United Distributors Executive and Leadership Team

June, 2026

Leadership Overview

United Distributors has 8 executives leading key functions including strategy, operations, finance, and people.

Driven by a commitment to excellence, United Distributors is dedicated to providing a comprehensive beverage distribution network, fostering strong supplier relationships, and ensuring efficient delivery across its service regions.

Leadership Roles at United Distributors

  • Chief Executive Officer - Douglas Lila
  • Chairman & Chief Executive Officer - Douglas Hertz
  • Chief Financial Officer - Donald Hovde
  • Chief Financial Officer & Owner - Vicki Saltzman
  • Chief Operating Officer - Jon George
  • President - Rick Anand
  • President - Michael Hertz
  • Chief People Officer - Virginia Means
  • Douglas Lila - Chief Executive Officer

    Douglas Lila, the Chief Executive Officer at United Distributors, directs the overarching corporate strategy and operational execution. Lila guides the company's expansion initiatives within the beverage distribution sector, focusing on optimizing supply chain logistics for beer, wine, spirits, and non-alcoholic beverages. The Chief Executive Officer ensures alignment with market demands and drives performance across all functional areas. Lila's leadership emphasizes sustainable growth and maintaining United Distributors' position as a key player in the Georgia market. This executive role involves fostering innovation in distribution methods and upholding the company's long-standing reputation for reliability and service excellence. Douglas Lila actively shapes the company's future direction, ensuring robust financial health and operational efficiency.

    Douglas Hertz - Chairman & Chief Executive Officer

    Douglas Hertz, the Chairman & Chief Executive Officer at United Distributors, provides strategic oversight and executive leadership. Hertz guides the company's long-term vision, focusing on market penetration and diversification within the beverage distribution industry. The Chairman & Chief Executive Officer ensures that operational strategies support the company's mission of delivering a wide array of beverages, including beer, wine, spirits, and non-alcoholic options. Hertz's role involves cultivating key stakeholder relationships and driving initiatives that enhance United Distributors' competitive advantage. This leadership position is critical for maintaining the company's legacy and adapting to evolving consumer preferences and regulatory landscapes. Douglas Hertz champions initiatives that promote operational excellence and sustained profitability across the organization.

    Donald Hovde - Chief Financial Officer

    Donald Hovde, the Chief Financial Officer at United Distributors, directs all financial planning, management, and reporting activities. Hovde oversees budgeting, forecasting, and capital allocation to support the company's strategic objectives in beverage distribution. The Chief Financial Officer ensures robust financial controls and compliance with all relevant regulations. This executive role involves managing relationships with financial institutions and investors, securing funding for growth initiatives, and optimizing the company's financial structure. Donald Hovde's expertise is crucial for maintaining the fiscal health of United Distributors, driving profitability, and enhancing shareholder value. The Chief Financial Officer's responsibilities extend to risk management and the implementation of financial systems that improve operational insights and decision-making.
    Donald Hovde

    Vicki Saltzman - Chief Financial Officer & Owner

    Vicki Saltzman, the Chief Financial Officer & Owner at United Distributors, provides comprehensive financial leadership and strategic ownership. Saltzman manages the company's financial health, overseeing all aspects of accounting, financial analysis, and reporting for beverage distribution operations. The Chief Financial Officer & Owner plays a pivotal role in capital management, investment strategies, and ensuring the long-term financial stability of the enterprise. This executive position involves guiding financial decision-making to align with the company's growth trajectory and market position. Vicki Saltzman's dual role as owner ensures a deep commitment to the company's success, driving initiatives that enhance profitability and operational efficiency across all departments. The Chief Financial Officer & Owner champions fiscal discipline and strategic financial planning.
    Vicki Saltzman

    Jon George - Chief Operating Officer

    Jon George, the Chief Operating Officer at United Distributors, manages the day-to-day operational activities and efficiency improvements. George oversees the complex logistics of beverage distribution, ensuring timely and accurate delivery of beer, wine, spirits, and non-alcoholic products across the service area. The Chief Operating Officer drives process enhancements to maximize warehouse productivity and transportation effectiveness. This role involves close collaboration with sales and procurement teams to meet customer demands and maintain optimal inventory levels. Jon George is instrumental in implementing operational strategies that support United Distributors' growth objectives and uphold its commitment to service quality. The Chief Operating Officer's focus remains on streamlining operations and reducing costs while ensuring compliance with industry standards.

    Rick Anand - President

    Rick Anand, the President at United Distributors, drives strategic initiatives and operational oversight across key business segments. Anand focuses on expanding market reach and enhancing the company's portfolio of distributed beverages, including beer, wine, spirits, and non-alcoholic options. The President oversees the development and execution of sales strategies, ensuring alignment with customer needs and market trends. This leadership role involves fostering strong relationships with suppliers and key clients, contributing to United Distributors' reputation for reliability and service. Rick Anand's leadership is critical in navigating the complexities of the beverage distribution industry and achieving sustained growth. The President is dedicated to optimizing distribution networks and driving operational efficiencies throughout the organization.

    Michael Hertz - President

    Michael Hertz, the President at United Distributors, spearheads strategic growth and operational excellence within the beverage distribution sector. Hertz directs efforts to enhance market presence and expand the company's offerings, encompassing beer, wine, spirits, and non-alcoholic beverages. The President oversees the implementation of innovative distribution strategies and supply chain optimizations. This executive position involves cultivating robust partnerships with suppliers and ensuring superior service delivery to a diverse customer base. Michael Hertz's leadership is pivotal in driving United Distributors' competitive edge and achieving its long-term business objectives. The President is committed to fostering a culture of continuous improvement and operational efficiency across all facets of the business.
    Michael Hertz

    Virginia Means - Chief People Officer

    Virginia Means, the Chief People Officer at United Distributors, leads all human resources functions and talent management strategies. Means is responsible for cultivating a positive and productive work environment, overseeing recruitment, employee relations, compensation, and benefits programs. The Chief People Officer drives initiatives focused on employee development, retention, and fostering a strong organizational culture aligned with United Distributors' mission. This executive role ensures that the company attracts and retains top talent necessary for success in the competitive beverage distribution market. Virginia Means champions programs that enhance employee engagement and support the professional growth of the workforce. The Chief People Officer's strategic focus is on building a high-performing team that contributes to the company's overall operational excellence and sustained growth.
    Virginia Means

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    Frequently Asked Questions Regarding United Distributors Top Executives and Leadership Team

    Who leads United Distributors?
    United Distributors is led by Douglas Lila (Chief Executive Officer), along with executives such as Douglas Hertz (Chairman & Chief Executive Officer) and Donald Hovde (Chief Financial Officer).
    Who is part of United Distributors’s executive team?
    The executive team of United Distributors includes leaders such as Douglas Lila (Chief Executive Officer), Douglas Hertz (Chairman & Chief Executive Officer), Donald Hovde (Chief Financial Officer) and other senior executives.
    How many executives does United Distributors have?
    United Distributors has 8 executives leading key business areas.
    What roles are included in United Distributors’s leadership team?
    The leadership team of United Distributors includes roles such as Chief Executive Officer, Chairman & Chief Executive Officer, Chief Financial Officer, Chief Financial Officer & Owner, Chief Operating Officer.