UPH Alumni Relations Executive and Leadership Team

August, 2026

Leadership Overview

UPH Alumni Relations has 4 executives leading key functions including marketing strategy, operational transformation, institutional leadership, and student organization management.

Committed to fostering lifelong connections, UPH Alumni Relations advances the university mission by building a global network of graduates who embody transformational, Christ-centered values and professional excellence.

Leadership Roles at UPH Alumni Relations

  • Group Chief Operating Officer & Chief Technology Officer, Driving Innovation & Transformation - Firman Rusli
  • President - Confederacao Sin
  • President of UKM Volleyball - Austin Chan
  • Vice President, Chief Marketing Officer - Danny Fey
  • Firman Rusli - Group Chief Operating Officer & Chief Technology Officer, Driving Innovation & Transformation

    Firman Rusli, the Group Chief Operating Officer & Chief Technology Officer, Driving Innovation & Transformation at UPH Alumni Relations, manages the technical infrastructure and operational efficiency of the alumni database. Overseeing digital transformation projects, the Group Chief Operating Officer & Chief Technology Officer, Driving Innovation & Transformation ensures seamless integration of data systems to support university-wide initiatives. This leadership role involves architecting scalable platforms that facilitate communication between graduates and the institution. By implementing advanced analytics, Firman Rusli identifies opportunities for process improvement and resource optimization. The Group Chief Operating Officer & Chief Technology Officer, Driving Innovation & Transformation collaborates with academic departments to align technological capabilities with the evolving needs of the university community. Through rigorous oversight of operational workflows, the Group Chief Operating Officer & Chief Technology Officer, Driving Innovation & Transformation maintains high standards of service delivery, ensuring that the alumni network remains a robust, technology-driven asset for the university.

    Confederacao Sin - President

    Confederacao Sin, the President at UPH Alumni Relations, provides executive oversight for all strategic initiatives and institutional partnerships. Overseeing the alignment of alumni activities with the core mission of providing Christ-centered education, the President ensures that all programs reflect the values of the university. This leadership role involves representing the alumni community to the Board and university administration to foster collaborative growth. By setting the long-term vision for graduate engagement, Confederacao Sin drives the expansion of professional development opportunities for the alumni base. The President manages high-level relationships with industry partners to create impactful networking platforms for graduates. Through consistent focus on institutional integrity and excellence, the President secures the sustainability of the alumni network. By championing the achievements of graduates, the President strengthens the reputation of the university, ensuring that the institution continues to shape minds and build leaders across the regional and international landscape.

    Austin Chan - President of UKM Volleyball

    Austin Chan, the President of UKM Volleyball at UPH Alumni Relations, directs the athletic engagement and student-alumni integration programs within the university sports community. Overseeing the coordination of competitive events and alumni matches, the President of UKM Volleyball ensures that athletic programs remain a vital component of the university experience. This leadership role involves architecting mentorship opportunities where former athletes provide guidance to current students. By fostering a culture of discipline and teamwork, Austin Chan drives the development of student-athletes who embody the holistic values of the institution. The President of UKM Volleyball manages logistics for regional tournaments and community outreach initiatives that connect current students with the broader alumni network. Through strategic planning and resource management, the President of UKM Volleyball enhances the visibility of university sports, ultimately contributing to the vibrant, transformational learning environment that defines the university experience for all participants.

    Danny Fey - Vice President, Chief Marketing Officer

    Danny Fey, the Vice President, Chief Marketing Officer at UPH Alumni Relations, directs all brand positioning and engagement strategies for the university graduate network. Overseeing digital outreach and communication channels, the Vice President, Chief Marketing Officer ensures consistent messaging across diverse alumni demographics. This leadership role involves architecting comprehensive campaigns that highlight the holistic, transformational education provided by the institution. By analyzing market trends and graduate feedback, Danny Fey optimizes outreach efforts to strengthen the connection between the university and its professional community. The Vice President, Chief Marketing Officer manages cross-functional teams to execute large-scale events and digital initiatives that promote the university brand globally. Through strategic alignment with institutional goals, the Vice President, Chief Marketing Officer drives increased participation in alumni programs, ultimately securing long-term loyalty and support for the university mission across the Indonesian market and beyond.

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    Frequently Asked Questions Regarding UPH Alumni Relations Top Executives and Leadership Team

    Who leads UPH Alumni Relations?
    UPH Alumni Relations is led by Firman Rusli (Group Chief Operating Officer & Chief Technology Officer, Driving Innovation & Transformation), along with executives such as Confederacao Sin (President) and Austin Chan (President of UKM Volleyball).
    Who is part of UPH Alumni Relations’s executive team?
    The executive team of UPH Alumni Relations includes leaders such as Firman Rusli (Group Chief Operating Officer & Chief Technology Officer, Driving Innovation & Transformation), Confederacao Sin (President), Austin Chan (President of UKM Volleyball) and other senior executives.
    How many executives does UPH Alumni Relations have?
    UPH Alumni Relations has 4 executives leading key business areas.
    What roles are included in UPH Alumni Relations’s leadership team?
    The leadership team of UPH Alumni Relations includes roles such as Group Chief Operating Officer & Chief Technology Officer, Driving Innovation & Transformation, President, President of UKM Volleyball, Vice President, Chief Marketing Officer.