Vivo Executive and Leadership Team

Davi Liotto, the Chief Executive Officer at Vivo, directs the overarching corporate strategy for the mobile phone service provider. Liotto architects long-term growth initiatives while overseeing the expansion of product lines including smartphones, TV, and connected home solutions. By aligning the executive team with the mission of Telefónica Brasil, the Chief Executive Officer ensures operational excellence across the entire organization. Liotto maintains constant communication with the Board to secure market leadership in the competitive Brazilian telecommunications sector. Through rigorous analysis of industry trends, the Chief Executive Officer drives the company toward sustainable profitability and technological advancement. Davi Liotto manages the integration of diverse business units to provide seamless connectivity for millions of users. This leadership role demands constant vigilance regarding regulatory shifts and consumer demand, ensuring that the company remains at the forefront of the digital landscape while delivering consistent value to stakeholders and customers throughout the region.

Shayane Lopes, the Chief Financial Officer at Vivo, manages the fiscal health and capital allocation strategies for the mobile service provider. Lopes oversees financial planning, reporting, and risk management to support the company's extensive portfolio of products and services. By optimizing the balance sheet, the Chief Financial Officer ensures sufficient liquidity for investments in network infrastructure and digital innovation. Shayane Lopes coordinates with other C-suite leaders to align budgetary priorities with the broader corporate mission of Telefónica Brasil. This role involves rigorous oversight of revenue streams from mobile, TV, and connected house segments to maximize shareholder returns. Through precise financial modeling, the Chief Financial Officer mitigates economic volatility while driving operational efficiency across all departments. Lopes maintains strict compliance with regulatory standards, ensuring transparency in all fiscal operations. Ultimately, the Chief Financial Officer secures the financial foundation necessary for the company to maintain its dominant market position in Brazil.

Rogerio Takayanagi, the Chief Technology Officer at Vivo, directs the development and maintenance of the company's core telecommunications infrastructure. Takayanagi architects scalable network solutions that support mobile services, high-speed data, and connected home ecosystems. By overseeing the deployment of advanced hardware and software, the Chief Technology Officer ensures reliable connectivity for the entire customer base. Rogerio Takayanagi collaborates with engineering teams to integrate emerging technologies into the existing service framework, enhancing performance and user experience. This leadership role involves managing complex technical projects that drive the company's digital transformation efforts. Through strategic planning, the Chief Technology Officer optimizes network capacity to meet the growing demand for mobile and digital services across Brazil. Takayanagi monitors technological advancements to maintain a competitive edge in the telecommunications industry. By prioritizing innovation and stability, the Chief Technology Officer supports the company's mission to provide seamless, high-quality communication services to every subscriber.

Denise Inaba, the Chief Information Officer at Vivo, directs the enterprise-wide information technology strategy and data management systems. Inaba architects secure, high-performance digital environments that support the company's mobile phone services and diverse product offerings. By overseeing the integration of internal software platforms, the Chief Information Officer ensures data integrity and operational efficiency across all business units. Denise Inaba collaborates with the technology and product teams to implement robust cybersecurity measures, protecting sensitive customer information and corporate assets. This leadership role involves managing the digital architecture that powers the company's customer-facing applications and internal workflows. Through continuous improvement of IT infrastructure, the Chief Information Officer drives the company's ability to adapt to rapid market changes. Inaba monitors system performance to guarantee high availability for all digital services. By aligning information technology with business objectives, the Chief Information Officer enables the company to deliver superior service quality and maintain its leadership in the Brazilian market.

Bianca de Oliveira, the Chief of Staff & Vice President, Pessoas at Vivo, directs human capital strategy and organizational development. Oliveira architects talent acquisition, employee engagement, and leadership training programs that support the company's workforce of thousands. By overseeing the cultural integration of the organization, the Chief of Staff & Vice President, Pessoas ensures that all teams remain aligned with the corporate mission of Telefónica Brasil. Bianca de Oliveira collaborates with the executive leadership to foster an environment of innovation and high performance. This role involves managing internal communications and organizational structure to optimize productivity across all departments. Through strategic workforce planning, the Chief of Staff & Vice President, Pessoas addresses the evolving needs of the telecommunications industry, ensuring the company attracts and retains top-tier talent. Oliveira monitors employee satisfaction and development metrics to drive long-term organizational health. By prioritizing human resources, the Chief of Staff & Vice President, Pessoas enables the company to maintain its competitive advantage through a highly skilled and motivated workforce.

Tania D., the Chief Technology Officer, Diretora DE Tecnologia Plataformas Digitais & Produtos at Vivo, directs the development of digital platforms and consumer-facing product technologies. D. architects the software ecosystems that power mobile applications, digital services, and connected house features. By overseeing the product lifecycle from conception to deployment, the Chief Technology Officer, Diretora DE Tecnologia Plataformas Digitais & Produtos ensures that all digital offerings meet the highest standards of usability and performance. Tania D. collaborates with cross-functional teams to integrate new features that enhance the customer experience and drive digital adoption. This leadership role involves managing the technical roadmap for the company's digital transformation, focusing on scalability and innovation. Through the implementation of agile development methodologies, the Chief Technology Officer, Diretora DE Tecnologia Plataformas Digitais & Produtos accelerates the delivery of new products to the Brazilian market. D. monitors user engagement metrics to refine product strategy and maintain market relevance. By focusing on digital excellence, the Chief Technology Officer, Diretora DE Tecnologia Plataformas Digitais & Produtos supports the company's growth in the competitive telecommunications sector.

Lucilene Caires, the Marrketing at Vivo, directs the brand strategy and customer acquisition campaigns for the mobile service provider. Caires architects comprehensive marketing initiatives that promote smartphones, TV, and connected home products to a broad consumer base. By overseeing market research and consumer insights, the Marrketing ensures that all promotional activities resonate with the target audience across Brazil. Lucilene Caires collaborates with sales and product teams to align marketing messaging with the company's overall business goals. This leadership role involves managing advertising budgets, digital marketing channels, and brand positioning to maximize market share. Through creative campaigns, the Marrketing drives brand awareness and customer loyalty in a highly competitive industry. Caires monitors campaign performance and market trends to adjust strategies for optimal impact. By focusing on customer-centric communication, the Marrketing supports the company's mission to connect people through innovative technology. Caires ensures that the brand remains a top choice for mobile and digital services, consistently delivering value to the company's diverse customer segments.

Alvaci Francisca, the Presidenti at Vivo, directs the operational execution of regional business units and service delivery. Francisca architects strategies to improve service quality and customer satisfaction across the company's mobile and digital product lines. By overseeing regional operations, the Presidenti ensures that the company's services are accessible and reliable for all subscribers. Alvaci Francisca collaborates with the executive team to implement operational improvements that drive efficiency and reduce costs. This leadership role involves managing the day-to-day activities of key service departments to ensure alignment with the company's strategic goals. Through rigorous performance monitoring, the Presidenti identifies opportunities for growth and service enhancement in the Brazilian market. Francisca manages the coordination between regional teams and corporate headquarters to maintain consistent service standards. By focusing on operational excellence, the Presidenti supports the company's mission to provide high-quality telecommunications solutions. Alvaci Francisca ensures that the company remains responsive to customer needs and market demands, driving long-term success and stability.

Ana Machado, the Gestão De T. I at Vivo, directs the management and optimization of information technology resources and internal systems. Machado architects the processes that govern IT service delivery, ensuring that all technical operations support the company's mobile and digital business models. By overseeing the maintenance of critical IT assets, the Gestão De T. I ensures high availability and system reliability for all internal users. Ana Machado collaborates with the Chief Information Officer to implement best practices in IT governance and resource allocation. This leadership role involves managing the lifecycle of hardware and software investments to maximize operational efficiency. Through the implementation of standardized IT management protocols, the Gestão De T. I drives productivity across the organization. Machado monitors system health and performance metrics to proactively address technical challenges. By focusing on the stability and scalability of the company's IT environment, the Gestão De T. I supports the company's mission to provide seamless telecommunications services to its customers throughout Brazil.