United Distributors Executive and Leadership Team

July, 2026

Leadership Overview

United Distributors has 8 executives leading key functions including strategy, operations, finance, and people.

Driven by a commitment to excellence, United Distributors focuses on efficient beverage distribution, ensuring product availability and customer satisfaction across its operational regions.

Leadership Roles at United Distributors

  • Chief Executive Officer - Douglas Lila
  • Chairman & Chief Executive Officer - Douglas Hertz
  • Chief Financial Officer - Donald Hovde
  • Chief Financial Officer & Owner - Vicki Saltzman
  • Chief Operating Officer - Anand Gupta
  • President - Michael Hertz
  • President - Rick Anand
  • Chief People Officer - Virginia Means
  • Douglas Lila - Chief Executive Officer

    Douglas Lila, the Chief Executive Officer at United Distributors, directs the company's overall strategic vision and operational execution. Lila's leadership guides the distribution of a comprehensive beverage portfolio, encompassing beer, wine, spirits, and non-alcoholic options. This executive ensures alignment across all departments, fostering an environment of efficiency and market responsiveness. The Chief Executive Officer's purview includes optimizing supply chain logistics and expanding market penetration within the beverage sector. By focusing on sustainable growth and operational excellence, Lila drives the company's long-term success and competitive positioning. This role demands a deep understanding of market dynamics and a proactive approach to business development, ensuring United Distributors maintains its standing as a premier beverage distributor. Douglas Lila's strategic direction is critical for navigating the complexities of the beverage distribution landscape.

    Douglas Hertz - Chairman & Chief Executive Officer

    Douglas Hertz, the Chairman & Chief Executive Officer at United Distributors, provides overarching strategic direction and governance for the organization. Hertz's dual role encompasses both the long-term vision of the company and the immediate execution of its business objectives. This leadership position involves guiding the distribution of a wide array of beverages, including beer, wine, spirits, and non-alcoholic products, across its service areas. The Chairman & Chief Executive Officer ensures that the company's operations align with its mission of reliable and efficient beverage supply. Hertz's influence extends to fostering key stakeholder relationships and driving initiatives that enhance market presence. By championing innovation and operational integrity, Douglas Hertz solidifies United Distributors' reputation in the competitive beverage distribution market. This executive's comprehensive oversight is fundamental to the company's sustained growth and operational integrity.

    Donald Hovde - Chief Financial Officer

    Donald Hovde, the Chief Financial Officer at United Distributors, directs the company's financial strategy and fiscal management. Hovde's responsibilities encompass financial planning, budgeting, accounting, and reporting for the beverage distribution operations, including beer, wine, spirits, and non-alcoholic products. This executive ensures the financial health and stability of the organization, managing cash flow, investments, and risk mitigation strategies. The Chief Financial Officer plays a crucial role in analyzing financial performance, identifying opportunities for cost savings, and driving revenue growth initiatives. By providing critical financial insights, Donald Hovde supports informed decision-making across all business functions. This leadership ensures robust financial oversight and contributes to the sustained profitability of United Distributors.
    Donald Hovde

    Vicki Saltzman - Chief Financial Officer & Owner

    Vicki Saltzman, the Chief Financial Officer & Owner at United Distributors, holds a dual position of strategic financial oversight and ownership. Saltzman directs the company's financial operations, managing all aspects of fiscal planning, accounting, and financial reporting for the beverage distribution business, including beer, wine, spirits, and non-alcoholic beverages. As an owner, Saltzman brings a long-term perspective to financial decision-making, ensuring the company's sustained growth and profitability. This executive is instrumental in developing and implementing financial strategies that support the company's market objectives and operational efficiency. Vicki Saltzman's comprehensive financial acumen and ownership stake are vital to maintaining United Distributors' financial integrity and competitive edge in the market.
    Vicki Saltzman

    Anand Gupta - Chief Operating Officer

    Anand Gupta, the Chief Operating Officer at United Distributors, oversees the day-to-day operational functions critical to the company's beverage distribution network. Gupta's responsibilities include managing the efficient flow of goods, from procurement to delivery, ensuring a seamless supply chain for beer, wine, spirits, and non-alcoholic beverages. This executive drives operational improvements, focusing on logistics, warehousing, and transportation to maximize efficiency and minimize costs. The Chief Operating Officer's role involves implementing best practices to enhance service delivery and maintain product integrity throughout the distribution process. By optimizing resource allocation and streamlining workflows, Anand Gupta directly contributes to the company's ability to meet market demands and customer expectations. This leadership ensures the robust execution of United Distributors' core business model.
    Anand Gupta

    Michael Hertz - President

    Michael Hertz, the President at United Distributors, drives operational excellence and strategic growth across the company's beverage distribution channels. Hertz's leadership focuses on enhancing the efficiency of distributing beer, wine, spirits, and non-alcoholic beverages, ensuring market demands are met with precision. This executive oversees key business functions, working to optimize sales strategies and expand market reach. The President's role involves fostering strong relationships with suppliers and customers, ensuring the seamless delivery of products and services. By championing innovation and operational improvements, Michael Hertz contributes significantly to United Distributors' sustained success and market leadership. This executive's dedication to operational integrity underpins the company's reputation for reliability.
    Michael Hertz

    Rick Anand - President

    Rick Anand, the President at United Distributors, spearheads strategic initiatives aimed at expanding the company's beverage distribution footprint. Anand's leadership focuses on optimizing the supply chain for beer, wine, spirits, and non-alcoholic beverages, ensuring efficient delivery and product availability across diverse markets. This executive drives business development efforts, forging key partnerships and exploring new avenues for growth. The President's role involves overseeing sales operations and enhancing customer engagement to solidify United Distributors' market position. By implementing forward-thinking strategies and fostering a culture of continuous improvement, Rick Anand plays a pivotal role in the company's ongoing success and competitive advantage within the beverage industry.

    Virginia Means - Chief People Officer

    Virginia Means, the Chief People Officer at United Distributors, leads the human resources strategy and talent management initiatives for the organization. Means oversees all aspects of employee relations, recruitment, compensation, benefits, and professional development for the beverage distribution workforce. This executive is dedicated to fostering a positive and productive work environment, ensuring that United Distributors attracts, retains, and develops top talent. The Chief People Officer plays a key role in shaping the company culture and aligning HR policies with the overall business objectives, supporting the distribution of beer, wine, spirits, and non-alcoholic beverages. Virginia Means' focus on people development is essential for driving employee engagement and supporting the company's operational success.
    Virginia Means

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    Frequently Asked Questions Regarding United Distributors Top Executives and Leadership Team

    Who leads United Distributors?
    United Distributors is led by Douglas Lila (Chief Executive Officer), along with executives such as Douglas Hertz (Chairman & Chief Executive Officer) and Donald Hovde (Chief Financial Officer).
    Who is part of United Distributors’s executive team?
    The executive team of United Distributors includes leaders such as Douglas Lila (Chief Executive Officer), Douglas Hertz (Chairman & Chief Executive Officer), Donald Hovde (Chief Financial Officer) and other senior executives.
    How many executives does United Distributors have?
    United Distributors has 8 executives leading key business areas.
    What roles are included in United Distributors’s leadership team?
    The leadership team of United Distributors includes roles such as Chief Executive Officer, Chairman & Chief Executive Officer, Chief Financial Officer, Chief Financial Officer & Owner, Chief Operating Officer.