VIF Executive and Leadership Team

July, 2026

Leadership Overview

VIF has 4 executives leading key functions including strategy, operations, revenue, and governance.

Driven by a commitment to client success, VIF provides a secure and transparent trading environment, aiming to empower traders with professional guidance and advanced tools across Indonesia.

Leadership Roles at VIF

  • Chief Executive Officer - Bowie Sahara
  • Chief Operating Officer - Robby Fridayan
  • President & Director - We Wen
  • Chief Revenue Officer - Irma Bernally
  • Bowie Sahara - Chief Executive Officer

    Bowie Sahara, the Chief Executive Officer at VIF, directs the overall strategic vision and market positioning for the forex brokerage. Sahara guides the company's expansion initiatives, ensuring alignment with regulatory requirements set by BAPPEBTI, ICDX, and ICH. This leadership role involves fostering a culture of innovation and client-centricity across VIF's 19 branches nationwide. Bowie Sahara oversees the development of new trading services and educational resources designed to support both novice and experienced traders in achieving their financial objectives. The CEO's mandate includes driving sustainable growth and maintaining VIF's reputation as a trusted financial partner in Indonesia. Sahara's strategic decisions directly influence the company's operational efficiency and market competitiveness, ensuring fast execution and a secure trading environment for all clients.

    Robby Fridayan - Chief Operating Officer

    Robby Fridayan, the Chief Operating Officer at VIF, manages the day-to-day operational execution and service delivery across all 19 branches nationwide. Fridayan ensures the seamless functioning of VIF's trading platforms, focusing on maintaining fast execution speeds and minimizing delays for clients. This role involves optimizing internal processes to support the company's commitment to a secure trading environment, adhering strictly to regulations from BAPPEBTI, ICDX, and ICH. Robby Fridayan oversees the logistical aspects of providing personalized trading assistance and educational resources, ensuring consistency and quality across Indonesia. The COO's responsibilities extend to enhancing the user experience of VIF's analysis application, directly impacting client satisfaction and operational efficiency. Fridayan's leadership ensures that VIF consistently meets its service level agreements and upholds its reputation for reliability.

    We Wen - President & Director

    We Wen, the President & Director at VIF, provides critical oversight and governance for the company's strategic direction and compliance framework. Wen ensures that VIF's operations, including its 19 branches nationwide, adhere to the highest standards of regulatory compliance, working closely with BAPPEBTI, ICDX, and ICH. This role involves safeguarding the company's assets and reputation while fostering a secure trading environment for clients. We Wen collaborates with other executive leaders to drive the company's mission of empowering traders through professional guidance and transparent operations. The President & Director's influence extends to ensuring the long-term stability and ethical conduct of VIF's trading services and educational offerings. Wen's leadership ensures that VIF maintains its position as a trusted forex broker in Indonesia.

    Irma Bernally - Chief Revenue Officer

    Irma Bernally, the Chief Revenue Officer at VIF, spearheads all revenue-generating activities and client acquisition strategies for the forex brokerage. Bernally focuses on expanding VIF's client base across Indonesia, driving growth through targeted marketing campaigns and strategic partnerships. This leadership position involves developing and implementing sales initiatives that align with the company's mission of helping clients achieve their trading goals. Irma Bernally oversees the sales teams operating out of VIF's 19 branches, ensuring they provide professional guidance and support. The CRO's mandate includes maximizing revenue streams from trading services and educational resources, while maintaining a secure and transparent trading environment regulated by BAPPEBTI, ICDX, and ICH. Bernally's efforts are critical to VIF's financial performance and market penetration.

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    Frequently Asked Questions Regarding VIF Top Executives and Leadership Team

    Who leads VIF?
    VIF is led by Bowie Sahara (Chief Executive Officer), along with executives such as Robby Fridayan (Chief Operating Officer) and We Wen (President & Director).
    Who is part of VIF’s executive team?
    The executive team of VIF includes leaders such as Bowie Sahara (Chief Executive Officer), Robby Fridayan (Chief Operating Officer), We Wen (President & Director) and other senior executives.
    How many executives does VIF have?
    VIF has 4 executives leading key business areas.
    What roles are included in VIF’s leadership team?
    The leadership team of VIF includes roles such as Chief Executive Officer, Chief Operating Officer, President & Director, Chief Revenue Officer.