United Distributors Executive and Leadership Team

May, 2026

Leadership Overview

United Distributors has 8 executives leading key functions including strategy, operations, finance, and people.

Driven by a legacy of service, United Distributors is dedicated to providing a comprehensive beverage distribution network, upholding a philosophy of integrity and customer focus across all market interactions.

Leadership Roles at United Distributors

  • Chief Executive Officer - Douglas Lila
  • Chairman & Chief Executive Officer - Douglas Hertz
  • Chief Financial Officer - Donald Hovde
  • Chief Financial Officer & Owner - Vicki Saltzman
  • Chief Operating Officer - Jon George
  • President - Rick Anand
  • President - Michael Hertz
  • Chief People Officer - Virginia Means
  • Douglas Lila - Chief Executive Officer

    Douglas Lila, the Chief Executive Officer at United Distributors, directs the overarching corporate strategy and market positioning. Lila oversees the integration of new beverage portfolios, ensuring alignment with consumer trends and regulatory landscapes. This leadership role involves driving operational efficiencies across the distribution network, from warehousing to final delivery. By optimizing supply chain logistics, Douglas Lila directly impacts the company's ability to meet diverse client demands. The Chief Executive Officer's focus extends to fostering strategic partnerships with suppliers and key retail accounts, securing long-term growth and market share. Lila's strategic vision guides the company's expansion into new geographic territories and product categories, reinforcing United Distributors' commitment to comprehensive beverage solutions.

    Douglas Hertz - Chairman & Chief Executive Officer

    Douglas Hertz, the Chairman & Chief Executive Officer at United Distributors, guides the company's long-term vision and governance. Hertz directs strategic initiatives that enhance market leadership in beverage distribution, encompassing beer, wine, spirits, and non-alcoholic options. This executive role involves overseeing critical business development opportunities and ensuring robust financial health. By championing innovation in distribution methods, Douglas Hertz strengthens the company's competitive edge. The Chairman & Chief Executive Officer's responsibilities include fostering a culture of excellence and accountability throughout the organization. Hertz's leadership ensures United Distributors maintains its reputation for reliability and service quality, driving sustainable value for stakeholders and expanding the company's reach across its operational regions.

    Donald Hovde - Chief Financial Officer

    Donald Hovde, the Chief Financial Officer at United Distributors, directs the company's financial strategy and fiscal management. Hovde oversees all financial planning, accounting operations, and reporting, ensuring the organization's fiscal health and compliance. This executive position involves managing capital allocation, budgeting, and financial risk assessment to support sustainable growth. By analyzing financial performance metrics, Donald Hovde provides critical insights for strategic decision-making. The Chief Financial Officer's responsibilities include managing banking relationships and securing financing for operational expansion. Hovde's financial acumen is essential for navigating market fluctuations and optimizing profitability across United Distributors' extensive beverage portfolio.
    Donald Hovde

    Vicki Saltzman - Chief Financial Officer & Owner

    Vicki Saltzman, the Chief Financial Officer & Owner at United Distributors, holds a dual role in financial oversight and ownership strategy. Saltzman directs the company's financial operations, including budgeting, forecasting, and capital management, ensuring robust fiscal discipline. This position involves strategic financial planning to support United Distributors' market expansion and operational enhancements. By overseeing financial reporting and compliance, Vicki Saltzman guarantees adherence to all regulatory requirements. The Chief Financial Officer & Owner's influence extends to guiding investment decisions and optimizing the company's financial structure. Saltzman's comprehensive financial leadership is integral to maintaining the company's stability and driving its long-term success across all beverage distribution channels.
    Vicki Saltzman

    Jon George - Chief Operating Officer

    Jon George, the Chief Operating Officer at United Distributors, manages the day-to-day operational execution of the company's distribution network. George oversees all aspects of logistics, warehousing, and transportation, ensuring efficient and timely delivery of beverages across various markets. This role involves optimizing inventory management systems and streamlining operational workflows to enhance productivity and reduce costs. By implementing best practices in supply chain management, Jon George directly supports the company's commitment to reliable service. The Chief Operating Officer's focus includes managing fleet operations and ensuring compliance with safety and regulatory standards. George's leadership drives operational excellence, enabling United Distributors to effectively serve its diverse customer base throughout its service areas.

    Rick Anand - President

    Rick Anand, the President at United Distributors, drives strategic growth and market development initiatives. Anand oversees key business units, ensuring operational alignment with the company's overall objectives in beverage distribution. This leadership position involves cultivating strong relationships with suppliers and major clients, expanding market reach. By focusing on sales performance and customer satisfaction, Rick Anand directly contributes to revenue generation and market share expansion. The President's responsibilities include identifying new business opportunities and leading strategic partnerships. Anand's executive direction is crucial for navigating the competitive beverage market and reinforcing United Distributors' position as a leading distributor.

    Michael Hertz - President

    Michael Hertz, the President at United Distributors, directs significant operational segments and strategic market penetration. Hertz oversees the expansion of product lines, including beer, wine, spirits, and non-alcoholic beverages, ensuring comprehensive market coverage. This executive role involves managing key account relationships and driving sales strategies across diverse distribution channels. By optimizing the sales funnel and distribution networks, Michael Hertz enhances the company's market responsiveness. The President's focus includes fostering innovation in service delivery and operational efficiency. Hertz's leadership is vital for maintaining United Distributors' competitive advantage and achieving sustained growth in the dynamic beverage industry.

    Virginia Means - Chief People Officer

    Virginia Means, the Chief People Officer at United Distributors, leads all human capital initiatives and organizational development. Means oversees talent acquisition, employee relations, compensation, and benefits programs, fostering a positive and productive work environment. This role involves developing strategies to attract, retain, and engage a skilled workforce across all operational departments. By championing employee development and training programs, Virginia Means enhances the capabilities of the United Distributors team. The Chief People Officer's focus includes cultivating a strong company culture that aligns with United Distributors' values and business objectives. Means' leadership ensures the human resources function effectively supports the company's growth and operational demands.
    Virginia Means

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    Frequently Asked Questions Regarding United Distributors Top Executives and Leadership Team

    Who leads United Distributors?
    United Distributors is led by Douglas Lila (Chief Executive Officer), along with executives such as Douglas Hertz (Chairman & Chief Executive Officer) and Donald Hovde (Chief Financial Officer).
    Who is part of United Distributors’s executive team?
    The executive team of United Distributors includes leaders such as Douglas Lila (Chief Executive Officer), Douglas Hertz (Chairman & Chief Executive Officer), Donald Hovde (Chief Financial Officer) and other senior executives.
    How many executives does United Distributors have?
    United Distributors has 8 executives leading key business areas.
    What roles are included in United Distributors’s leadership team?
    The leadership team of United Distributors includes roles such as Chief Executive Officer, Chairman & Chief Executive Officer, Chief Financial Officer, Chief Financial Officer & Owner, Chief Operating Officer.