Truworths Executive and Leadership Team

November, 2026

Leadership Overview

Truworths has 4 executives leading key functions including corporate strategy, executive administration, operational management, and financial oversight.

Focused on delivering premium fashion and lifestyle products, Truworths maintains a commitment to quality and convenience for fashion-conscious consumers across diverse demographics through an integrated digital and physical retail ecosystem.

Leadership Roles at Truworths

  • Chief Executive Officer - Michael Mark
  • PA To Chief Executive Officer - Kathy Olsen
  • Joint Deputy Chief Executive Officer - Sarah Proudfoot
  • Chief Finance Officer - Brenda Chibanda
  • Michael Mark - Chief Executive Officer

    Michael Mark, the Chief Executive Officer at Truworths, directs the overarching corporate strategy and long-term vision for the retail platform. Overseeing the expansion of fashion, footwear, and homeware categories, the Chief Executive Officer ensures alignment between consumer demand and inventory procurement. This leadership role involves managing complex supply chain logistics and digital transformation initiatives to enhance the online shopping experience. By prioritizing market competitiveness, Michael Mark drives sustainable growth across the South African retail landscape. The Chief Executive Officer collaborates with the board to refine brand positioning and optimize operational efficiency. Through rigorous analysis of market trends, the Chief Executive Officer maintains the company's status as a premier destination for quality apparel and beauty products. Ultimately, Mark secures the financial health and strategic trajectory of the organization while fostering innovation in customer service and retail technology.

    Kathy Olsen - PA To Chief Executive Officer

    Kathy Olsen, the PA To Chief Executive Officer at Truworths, manages the complex administrative workflows and communication channels essential for executive operations. Coordinating high-level meetings and internal scheduling, the PA To Chief Executive Officer ensures the seamless execution of corporate priorities. This role involves facilitating information flow between the executive office and various departments, including finance and retail operations. By streamlining daily tasks and prioritizing critical business correspondence, Kathy Olsen enables the leadership team to focus on strategic decision-making and market expansion. The PA To Chief Executive Officer maintains rigorous standards for organizational efficiency and professional conduct. Through proactive management of executive resources, the PA To Chief Executive Officer supports the broader mission of delivering quality fashion and homeware to customers. Ultimately, Olsen optimizes the operational capacity of the executive suite to drive consistent business performance.

    Sarah Proudfoot - Joint Deputy Chief Executive Officer

    Sarah Proudfoot, the Joint Deputy Chief Executive Officer at Truworths, oversees internal scaling and the optimization of retail store operations. Managing the integration of physical storefronts with digital platforms, the Joint Deputy Chief Executive Officer ensures a cohesive shopping experience for customers seeking fashion and beauty products. This leadership role involves driving operational excellence across regional markets and refining the customer service framework. By implementing efficient inventory management systems, Sarah Proudfoot directly impacts the company's ability to meet consumer demand for sneakers, dresses, and home décor. The Joint Deputy Chief Executive Officer collaborates with department heads to enhance productivity and maintain high standards of quality control. Through strategic oversight of daily retail functions, the Joint Deputy Chief Executive Officer supports the company's growth objectives. Ultimately, Proudfoot strengthens the operational foundation required to sustain a competitive advantage in the retail sector.

    Brenda Chibanda - Chief Finance Officer

    Brenda Chibanda, the Chief Finance Officer at Truworths, directs the financial planning, capital allocation, and fiscal reporting processes for the retail enterprise. Overseeing the management of credit accounts and revenue streams, the Chief Finance Officer ensures the company maintains a robust balance sheet to support ongoing expansion. This leadership role involves analyzing market data to inform investment decisions in fashion, accessories, and beauty product lines. By monitoring cost structures and optimizing procurement budgets, Brenda Chibanda drives profitability and long-term financial stability. The Chief Finance Officer collaborates with the executive team to assess the viability of new digital initiatives and retail projects. Through rigorous financial oversight, the Chief Finance Officer mitigates risk and ensures compliance with regulatory standards. Ultimately, Chibanda provides the fiscal discipline necessary to sustain the company's market position and deliver value to stakeholders.

    Frequently Asked Questions Regarding Truworths Top Executives and Leadership Team

    Who leads Truworths?
    Truworths is led by Michael Mark (Chief Executive Officer), along with executives such as Kathy Olsen (PA To Chief Executive Officer) and Sarah Proudfoot (Joint Deputy Chief Executive Officer).
    Who is part of Truworths’s executive team?
    The executive team of Truworths includes leaders such as Michael Mark (Chief Executive Officer), Kathy Olsen (PA To Chief Executive Officer), Sarah Proudfoot (Joint Deputy Chief Executive Officer) and other senior executives.
    How many executives does Truworths have?
    Truworths has 4 executives leading key business areas.
    What roles are included in Truworths’s leadership team?
    The leadership team of Truworths includes roles such as Chief Executive Officer, PA To Chief Executive Officer, Joint Deputy Chief Executive Officer, Chief Finance Officer.