Leadership Overview
Traffic Tech has 8 executives leading key functions including finance, revenue, administration, legal, operations, and regional management.
Driven by a commitment to comprehensive supply chain solutions, Traffic Tech provides all surface transportation services, optimizing logistics for clients across diverse industries.
Driven by a commitment to comprehensive supply chain solutions, Traffic Tech provides all surface transportation services, optimizing logistics for clients across diverse industries.
Leadership Roles at Traffic Tech
David Weller - Chief Financial Officer
David Weller, the Chief Financial Officer at Traffic Tech, directs all financial operations and fiscal strategy. Weller oversees budgeting, financial planning, and risk management, ensuring the company's financial health and stability. This leadership role involves managing capital allocation, optimizing investment returns, and maintaining strong relationships with financial institutions. By analyzing market trends and economic indicators, David Weller guides strategic financial decisions that support Traffic Tech's growth objectives. The Chief Financial Officer's responsibilities extend to ensuring compliance with all financial regulations and reporting requirements, providing transparent financial insights to stakeholders. Weller's expertise is critical in navigating the complexities of the logistics industry's financial landscape, driving profitability and sustainable economic performance.
Brian Lasher - President
Brian Lasher, the President at Traffic Tech, directs the overall strategic vision and operational execution of the company. Lasher oversees all major business units, ensuring alignment with corporate goals and driving performance across the organization. This leadership position involves fostering innovation, managing key stakeholder relationships, and guiding the company through market challenges and opportunities. By championing a culture of excellence, Brian Lasher ensures Traffic Tech delivers superior supply chain and transportation solutions. The President's mandate includes long-term strategic planning, resource allocation, and the cultivation of a robust corporate identity. Lasher's comprehensive oversight is instrumental in maintaining Traffic Tech's competitive edge and driving sustained success in the logistics industry.
Frank DiFruscia - Global President, Logistics
Frank DiFruscia, the Global President, Logistics at Traffic Tech, oversees the comprehensive logistics operations worldwide. DiFruscia directs the strategic development and execution of all global supply chain solutions, ensuring seamless transportation services for international clients. This executive position involves managing complex logistics networks, optimizing freight management, and driving efficiency across all international hubs. By fostering strong global partnerships and leveraging advanced logistics technologies, Frank DiFruscia enhances Traffic Tech's service capabilities on a worldwide scale. The Global President's responsibilities include setting the standard for operational excellence, managing cross-border logistics challenges, and ensuring compliance with international trade regulations. DiFruscia's leadership is critical for maintaining Traffic Tech's position as a premier global logistics provider.
Lito Dizon - President, Hawaii Division
Lito Dizon, the President, Hawaii Division at Traffic Tech, leads all operations and strategic initiatives within the Hawaiian market. Dizon directs the division's sales, operations, and customer service efforts, ensuring Traffic Tech provides exceptional supply chain and transportation solutions tailored to the unique needs of the islands. This role involves managing local logistics challenges, optimizing inter-island transportation, and building strong relationships with regional businesses and government entities. By understanding the specific demands of the Hawaiian archipelago, Lito Dizon drives growth and operational excellence for the division. The President's focus includes enhancing service delivery, ensuring regulatory compliance within Hawaii, and expanding Traffic Tech's footprint across the state. Dizon's dedicated leadership is essential for the success and continued development of Traffic Tech's services in Hawaii.
Brian Stapleton - Chief Revenue Officer
Brian Stapleton, the Chief Revenue Officer at Traffic Tech, spearheads all revenue generation initiatives and sales strategies. Stapleton directs the global sales teams, focusing on expanding market share and driving top-line growth across all service offerings. This executive role involves developing and implementing innovative sales processes, identifying new business opportunities, and fostering strong client relationships. By aligning sales efforts with market demands, Brian Stapleton ensures that Traffic Tech consistently meets and exceeds its revenue targets. The Chief Revenue Officer's purview includes market analysis, competitive positioning, and the optimization of the entire sales funnel. Stapleton's leadership is essential for cultivating a high-performance sales culture and maximizing the company's commercial potential within the transportation and logistics sector.
Danielle Wolfenden - Chief Administrative Officer
Danielle Wolfenden, the Chief Administrative Officer at Traffic Tech, manages the company's operational infrastructure and administrative functions. Wolfenden oversees human resources, IT support, and general office management, ensuring efficient day-to-day operations. This critical position involves developing and implementing policies that enhance organizational effectiveness and employee productivity. By streamlining internal processes and fostering a positive work environment, Danielle Wolfenden supports the seamless execution of Traffic Tech's logistics services. The Chief Administrative Officer's scope includes managing vendor relationships, overseeing facilities, and ensuring compliance with workplace regulations. Wolfenden's strategic oversight is vital for maintaining operational excellence and supporting the broader business objectives of the organization.

Melissa Dimitriadis - Chief Legal Officer
Melissa Dimitriadis, the Chief Legal Officer at Traffic Tech, provides comprehensive legal counsel and oversees all legal affairs. Dimitriadis manages contract negotiations, regulatory compliance, and litigation, safeguarding the company's legal interests. This executive function involves advising senior leadership on legal implications of business decisions and ensuring adherence to all applicable laws and industry standards. By mitigating legal risks and resolving disputes effectively, Melissa Dimitriadis protects Traffic Tech's assets and reputation. The Chief Legal Officer's responsibilities encompass corporate governance, intellectual property management, and the development of legal strategies. Dimitriadis's expertise is fundamental to maintaining the integrity and lawful operation of the company within the complex transportation sector.
Carlos Aybar - Managing Director (South America)
Carlos Aybar, the Managing Director (South America) at Traffic Tech, leads and expands the company's operations throughout the South American region. Aybar directs regional strategy, business development, and client relations, ensuring Traffic Tech's services meet the specific needs of the South American market. This role involves navigating diverse economic landscapes and regulatory environments to drive growth and operational efficiency. By cultivating strong local partnerships and understanding regional logistics demands, Carlos Aybar strengthens Traffic Tech's presence and service delivery across South America. The Managing Director's focus includes optimizing supply chain networks and enhancing transportation solutions tailored to the continent's unique requirements. Aybar's leadership is key to Traffic Tech's successful expansion and market penetration in this vital geographic area.
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