UNC Health Pardee Executive and Leadership Team

September, 2026

Leadership Overview

UNC Health Pardee has 7 executives leading key functions including physician network management, urgent care strategy, hospital administration, medical affairs, financial oversight, and chapter leadership.

Committed to improving community health across Western North Carolina, UNC Health Pardee delivers patient-centered care through comprehensive services ranging from cancer treatment to orthopedic surgery.

Leadership Roles at UNC Health Pardee

  • Executive Director, Physician Network and Chief Executive Officer, Urgent Care - Jay Hurwitz
  • President & Chief Executive Officer - Jay Kirby
  • Vice President & Chief Financial Officer - Michael Sunday
  • Interim Chief Financial Officer - Jeffrey Rush
  • Chapter President - Regina Curtis
  • Chief of Staff - Ken Shelton
  • Chief Medical Officer & Vice President, Medical Affairs - Gregory McCarty
  • Jay Hurwitz - Executive Director, Physician Network and Chief Executive Officer, Urgent Care

    Jay Hurwitz, the Executive Director, Physician Network and Chief Executive Officer, Urgent Care at UNC Health Pardee, directs the expansion of primary care access across Western North Carolina. Managing the integration of physician practices, the Executive Director, Physician Network and Chief Executive Officer, Urgent Care ensures seamless coordination between outpatient clinics and the broader hospital system. This leadership role involves optimizing urgent care workflows to reduce patient wait times while maintaining high standards of clinical quality. By aligning physician incentives with patient-centered outcomes, Jay Hurwitz strengthens the network's ability to provide accessible healthcare. The Executive Director, Physician Network and Chief Executive Officer, Urgent Care also collaborates with the Board to evaluate regional market needs, ensuring that urgent care facilities remain responsive to local demand. Through these initiatives, the network achieves greater operational efficiency and improved community health metrics.

    Jay Kirby - President & Chief Executive Officer

    Jay Kirby, the President & Chief Executive Officer at UNC Health Pardee, architects the long-term strategic vision for the entire hospital system. Overseeing all clinical and administrative operations, the President & Chief Executive Officer ensures that the organization remains a cornerstone of health for Western North Carolina residents. This leadership role involves managing complex relationships with the UNC Health system to leverage shared resources for cancer care, heart treatment, and surgical services. By fostering a culture of excellence, Jay Kirby drives the hospital's mission to provide comprehensive, patient-centered care. The President & Chief Executive Officer also monitors regional healthcare trends to guide capital investments and facility upgrades. Through consistent engagement with community stakeholders, the President & Chief Executive Officer secures the hospital's market position while maintaining a focus on sustainable growth and high-quality medical outcomes for the local population.
    Jay Kirby

    Michael Sunday - Vice President & Chief Financial Officer

    Michael Sunday, the Vice President & Chief Financial Officer at UNC Health Pardee, manages the fiscal health and long-term financial planning of the organization. Overseeing revenue cycle management, capital budgeting, and financial reporting, the Vice President & Chief Financial Officer ensures that the hospital maintains the resources necessary to support advanced services like heart and vascular treatment. This leadership role involves analyzing market data to optimize cost structures and improve operational margins across all departments. By providing financial guidance to the executive team, Michael Sunday supports the expansion of critical healthcare programs throughout Western North Carolina. The Vice President & Chief Financial Officer also monitors regulatory compliance and financial risk, ensuring the stability of the hospital's economic foundation. Through disciplined fiscal oversight, the Vice President & Chief Financial Officer enables the organization to invest in modern medical technology and community health initiatives.

    Jeffrey Rush - Interim Chief Financial Officer

    Jeffrey Rush, the Interim Chief Financial Officer at UNC Health Pardee, directs the immediate financial operations and accounting functions of the hospital. Focusing on cash flow management and expense control, the Interim Chief Financial Officer ensures that daily operations remain aligned with the organization's budgetary constraints. This leadership role involves auditing current financial processes to identify opportunities for efficiency in departments such as orthopedics and weight loss programs. By collaborating with department heads, Jeffrey Rush maintains strict adherence to fiscal policies while supporting the delivery of essential healthcare services. The Interim Chief Financial Officer also prepares detailed financial forecasts to assist the executive team in making informed decisions regarding resource allocation. Through rigorous monitoring of financial performance, the Interim Chief Financial Officer provides the stability required for the hospital to continue serving the Western North Carolina community effectively during this transition period.

    Regina Curtis - Chapter President

    Regina Curtis, the Chapter President at UNC Health Pardee, leads specific organizational initiatives and community outreach programs designed to strengthen the hospital's local presence. Overseeing the engagement of regional stakeholders, the Chapter President ensures that the hospital's mission resonates with the needs of Western North Carolina residents. This leadership role involves coordinating local health awareness campaigns and managing partnerships that support the hospital's primary care and wellness programs. By fostering strong relationships with community leaders, Regina Curtis enhances the visibility and impact of the hospital's services. The Chapter President also works closely with the executive team to align local activities with the broader strategic goals of the UNC Health system. Through dedicated advocacy and community-focused leadership, the Chapter President drives participation in health initiatives, ultimately contributing to the overall improvement of public health outcomes within the region.

    Ken Shelton - Chief of Staff

    Ken Shelton, the Chief of Staff at UNC Health Pardee, coordinates communication between the medical staff and the executive leadership team. Facilitating clinical governance, the Chief of Staff ensures that all medical departments adhere to the rigorous standards required for high-quality patient care. This leadership role involves managing physician credentialing, peer review processes, and the implementation of evidence-based protocols across surgical and primary care units. By aligning medical staff objectives with the hospital's broader mission, Ken Shelton promotes a collaborative environment that enhances clinical performance. The Chief of Staff also addresses operational challenges within the medical staff structure to improve efficiency and patient safety. Through active participation in strategic planning, the Chief of Staff supports the hospital's commitment to excellence in Western North Carolina, ensuring that medical professionals remain focused on delivering superior health outcomes for every patient.

    Gregory McCarty - Chief Medical Officer & Vice President, Medical Affairs

    Gregory McCarty, the Chief Medical Officer & Vice President, Medical Affairs at UNC Health Pardee, directs the clinical strategy and quality improvement initiatives across the hospital. Overseeing the performance of medical departments, the Chief Medical Officer & Vice President, Medical Affairs ensures that all clinical services meet the highest standards of safety and efficacy. This leadership role involves implementing advanced medical protocols for complex treatments, including cancer care and vascular surgery. By mentoring medical staff and promoting continuous professional development, Gregory McCarty fosters a culture of clinical excellence. The Chief Medical Officer & Vice President, Medical Affairs also collaborates with the executive team to integrate new medical technologies into the hospital's service offerings. Through rigorous oversight of medical affairs, the Chief Medical Officer & Vice President, Medical Affairs ensures that the organization remains a leader in providing high-quality, patient-centered healthcare to the Western North Carolina community.

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    Frequently Asked Questions Regarding UNC Health Pardee Top Executives and Leadership Team

    Who leads UNC Health Pardee?
    UNC Health Pardee is led by Jay Hurwitz (Executive Director, Physician Network and Chief Executive Officer, Urgent Care), along with executives such as Jay Kirby (President & Chief Executive Officer) and Michael Sunday (Vice President & Chief Financial Officer).
    Who is part of UNC Health Pardee’s executive team?
    The executive team of UNC Health Pardee includes leaders such as Jay Hurwitz (Executive Director, Physician Network and Chief Executive Officer, Urgent Care), Jay Kirby (President & Chief Executive Officer), Michael Sunday (Vice President & Chief Financial Officer) and other senior executives.
    How many executives does UNC Health Pardee have?
    UNC Health Pardee has 7 executives leading key business areas.
    What roles are included in UNC Health Pardee’s leadership team?
    The leadership team of UNC Health Pardee includes roles such as Executive Director, Physician Network and Chief Executive Officer, Urgent Care, President & Chief Executive Officer, Vice President & Chief Financial Officer, Interim Chief Financial Officer, Chapter President.