TRAX Executive and Leadership Team

Gary Laben, the Chief Executive Officer at TRAX, directs the company's overarching strategy and global operations. Laben guides TRAX in delivering cutting-edge computer vision solutions and analytics to the retail sector, enabling clients to enhance in-store execution and leverage competitive insights. Overseeing market expansion, Laben ensures TRAX's proprietary tools for shelf monitoring, market measurement, and analytics services unlock revenue opportunities for top brands and grocery retailers worldwide. This leadership role involves driving the company's mission to provide actionable intelligence from points of sale, solidifying TRAX's position as a leader in retail analytics. Gary Laben's focus remains on fostering innovation and client success across more than 80 countries where TRAX operates.

Jim Darby, the President at TRAX, drives operational excellence and strategic growth initiatives across the organization. Darby oversees key business functions, ensuring the seamless delivery of TRAX's computer vision solutions and analytics services to a global clientele. This leadership role involves fostering strong client relationships and expanding the company's reach in managing in-store execution and leveraging competitive insights. The President plays a vital part in translating the company's technological advancements in shelf monitoring and market measurement into tangible revenue opportunities for brands and retailers. Jim Darby's operational oversight is fundamental to TRAX's mission, supporting its presence and impact in over 80 countries worldwide and reinforcing its position as a leader in retail analytics.

Youval Bronicki, the Chief Technology Officer at TRAX, architects the company's technological vision and product development. Bronicki leads the engineering teams responsible for advancing TRAX's computer vision capabilities and analytics platforms. This involves ensuring the scalability and effectiveness of solutions that provide in-store execution controls and competitive insights for clients. Overseeing research and development, Bronicki drives innovation in shelf monitoring, market measurement, and data analytics services, directly supporting the company's goal of unlocking revenue opportunities at the point of sale. The Chief Technology Officer ensures TRAX's technology remains at the forefront of the industry, enabling global brands and retailers to manage in-store execution efficiently. Youval Bronicki's technical leadership is critical to maintaining TRAX's competitive edge in over 80 countries.

Brittany Billings, the Chief Marketing Officer at TRAX, spearheads the company's global marketing strategies and brand positioning. Billings directs initiatives to communicate the value of TRAX's computer vision solutions and analytics to retail clients and industry partners. This involves developing campaigns that highlight TRAX's ability to enhance in-store execution, provide competitive insights, and unlock revenue opportunities through its advanced tools. Overseeing market engagement, the Chief Marketing Officer ensures TRAX's leadership in shelf monitoring, market measurement, and analytics services is effectively communicated across diverse markets. Brittany Billings's efforts are crucial in driving market awareness and supporting the company's growth objectives, reinforcing TRAX's impact for top brands and grocery retailers in over 80 countries.