Vermeer Executive and Leadership Team

May, 2026

Leadership Overview

Vermeer has 7 executives leading key functions including strategy, finance, marketing, industrial operations, sales, and general management.

Driven by innovation, Vermeer is dedicated to designing, manufacturing, and supporting high-quality industrial and agricultural equipment that makes a real impact on how important work gets done globally.

Leadership Roles at Vermeer

  • President & Chief Executive Officer - Jason Andringa
  • Chief Financial Officer - Jonathan Jeffcoat
  • Chief Financial Officer & General Manager - Julie Tomlin
  • President, Industrial - Douglas Hundt
  • President, Sales - Craig Butts
  • President - Brian Koonce
  • Executive Vice President & Chief Marketing Officer - Mark Core
  • Jason Andringa - President & Chief Executive Officer

    Jason Andringa, the President & Chief Executive Officer at Vermeer, directs the overarching strategy and operational execution for the company. Overseeing all divisions, Andringa ensures alignment with Vermeer's mission to impact the way important work gets done through high-quality industrial and agricultural equipment. This leadership role involves driving innovation in product development and manufacturing processes, fostering a culture of excellence, and guiding the company's global market presence. By championing sustainable practices and customer-centric solutions, Jason Andringa solidifies Vermeer's position as a leader in its industry. The Chief Executive Officer's focus extends to long-term financial health and strategic partnerships, ensuring continued growth and market impact across all operational geographies.
    Jason Andringa

    Jonathan Jeffcoat - Chief Financial Officer

    Jonathan Jeffcoat, the Chief Financial Officer at Vermeer, manages the company's financial health and strategic fiscal planning. Overseeing all financial operations, Jeffcoat ensures robust accounting practices, treasury management, and capital allocation to support Vermeer's manufacturing and industrial equipment initiatives. This critical role involves developing financial models that drive profitability, managing investor relations, and identifying opportunities for fiscal optimization across global markets. By providing insightful financial analysis, Jonathan Jeffcoat enables informed decision-making for product development and market expansion. The Chief Financial Officer's responsibilities also encompass risk management and compliance, safeguarding the company's assets and ensuring sustainable economic performance.
    Jonathan Jeffcoat

    Julie Tomlin - Chief Financial Officer & General Manager

    Julie Tomlin, the Chief Financial Officer & General Manager at Vermeer, holds dual responsibility for financial oversight and operational leadership. Managing financial planning and analysis, Tomlin ensures fiscal discipline while also directing specific business unit operations to drive efficiency and growth. This comprehensive role involves integrating financial strategy with day-to-day management, optimizing resource allocation for industrial and agricultural equipment production. By overseeing key performance indicators and operational workflows, Julie Tomlin contributes directly to Vermeer's mission of impacting important work. The General Manager's focus includes enhancing operational effectiveness and ensuring seamless execution of business objectives across her designated areas of responsibility.
    Julie Tomlin

    Douglas Hundt - President, Industrial

    Douglas Hundt, the President, Industrial at Vermeer, leads the strategic direction and operational performance of the company's industrial equipment division. Overseeing product development, manufacturing, and market strategy for industrial machinery, Hundt ensures Vermeer's commitment to quality and impact. This executive role involves driving innovation in industrial solutions, optimizing production processes, and expanding market reach for Vermeer's robust equipment offerings. By focusing on technological advancements and customer needs, Douglas Hundt strengthens the company's position in the industrial sector. The President, Industrial's leadership ensures that Vermeer continues to provide essential tools that enable important work across various industries globally.

    Craig Butts - President, Sales

    Craig Butts, the President, Sales at Vermeer, directs the global sales organization and revenue generation strategies. Overseeing all sales channels and customer engagement initiatives, Butts drives market penetration and expands Vermeer's customer base for its industrial and agricultural equipment. This leadership function involves developing sales forecasts, managing dealer networks, and implementing effective sales methodologies to achieve ambitious growth targets. By fostering strong relationships with clients and partners, Craig Butts ensures that Vermeer's impact on important work is recognized and valued worldwide. The President, Sales's focus on market dynamics and customer satisfaction solidifies Vermeer's commercial success and brand loyalty.

    Brian Koonce - President

    Brian Koonce, the President at Vermeer, oversees critical aspects of the company's operational strategy and business development. Directing key initiatives, Koonce ensures that Vermeer's manufacturing and support functions align with its mission to impact the way important work gets done. This executive position involves driving operational excellence, fostering cross-functional collaboration, and identifying strategic opportunities for business expansion. By focusing on efficiency and innovation, Brian Koonce contributes significantly to the company's ability to deliver high-quality industrial and agricultural equipment. The President's leadership ensures that Vermeer maintains its competitive edge and continues to serve its global clientele effectively.
    Brian Koonce

    Mark Core - Executive Vice President & Chief Marketing Officer

    Mark Core, the Executive Vice President & Chief Marketing Officer at Vermeer, spearheads the company's global brand strategy and market engagement. Directing all marketing and communications efforts, Core drives demand generation and enhances Vermeer's reputation for high-quality industrial and agricultural equipment. This leadership position involves overseeing market research, product positioning, and digital marketing initiatives to connect with customers worldwide. By crafting compelling brand narratives, Mark Core ensures that Vermeer's impact on important work is clearly communicated. The Chief Marketing Officer's strategic vision also guides sales enablement and customer outreach programs, fostering strong relationships and expanding market share across diverse regions.
    Mark Core

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    Frequently Asked Questions Regarding Vermeer Top Executives and Leadership Team

    Who leads Vermeer?
    Vermeer is led by Jason Andringa (President & Chief Executive Officer), along with executives such as Jonathan Jeffcoat (Chief Financial Officer) and Julie Tomlin (Chief Financial Officer & General Manager).
    Who is part of Vermeer’s executive team?
    The executive team of Vermeer includes leaders such as Jason Andringa (President & Chief Executive Officer), Jonathan Jeffcoat (Chief Financial Officer), Julie Tomlin (Chief Financial Officer & General Manager) and other senior executives.
    How many executives does Vermeer have?
    Vermeer has 7 executives leading key business areas.
    What roles are included in Vermeer’s leadership team?
    The leadership team of Vermeer includes roles such as President & Chief Executive Officer, Chief Financial Officer, Chief Financial Officer & General Manager, President, Industrial, President, Sales.