Vitro Executive and Leadership Team

June, 2026

Leadership Overview

Vitro has 10 executives leading key functions including strategy, finance, operations, and human capital.

Driven by innovation, Vitro produces and distributes glass and aluminum products for commercial and residential construction markets, impacting global infrastructure.

Leadership Roles at Vitro

  • Chief Executive Officer & President - Bernardo Garza Sada
  • Chairman & Chief Executive Officer - Adrián Cueva
  • Chief Financial Officer - Jorge Rodela
  • Chief Operating Officer - Ian Rogers
  • Executive Vice President & Chief Operating Officer - Joseph Stas
  • President Vitro Alcali - Jorge Romo
  • President - Shlomo Frymerman
  • Chief Information Officer - Humberto Figueroa
  • Chief Marketing Officer - Chris Umble
  • Chief People Officer - Peng Villanueva
  • Bernardo Garza Sada - Chief Executive Officer & President

    Bernardo Garza Sada, the Chief Executive Officer & President at Vitro, directs the overarching corporate strategy and operational execution. This leadership position involves guiding the company's global expansion and ensuring alignment with market demands for architectural glass and aluminum products. Garza Sada oversees all major business units, driving initiatives that enhance product innovation and market penetration. The executive's focus remains on optimizing resource allocation and fostering a culture of continuous improvement across all departments. By setting ambitious performance targets, Bernardo Garza Sada ensures Vitro maintains its competitive edge in the construction materials sector. This role demands a comprehensive understanding of global economic trends and their impact on the manufacturing and distribution of glass and aluminum solutions. The executive's strategic vision shapes Vitro's long-term trajectory, emphasizing sustainable growth and operational excellence.

    Adrián Cueva - Chairman & Chief Executive Officer

    Adrián Cueva, the Chairman & Chief Executive Officer at Vitro, presides over the company's strategic direction and governance. This executive role involves setting the long-term vision for Vitro's operations in the glass and aluminum product markets. Cueva guides the executive team in executing initiatives that enhance shareholder value and market leadership. The Chairman & Chief Executive Officer ensures robust corporate governance practices are maintained across all global operations. This leadership position requires a deep understanding of the construction industry's dynamics and Vitro's role within it. Adrián Cueva drives strategic partnerships and oversees major investment decisions that support the company's growth objectives. The executive's mandate includes fostering innovation in product development and manufacturing processes to meet evolving customer needs. By championing strategic priorities, Adrián Cueva solidifies Vitro's position as a key supplier of architectural glass and aluminum solutions.

    Jorge Rodela - Chief Financial Officer

    Jorge Rodela, the Chief Financial Officer at Vitro, manages all financial operations and strategic fiscal planning. This executive oversees treasury, accounting, financial reporting, and investor relations, ensuring the company's financial health and compliance. Rodela plays a critical part in capital allocation, risk management, and driving profitability across Vitro's diverse product lines. The Chief Financial Officer's responsibilities extend to developing financial models that support long-term growth strategies for architectural glass and aluminum distribution. By analyzing market trends and economic indicators, Jorge Rodela provides crucial insights for executive decision-making. This role involves optimizing the company's capital structure and securing funding for expansion initiatives. The executive's expertise ensures financial discipline and supports the company's mission to deliver high-quality construction materials. Jorge Rodela's leadership ensures financial stability and enables strategic investments in innovation and operational efficiency.
    Jorge Rodela

    Ian Rogers - Chief Operating Officer

    Ian Rogers, the Chief Operating Officer at Vitro, directs the company's global manufacturing and operational efficiency. This executive oversees production, supply chain management, and quality control for Vitro's extensive range of glass and aluminum products. Rogers is responsible for optimizing production processes to meet market demand for architectural and residential construction materials. The Chief Operating Officer drives initiatives focused on enhancing operational performance, reducing costs, and ensuring timely delivery to customers across various regions. By implementing best practices in manufacturing, Ian Rogers ensures Vitro maintains high standards of product quality and consistency. This leadership role involves managing complex logistical networks and coordinating activities across multiple production facilities. The executive's strategic focus is on streamlining operations and fostering a culture of safety and productivity. Ian Rogers's oversight is crucial for Vitro's ability to scale operations and respond effectively to market opportunities.

    Joseph Stas - Executive Vice President & Chief Operating Officer

    Joseph Stas, the Executive Vice President & Chief Operating Officer at Vitro, manages critical operational functions and drives strategic execution across key business segments. This executive role focuses on enhancing operational efficiency and ensuring the seamless delivery of glass and aluminum products to the construction market. Stas oversees specific operational units, implementing process improvements and managing resources to meet production targets. The Executive Vice President & Chief Operating Officer plays a vital part in coordinating cross-functional initiatives that support Vitro's growth objectives. By focusing on operational excellence, Joseph Stas contributes to maintaining high product quality and customer satisfaction. This leadership position involves collaborating with other executives to align operational strategies with the company's overall business plan. The executive's commitment to efficiency supports Vitro's mission in the architectural and residential construction sectors. Joseph Stas's operational leadership is integral to the company's success in delivering value.

    Jorge Romo - President Vitro Alcali

    Jorge Romo, the President Vitro Alcali at Vitro, directs the strategic operations and business development for the Alcali division. This executive role involves overseeing the production and distribution of specific glass products, ensuring alignment with market demands and company objectives. Romo is responsible for driving performance and profitability within the Alcali business unit, focusing on innovation and operational efficiency. The President Vitro Alcali leads teams dedicated to product development and customer satisfaction within this specialized segment. By managing key resources and strategic initiatives, Jorge Romo contributes to Vitro's overall market position. This leadership position requires a deep understanding of the specific market dynamics for Vitro Alcali's offerings. The executive's focus is on enhancing the division's competitive edge and expanding its market reach. Jorge Romo's leadership ensures the continued success and growth of the Vitro Alcali operations.

    Shlomo Frymerman - President

    Shlomo Frymerman, the President at Vitro, leads specific business operations and strategic initiatives within the company's framework. This executive role involves overseeing key functions and driving performance in designated areas of Vitro's glass and aluminum product distribution. Frymerman is responsible for executing strategies that enhance market presence and operational effectiveness for the business units under leadership. The President focuses on optimizing resource allocation and fostering collaboration among teams to achieve corporate goals. By guiding operational teams, Shlomo Frymerman contributes to Vitro's overall success in the construction materials industry. This leadership position requires a keen understanding of market dynamics and customer needs. The executive's strategic direction supports Vitro's commitment to delivering high-quality products and services. Shlomo Frymerman's efforts are integral to maintaining the company's competitive advantage and driving sustainable growth.

    Humberto Figueroa - Chief Information Officer

    Humberto Figueroa, the Chief Information Officer at Vitro, leads the company's technology strategy and digital transformation efforts. This executive oversees all IT infrastructure, systems development, and cybersecurity measures critical for Vitro's operations. Figueroa is responsible for implementing innovative technological solutions that enhance business processes and support the distribution of glass and aluminum products. The Chief Information Officer drives initiatives to improve data management, analytics capabilities, and digital collaboration across the organization. By ensuring robust and secure IT systems, Humberto Figueroa supports the company's global reach and operational continuity. This role involves evaluating and adopting new technologies that can provide a competitive advantage in the construction materials market. The executive's focus is on leveraging technology to streamline operations, improve customer engagement, and drive efficiency. Humberto Figueroa's leadership ensures Vitro remains at the forefront of technological adoption in its industry.

    Chris Umble - Chief Marketing Officer

    Chris Umble, the Chief Marketing Officer at Vitro, directs the company's global marketing and brand strategy. This executive oversees market research, product positioning, and promotional activities for Vitro's architectural glass and aluminum offerings. Umble is responsible for developing and executing marketing campaigns that enhance brand visibility and drive demand in the commercial and residential construction sectors. The Chief Marketing Officer leads efforts to understand customer needs and market trends, translating insights into effective go-to-market strategies. By fostering strong brand recognition, Chris Umble supports Vitro's sales objectives and market expansion initiatives. This role involves managing digital marketing, content creation, and public relations to communicate the value of Vitro's products. The executive's strategic approach focuses on building lasting customer relationships and strengthening Vitro's market presence. Chris Umble's leadership ensures the company's marketing efforts align with its overall business goals and product innovation.

    Peng Villanueva - Chief People Officer

    Peng Villanueva, the Chief People Officer at Vitro, leads human capital strategy and organizational development. This executive oversees talent acquisition, employee relations, compensation, and benefits programs designed to support Vitro's workforce. Villanueva is responsible for cultivating a positive and productive work environment that aligns with the company's mission in the glass and aluminum manufacturing sector. The Chief People Officer drives initiatives focused on employee engagement, leadership development, and fostering a diverse and inclusive culture across all global operations. By championing talent management strategies, Peng Villanueva ensures Vitro attracts and retains skilled professionals essential for innovation and operational success. This role involves developing HR policies and programs that support employee well-being and professional growth. The executive's focus is on building a high-performing team that can effectively contribute to Vitro's strategic objectives. Peng Villanueva's leadership is key to nurturing the company's most valuable asset: its people.
    Peng Villanueva

    Explore Leadership Teams in Glass & Clay

    Frequently Asked Questions Regarding Vitro Top Executives and Leadership Team

    Who leads Vitro?
    Vitro is led by Bernardo Garza Sada (Chief Executive Officer & President), along with executives such as Adrián Cueva (Chairman & Chief Executive Officer) and Jorge Rodela (Chief Financial Officer).
    Who is part of Vitro’s executive team?
    The executive team of Vitro includes leaders such as Bernardo Garza Sada (Chief Executive Officer & President), Adrián Cueva (Chairman & Chief Executive Officer), Jorge Rodela (Chief Financial Officer) and other senior executives.
    How many executives does Vitro have?
    Vitro has 10 executives leading key business areas.
    What roles are included in Vitro’s leadership team?
    The leadership team of Vitro includes roles such as Chief Executive Officer & President, Chairman & Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Executive Vice President & Chief Operating Officer.