Vivo Executive and Leadership Team

Davi Liotto, the Chief Executive Officer at Vivo, directs the overall strategic vision and operational execution for the company's mobile phone services and product offerings. Liotto guides the integration of new technologies and market expansion initiatives, ensuring Vivo maintains its competitive edge in the Brazilian telecommunications sector. This leadership role involves fostering innovation across all departments, from product development to customer service, aligning operations with Telefónica's global objectives. By overseeing key business units, Davi Liotto drives revenue growth and enhances market share through strategic partnerships and service enhancements. The focus remains on delivering advanced mobile solutions and a superior customer experience, solidifying Vivo's position as a leading provider of smartphones, accessories, and connected services.

Alessandra Maia Marinho Basile, the Chief Financial Officer at Vivo, manages the company's financial strategy, planning, and reporting. Basile oversees all fiscal operations, including budgeting, forecasting, and investment analysis, ensuring financial stability and sustainable growth for Vivo's mobile services and product lines. This role is pivotal in guiding financial decisions related to market expansion, technological investments, and operational efficiency across Brazil. By maintaining rigorous financial controls and optimizing resource allocation, Alessandra Maia Marinho Basile supports the company's objectives of delivering value to shareholders and customers. The CFO's expertise is crucial in navigating the dynamic telecommunications market and ensuring the profitability of offerings from smartphones to connected home solutions.

Rogerio Takayanagi, the Chief Technology Officer at Vivo, architects the company's technological infrastructure and innovation roadmap. Takayanagi oversees the development and deployment of cutting-edge mobile network technologies, ensuring robust and high-speed connectivity for customers across Brazil. This critical function involves managing research and development efforts, evaluating emerging technologies, and integrating them into Vivo's service offerings, including smartphones and connected home devices. By driving technological advancements, Rogerio Takayanagi enhances service quality, operational efficiency, and the overall customer experience. The CTO's leadership ensures Vivo remains at the forefront of telecommunications innovation, supporting the expansion of digital services and the connected house ecosystem.

Denise Inaba, the Chief Information Officer at Vivo, directs the company's information technology strategy and infrastructure. Inaba oversees the management of all IT systems, ensuring the security, reliability, and efficiency of data management and digital operations that support Vivo's mobile services and product ecosystem. This leadership position involves implementing advanced IT solutions to enhance customer engagement, streamline internal processes, and support the delivery of products like smartphones and connected devices. By driving digital transformation initiatives, Denise Inaba ensures that Vivo's technological backbone effectively supports business objectives and innovation across the Brazilian market. The CIO's focus is on leveraging information systems to optimize performance and customer satisfaction.

Bianca de Oliveira, the Chief of Staff & Vice President, Pessoas at Vivo, spearheads strategic initiatives and oversees human capital management. De Oliveira ensures alignment between executive leadership directives and operational execution, fostering a cohesive organizational culture that supports Vivo's mission. This dual role involves managing key projects, facilitating communication across departments, and developing talent strategies to attract, retain, and develop skilled professionals within the company's telecommunications and product divisions. By championing people-centric policies, Bianca de Oliveira enhances employee engagement and productivity, directly contributing to the company's success in delivering innovative mobile services and consumer electronics across Brazil. The focus remains on building a high-performing team.

Pamela Lima, the Chief Revenue Officer, Analista DE Martech at Vivo, drives revenue generation strategies and optimizes marketing technology initiatives. Lima oversees the development and execution of sales and marketing plans, focusing on maximizing revenue streams from Vivo's diverse product portfolio, including smartphones, accessories, and connected services. This role involves leveraging marketing technology to enhance customer acquisition, retention, and lifetime value across all sales channels. By analyzing market trends and customer behavior, Pamela Lima identifies new revenue opportunities and ensures the effective deployment of martech solutions to support sales objectives. The CRO's leadership is critical in achieving financial targets and expanding Vivo's market presence in Brazil.

Vinicius Oliveira, the Analista Sênior De Chief Revenue Officer Director E-commerce B2C at Vivo, supports the strategic direction and operational execution of the company's direct-to-consumer e-commerce business. Oliveira contributes to maximizing online sales performance and enhancing the customer journey for Vivo's range of mobile products and services. This analytical role involves providing insights into e-commerce trends, optimizing online conversion rates, and supporting initiatives that drive revenue growth through digital channels. By collaborating with the revenue and marketing teams, Vinicius Oliveira ensures that Vivo's B2C e-commerce platform effectively meets customer needs and achieves its commercial objectives. The focus is on driving sales and improving the online customer experience.

Alvaci Francisca, the Presidenti at Vivo, holds a senior leadership position overseeing key operational aspects of the company's business in Brazil. Francisca directs strategic initiatives aimed at enhancing service delivery and market penetration for Vivo's mobile offerings. This executive function involves ensuring operational excellence across various departments, aligning business activities with corporate goals, and fostering strong relationships with stakeholders. By guiding strategic planning and execution, Alvaci Francisca contributes significantly to Vivo's sustained growth and its position as a leading telecommunications provider. The Presidenti's leadership ensures the effective implementation of strategies that support the company's mission and market objectives.

Lucilene Caires, the Marrketing at Vivo, leads the company's marketing strategies and brand management initiatives. Caires oversees the development and implementation of campaigns designed to enhance brand visibility, attract new customers, and promote Vivo's extensive range of products and services, including smartphones and connected devices. This role involves analyzing market dynamics, identifying consumer needs, and crafting compelling marketing messages that resonate with the target audience across Brazil. By driving innovative marketing approaches, Lucilene Caires strengthens Vivo's market position and supports revenue generation objectives. The focus is on building brand loyalty and expanding market reach through effective communication strategies.

Renan Umbelino, the Gerente De Tecnologia at Vivo, manages critical technology operations and infrastructure projects. Umbelino oversees the implementation and maintenance of technological solutions that support Vivo's service delivery and product offerings, ensuring system reliability and performance. This role involves collaborating with various teams to deploy new technologies, troubleshoot technical issues, and optimize IT resources to meet business demands. By focusing on technological advancements, Renan Umbelino contributes to the efficiency and effectiveness of Vivo's operations, supporting the company's commitment to innovation in the telecommunications sector. The objective is to ensure robust technological support for all business functions.