Leadership Overview
Vitro has 9 executives leading key functions including corporate strategy, operational efficiency, digital transformation, financial management, market expansion, manufacturing logistics, human capital, chemical production, and personnel administration.
Committed to excellence in glass and aluminum manufacturing, Vitro delivers high-performance architectural solutions for global construction markets while maintaining a legacy of industrial innovation.
Committed to excellence in glass and aluminum manufacturing, Vitro delivers high-performance architectural solutions for global construction markets while maintaining a legacy of industrial innovation.
Leadership Roles at Vitro
Bernardo Garza Sada - Chief Executive Officer & President
Bernardo Garza Sada, the Chief Executive Officer & President at Vitro, directs the overarching corporate strategy for the global glass and aluminum manufacturing enterprise. Garza Sada architects long-term growth initiatives while overseeing the alignment of regional production facilities with international market demands. By coordinating with the Board of Directors, the Chief Executive Officer & President ensures the consistent delivery of high-quality architectural glass products to residential and commercial sectors. This leadership role involves navigating complex supply chains and optimizing manufacturing output across North American and global operations. Bernardo Garza Sada maintains a focus on sustainable production methods and operational excellence to secure the company's competitive position. Through rigorous oversight of capital allocation and strategic partnerships, the Chief Executive Officer & President drives the organization toward sustained profitability and market leadership in the construction materials industry.
Jorge Rodela - Chief Financial Officer
Jorge Rodela, the Chief Financial Officer at Vitro, manages the fiscal health and capital structure of the organization. Rodela architects financial strategies that support the expansion of glass and aluminum manufacturing capabilities across international markets. By overseeing budgeting, financial reporting, and risk management, the Chief Financial Officer ensures the company maintains a robust balance sheet to fund ongoing innovation. This role involves coordinating with executive leadership to evaluate investment opportunities in new production technologies and market segments. Jorge Rodela drives financial transparency and accountability throughout the organization, providing the necessary data to support strategic business decisions. Through the optimization of cash flow and cost management initiatives, the Chief Financial Officer secures the resources required for long-term growth. Rodela maintains a focus on delivering shareholder value while navigating the economic complexities inherent in the global construction materials industry.

Ian Rogers - Chief Operating Officer
Ian Rogers, the Chief Operating Officer at Vitro, manages the daily production workflows and manufacturing efficiency for the company's diverse glass and aluminum product lines. Rogers oversees the integration of advanced fabrication technologies to enhance output quality for commercial construction projects. By streamlining internal processes, the Chief Operating Officer ensures that manufacturing facilities maintain peak performance levels while adhering to strict safety and quality standards. This role requires constant collaboration with regional plant managers to synchronize production schedules with fluctuating market demand. Ian Rogers drives operational improvements that reduce waste and optimize resource utilization across the entire manufacturing footprint. Through the implementation of lean manufacturing principles, the Chief Operating Officer supports the company's commitment to delivering superior architectural materials. Rogers maintains a focus on scaling production capacity to meet the evolving needs of the global construction industry.
Joseph Stas - Executive Vice President & Chief Operating Officer
Joseph Stas, the Executive Vice President & Chief Operating Officer at Vitro, oversees the strategic execution of large-scale manufacturing projects and supply chain logistics. Stas architects operational frameworks that enhance the distribution of glass and aluminum products to diverse construction markets. By coordinating with regional leadership, the Executive Vice President & Chief Operating Officer ensures that production output meets the rigorous demands of high-profile architectural projects. This role involves managing complex logistics networks to maintain timely delivery schedules across international borders. Joseph Stas drives initiatives that improve manufacturing throughput and operational agility in response to market shifts. Through the oversight of cross-functional teams, the Executive Vice President & Chief Operating Officer supports the company's mission to provide reliable building solutions. Stas maintains a focus on optimizing the entire value chain to ensure consistent quality and service excellence for all clients.
Jorge Cecena - President Vitro Alcali
Jorge Cecena, the President Vitro Alcali at Vitro, directs the specialized chemical production and supply operations essential to the company's glass manufacturing processes. Cecena architects the strategic direction for the chemical division, ensuring a consistent supply of high-quality raw materials for internal and external use. By overseeing the technical and operational aspects of the Alcali business unit, the President Vitro Alcali ensures that production standards meet the rigorous requirements of the glass industry. This role involves managing the integration of chemical production with the broader manufacturing goals of the company. Jorge Cecena drives efficiency improvements in chemical processing to reduce costs and enhance product quality. Through the oversight of specialized production facilities, the President Vitro Alcali supports the company's overall competitive advantage in the materials market. Cecena maintains a focus on operational safety and environmental compliance within the chemical production sector.
Humberto Figueroa - Chief Information Officer
Humberto Figueroa, the Chief Information Officer at Vitro, directs the digital infrastructure and technological transformation of the manufacturing enterprise. Figueroa architects secure data systems that support real-time monitoring of glass production lines and supply chain logistics. By implementing enterprise-wide software solutions, the Chief Information Officer ensures seamless communication between manufacturing plants and administrative headquarters. This leadership role involves protecting critical intellectual property and optimizing digital workflows to increase overall organizational productivity. Humberto Figueroa drives the adoption of data analytics to forecast market trends and improve decision-making processes across the company. Through the modernization of IT frameworks, the Chief Information Officer supports the integration of automated systems within the production environment. Figueroa maintains a focus on cybersecurity and technological scalability to ensure the company remains at the forefront of digital innovation in the construction materials sector.
Chris Umble - Chief Marketing Officer
Chris Umble, the Chief Marketing Officer at Vitro, directs the brand positioning and market outreach strategies for the company's architectural glass and aluminum products. Umble architects campaigns that highlight the durability and aesthetic value of the company's offerings to commercial and residential developers. By analyzing market trends and customer requirements, the Chief Marketing Officer ensures that product messaging aligns with the specific needs of the construction industry. This role involves managing relationships with key stakeholders and expanding the company's presence in competitive regional markets. Chris Umble drives brand awareness through targeted initiatives that showcase the technical superiority of the product portfolio. Through the development of comprehensive marketing strategies, the Chief Marketing Officer supports the sales organization in capturing new market share. Umble maintains a focus on elevating the company's reputation as a premier provider of high-performance building materials on a global scale.
Peng Villanueva - Chief People Officer
Peng Villanueva, the Chief People Officer at Vitro, directs the human capital strategy and organizational development for the global workforce. Villanueva architects talent acquisition and retention programs that foster a culture of innovation and safety within the manufacturing environment. By overseeing training and professional development initiatives, the Chief People Officer ensures that the workforce possesses the skills necessary to operate advanced glass and aluminum production equipment. This role involves aligning human resources policies with the company's broader business objectives to drive employee engagement and productivity. Peng Villanueva drives diversity and inclusion efforts that strengthen the organization's ability to attract top talent across different regions. Through the implementation of performance management systems, the Chief People Officer supports the growth and development of the entire team. Villanueva maintains a focus on building a resilient and high-performing workforce capable of meeting the company's long-term strategic goals.
Rodriguez Lucio - Jefe De Personal
Rodriguez Lucio, the Jefe De Personal at Vitro, manages the administrative functions and personnel support services for the manufacturing workforce. Lucio architects internal processes that ensure compliance with labor regulations and company policies across all production sites. By overseeing daily personnel operations, the Jefe De Personal maintains a stable and productive work environment for the staff. This role involves coordinating with department heads to address staffing needs and support the implementation of human resources initiatives. Rodriguez Lucio drives the resolution of personnel-related matters to ensure smooth operational continuity within the manufacturing facilities. Through the management of administrative records and employee support systems, the Jefe De Personal contributes to the overall efficiency of the organization. Lucio maintains a focus on fostering positive workplace relations and ensuring that all personnel activities align with the company's commitment to operational excellence and professional standards.
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