Executive VP, Digital Rōnin (President), Co-founder & Chief Technology Officer, Chief Marketing Officer & Executive VP, Founder & Chief Information Officer & Managing of L2 Point Management Partner.