U-Haul Holding Executive and Leadership Team

July, 2026

Leadership Overview

U-Haul Holding has 10 executives leading key functions including strategy, regional operations, and marketing.

Driven by a commitment to customer service, U-Haul Holding focuses on providing superior moving and storage solutions at competitive prices, solidifying its position as North America's leading DIY moving operator.

Leadership Roles at U-Haul Holding

  • Chairman, President, & Chief Executive Officer - Edward Shoen
  • President (Northern Arizona) - Jim Pena
  • President, Marketing Company - Eric Albon
  • President (Northern Arizona) - Jesse Ashdown
  • President (South Central Dallas) - Sean Fullerton
  • Company President, Marketing - Mason Kolahdouzan
  • President (Atlanta North) - Douglas Weston
  • President (Northern Louisiana) - Warren Iles
  • President (Southern Minnesota) - Christopher Bohlman
  • Company President, Marketing - Stoyan Kovachev
  • Edward Shoen - Chairman, President, & Chief Executive Officer

    Edward Shoen, the Chairman, President, & Chief Executive Officer at U-Haul Holding, directs the overarching strategy and operational execution for North America's largest do-it-yourself moving and storage provider. Shoen's leadership ensures the company consistently delivers enhanced products and services to a growing customer base at decreasing costs, aligning with the core mission of continuous improvement. This executive guides the organization's expansion and innovation efforts, maintaining U-Haul's synonymous status in the moving and storage industry. Overseeing all major corporate initiatives, Edward Shoen drives the company's market leadership and financial performance, ensuring sustained growth and operational excellence across all divisions. The Chairman, President, & Chief Executive Officer's strategic vision shapes the company's direction, impacting both household and commercial goods services.
    Edward Shoen

    Jim Pena - President (Northern Arizona)

    Jim Pena, the President (Northern Arizona) at U-Haul Holding, spearheads regional operational strategies and market penetration within the Northern Arizona territory. Pena's focus centers on optimizing service delivery and cost-efficiency for do-it-yourself movers in the designated area, directly supporting the company's primary service objective. This leadership role involves managing local resources and teams to ensure a superior customer experience. By implementing targeted initiatives, Jim Pena drives the availability and accessibility of U-Haul's comprehensive range of moving and storage products. The President (Northern Arizona) ensures seamless integration of services, reinforcing U-Haul's commitment to providing better products at lower costs to more people across the region.
    Jim Pena

    Eric Albon - President, Marketing Company

    Eric Albon, the President, Marketing Company at U-Haul Holding, directs the strategic development and execution of all marketing initiatives designed to enhance brand visibility and customer acquisition. Albon's responsibilities encompass crafting compelling campaigns that communicate U-Haul's value proposition as North America's leading DIY moving and storage operator. This executive ensures marketing efforts align with the company's mission of providing superior products and services at competitive prices. By analyzing market trends and consumer behavior, Eric Albon drives the effectiveness of promotional activities. The President, Marketing Company oversees the integration of digital and traditional marketing channels to reach a broader audience and solidify U-Haul's market dominance.

    Jesse Ashdown - President (Northern Arizona)

    Jesse Ashdown, the President (Northern Arizona) at U-Haul Holding, manages and enhances regional operational performance within the Northern Arizona market. Ashdown's leadership ensures the consistent delivery of high-quality moving and storage solutions, directly contributing to U-Haul's reputation for excellence. This role focuses on optimizing resource allocation and service protocols to meet the evolving needs of DIY movers. By driving efficiency and customer satisfaction, Jesse Ashdown supports the company's objective of offering better products at lower costs. The President (Northern Arizona) plays a crucial part in expanding U-Haul's reach and reinforcing its commitment to serving more people effectively.

    Sean Fullerton - President (South Central Dallas)

    Sean Fullerton, the President (South Central Dallas) at U-Haul Holding, leads the strategic direction and operational management for the South Central Dallas region. Fullerton's mandate involves ensuring the highest standards of service and product availability for do-it-yourself moving and storage customers in this key market. This executive drives initiatives aimed at cost reduction and service enhancement, aligning with U-Haul's core philosophy. By overseeing regional operations, Sean Fullerton contributes significantly to the company's overall market presence and customer satisfaction metrics. The President (South Central Dallas) is instrumental in expanding U-Haul's footprint and reinforcing its commitment to providing accessible and affordable moving solutions.

    Mason Kolahdouzan - Company President, Marketing

    Mason Kolahdouzan, the Company President, Marketing at U-Haul Holding, spearheads the strategic planning and implementation of innovative marketing campaigns. Kolahdouzan's expertise drives brand awareness and customer engagement across North America, reinforcing U-Haul's position as the premier DIY moving and storage operator. This leadership role focuses on communicating the company's commitment to delivering superior products and services at increasingly lower costs. By leveraging market insights, Mason Kolahdouzan ensures marketing efforts resonate with diverse customer segments. The Company President, Marketing oversees the development of integrated marketing strategies that enhance customer acquisition and retention, solidifying U-Haul's market leadership.

    Douglas Weston - President (Atlanta North)

    Douglas Weston, the President (Atlanta North) at U-Haul Holding, directs all operational activities and strategic growth initiatives within the Atlanta North region. Weston's leadership ensures the consistent provision of U-Haul's comprehensive moving and storage solutions, upholding the company's commitment to customer satisfaction. This executive focuses on optimizing regional performance and resource management to achieve greater efficiency and service quality. By implementing targeted strategies, Douglas Weston supports the company's objective of offering better products at lower costs to an expanding customer base. The President (Atlanta North) plays a vital role in reinforcing U-Haul's market presence and delivering on its promise of accessible moving services.
    Douglas Weston

    Warren Iles - President (Northern Louisiana)

    Warren Iles, the President (Northern Louisiana) at U-Haul Holding, oversees the strategic operations and market development within the Northern Louisiana territory. Iles's primary focus is on enhancing the delivery of U-Haul's do-it-yourself moving and storage services, ensuring customers receive exceptional value. This leadership position involves managing regional resources to uphold the company's mission of providing superior products at competitive prices. By driving operational efficiencies, Warren Iles contributes to the company's goal of serving more people at a lower cost. The President (Northern Louisiana) is key to expanding U-Haul's reach and reinforcing its commitment to customer-centric solutions in the region.

    Christopher Bohlman - President (Southern Minnesota)

    Christopher Bohlman, the President (Southern Minnesota) at U-Haul Holding, manages the comprehensive operational framework and market expansion for the Southern Minnesota region. Bohlman's responsibilities include ensuring the seamless delivery of U-Haul's extensive range of moving and storage products, aligning with the company's dedication to customer service excellence. This executive drives initiatives focused on optimizing regional performance and cost-effectiveness, directly supporting the objective of providing better products at lower costs. By fostering strong regional operations, Christopher Bohlman reinforces U-Haul's commitment to serving a growing number of customers. The President (Southern Minnesota) is pivotal in maintaining U-Haul's leadership position within the local market.

    Stoyan Kovachev - Company President, Marketing

    Stoyan Kovachev, the Company President, Marketing at U-Haul Holding, directs the strategic implementation of marketing initiatives to bolster brand presence and customer engagement. Kovachev's role is critical in communicating U-Haul's core value proposition as North America's leading provider of do-it-yourself moving and storage solutions. This executive ensures marketing strategies align with the company's mission to deliver enhanced products and services at reduced costs. Through data-driven insights and creative campaign development, Stoyan Kovachev drives market penetration and customer loyalty. The Company President, Marketing oversees the integration of diverse marketing channels to effectively reach and serve a broad customer base.

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    Frequently Asked Questions Regarding U-Haul Holding Top Executives and Leadership Team

    Who leads U-Haul Holding?
    U-Haul Holding is led by Edward Shoen (Chairman, President, & Chief Executive Officer), along with executives such as Jim Pena (President (Northern Arizona)) and Eric Albon (President, Marketing Company).
    Who is part of U-Haul Holding’s executive team?
    The executive team of U-Haul Holding includes leaders such as Edward Shoen (Chairman, President, & Chief Executive Officer), Jim Pena (President (Northern Arizona)), Eric Albon (President, Marketing Company) and other senior executives.
    How many executives does U-Haul Holding have?
    U-Haul Holding has 10 executives leading key business areas.
    What roles are included in U-Haul Holding’s leadership team?
    The leadership team of U-Haul Holding includes roles such as Chairman, President, & Chief Executive Officer, President (Northern Arizona), President, Marketing Company, President (Northern Arizona), President (South Central Dallas).