Vivo Executive and Leadership Team

Alessandra Maia Marinho Basile, the Chief Financial Officer at Vivo, directs all fiscal planning and capital allocation strategies. Overseeing the financial health of the organization, the Chief Financial Officer ensures rigorous compliance with regulatory standards while optimizing investment in mobile infrastructure and digital service expansion. This leadership role involves managing complex budgetary frameworks to support the company's broad portfolio of smartphones, TV, and computing products. By analyzing market trends across South America, Alessandra Maia Marinho Basile directly impacts the long-term profitability and sustainable growth of the enterprise. Through precise financial modeling and risk assessment, Basile secures the necessary resources to maintain a competitive edge in the telecommunications sector. The Chief Financial Officer consistently aligns fiscal objectives with the overarching mission of providing high-quality connectivity to a diverse customer base, ensuring that every investment drives measurable value for stakeholders and supports the company's operational scale.

Denise Inaba, the Chief Information Officer at Vivo, architects the digital infrastructure required to support a massive mobile service network. Overseeing the integration of advanced data systems, the Chief Information Officer ensures seamless connectivity for products ranging from connected house solutions to mobile accessories. This leadership role involves managing large-scale IT projects that enhance user experience and operational efficiency across the entire service footprint. By implementing robust cybersecurity protocols and scalable cloud platforms, Denise Inaba directly impacts the reliability of the company's digital ecosystem. Inaba drives the adoption of emerging technologies to maintain market leadership in the competitive Brazilian telecommunications landscape. Through strategic oversight of information systems, the Chief Information Officer facilitates real-time data processing and customer support capabilities. Ultimately, Inaba ensures that the technological backbone of the company remains resilient, secure, and capable of supporting the evolving demands of modern digital consumers.

Rogerio Takayanagi, the Chief Technology Officer at Vivo, directs the development and deployment of next-generation telecommunications hardware and network capabilities. Overseeing the technical roadmap, the Chief Technology Officer ensures the successful rollout of high-speed mobile services and integrated TV and audio platforms. This leadership role involves collaborating with engineering teams to innovate within the connected house and automotive technology segments. By optimizing network performance and hardware compatibility, Rogerio Takayanagi directly impacts the quality of service delivered to millions of users. Takayanagi drives the technical strategy to expand the company's reach and maintain superior connectivity standards across the region. Through constant evaluation of emerging hardware trends, the Chief Technology Officer keeps the company at the forefront of the industry. Ultimately, Takayanagi secures the technical foundation necessary for the company to provide reliable, cutting-edge solutions that meet the complex needs of a modern, tech-driven customer base.

Bianca de Oliveira, the Chief of Staff & Vice President, Pessoas at Vivo, directs organizational culture and human capital development. Overseeing talent acquisition and employee engagement, the Chief of Staff & Vice President, Pessoas ensures that the workforce remains aligned with the company's strategic goals in the telecommunications sector. This leadership role involves managing internal communications and executive workflows to streamline decision-making processes across all departments. By fostering a high-performance environment, Bianca de Oliveira directly impacts the company's ability to innovate and deliver exceptional service. Oliveira drives initiatives that promote professional growth and diversity, ensuring the organization attracts top-tier talent to support its expansive product offerings. Through the coordination of cross-functional teams, the Chief of Staff & Vice President, Pessoas facilitates effective collaboration between leadership and staff. Ultimately, Oliveira strengthens the internal structure, ensuring that the company's human resources strategy supports long-term operational success and market competitiveness.

Alvaci Francisca, the Presidenti at Vivo, directs the overall corporate strategy and market expansion efforts. Overseeing the company's broad operational scope, the Presidenti ensures that all business units, from mobile services to connected house products, function in harmony to achieve growth targets. This leadership role involves representing the company to stakeholders and guiding the executive team toward long-term sustainability. By setting the vision for the organization, Alvaci Francisca directly impacts the company's market position and brand reputation. Francisca drives the execution of high-level initiatives that solidify the company's status as a leading telecommunications provider. Through strategic oversight of regional operations, the Presidenti ensures that the company remains responsive to the dynamic needs of the Brazilian market. Ultimately, Francisca provides the necessary leadership to navigate industry challenges, ensuring that the company continues to deliver value through its diverse range of products and services while maintaining a focus on excellence.

Lucilene Caires, the Marrketing at Vivo, directs all brand positioning and customer acquisition campaigns. Overseeing the promotion of smartphones, accessories, and digital services, the Marrketing ensures that the company's value proposition resonates with a diverse consumer base. This leadership role involves crafting data-driven advertising strategies that highlight the benefits of the company's mobile and connected house offerings. By analyzing consumer behavior and market trends, Lucilene Caires directly impacts the company's ability to capture market share and increase brand loyalty. Caires drives the creative direction for all marketing channels, ensuring consistent messaging across the entire service portfolio. Through the management of promotional budgets and campaign performance, the Marrketing optimizes the return on investment for all marketing activities. Ultimately, Caires strengthens the company's market presence, ensuring that the brand remains the preferred choice for telecommunications and digital lifestyle products in the region.