United Distributors Executive and Leadership Team

September, 2026

Leadership Overview

United Distributors has 8 executives leading key functions including strategy, operations, financial oversight, human capital, and executive management.

Focused on beverage distribution excellence, United Distributors maintains a commitment to supply chain efficiency and market expansion across the United States beverage sector.

Leadership Roles at United Distributors

  • Chief Executive Officer - Douglas Lila
  • Chairman & Chief Executive Officer - Douglas Hertz
  • Chief Financial Officer - Donald Hovde
  • Chief Financial Officer & Owner - Vicki Saltzman
  • Chief Operating Officer - Jon George
  • President - Rick Anand
  • President - Michael Hertz
  • Chief People Officer - Virginia Means
  • Douglas Lila - Chief Executive Officer

    Douglas Lila, the Chief Executive Officer at United Distributors, directs the overarching corporate strategy for beverage distribution. Lila architects long-term growth initiatives while overseeing the complex logistics of beer, wine, and spirits supply chains. By aligning internal resources with market demand, the Chief Executive Officer ensures consistent product availability across the Southeast region. This leadership role involves constant collaboration with the Board to refine operational goals and maintain competitive advantages in the beverage industry. Douglas Lila monitors performance metrics to drive efficiency and profitability throughout the organization. Through rigorous oversight of distribution networks, the Chief Executive Officer secures the company's market position. Lila maintains focus on sustainable growth and operational excellence, ensuring that the organization meets the evolving needs of retail partners and consumers alike while navigating the intricacies of the modern beverage landscape.

    Douglas Hertz - Chairman & Chief Executive Officer

    Douglas Hertz, the Chairman & Chief Executive Officer at United Distributors, governs the strategic vision and high-level governance of the beverage distribution enterprise. Hertz manages the relationship between the Board and executive leadership to ensure alignment with the company's long-standing mission. Overseeing the broader corporate trajectory, the Chairman & Chief Executive Officer drives initiatives that expand the portfolio of beer, wine, and spirits. Douglas Hertz evaluates market trends to guide the organization toward sustainable expansion and operational stability. This role requires balancing immediate distribution demands with future-focused investment strategies. By fostering a culture of excellence, the Chairman & Chief Executive Officer strengthens the company's reputation within the beverage industry. Hertz monitors the competitive landscape to identify new opportunities for growth, ensuring that the organization remains a leader in the distribution sector through disciplined management and strategic foresight.

    Donald Hovde - Chief Financial Officer

    Donald Hovde, the Chief Financial Officer at United Distributors, manages the financial health and fiscal planning of the beverage distribution business. Hovde oversees capital allocation, budgeting, and financial reporting to ensure the company maintains a strong balance sheet. By analyzing revenue streams from beer, wine, and spirits, the Chief Financial Officer provides actionable insights that guide strategic decision-making. Donald Hovde coordinates with department heads to monitor expenditures and maximize operational efficiency. This leadership role involves managing banking relationships and ensuring compliance with all financial regulations. Through rigorous fiscal oversight, the Chief Financial Officer supports the company's long-term growth objectives and investment in infrastructure. Hovde drives the development of financial models that assess the viability of new market opportunities, ensuring that the organization remains profitable while navigating the complexities of the beverage distribution industry.
    Donald Hovde

    Vicki Saltzman - Chief Financial Officer & Owner

    Vicki Saltzman, the Chief Financial Officer & Owner at United Distributors, directs the long-term financial strategy and ownership interests of the beverage distribution firm. Saltzman evaluates investment opportunities and oversees the allocation of resources to ensure sustained profitability. By focusing on the financial stability of the organization, the Chief Financial Officer & Owner protects the company's assets while driving growth in the competitive beverage market. Vicki Saltzman collaborates with executive leadership to align financial goals with the broader mission of the business. This role involves managing high-level financial risks and ensuring the company maintains a robust capital structure. Through strategic oversight of financial performance, the Chief Financial Officer & Owner supports the company's commitment to excellence in distribution. Saltzman monitors market shifts to adjust financial strategies, ensuring that the organization remains resilient and well-positioned for future success in the beverage industry.
    Vicki Saltzman

    Jon George - Chief Operating Officer

    Jon George, the Chief Operating Officer at United Distributors, manages the daily execution of beverage distribution logistics and warehouse operations. George optimizes the supply chain to ensure the timely delivery of beer, wine, and spirits to retail partners. Overseeing regional distribution centers, the Chief Operating Officer implements technology-driven solutions to enhance inventory accuracy and reduce operational costs. Jon George coordinates with procurement teams to maintain optimal stock levels across the entire product portfolio. This leadership role involves streamlining workflows to improve service reliability and customer satisfaction. By analyzing operational data, the Chief Operating Officer identifies bottlenecks and implements corrective measures to maintain high performance standards. George drives the integration of new distribution technologies, ensuring that the company maintains a competitive edge in the fast-paced beverage market while supporting the broader organizational goals of efficiency and growth.

    Rick Anand - President

    Rick Anand, the President at United Distributors, manages the day-to-day business operations and sales performance for the beverage distribution portfolio. Anand oversees the sales force and customer relationship management to drive revenue growth across the beer, wine, and spirits categories. By focusing on market penetration and client retention, the President ensures that the company meets its sales targets and maintains strong partnerships with retailers. Rick Anand coordinates with the operations team to align sales demand with supply chain capabilities. This leadership role involves developing strategies to expand the company's footprint in key markets. Through active management of the sales organization, the President drives the company's competitive performance. Anand monitors market trends and competitor activity to adjust sales tactics, ensuring that the organization remains a preferred partner for beverage brands and retail outlets alike.

    Michael Hertz - President

    Michael Hertz, the President at United Distributors, directs the strategic marketing and brand development initiatives for the beverage distribution business. Hertz oversees the portfolio management of beer, wine, and spirits brands to ensure maximum market visibility and consumer engagement. By analyzing brand performance and consumer preferences, the President architects campaigns that strengthen the company's market presence. Michael Hertz collaborates with suppliers to optimize product placement and promotional activities across the retail network. This leadership role involves identifying new brand opportunities and managing the lifecycle of existing products. Through strategic brand management, the President drives revenue growth and enhances the company's reputation as a premier distributor. Hertz monitors the effectiveness of marketing programs to ensure alignment with overall business objectives, ensuring that the organization remains at the forefront of the beverage industry through innovative brand strategies.
    Michael Hertz

    Virginia Means - Chief People Officer

    Virginia Means, the Chief People Officer at United Distributors, manages the human capital strategy and organizational culture for the beverage distribution workforce. Means oversees talent acquisition, employee development, and performance management programs to ensure the company attracts and retains top-tier professionals. By fostering an inclusive and productive work environment, the Chief People Officer supports the operational goals of the business. Virginia Means designs training initiatives that enhance the skills of the distribution and sales teams, ensuring alignment with the company's service standards. This leadership role involves managing employee relations and ensuring compliance with labor regulations. Through the implementation of effective HR policies, the Chief People Officer drives engagement and productivity across all departments. Means monitors workforce metrics to identify areas for improvement, ensuring that the organization maintains a high-performing team capable of meeting the demands of the beverage industry.
    Virginia Means

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    Frequently Asked Questions Regarding United Distributors Top Executives and Leadership Team

    Who leads United Distributors?
    United Distributors is led by Douglas Lila (Chief Executive Officer), along with executives such as Douglas Hertz (Chairman & Chief Executive Officer) and Donald Hovde (Chief Financial Officer).
    Who is part of United Distributors’s executive team?
    The executive team of United Distributors includes leaders such as Douglas Lila (Chief Executive Officer), Douglas Hertz (Chairman & Chief Executive Officer), Donald Hovde (Chief Financial Officer) and other senior executives.
    How many executives does United Distributors have?
    United Distributors has 8 executives leading key business areas.
    What roles are included in United Distributors’s leadership team?
    The leadership team of United Distributors includes roles such as Chief Executive Officer, Chairman & Chief Executive Officer, Chief Financial Officer, Chief Financial Officer & Owner, Chief Operating Officer.