Vivo Executive and Leadership Team

Davi Liotto, the Chief Executive Officer at Vivo, directs the overarching strategy and operational execution for the company's mobile phone services and product offerings. Liotto guides the integration of new technologies and market expansion initiatives, ensuring Vivo maintains its competitive edge within the Brazilian telecommunications sector. This leadership role involves aligning departmental objectives with the company's mission to provide innovative mobile solutions and a comprehensive range of products, including smartphones, accessories, and connected home devices. Overseeing all major business units, Davi Liotto ensures that the company's strategic vision translates into tangible market performance and sustained growth. The CEO's focus remains on driving operational excellence and fostering a culture of continuous improvement across all facets of the business, from customer service to product development.

Alessandra Maia Marinho Basile, the Chief Financial Officer at Vivo, manages all financial operations, including budgeting, forecasting, and financial reporting. Basile oversees the company's fiscal health, ensuring robust financial planning and resource allocation to support strategic growth objectives. This critical function involves managing investments in new technologies, optimizing operational expenditures, and maintaining strong relationships with financial institutions. The CFO's responsibilities extend to analyzing market trends and economic conditions to inform financial strategies and mitigate risks. Alessandra Maia Marinho Basile drives financial discipline across the organization, ensuring compliance with regulatory requirements and maximizing shareholder value through sound financial management. Her leadership ensures the financial stability necessary for Vivo's expansion and product diversification.

Rogerio Takayanagi, the Chief Technology Officer at Vivo, spearheads the company's technological infrastructure and innovation roadmap. Takayanagi directs the development and implementation of cutting-edge mobile technologies, network enhancements, and digital service platforms that underpin Vivo's product offerings. This role is pivotal in ensuring the reliability, scalability, and security of the company's technological backbone, supporting services ranging from mobile connectivity to smart home solutions. Rogerio Takayanagi collaborates with other executive leaders to integrate technological advancements that improve customer experience and operational efficiency. The CTO's vision guides the company's technological evolution, ensuring Vivo remains at the forefront of the telecommunications industry through strategic technology adoption and infrastructure management.

Denise Inaba, the Chief Information Officer at Vivo, oversees the company's information systems and digital infrastructure, ensuring seamless data management and IT operations. Inaba directs the strategy for enterprise-wide IT solutions, focusing on enhancing operational efficiency and supporting business objectives through robust technology deployment. This includes managing systems that support product delivery, customer relationship management, and internal communications. Denise Inaba plays a key role in safeguarding sensitive company and customer data, implementing stringent cybersecurity measures and ensuring compliance with data protection regulations. The CIO's leadership ensures that Vivo's information technology resources are optimized to drive business value and support the company's expanding portfolio of services and products.

Bianca de Oliveira, the Chief of Staff & Vice President, Pessoas at Vivo, directs human capital strategy and organizational development initiatives. De Oliveira oversees the management of employee relations, talent acquisition, and professional development programs designed to foster a high-performing workforce. This role is crucial for aligning HR policies with Vivo's business objectives and ensuring a positive and productive work environment across all operational levels. Bianca de Oliveira collaborates closely with the executive team to implement strategic initiatives that enhance employee engagement and support the company's growth trajectory. The Vice President, Pessoas ensures that Vivo attracts, retains, and develops the talent necessary to drive innovation and maintain market leadership in the telecommunications sector.

Pamela Lima, the Chief Revenue Officer, Analista DE Martech at Vivo, drives revenue generation strategies and optimizes marketing technology initiatives. Lima oversees the sales operations, customer acquisition, and revenue growth across all product lines, including smartphones, accessories, and connected services. This position involves leveraging market analytics and Martech solutions to identify new revenue streams and enhance customer lifetime value. Pamela Lima works to ensure seamless integration between marketing efforts and sales performance, driving efficiency and maximizing return on investment. The Chief Revenue Officer's focus is on achieving ambitious revenue targets and expanding Vivo's market share through data-driven sales and marketing strategies.

Tania De, the Chief Technology Officer, Diretora DE Tecnologia Plataformas Digitais & Produtos at Vivo, leads the development and evolution of digital platforms and product technologies. De directs the strategy for creating and enhancing digital services and product offerings, ensuring they meet market demands and customer expectations. This involves overseeing the entire product lifecycle, from ideation and development to deployment and ongoing optimization. Tania De collaborates with cross-functional teams to drive innovation in digital products and platforms, ensuring they are scalable, secure, and user-friendly. The CTO's leadership ensures Vivo's digital ecosystem remains competitive and effectively supports the company's diverse range of services and customer engagement strategies.

Leonardo Neto, the Analista De Redes PL at Vivo, focuses on the operational analysis and optimization of the company's network infrastructure. Neto contributes to ensuring the stability, performance, and efficiency of Vivo's telecommunications networks, which are critical for delivering mobile services and connected solutions. This role involves monitoring network performance, identifying potential issues, and supporting the implementation of network upgrades and maintenance activities. Leonardo Neto's analytical contributions help maintain the high quality of service expected by Vivo's customers across Brazil. The Analista De Redes PL plays a vital part in the technical operations that support Vivo's extensive service offerings.

Lucilene Caires, the Marrketing at Vivo, drives strategic marketing initiatives to enhance brand visibility and customer engagement. Caires oversees the development and execution of marketing campaigns across various channels, aiming to promote Vivo's comprehensive product portfolio, including smartphones, accessories, and connected home devices. This role is essential for communicating the value proposition of Vivo's services and fostering strong customer relationships. Lucilene Caires works to ensure marketing efforts align with sales objectives and contribute to revenue growth. The Marrketing's focus is on building brand loyalty and expanding market reach through innovative and targeted promotional strategies that resonate with the Brazilian consumer base.

Ana Machado, the Gestão De T. I at Vivo, manages and optimizes the company's Information Technology resources and systems. Machado oversees IT projects, ensuring they align with business goals and contribute to operational efficiency and technological advancement. This involves managing IT infrastructure, software deployment, and technical support services that are crucial for Vivo's daily operations and service delivery. Ana Machado plays a key role in maintaining the integrity and security of IT systems, safeguarding company data and ensuring compliance with industry standards. The Gestão De T. I's leadership ensures that Vivo's technological framework effectively supports its strategic objectives and enhances its competitive position in the market.