TRAX Executive and Leadership Team

Gary Laben, the Chief Executive Officer at TRAX, directs the company's overall strategic vision and operational execution. Laben guides TRAX's mission to provide leading computer vision solutions and analytics for the retail sector, ensuring clients achieve tighter in-store controls and leverage competitive insights. This leadership role involves expanding the company's global footprint, which spans over 80 countries, and solidifying its position as a key partner for top brands and grocery retailers managing in-store execution and shelf-level revenue growth. By focusing on innovation and client success, Gary Laben drives the company's market leadership and its ability to unlock substantial revenue opportunities at all points of sale, reinforcing TRAX's reputation for delivering measurable business outcomes.

Jim Darby, the President at TRAX, oversees critical aspects of the company's global operations and strategic growth initiatives. Darby focuses on enhancing the delivery of TRAX's computer vision solutions and analytics services, ensuring seamless execution for clients managing in-store operations and shelf monitoring. This leadership position involves fostering strong relationships with key partners and driving the adoption of TRAX's market measurement and analytics services across diverse retail environments worldwide. By ensuring operational excellence and strategic alignment, Jim Darby contributes significantly to unlocking revenue opportunities for clients and maintaining TRAX's position as a trusted provider for top brands and grocery retailers in over 80 countries, supporting the company's expansion and market impact.

Youval Bronicki, the Chief Technology Officer at TRAX, architects the company's technological roadmap and oversees the development of its cutting-edge computer vision solutions. Bronicki drives innovation in AI and machine learning, ensuring TRAX's analytics platforms deliver unparalleled insights into in-store execution and shelf monitoring for global retail clients. This critical role involves managing the engineering teams responsible for scaling the technology to support operations in over 80 countries, enabling top brands and grocery retailers to optimize their shelf presence and unlock revenue. Youval Bronicki's technical leadership ensures the continuous advancement of TRAX's offerings, maintaining the company's competitive edge in market measurement and analytics services, and directly contributing to the enhanced in-store performance and revenue generation for its partners worldwide.

Brittany Billings, the Chief Marketing Officer at TRAX, spearheads the company's global marketing strategies and brand positioning. Billings directs initiatives that highlight TRAX's leadership in computer vision solutions and retail analytics, emphasizing the value proposition for in-store execution and competitive insights. This role involves crafting compelling narratives around how top brands and grocery retailers leverage TRAX's tools to manage shelf execution and drive revenue growth across more than 80 countries. By orchestrating market engagement and demand generation, Brittany Billings ensures TRAX's innovative solutions reach and resonate with key industry players, reinforcing the company's status as a Red Herring Top 100 Global honoree and a recognized leader in Deloitte's Technology Fast 500 list.