Universal Robina Executive and Leadership Team

June, 2026

Leadership Overview

Universal Robina has 4 executives leading key functions including strategy, finance, legal, and business unit operations.

Driven by a commitment to innovation, Universal Robina operates as a leading branded consumer food and beverage company, impacting markets through its diverse portfolio of snack foods, beverages, commodities, and agro-industrial products.

Leadership Roles at Universal Robina

  • President & Chief Executive Officer & Director - Irwin Lee
  • Chief Financial Officer - Crispin Francisco
  • President, Urc Bcfg (Philippines) - Mian David
  • Chief Legal Officer - Elvin Cruz
  • Irwin Lee - President & Chief Executive Officer & Director

    Irwin Lee, the President & Chief Executive Officer & Director at Universal Robina, directs the overarching corporate strategy and operational execution. Lee guides the company's expansion across branded consumer snack foods, beverages, commodities like sugar and flour, and agro-industrial ventures including hogs and animal feed. Overseeing all business units, Lee ensures alignment with the company's mission to deliver quality products and drive market leadership. This executive role involves fostering innovation and maintaining the company's strong presence in the Philippines and beyond. By optimizing resource allocation and strategic partnerships, Irwin Lee significantly influences Universal Robina's financial performance and long-term growth trajectory. The leadership of Lee ensures robust governance and strategic direction for all global operations.
    Irwin Lee

    Crispin Francisco - Chief Financial Officer

    Crispin Francisco, the Chief Financial Officer at Universal Robina, manages all financial operations and fiscal strategy. Francisco oversees budgeting, financial planning, and reporting, ensuring the fiscal health of the company's diverse business segments, which span branded consumer goods, commodities, and agro-industrial products. This role is critical for maintaining investor confidence and securing capital for expansion initiatives. By analyzing market trends and financial performance, Crispin Francisco provides key insights to support strategic decision-making across the organization. The Chief Financial Officer's oversight extends to risk management and ensuring compliance with financial regulations. Francisco's expertise drives efficient capital deployment and maximizes shareholder value for Universal Robina.

    Mian David - President, Urc Bcfg (Philippines)

    Mian David, the President, Urc Bcfg (Philippines) at Universal Robina, spearheads the strategic direction and operational management of the branded consumer food and beverage business within the Philippines. David drives growth initiatives for snack foods and beverages, focusing on market penetration and consumer engagement. This leadership role involves optimizing product portfolios and distribution networks to meet evolving consumer demands. By fostering cross-functional collaboration, Mian David ensures seamless execution of business plans and achievement of revenue targets. The President, Urc Bcfg (Philippines) plays a pivotal part in strengthening Universal Robina's brand equity and market share domestically. David's focus on operational excellence and innovation directly contributes to the company's sustained success in the Philippine market.
    Mian David
    Elvin Cruz, the Chief Legal Officer at Universal Robina, provides comprehensive legal counsel and oversees all legal affairs for the corporation. Cruz manages corporate governance, regulatory compliance, and intellectual property protection across Universal Robina's extensive operations in food and beverages, commodities, and agro-industry. This position is vital for navigating complex legal landscapes and mitigating risks associated with product development, distribution, and international trade. By ensuring adherence to all applicable laws and regulations, Elvin Cruz safeguards the company's reputation and assets. The Chief Legal Officer's strategic guidance supports business objectives while maintaining the highest ethical standards. Cruz's leadership ensures legal frameworks effectively support Universal Robina's market expansion and operational integrity.
    Elvin Cruz

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    Frequently Asked Questions Regarding Universal Robina Top Executives and Leadership Team

    Who leads Universal Robina?
    Universal Robina is led by Irwin Lee (President & Chief Executive Officer & Director), along with executives such as Crispin Francisco (Chief Financial Officer) and Mian David (President, Urc Bcfg (Philippines)).
    Who is part of Universal Robina’s executive team?
    The executive team of Universal Robina includes leaders such as Irwin Lee (President & Chief Executive Officer & Director), Crispin Francisco (Chief Financial Officer), Mian David (President, Urc Bcfg (Philippines)) and other senior executives.
    How many executives does Universal Robina have?
    Universal Robina has 4 executives leading key business areas.
    What roles are included in Universal Robina’s leadership team?
    The leadership team of Universal Robina includes roles such as President & Chief Executive Officer & Director, Chief Financial Officer, President, Urc Bcfg (Philippines), Chief Legal Officer.