UniFirst Executive and Leadership Team

June, 2026

Leadership Overview

UniFirst has 6 executives leading key functions including strategy, operations, finance, human resources, sales, and Canadian operations.

Driven by a commitment to service excellence, UniFirst is dedicated to providing comprehensive workwear and textile solutions, enhancing business image and safety across North America.

Leadership Roles at UniFirst

  • President & Chief Executive Officer - Steven Sintros
  • Executive Vice President & Chief Financial Officer - Shane O'Connor
  • Chief Operating Officer - Kelly Rooney
  • Senior Account Manager, 5x & President, S Club Winner & 4x of The Year Sales Representative (Tampa) - Neil Novotny
  • President, Canadian Operations - Annie Houle
  • Chief Human Resources Officer - Catalina Dongo
  • Steven Sintros - President & Chief Executive Officer

    Steven Sintros, the President & Chief Executive Officer at UniFirst, directs the company's overarching strategy and operational execution. Sintros guides the organization's expansion and market positioning within the competitive workwear and textile services sector. This leadership role involves aligning departmental objectives with the company's long-standing mission of delivering high-quality apparel programs to diverse industries. By focusing on sustainable growth and customer satisfaction, Steven Sintros ensures UniFirst maintains its status as a premier service provider. The Chief Executive Officer's vision shapes UniFirst's approach to innovation and service delivery, impacting all facets of the business from product development to client relations.
    Steven Sintros

    Shane O'Connor - Executive Vice President & Chief Financial Officer

    Shane O'Connor, the Executive Vice President & Chief Financial Officer at UniFirst, directs all financial planning, reporting, and fiscal management. O'Connor is responsible for the company's financial health, including budgeting, investment strategies, and capital allocation to support growth initiatives. This critical role ensures robust financial controls and compliance with regulatory standards across UniFirst's operations. By managing financial resources effectively, Shane O'Connor enables strategic investments in technology and infrastructure. The Chief Financial Officer's oversight is vital for maintaining profitability and driving long-term financial stability for the organization.

    Kelly Rooney - Chief Operating Officer

    Kelly Rooney, the Chief Operating Officer at UniFirst, oversees the day-to-day operational functions critical to service delivery. Rooney manages the complex logistics and service networks that support UniFirst's extensive client base across North America. This executive position involves optimizing operational efficiency and ensuring consistent service quality for uniforms, protective clothing, and custom corporate image apparel programs. By driving process improvements and managing regional service centers, Kelly Rooney directly contributes to the company's reputation for reliability. The Chief Operating Officer's focus on operational excellence supports UniFirst's mission to provide seamless textile solutions to businesses in varied sectors.
    Kelly Rooney

    Neil Novotny - Senior Account Manager, 5x & President, S Club Winner & 4x of The Year Sales Representative (Tampa)

    Neil Novotny, the Senior Account Manager, 5x & President, S Club Winner & 4x of The Year Sales Representative (Tampa) at UniFirst, drives significant revenue growth through exceptional client relationship management. Novotny excels in securing and expanding business accounts, demonstrating a deep understanding of client needs within the workwear and textile services market. This distinguished sales role highlights a consistent record of exceeding targets and delivering superior service to a diverse clientele. By cultivating strong partnerships and providing tailored solutions, Neil Novotny significantly contributes to UniFirst's market presence and sales achievements, particularly within the Tampa region.
    Neil Novotny

    Annie Houle - President, Canadian Operations

    Annie Houle, the President, Canadian Operations at UniFirst, directs the strategic growth and operational oversight for the Canadian market. Houle is responsible for expanding UniFirst's service offerings and market share across Canada, ensuring alignment with the company's core values and service standards. This leadership position involves managing regional teams and adapting business strategies to meet the specific demands of Canadian industries. By fostering strong client relationships and driving operational efficiency, Annie Houle ensures UniFirst's continued success and reputation for excellence in Canada. The President of Canadian Operations plays a pivotal role in the company's international expansion.
    Annie Houle

    Catalina Dongo - Chief Human Resources Officer

    Catalina Dongo, the Chief Human Resources Officer at UniFirst, leads all human capital management strategies and initiatives. Dongo is responsible for talent acquisition, employee development, compensation, and fostering a positive workplace culture across the organization. This executive function ensures UniFirst attracts and retains skilled professionals essential for delivering exceptional service. By developing comprehensive HR programs, Catalina Dongo supports employee engagement and aligns workforce capabilities with business objectives. The Chief Human Resources Officer's strategic direction is fundamental to UniFirst's operational success and its commitment to its people.

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    Frequently Asked Questions Regarding UniFirst Top Executives and Leadership Team

    Who leads UniFirst?
    UniFirst is led by Steven Sintros (President & Chief Executive Officer), along with executives such as Shane O'Connor (Executive Vice President & Chief Financial Officer) and Kelly Rooney (Chief Operating Officer).
    Who is part of UniFirst’s executive team?
    The executive team of UniFirst includes leaders such as Steven Sintros (President & Chief Executive Officer), Shane O'Connor (Executive Vice President & Chief Financial Officer), Kelly Rooney (Chief Operating Officer) and other senior executives.
    How many executives does UniFirst have?
    UniFirst has 6 executives leading key business areas.
    What roles are included in UniFirst’s leadership team?
    The leadership team of UniFirst includes roles such as President & Chief Executive Officer, Executive Vice President & Chief Financial Officer, Chief Operating Officer, Senior Account Manager, 5x & President, S Club Winner & 4x of The Year Sales Representative (Tampa), President, Canadian Operations.