Vermeer Executive and Leadership Team

June, 2026

Leadership Overview

Vermeer has 7 executives leading key functions including strategy, finance, marketing, and industrial operations.

Driven by innovation, Vermeer is dedicated to designing, manufacturing, and supporting high-quality industrial and agricultural equipment that makes a real impact on how important work gets done globally.

Leadership Roles at Vermeer

  • President & Chief Executive Officer - Jason Andringa
  • Chief Financial Officer - Jonathan Jeffcoat
  • Chief Financial Officer & General Manager - Julie Tomlin
  • President, Industrial - Douglas Hundt
  • President - Brian Koonce
  • President, Sales - Craig Butts
  • Executive Vice President & Chief Marketing Officer - Mark Core
  • Jason Andringa - President & Chief Executive Officer

    Jason Andringa, the President & Chief Executive Officer at Vermeer, directs the overarching strategy and operational execution for the company. Overseeing all facets of the business, Andringa ensures Vermeer's commitment to making a real impact on how important work gets done through its industrial and agricultural equipment. This leadership role involves guiding product development, market expansion, and fostering a culture of innovation aligned with the company's mission. By driving strategic initiatives, Jason Andringa ensures the continued design, manufacture, and support of high-quality equipment, solidifying Vermeer's position in the global market. The focus remains on enhancing operational efficiency and delivering exceptional value to customers worldwide, reflecting a deep understanding of industry needs and future trends.
    Jason Andringa

    Jonathan Jeffcoat - Chief Financial Officer

    Jonathan Jeffcoat, the Chief Financial Officer at Vermeer, manages the company's financial health and strategic fiscal planning. Overseeing all financial operations, Jeffcoat ensures robust resource allocation and drives profitability in line with Vermeer's mission of impacting important work globally. This critical role involves managing budgets, financial reporting, and investment strategies to support the design, manufacture, and support of high-quality industrial and agricultural equipment. By optimizing financial performance, Jonathan Jeffcoat contributes directly to the company's capacity for innovation and market leadership. The focus remains on maintaining financial stability and enabling growth through sound economic management across all business units.
    Jonathan Jeffcoat

    Julie Tomlin - Chief Financial Officer & General Manager

    Julie Tomlin, the Chief Financial Officer & General Manager at Vermeer, holds dual responsibility for financial oversight and operational management. Overseeing key business units, Tomlin ensures financial discipline while driving operational efficiency to support the company's impact on important work worldwide. This leadership position involves integrating financial strategy with day-to-day management, ensuring the effective design, manufacture, and support of Vermeer's industrial and agricultural equipment. By aligning financial goals with operational execution, Julie Tomlin enhances the company's ability to deliver high-quality solutions. The focus remains on optimizing resource utilization and driving performance across managed segments.
    Julie Tomlin

    Douglas Hundt - President, Industrial

    Douglas Hundt, the President, Industrial at Vermeer, leads the strategic direction and operational performance of the industrial equipment division. Overseeing this key segment, Hundt ensures the effective design, manufacture, and support of machinery that makes a real impact on important work globally. This leadership role involves driving innovation within the industrial sector, optimizing production processes, and expanding market reach for specialized equipment. By focusing on the unique needs of industrial customers, Douglas Hundt strengthens Vermeer's position as a provider of high-quality solutions. The objective remains to enhance operational excellence and deliver superior value to industrial clients.

    Brian Koonce - President

    Brian Koonce, the President at Vermeer, directs significant operational areas and strategic growth initiatives for the company. Overseeing key business functions, Koonce ensures Vermeer's continued impact on how important work gets done through its robust equipment offerings. This leadership position involves driving operational improvements and fostering collaboration across departments to support the design, manufacture, and support of high-quality industrial and agricultural machinery. By focusing on strategic execution, Brian Koonce contributes to Vermeer's market leadership and customer satisfaction. The emphasis remains on achieving operational targets and advancing the company's mission.
    Brian Koonce

    Craig Butts - President, Sales

    Craig Butts, the President, Sales at Vermeer, spearheads the company's global sales strategy and execution. Overseeing all sales channels and teams, Butts drives revenue growth and expands market access for Vermeer's industrial and agricultural equipment. This critical role ensures that customers worldwide receive exceptional service and support, reinforcing the company's impact on important work. By cultivating strong customer relationships and identifying new market opportunities, Craig Butts enhances Vermeer's commercial success. The focus remains on achieving sales targets and strengthening the company's global footprint through effective sales leadership.

    Mark Core - Executive Vice President & Chief Marketing Officer

    Mark Core, the Executive Vice President & Chief Marketing Officer at Vermeer, shapes the company's market presence and brand strategy. Overseeing all marketing initiatives, Core drives customer engagement and market penetration, reinforcing Vermeer's impact on how important work gets done. This role is pivotal in communicating the value of the company's industrial and agricultural equipment, ensuring effective design, manufacture, and support messaging reaches global audiences. By developing and executing comprehensive marketing plans, Mark Core enhances brand recognition and supports sales growth. The focus remains on understanding market dynamics and positioning Vermeer as a leader in its sectors.
    Mark Core

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    Frequently Asked Questions Regarding Vermeer Top Executives and Leadership Team

    Who leads Vermeer?
    Vermeer is led by Jason Andringa (President & Chief Executive Officer), along with executives such as Jonathan Jeffcoat (Chief Financial Officer) and Julie Tomlin (Chief Financial Officer & General Manager).
    Who is part of Vermeer’s executive team?
    The executive team of Vermeer includes leaders such as Jason Andringa (President & Chief Executive Officer), Jonathan Jeffcoat (Chief Financial Officer), Julie Tomlin (Chief Financial Officer & General Manager) and other senior executives.
    How many executives does Vermeer have?
    Vermeer has 7 executives leading key business areas.
    What roles are included in Vermeer’s leadership team?
    The leadership team of Vermeer includes roles such as President & Chief Executive Officer, Chief Financial Officer, Chief Financial Officer & General Manager, President, Industrial, President.