Vivo Executive and Leadership Team

X. Xp, the Chief Executive Officer at Vivo, directs the overarching corporate strategy for the mobile phone service provider. Xp manages the alignment of business units to ensure consistent growth across the Brazilian telecommunications market. By overseeing the integration of smartphones, TV, and connected house products, the Chief Executive Officer maintains a competitive edge in a rapidly evolving digital landscape. Xp collaborates with the board to define long-term objectives while monitoring operational efficiency across all regional sectors. This leadership position requires constant evaluation of market trends to sustain the company's position as a leader in mobile connectivity. Through rigorous oversight of resource allocation, Xp secures the financial health of the organization. The Chief Executive Officer ultimately drives the mission of providing seamless communication solutions to millions of customers, ensuring that the company remains at the forefront of technological innovation and service excellence.

Alessandra Maia Marinho Basile, the Chief Financial Officer at Vivo, manages the fiscal health and capital allocation strategies for the organization. Basile oversees the financial planning, reporting, and risk management frameworks that support the company's extensive mobile and digital service offerings. By analyzing market data and operational costs, the Chief Financial Officer ensures that investments in infrastructure and new product lines align with corporate growth targets. Basile coordinates with other executive leaders to optimize budget distribution across departments, including TV, audio, and computing segments. This role involves maintaining transparency with stakeholders while driving initiatives that improve profitability and operational efficiency. Alessandra Maia Marinho Basile monitors the economic landscape to mitigate potential risks, ensuring the company maintains a robust balance sheet. Through precise financial stewardship, the Chief Financial Officer supports the expansion of services, enabling the company to deliver high-quality connectivity solutions to a broad customer base.

Denise Inaba, the Chief Information Officer at Vivo, architects the digital infrastructure necessary to support the company's mobile and connected house services. Inaba oversees the development and maintenance of information systems that facilitate seamless customer experiences across all digital platforms. By integrating advanced data management tools, the Chief Information Officer ensures that internal processes remain efficient and secure. Inaba collaborates with technology teams to implement scalable solutions that handle the high volume of traffic generated by mobile phone services and connected devices. This leadership role involves driving digital transformation initiatives that enhance service delivery and operational agility. Denise Inaba monitors system performance to guarantee reliability for users throughout Brazil. Through the implementation of robust IT strategies, the Chief Information Officer supports the company's mission to provide innovative telecommunications products, ensuring that all digital assets remain aligned with the evolving needs of the modern consumer market.

Rogerio Takayanagi, the Chief Technology Officer at Vivo, directs the technical roadmap and infrastructure development for the company's mobile network and service offerings. Takayanagi oversees the deployment of advanced telecommunications technologies that power smartphones, TV, and connected house solutions. By evaluating emerging hardware and software trends, the Chief Technology Officer ensures that the network remains capable of supporting high-speed connectivity for a vast user base. Takayanagi coordinates with engineering teams to optimize network performance and reliability across regional operations. This role involves driving innovation in service delivery, ensuring that the company maintains a competitive advantage in the telecommunications sector. Rogerio Takayanagi manages the integration of new technologies into existing systems to improve service quality and customer satisfaction. Through strategic technical leadership, the Chief Technology Officer supports the company's growth, ensuring that all infrastructure investments directly contribute to the delivery of superior mobile and digital communication services.

Bianca de Oliveira, the Chief of Staff & Vice President, Pessoas at Vivo, manages the organizational culture and human capital strategies that drive the company's success. Oliveira oversees talent acquisition, employee development, and internal communication initiatives that align with the company's mission of providing top-tier telecommunications services. By fostering a high-performance environment, the Chief of Staff & Vice President, Pessoas ensures that the workforce remains motivated and equipped to support the company's diverse product portfolio. Oliveira coordinates with executive leadership to streamline internal processes and improve cross-departmental collaboration. This role involves implementing programs that promote professional growth and operational excellence across all levels of the organization. Bianca de Oliveira monitors employee engagement metrics to ensure that the company's internal culture supports its external market goals. Through strategic human resources management, the Chief of Staff & Vice President, Pessoas secures the talent necessary to maintain the company's position as a leader in the mobile phone service industry.

Tania D., the Chief Technology Officer, Diretora DE Tecnologia Plataformas Digitais & Produtos at Vivo, architects the digital platforms and product ecosystems that define the company's modern service offerings. D. oversees the development of software-driven solutions, including mobile applications and digital product interfaces that enhance the customer experience. By focusing on the integration of digital platforms, the Chief Technology Officer, Diretora DE Tecnologia Plataformas Digitais & Produtos ensures that users have seamless access to TV, audio, and computing services. D. collaborates with product teams to innovate and launch new features that meet the demands of the digital-first consumer. This role involves driving the technical strategy for digital products, ensuring that all platforms are scalable and secure. Tania D. monitors the performance of digital assets to optimize user engagement and service delivery. Through technical leadership, the Chief Technology Officer, Diretora DE Tecnologia Plataformas Digitais & Produtos supports the company's mission to provide comprehensive and integrated telecommunications solutions.

Ana Machado, the Gestão De T. I at Vivo, manages the operational oversight of information technology projects and internal systems. Machado oversees the daily execution of IT tasks, ensuring that the technical infrastructure supports the company's mobile and digital service requirements. By coordinating with technical teams, the Gestão De T. I ensures that all systems remain functional and aligned with the company's broader technological goals. Machado monitors project timelines and resource allocation to maintain efficiency in the delivery of IT services. This role involves troubleshooting technical challenges and implementing improvements to existing workflows. Ana Machado facilitates communication between IT departments and other business units to ensure that technology solutions meet the needs of the organization. Through diligent management of IT operations, the Gestão De T. I supports the company's mission to provide reliable and innovative telecommunications products, ensuring that all internal systems contribute to the overall success of the business.

Alvaci Francisca, the Presidenti at Vivo, directs the strategic initiatives and operational oversight for specific business segments within the organization. Francisca oversees the implementation of corporate policies and ensures that regional operations align with the company's mission of providing high-quality mobile phone services. By managing key business functions, the Presidenti drives growth and maintains service standards across the company's diverse product portfolio, including accessories and connected house solutions. Francisca coordinates with other leaders to ensure that operational goals are met and that the company remains competitive in the telecommunications market. This role involves monitoring performance metrics and adjusting strategies to address market shifts. Alvaci Francisca fosters a culture of excellence and accountability within the assigned business units. Through effective leadership, the Presidenti supports the company's long-term objectives, ensuring that all operations contribute to the delivery of superior communication services to customers throughout the region.

Leonardo Neto, the Analista De Redes PL at Vivo, manages the technical maintenance and optimization of network systems that support the company's mobile services. Neto oversees the monitoring of network traffic and ensures that connectivity remains stable for all users. By analyzing network performance data, the Analista De Redes PL identifies potential issues and implements solutions to improve service reliability. Neto coordinates with engineering teams to upgrade network components and expand capacity as needed. This role involves ensuring that the infrastructure supporting smartphones and other connected devices operates at peak efficiency. Leonardo Neto monitors the network environment to prevent downtime and maintain high-quality service standards. Through technical expertise, the Analista De Redes PL supports the company's mission to provide seamless communication solutions, ensuring that the underlying network architecture remains robust and capable of meeting the growing demands of the telecommunications market.

Lucilene Caires, the Marrketing at Vivo, directs the brand strategy and promotional campaigns that drive customer acquisition and retention. Caires oversees the development of marketing initiatives for the company's mobile phone services, TV, audio, and computing products. By analyzing consumer behavior and market trends, the Marrketing ensures that all campaigns effectively communicate the value of the company's offerings. Caires coordinates with sales and product teams to align promotional efforts with business objectives. This role involves managing advertising budgets and evaluating the impact of marketing activities on overall growth. Lucilene Caires monitors brand perception to ensure that the company maintains a strong market position. Through creative and data-driven marketing strategies, the Marrketing supports the company's mission to provide innovative telecommunications solutions, ensuring that the brand remains top-of-mind for consumers seeking reliable and high-quality mobile and digital services.