Traffic Tech Executive and Leadership Team

David Weller, the Chief Financial Officer at Traffic Tech, manages all fiscal planning and capital allocation strategies. Overseeing the financial health of the organization, the Chief Financial Officer directs budgeting processes and ensures rigorous compliance with international accounting standards. This leadership role involves analyzing global freight market trends to mitigate economic risks while supporting long-term investment in proprietary logistics technology. By optimizing cash flow and capital structure, David Weller directly impacts the ability of the company to scale operations across North American and international markets. The Chief Financial Officer collaborates with the board to maintain transparency and drive sustainable profitability. Through precise financial modeling and strategic oversight, Weller secures the resources necessary for the continued expansion of the global supply chain network, ensuring that the firm remains a leader in cost-efficient transportation services.

Brian Lasher, the President at Traffic Tech, directs the overall corporate strategy and execution of the business model. Overseeing the integration of air, ocean, and land freight services, the President ensures that the company maintains its commitment to customer service and transparency. This leadership role involves setting the vision for technological innovation and market expansion to keep the firm at the forefront of the logistics industry. By coordinating the efforts of the executive team, Brian Lasher drives operational synergy and ensures that all divisions work toward common growth objectives. The President monitors global market dynamics to adapt service offerings to changing supply chain requirements. Through decisive leadership and a focus on long-term value creation, Lasher strengthens the market position of the organization. This strategic oversight supports the delivery of customized, end-to-end logistics solutions that meet the complex needs of modern global commerce.

Lito Dizon, the President, Hawaii Division at Traffic Tech, manages all logistics operations and regional market development within the Pacific territory. Overseeing the local supply chain network, the President, Hawaii Division ensures that freight services meet the unique demands of island-based commerce and international trade routes. This leadership role involves optimizing warehousing and distribution channels to maintain high levels of service reliability. By leveraging the global partner network of the firm, Lito Dizon provides customized logistics solutions that bridge the gap between local needs and global reach. The President, Hawaii Division coordinates with corporate leadership to implement technology-driven tools that enhance shipment visibility for regional clients. Through strategic management of local assets and personnel, Dizon drives operational efficiency and revenue growth. This focus on regional excellence ensures that the company remains a trusted partner for businesses operating within the Pacific market.

Frank DiFruscia, the Global President, Logistics at Traffic Tech, directs the worldwide execution of freight and supply chain services. Overseeing the global logistics infrastructure, the Global President, Logistics ensures that air, ocean, and land operations function with maximum efficiency and transparency. This leadership role involves managing the complex partner network to deliver seamless, end-to-end transportation solutions across multiple continents. By implementing advanced data-driven tools, Frank DiFruscia optimizes shipment lifecycles and reduces transportation costs for a diverse client base. The Global President, Logistics collaborates with regional leaders to standardize service quality and drive innovation in customs brokerage and warehousing. Through the strategic oversight of global operations, DiFruscia ensures that the firm maintains its competitive edge in the international freight market. This commitment to operational excellence supports the mission of providing reliable, technology-enabled logistics services to businesses operating on a global scale.

Marcia Robitaille, the Chief Revenue Officer at Traffic Tech, architects the global sales strategy and market expansion initiatives. Overseeing the commercial teams, the Chief Revenue Officer drives revenue growth by identifying new opportunities in air, ocean, and land freight sectors. This leadership role involves aligning sales efforts with the specific logistics needs of diverse client bases to maximize market penetration. By implementing data-driven tools for customer acquisition, Marcia Robitaille ensures consistent performance across all regional territories. The Chief Revenue Officer maintains strong relationships with key stakeholders to foster long-term partnerships and enhance service delivery. Through the development of innovative pricing models and service packages, Robitaille strengthens the competitive position of the firm. This focus on revenue optimization supports the broader mission of providing transparent, technology-enabled supply chain solutions to a global clientele.

Melissa Dimitriadis, the Chief Legal Officer at Traffic Tech, directs all corporate governance, regulatory compliance, and risk management frameworks. Overseeing the legal department, the Chief Legal Officer ensures that all international freight operations adhere to complex customs brokerage laws and trade regulations. This leadership role involves drafting and negotiating high-stakes contracts with global partners to protect the interests of the organization. By proactively addressing legal challenges in the logistics sector, Melissa Dimitriadis minimizes operational disruptions and safeguards the reputation of the firm. The Chief Legal Officer provides critical guidance to the executive team regarding cross-border compliance and liability mitigation. Through meticulous oversight of legal affairs, Dimitriadis supports the seamless execution of global supply chain services. This commitment to regulatory excellence allows the company to navigate the intricacies of international trade while maintaining the highest standards of corporate integrity.

Danielle Wolfenden, the Chief Administrative Officer at Traffic Tech, manages internal operations, human capital, and organizational infrastructure. Overseeing the administrative functions, the Chief Administrative Officer ensures that internal processes support the high-velocity demands of the global logistics industry. This leadership role involves streamlining workflows and implementing technology-driven solutions to enhance operational efficiency across all departments. By fostering a culture of excellence and professional development, Danielle Wolfenden aligns the workforce with the strategic goals of the company. The Chief Administrative Officer coordinates with other C-suite leaders to ensure that administrative support remains robust during periods of rapid growth. Through the optimization of internal systems and resource allocation, Wolfenden drives productivity and maintains the operational backbone of the firm. This focus on administrative precision enables the organization to deliver consistent, high-quality supply chain services to customers worldwide.