Vermeer Executive and Leadership Team

Jason Andringa, the President & Chief Executive Officer at Vermeer, directs the overarching strategic vision for the organization. Overseeing the design and manufacture of industrial and agricultural equipment, the President & Chief Executive Officer ensures alignment between engineering innovation and global market demands. This leadership role involves managing complex manufacturing workflows while fostering a culture of operational excellence across all facilities. By prioritizing long-term growth and product reliability, Jason Andringa drives the company toward sustained industry leadership. The President & Chief Executive Officer maintains close collaboration with the Board to secure financial stability and expand the reach of equipment solutions into new international territories. Through rigorous oversight of corporate governance and resource allocation, Andringa guarantees that the organization meets the evolving needs of the construction and agricultural sectors while upholding the core values of the business.

Doug Hundt, the President, Industrial at Vermeer, directs the manufacturing and operational execution for the industrial equipment division. Overseeing the production of heavy machinery, the President, Industrial ensures that all equipment meets rigorous quality standards for infrastructure and utility projects. This leadership role involves managing supply chain logistics and optimizing factory floor efficiency to support high-volume output. By driving continuous improvement initiatives, Doug Hundt enhances the reliability and performance of industrial tools used in demanding environments. The President, Industrial coordinates with engineering teams to integrate advanced technology into product designs, ensuring the company maintains a technological edge in the global marketplace. Through the management of large-scale manufacturing operations, Hundt supports the delivery of critical equipment to customers worldwide. This focus on operational precision allows the organization to scale production capabilities while maintaining the high standards expected by industrial contractors.

Craig Butts, the President, Sales at Vermeer, directs the global distribution and customer acquisition strategies for the entire equipment portfolio. Overseeing the expansion of sales networks, the President, Sales ensures that agricultural and industrial solutions reach target markets across diverse geographic regions. This leadership role involves managing dealer relationships and implementing sales training programs to improve service delivery and technical support. By analyzing regional demand patterns, Craig Butts optimizes the deployment of sales resources to maximize market penetration. The President, Sales collaborates with the marketing and manufacturing divisions to ensure that product availability aligns with customer requirements. Through the execution of aggressive growth strategies, Butts drives revenue performance and strengthens the market position of the company. This focus on customer-centric sales processes ensures that the organization remains the preferred partner for contractors and farmers seeking high-quality, durable equipment solutions.

Mark Core, the Executive Vice President & Chief Marketing Officer at Vermeer, architects the global brand strategy and market positioning for all industrial and agricultural product lines. Overseeing the development of comprehensive marketing campaigns, the Executive Vice President & Chief Marketing Officer ensures that the value proposition of high-quality equipment reaches key stakeholders across North American and international markets. This leadership role involves analyzing market trends to inform product development cycles and enhancing customer engagement through digital and traditional channels. By optimizing the communication of technical specifications and operational benefits, Mark Core directly impacts the competitive standing of the company. The Executive Vice President & Chief Marketing Officer collaborates with sales leadership to align promotional efforts with revenue targets. Through strategic brand management, Core secures a dominant market presence and fosters enduring relationships with the diverse client base served by the organization.