Vitro Executive and Leadership Team

Bernardo Garza Sada, the Chief Executive Officer & President at Vitro, directs the overarching corporate strategy and long-term vision for the organization. By overseeing the production and distribution of glass and aluminum products, the Chief Executive Officer & President ensures alignment between manufacturing capabilities and the evolving demands of commercial and residential construction markets. This leadership role involves constant collaboration with the Board to drive sustainable growth and operational efficiency across North American and international territories. Bernardo Garza Sada maintains a focus on market expansion and technological integration to solidify the competitive position of the company. Through rigorous oversight of business units, the Chief Executive Officer & President optimizes resource allocation to maximize shareholder value. Ultimately, Sada secures the future trajectory of the firm by fostering innovation in material science and maintaining high standards of quality control throughout the entire supply chain.

Adrian Sada Cueva, the Chairman & Chief Executive Officer at Vitro, governs the strategic direction and high-level policy frameworks of the enterprise. By managing the intersection of corporate governance and executive leadership, the Chairman & Chief Executive Officer ensures that all glass and aluminum manufacturing initiatives adhere to the core mission of the company. This role involves guiding the organization through complex market cycles while maintaining a focus on long-term stability and growth. Adrian Sada Cueva drives the development of corporate policies that support the expansion of architectural glass solutions into new global regions. By coordinating with other C-suite leaders, the Chairman & Chief Executive Officer aligns operational output with the broader financial objectives of the firm. Sada fosters a culture of excellence and accountability, ensuring that the company remains a leader in the construction materials industry through disciplined management and strategic foresight.

Jorge Rodela, the Chief Financial Officer at Vitro, manages the fiscal health and capital allocation strategies for the organization. By overseeing financial reporting, budgeting, and investment analysis, the Chief Financial Officer ensures that the production of glass and aluminum products remains profitable and sustainable. This leadership role involves monitoring market trends and economic indicators to mitigate financial risks associated with global construction projects. Jorge Rodela drives the financial planning process, providing the necessary data to support strategic decisions regarding expansion and asset management. Through close coordination with the Board and other executives, the Chief Financial Officer maintains the liquidity and capital structure required to fund ongoing operations and innovation. Rodela optimizes the financial performance of the company, ensuring that resources are directed toward high-growth opportunities while maintaining strict adherence to regulatory standards and fiscal discipline across all regional operations.

Ian Rogers, the Chief Operating Officer at Vitro, directs the internal manufacturing processes and operational efficiency of the glass and aluminum production facilities. By overseeing the daily execution of production schedules and quality assurance protocols, the Chief Operating Officer ensures that the company meets the rigorous demands of the commercial and residential construction markets. This leadership role involves streamlining workflows and optimizing the supply chain to reduce waste and improve output consistency. Ian Rogers drives the implementation of lean manufacturing principles across all production sites, focusing on operational excellence and safety. Through collaboration with the executive team, the Chief Operating Officer aligns production capacity with market demand to ensure timely delivery of high-quality materials. Rogers maintains a focus on continuous improvement, ensuring that the operational infrastructure of the firm remains robust and capable of supporting long-term growth objectives in the global construction industry.

Joseph Stas, the Executive Vice President & Chief Operating Officer at Vitro, manages the complex logistics and large-scale distribution networks required to deliver glass and aluminum products to global construction sites. By overseeing the integration of regional distribution centers and transportation strategies, the Executive Vice President & Chief Operating Officer ensures that the supply chain remains resilient and responsive to client needs. This leadership role involves coordinating with external partners and internal teams to optimize the movement of materials across international borders. Joseph Stas drives the expansion of distribution capabilities, focusing on enhancing service levels and reducing lead times for major commercial projects. Through collaboration with the executive leadership, the Executive Vice President & Chief Operating Officer aligns logistics operations with the strategic growth targets of the firm. Stas maintains a focus on operational scalability, ensuring that the distribution network supports the long-term success of the company.

Jorge Romo, the President Vitro Alcali at Vitro, directs the specialized operations and strategic development of the chemical and raw material divisions. By overseeing the production and supply of essential inputs for glass manufacturing, the President Vitro Alcali ensures that the core business units have the necessary resources to maintain high-quality output. This leadership role involves managing the technical and operational aspects of the chemical processing facilities to ensure safety and efficiency. Jorge Romo drives the innovation agenda within the chemical division, focusing on sustainable sourcing and process optimization. Through collaboration with the executive team, the President Vitro Alcali aligns the output of the chemical division with the broader manufacturing goals of the firm. Romo maintains a focus on operational excellence, ensuring that the chemical and raw material supply chain remains a competitive advantage for the company in the global construction materials market.

Humberto Figueroa, the Chief Information Officer at Vitro, architects the digital infrastructure and technological systems supporting the manufacturing and distribution of glass and aluminum products. By overseeing the integration of advanced data analytics and enterprise resource planning tools, the Chief Information Officer ensures that operational workflows remain efficient and scalable. This leadership role involves securing the digital perimeter of the company while enabling real-time visibility into supply chain logistics across diverse geographic markets. Humberto Figueroa drives the digital transformation agenda, implementing software solutions that enhance production precision and customer service capabilities. Through collaboration with the executive team, the Chief Information Officer aligns technology investments with the strategic goals of the business. Figueroa maintains a focus on cybersecurity and system reliability, ensuring that the technological backbone of the firm supports continuous growth and innovation in the competitive construction materials sector.

Chris Umble, the Chief Marketing Officer at Vitro, architects the brand strategy and market positioning for the glass and aluminum product portfolio. By overseeing the development of marketing campaigns and customer engagement initiatives, the Chief Marketing Officer ensures that the value proposition of the company resonates with architects, builders, and developers in the construction sector. This leadership role involves analyzing market data to identify emerging trends and opportunities for product differentiation. Chris Umble drives the communication strategy, highlighting the technical superiority and aesthetic appeal of the architectural glass solutions offered by the firm. Through collaboration with the sales and product development teams, the Chief Marketing Officer aligns promotional efforts with the broader business goals of the organization. Umble maintains a focus on expanding the market presence of the company, ensuring that the brand remains synonymous with quality and innovation in the global construction materials market.

Peng Villanueva, the Chief People Officer at Vitro, directs the human capital strategy and organizational development initiatives for the company. By overseeing talent acquisition, employee engagement, and professional development programs, the Chief People Officer ensures that the workforce possesses the skills necessary to maintain excellence in glass and aluminum manufacturing. This leadership role involves fostering a culture of safety, inclusion, and high performance across all regional offices and production facilities. Peng Villanueva drives the implementation of HR policies that support the long-term retention and growth of the team. Through collaboration with the executive leadership, the Chief People Officer aligns organizational structure with the strategic objectives of the firm. Villanueva maintains a focus on building a resilient and motivated workforce, ensuring that the human resources function actively contributes to the overall success and innovation of the company in the competitive construction materials industry.

Rodriguez Lucio, the Jefe De Personal at Vitro, manages the administrative and personnel-related functions that support the daily operations of the manufacturing workforce. By overseeing labor relations, payroll administration, and workplace compliance, the Jefe De Personal ensures that the production environment remains stable and productive. This leadership role involves addressing the needs of the staff while maintaining alignment with the broader corporate policies of the company. Rodriguez Lucio drives the implementation of local personnel initiatives that enhance workplace morale and operational efficiency. Through collaboration with the management team, the Jefe De Personal ensures that staffing levels are optimized to meet the production requirements of the glass and aluminum business units. Lucio maintains a focus on administrative excellence, ensuring that the personnel function provides the necessary support to keep the manufacturing operations running smoothly and effectively across all assigned regional locations.