Traffic Tech Executive and Leadership Team

June, 2026

Leadership Overview

Traffic Tech has 8 executives leading key functions including revenue generation, financial oversight, administrative operations, legal compliance, global logistics, regional management, and divisional leadership.

Driven by a commitment to comprehensive supply chain solutions, Traffic Tech provides all surface transportation services, ensuring efficient and reliable logistics for its clients across diverse markets.

Leadership Roles at Traffic Tech

  • Chief Financial Officer - David Weller
  • Global President, Logistics - Frank DiFruscia
  • President - Brian Lasher
  • President, Hawaii Division - Lito Dizon
  • Chief Revenue Officer - Marcia Robitaille
  • Chief Administrative Officer - Danielle Wolfenden
  • Chief Legal Officer - Melissa Dimitriadis
  • Managing Director (South America) - Carlos Aybar
  • David Weller - Chief Financial Officer

    David Weller, the Chief Financial Officer at Traffic Tech, oversees all financial operations and strategic financial planning. Weller manages budgeting, forecasting, and financial reporting, ensuring fiscal responsibility and compliance with regulatory standards. This position is central to maintaining the company's financial health and supporting its expansion initiatives. By analyzing financial data, David Weller provides critical insights to guide executive decision-making and investment strategies. The Chief Financial Officer's responsibilities extend to managing capital structure, risk assessment, and optimizing financial performance across all divisions. Weller's leadership ensures that Traffic Tech operates with robust financial controls and pursues sustainable economic growth. This executive's expertise is vital for securing funding and maximizing shareholder value.

    Frank DiFruscia - Global President, Logistics

    Frank DiFruscia, the Global President, Logistics at Traffic Tech, leads the company's worldwide logistics operations and strategic development. DiFruscia oversees the end-to-end supply chain, ensuring efficiency, reliability, and cost-effectiveness in all transportation services. This executive's vision shapes the global logistics network, driving innovation and service excellence. By managing international operations, Frank DiFruscia expands Traffic Tech's reach and capabilities in key global markets. The Global President, Logistics's role involves optimizing freight management, warehousing, and distribution strategies to meet diverse client needs. DiFruscia's leadership is instrumental in maintaining Traffic Tech's position as a premier provider of comprehensive supply chain solutions. This executive's focus on global operational synergy enhances the company's competitive advantage.

    Brian Lasher - President

    Brian Lasher, the President at Traffic Tech, directs the overall strategic direction and operational execution of the company. Lasher focuses on driving business growth, enhancing service offerings, and ensuring alignment across all departments to achieve corporate objectives. This leadership position is pivotal in guiding Traffic Tech's market presence and operational performance. By fostering a culture of innovation, Brian Lasher promotes the development of advanced transportation and supply chain solutions. The President's responsibilities include overseeing key initiatives, managing stakeholder relationships, and ensuring the company's long-term viability and success. Lasher's strategic oversight is critical for navigating market dynamics and capitalizing on emerging opportunities within the logistics industry. This executive's leadership ensures Traffic Tech remains at the forefront of transportation services.

    Lito Dizon - President, Hawaii Division

    Lito Dizon, the President, Hawaii Division at Traffic Tech, leads all operations and strategic initiatives for the company's presence in Hawaii. Dizon focuses on optimizing local logistics networks, enhancing customer service, and driving business development within the Hawaiian islands. This executive's role is critical for ensuring Traffic Tech's specialized services meet the unique logistical challenges of the region. By managing the Hawaii division, Lito Dizon ensures seamless integration of transportation and supply chain solutions for local clients. The President, Hawaii Division's responsibilities include overseeing regional sales, operational efficiency, and compliance with local regulations. Dizon's leadership is key to maintaining Traffic Tech's strong market position and commitment to service excellence in Hawaii. This executive's dedication to regional performance supports the company's overall mission.

    Marcia Robitaille - Chief Revenue Officer

    Marcia Robitaille, the Chief Revenue Officer at Traffic Tech, directs all revenue-generating activities and sales strategies. Robitaille focuses on expanding market share and optimizing customer acquisition channels, directly impacting the company's financial growth. This leadership role involves fostering strong client relationships and identifying new business opportunities within the transportation and logistics sector. By aligning sales efforts with market demands, Marcia Robitaille ensures the company's commercial objectives are met and exceeded. The Chief Revenue Officer's purview includes developing and executing pricing strategies and managing the sales team's performance to drive consistent revenue streams. This executive's efforts are critical to maintaining Traffic Tech's competitive edge and achieving sustained profitability.

    Danielle Wolfenden - Chief Administrative Officer

    Danielle Wolfenden, the Chief Administrative Officer at Traffic Tech, directs the company's operational infrastructure and administrative functions. Wolfenden ensures efficient internal processes, manages human resources, and oversees facilities management to support the workforce. This role is crucial for maintaining organizational effectiveness and employee productivity. By streamlining administrative procedures, Danielle Wolfenden enhances operational fluidity and supports the strategic goals of the executive team. The Chief Administrative Officer's scope includes implementing policies that foster a positive work environment and ensure compliance with labor laws. Wolfenden's leadership contributes to the smooth day-to-day functioning of Traffic Tech, enabling seamless execution of logistics services. This executive's focus on operational excellence underpins the company's ability to deliver reliable transportation solutions.
    Danielle Wolfenden
    Melissa Dimitriadis, the Chief Legal Officer at Traffic Tech, provides strategic legal counsel and oversees all legal affairs for the organization. Dimitriadis manages contract negotiations, regulatory compliance, and risk mitigation strategies across the company's operations. This position is essential for safeguarding Traffic Tech's interests and ensuring adherence to all applicable laws and industry regulations. By advising on legal matters, Melissa Dimitriadis supports informed business decisions and protects the company from potential liabilities. The Chief Legal Officer's responsibilities encompass corporate governance, litigation management, and intellectual property protection. Dimitriadis's expertise ensures that Traffic Tech navigates the complex legal landscape of the transportation industry with integrity and foresight. This executive's guidance is fundamental to maintaining the company's ethical standards and operational integrity.

    Carlos Aybar - Managing Director (South America)

    Carlos Aybar, the Managing Director (South America) at Traffic Tech, spearheads the company's operations and strategic expansion within the South American region. Aybar develops and implements tailored logistics solutions to meet the specific demands of the South American market, driving regional growth and client satisfaction. This role is crucial for establishing and strengthening Traffic Tech's presence in this key geographical area. By understanding regional market nuances, Carlos Aybar optimizes service delivery and fosters strong business partnerships. The Managing Director (South America)'s responsibilities include overseeing sales, operations, and compliance within the designated territory. Aybar's leadership ensures that Traffic Tech effectively serves its clients across South America, contributing significantly to the company's global logistics network. This executive's regional focus is vital for localized success.

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    Frequently Asked Questions Regarding Traffic Tech Top Executives and Leadership Team

    Who leads Traffic Tech?
    Traffic Tech is led by David Weller (Chief Financial Officer), along with executives such as Frank DiFruscia (Global President, Logistics) and Brian Lasher (President).
    Who is part of Traffic Tech’s executive team?
    The executive team of Traffic Tech includes leaders such as David Weller (Chief Financial Officer), Frank DiFruscia (Global President, Logistics), Brian Lasher (President) and other senior executives.
    How many executives does Traffic Tech have?
    Traffic Tech has 8 executives leading key business areas.
    What roles are included in Traffic Tech’s leadership team?
    The leadership team of Traffic Tech includes roles such as Chief Financial Officer, Global President, Logistics, President, President, Hawaii Division, Chief Revenue Officer.