United Distributors Executive and Leadership Team

August, 2026

Leadership Overview

United Distributors has 8 executives leading key functions including strategy, financial oversight, operational logistics, and human capital management.

Committed to excellence in beverage distribution, United Distributors maintains a legacy of quality service while driving innovation across the competitive spirits, wine, and beer markets.

Leadership Roles at United Distributors

  • Chief Executive Officer - Douglas Lila
  • Chairman & Chief Executive Officer - Douglas Hertz
  • Chief Financial Officer - Donald Hovde
  • Chief Financial Officer & Owner - Vicki Saltzman
  • Chief Operating Officer - Jon George
  • President - Rick Anand
  • President - Michael Hertz
  • Chief People Officer - Virginia Means
  • Douglas Lila - Chief Executive Officer

    Douglas Lila, the Chief Executive Officer at United Distributors, directs the overarching corporate strategy for the beverage distribution enterprise. By analyzing market trends in beer, wine, and spirits, the Chief Executive Officer identifies growth opportunities across the Southeastern United States. Douglas Lila manages high-level relationships with major suppliers to ensure a robust product portfolio. This leadership role involves constant evaluation of market demand to maintain competitive positioning. By optimizing supply chain efficiency, the Chief Executive Officer drives revenue growth and operational excellence. The executive team relies on the strategic vision provided by Lila to navigate complex regulatory environments. Through rigorous oversight of distribution networks, the Chief Executive Officer ensures consistent delivery standards. Ultimately, Lila secures the long-term market viability of the organization by fostering strong partnerships and prioritizing customer satisfaction in every regional market segment.

    Douglas Hertz - Chairman & Chief Executive Officer

    Douglas Hertz, the Chairman & Chief Executive Officer at United Distributors, governs the board and sets the long-term vision for the beverage distribution business. Overseeing the strategic direction of the company, the Chairman & Chief Executive Officer ensures alignment between corporate governance and daily operational goals. Douglas Hertz evaluates large-scale investments in infrastructure to support the expanding portfolio of spirits and non-alcoholic beverages. This leadership role requires balancing stakeholder interests with the practical demands of the retail beverage industry. By championing innovation in logistics, the Chairman & Chief Executive Officer maintains the company's status as a market leader. Hertz coordinates with other executive leaders to refine the organizational mission. Through disciplined financial planning and market expansion, the Chairman & Chief Executive Officer drives sustainable growth. Ultimately, Hertz provides the stability and foresight necessary to navigate the evolving landscape of beverage distribution across the United States.

    Donald Hovde - Chief Financial Officer

    Donald Hovde, the Chief Financial Officer at United Distributors, manages the fiscal health and capital allocation for the beverage distribution operations. Overseeing financial reporting and budgeting, the Chief Financial Officer ensures the company maintains liquidity to support inventory procurement of beer, wine, and spirits. Donald Hovde directs the financial planning processes that underpin the company's growth initiatives. This leadership role involves rigorous analysis of cost structures to improve margins across the distribution network. By monitoring economic indicators, the Chief Financial Officer mitigates financial risks associated with market volatility. Hovde collaborates with the executive team to align capital expenditures with strategic business objectives. Through precise financial modeling, the Chief Financial Officer supports the expansion of regional operations. Ultimately, Hovde ensures the fiscal integrity of the organization, providing the necessary resources to sustain the company's competitive advantage in the beverage industry.
    Donald Hovde

    Vicki Saltzman - Chief Financial Officer & Owner

    Vicki Saltzman, the Chief Financial Officer & Owner at United Distributors, oversees the long-term financial strategy and ownership interests of the beverage distribution firm. By managing the balance sheet and investment portfolio, the Chief Financial Officer & Owner ensures the company remains well-positioned for future growth. Vicki Saltzman evaluates strategic acquisitions and capital investments that align with the company's mission. This leadership role involves balancing immediate financial performance with the long-term vision of the ownership group. By monitoring revenue streams from beer, wine, and spirits, the Chief Financial Officer & Owner identifies opportunities for margin expansion. Saltzman collaborates with the board to ensure financial transparency and accountability. Through careful stewardship of company assets, the Chief Financial Officer & Owner supports the overall stability of the organization. Ultimately, Saltzman drives the financial success of the business, ensuring that the company remains a dominant force in the beverage distribution market.
    Vicki Saltzman

    Jon George - Chief Operating Officer

    Jon George, the Chief Operating Officer at United Distributors, directs the daily logistics and supply chain functions for the beverage distribution business. Overseeing warehouse management and fleet operations, the Chief Operating Officer ensures the timely delivery of beer, wine, and spirits to retail partners. Jon George optimizes distribution routes to maximize efficiency and reduce operational costs across the regional footprint. This leadership role involves implementing advanced inventory tracking systems to maintain product availability. By streamlining warehouse workflows, the Chief Operating Officer improves service levels for all clients. George coordinates with procurement teams to ensure seamless product flow from suppliers to retail shelves. Through continuous process improvement, the Chief Operating Officer drives operational excellence and reliability. Ultimately, George maintains the high standards of service that define the company's reputation, ensuring that every beverage order meets the specific needs of the diverse retail customer base.

    Rick Anand - President

    Rick Anand, the President at United Distributors, directs the sales and marketing initiatives for the beverage distribution portfolio. Overseeing the sales force, the President ensures that beer, wine, and spirits reach retail partners effectively across the regional market. Rick Anand develops strategies to increase market share and strengthen relationships with key retail accounts. This leadership role involves analyzing consumer preferences to tailor product offerings and promotional campaigns. By driving sales performance, the President contributes directly to the company's revenue growth. Anand coordinates with the operations team to ensure that sales targets align with inventory availability. Through proactive market engagement, the President identifies emerging trends in the beverage industry. Ultimately, Anand leads the commercial efforts of the organization, ensuring that the company maintains its position as a preferred partner for retailers and suppliers alike, while consistently delivering value to the business.

    Michael Hertz - President

    Michael Hertz, the President at United Distributors, directs the strategic expansion and business development efforts for the beverage distribution enterprise. Overseeing new market entry and partnership development, the President identifies opportunities to broaden the company's reach in the spirits and non-alcoholic beverage categories. Michael Hertz manages high-level negotiations with suppliers to secure exclusive distribution rights. This leadership role involves assessing the competitive landscape to refine the company's market approach. By fostering innovation in business processes, the President drives efficiency and growth. Hertz collaborates with the executive team to ensure that business development activities support the overall corporate mission. Through strategic planning and execution, the President expands the company's footprint across the region. Ultimately, Hertz secures the future of the organization by building a diverse and resilient portfolio, ensuring that the company remains at the forefront of the beverage distribution industry through constant adaptation and growth.
    Michael Hertz

    Virginia Means - Chief People Officer

    Virginia Means, the Chief People Officer at United Distributors, directs the human capital strategy and organizational development for the beverage distribution workforce. Overseeing talent acquisition, training, and employee engagement, the Chief People Officer ensures the company attracts and retains the skilled staff necessary for complex logistics operations. Virginia Means designs programs that foster a culture of safety and excellence across all warehouse and sales teams. This leadership role involves aligning workforce capabilities with the company's strategic goals in the beverage industry. By implementing performance management systems, the Chief People Officer drives productivity and professional growth. Means collaborates with other executives to ensure that the organizational structure supports the company's mission. Through effective human resources management, the Chief People Officer maintains a high-performing team. Ultimately, Means cultivates the talent required to sustain the company's competitive edge and operational success in the beverage distribution sector.
    Virginia Means

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    Frequently Asked Questions Regarding United Distributors Top Executives and Leadership Team

    Who leads United Distributors?
    United Distributors is led by Douglas Lila (Chief Executive Officer), along with executives such as Douglas Hertz (Chairman & Chief Executive Officer) and Donald Hovde (Chief Financial Officer).
    Who is part of United Distributors’s executive team?
    The executive team of United Distributors includes leaders such as Douglas Lila (Chief Executive Officer), Douglas Hertz (Chairman & Chief Executive Officer), Donald Hovde (Chief Financial Officer) and other senior executives.
    How many executives does United Distributors have?
    United Distributors has 8 executives leading key business areas.
    What roles are included in United Distributors’s leadership team?
    The leadership team of United Distributors includes roles such as Chief Executive Officer, Chairman & Chief Executive Officer, Chief Financial Officer, Chief Financial Officer & Owner, Chief Operating Officer.