Vermeer Executive and Leadership Team

August, 2026

Leadership Overview

Vermeer has 6 executives leading key functions including strategy, information technology, financial management, marketing, sales, and industrial operations.

Focused on engineering high-quality industrial and agricultural equipment, Vermeer delivers innovative solutions that transform how essential work gets done across global markets while maintaining a commitment to manufacturing excellence.

Leadership Roles at Vermeer

  • President & Chief Executive Officer - Jason Andringa
  • Chief Financial Officer - Jon Jeffcoat
  • President, Sales - Craig Butts
  • President, Industrial - Doug Hundt
  • Chief Information Officer - Daryl Vanzeeold
  • Executive Vice President & Chief Marketing Officer - Mark Core
  • Jason Andringa - President & Chief Executive Officer

    Jason Andringa, the President & Chief Executive Officer at Vermeer, directs the overarching strategic vision for the organization. Overseeing the design and manufacture of industrial and agricultural equipment, the President & Chief Executive Officer ensures alignment between product innovation and market demands. This leadership role involves managing complex global operations to maintain high-quality standards across all manufacturing facilities. By fostering a culture of continuous improvement, Jason Andringa drives long-term growth and operational efficiency. The President & Chief Executive Officer collaborates with the board to secure financial stability and expand the company footprint in competitive sectors. Through rigorous oversight of corporate initiatives, Andringa guarantees that the organization remains a leader in the industrial machinery landscape. This executive leadership ensures that every piece of equipment produced meets the rigorous requirements of customers worldwide, solidifying the reputation of the firm as a premier provider of heavy-duty solutions.
    Jason Andringa

    Jon Jeffcoat - Chief Financial Officer

    Jon Jeffcoat, the Chief Financial Officer at Vermeer, manages the fiscal health and capital allocation strategies for the organization. Overseeing financial planning and analysis, the Chief Financial Officer ensures that resources support the design, manufacture, and support of high-quality industrial and agricultural equipment. This leadership role involves monitoring global market trends to mitigate financial risks while identifying opportunities for expansion in key regions. By maintaining rigorous accounting standards, Jon Jeffcoat drives transparency and accountability across all departments. The Chief Financial Officer collaborates with the executive team to evaluate the profitability of new product lines and manufacturing investments. Through the management of corporate budgets and long-term financial forecasting, Jeffcoat secures the capital necessary for ongoing innovation. This strategic financial oversight ensures that the company remains well-positioned to meet the demands of the industrial machinery market, providing a stable foundation for future growth and operational excellence.
    Jon Jeffcoat

    Craig Butts - President, Sales

    Craig Butts, the President, Sales at Vermeer, leads the global sales organization responsible for distributing industrial and agricultural equipment. Overseeing the development of dealer networks and direct sales channels, the President, Sales ensures that customers receive high-quality support and service. This leadership role involves driving revenue growth by identifying new market opportunities and expanding the reach of the product line. By managing relationships with key accounts, Craig Butts ensures that the company meets the specific needs of the agricultural and industrial sectors. The President, Sales collaborates with marketing and product development teams to align sales strategies with the latest equipment innovations. Through the implementation of effective sales processes, Butts optimizes the performance of regional teams across the globe. This focus on sales excellence ensures that the organization maintains a strong market share, delivering the necessary equipment to support essential work in diverse environments.

    Doug Hundt - President, Industrial

    Doug Hundt, the President, Industrial at Vermeer, manages the operational execution and product development for the industrial equipment division. Overseeing the manufacturing processes and engineering teams, the President, Industrial ensures that all machinery meets the highest standards of quality and performance. This leadership role involves driving efficiency in production lines to support the design and manufacture of specialized industrial tools. By coordinating with supply chain partners, Doug Hundt ensures the timely delivery of equipment to meet global demand. The President, Industrial collaborates with the executive team to prioritize product enhancements that address the evolving challenges of the industrial sector. Through the oversight of manufacturing facilities, Hundt maintains a focus on safety and operational excellence. This strategic management of the industrial division ensures that the company continues to provide reliable, high-quality solutions that make a real impact on the way important work gets done.

    Daryl Vanzeeold - Chief Information Officer

    Daryl Vanzeeold, the Chief Information Officer at Vermeer, architects the digital infrastructure supporting global manufacturing and supply chain operations. Overseeing the integration of advanced data analytics, the Chief Information Officer ensures that information systems provide real-time insights into equipment performance and production efficiency. This leadership role involves securing critical digital assets while modernizing the technological framework to support the design and support of industrial machinery. By implementing scalable cloud solutions, Daryl Vanzeeold drives digital transformation across the enterprise. The Chief Information Officer collaborates with other C-suite leaders to align technology investments with the broader mission of delivering high-quality agricultural and industrial tools. Through the optimization of internal networks, Vanzeeold enhances communication between regional offices and manufacturing hubs. This strategic focus on technology ensures that the company maintains a competitive edge in the rapidly evolving industrial sector, providing the necessary digital foundation for sustained operational success.

    Mark Core - Executive Vice President & Chief Marketing Officer

    Mark Core, the Executive Vice President & Chief Marketing Officer at Vermeer, directs the global brand strategy and market positioning for the company. Overseeing the promotion of industrial and agricultural equipment, the Executive Vice President & Chief Marketing Officer ensures that the value proposition reaches target audiences across diverse geographic regions. This leadership role involves crafting messaging that highlights the quality and reliability of the product portfolio. By analyzing customer feedback and market data, Mark Core drives initiatives that increase brand awareness and customer loyalty. The Executive Vice President & Chief Marketing Officer collaborates with sales teams to align marketing campaigns with revenue targets and product launches. Through the development of comprehensive communication strategies, Core strengthens the market presence of the firm. This focus on strategic marketing ensures that the organization effectively communicates the impact of its machinery, maintaining a strong competitive position in the global industrial landscape.
    Mark Core

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    Frequently Asked Questions Regarding Vermeer Top Executives and Leadership Team

    Who leads Vermeer?
    Vermeer is led by Jason Andringa (President & Chief Executive Officer), along with executives such as Jon Jeffcoat (Chief Financial Officer) and Craig Butts (President, Sales).
    Who is part of Vermeer’s executive team?
    The executive team of Vermeer includes leaders such as Jason Andringa (President & Chief Executive Officer), Jon Jeffcoat (Chief Financial Officer), Craig Butts (President, Sales) and other senior executives.
    How many executives does Vermeer have?
    Vermeer has 6 executives leading key business areas.
    What roles are included in Vermeer’s leadership team?
    The leadership team of Vermeer includes roles such as President & Chief Executive Officer, Chief Financial Officer, President, Sales, President, Industrial, Chief Information Officer.