Vitro Executive and Leadership Team

Bernardo Garza Sada, the Chief Executive Officer & President at Vitro, directs the overarching corporate strategy and long-term vision for the organization. Overseeing the integration of glass and aluminum manufacturing processes, the Chief Executive Officer & President ensures alignment between production capabilities and the evolving demands of the commercial construction sector. This leadership role involves managing complex stakeholder relationships and driving operational efficiency across North American and international markets. By prioritizing innovation in material science, Garza Sada strengthens the competitive position of the company within the global building materials industry. The Chief Executive Officer & President maintains rigorous standards for quality control and environmental compliance, ensuring that all manufacturing outputs meet stringent architectural requirements. Through consistent focus on market expansion and technological advancement, Bernardo Garza Sada secures the future growth trajectory of the enterprise while maintaining operational excellence.

Adrian Sada Cueva, the Chairman & Chief Executive Officer at Vitro, governs the board and defines the strategic direction for the entire organization. Managing the intersection of corporate governance and executive execution, the Chairman & Chief Executive Officer ensures that all business units adhere to the core mission of providing superior glass and aluminum products. This leadership role involves overseeing capital allocation and long-term investment strategies that support the expansion of manufacturing facilities. By fostering a culture of accountability and performance, Sada Cueva drives the company toward sustainable profitability in the residential and commercial construction markets. The Chairman & Chief Executive Officer coordinates with other senior leaders to optimize supply chain logistics and market penetration strategies. Ultimately, Adrian Sada Cueva reinforces the market reputation of the company as a leader in high-performance building materials through disciplined oversight and strategic foresight.

Jorge Rodela, the Chief Financial Officer at Vitro, manages the financial health and capital structure of the organization. Overseeing fiscal planning, budgeting, and investor relations, the Chief Financial Officer ensures that the company maintains the liquidity necessary to support large-scale manufacturing projects. This leadership role involves analyzing market trends in the construction sector to inform strategic investment decisions regarding glass and aluminum production capacity. By optimizing the cost structure and managing financial risks, Rodela supports the long-term growth objectives of the enterprise. The Chief Financial Officer works closely with the board to provide transparent reporting and financial insights that guide corporate decision-making. Through rigorous financial oversight and the implementation of efficient capital management strategies, Jorge Rodela secures the economic stability of the company while enabling continued investment in high-performance building material technologies.

Ian Rogers, the Chief Operating Officer at Vitro, manages the internal manufacturing processes and operational workflows for the company. Overseeing the daily production of glass and aluminum products, the Chief Operating Officer ensures that all facilities operate at peak efficiency while maintaining strict safety and quality standards. This leadership role involves optimizing the manufacturing footprint and streamlining logistics to meet the demands of the construction market. By implementing lean manufacturing principles, Rogers reduces operational costs and improves throughput across the production lines. The Chief Operating Officer coordinates with regional managers to ensure consistent performance and supply chain reliability. Through the continuous improvement of operational processes and the integration of advanced manufacturing technologies, Ian Rogers drives the productivity and output quality of the organization to support its market-leading position in the building materials sector.

Joseph Stas, the Executive Vice President & Chief Operating Officer at Vitro, directs the strategic scaling of manufacturing operations and the expansion of production capabilities. Overseeing the integration of new technologies into the glass and aluminum fabrication processes, the Executive Vice President & Chief Operating Officer ensures that the company maintains a competitive edge in high-performance building materials. This leadership role involves managing large-scale capital projects and overseeing the operational transition of new facilities into the global network. By focusing on long-term capacity planning and infrastructure development, Stas supports the growth objectives of the enterprise. The Executive Vice President & Chief Operating Officer collaborates with the executive team to align operational output with the strategic goals of the company. Through the execution of complex operational strategies, Joseph Stas ensures the scalability and reliability of the manufacturing base in a dynamic global market.

Jorge Cecena, the President Vitro Alcali at Vitro, directs the specialized operations and strategic initiatives for the alkali division. Overseeing the production and distribution of chemical components essential to glass manufacturing, the President Vitro Alcali ensures that the supply chain remains robust and cost-effective. This leadership role involves managing the specific market requirements for alkali products and identifying opportunities for growth within the industrial chemical sector. By optimizing production processes and maintaining high quality standards, Cecena supports the broader manufacturing goals of the company. The President Vitro Alcali collaborates with the executive team to align the output of the division with the needs of the architectural glass business. Through the strategic management of this critical division, Jorge Cecena ensures the availability of essential raw materials and contributes to the overall competitive advantage of the organization.

Humberto Figueroa, the Chief Information Officer at Vitro, architects the digital infrastructure and technological framework supporting global manufacturing operations. Overseeing the implementation of advanced data analytics and enterprise resource planning systems, the Chief Information Officer ensures that production data flows seamlessly across all regional facilities. This leadership role involves securing critical digital assets and optimizing the technological stack to improve manufacturing precision for glass and aluminum products. By integrating automation into the production cycle, Figueroa enhances operational efficiency and reduces waste across the supply chain. The Chief Information Officer collaborates with executive leadership to align digital transformation initiatives with the broader business objectives of the company. Through the deployment of scalable cloud solutions and robust cybersecurity protocols, Humberto Figueroa protects the intellectual property and operational continuity of the organization in an increasingly digitized construction market.

Chris Umble, the Chief Marketing Officer at Vitro, directs the brand strategy and market positioning for the entire portfolio of glass and aluminum products. Overseeing the development of targeted campaigns for the commercial and residential construction sectors, the Chief Marketing Officer ensures that the value proposition of the company resonates with architects, developers, and contractors. This leadership role involves analyzing market demand and identifying emerging trends in sustainable building materials to guide product development. By leveraging data-driven insights, Umble expands the market reach of the company across diverse geographic regions. The Chief Marketing Officer collaborates with sales teams to align promotional efforts with revenue targets and customer acquisition goals. Through the creation of compelling brand narratives and the execution of strategic marketing initiatives, Chris Umble strengthens the market presence and competitive advantage of the organization in the global construction industry.

Peng Villanueva, the Chief People Officer at Vitro, directs the human capital strategy and organizational development initiatives. Overseeing talent acquisition, employee engagement, and leadership development, the Chief People Officer ensures that the workforce possesses the skills necessary to drive innovation in glass and aluminum manufacturing. This leadership role involves fostering a corporate culture that prioritizes safety, diversity, and professional growth across all regional operations. By implementing comprehensive training programs and performance management systems, Villanueva aligns individual contributions with the broader mission of the company. The Chief People Officer collaborates with other executives to ensure that organizational structures support the strategic goals of the business. Through the cultivation of a high-performing workforce and the promotion of inclusive workplace practices, Peng Villanueva strengthens the internal capabilities and long-term sustainability of the organization.

Rodriguez Lucio, the Jefe De Personal at Vitro, manages the administrative and personnel-related functions for the workforce. Overseeing labor relations and the implementation of internal policies, the Jefe De Personal ensures that all staff members operate within the established regulatory and safety frameworks of the company. This leadership role involves coordinating with local management to address staffing needs and maintain operational continuity in the manufacturing facilities. By facilitating effective communication between the workforce and the leadership team, Lucio supports a stable and productive work environment. The Jefe De Personal monitors compliance with labor laws and internal standards to mitigate operational risks. Through the diligent management of personnel resources and the maintenance of strong labor relations, Rodriguez Lucio contributes to the overall efficiency and operational stability of the organization in its primary manufacturing regions.