Leadership Overview
Traffic Tech has 7 executives leading key functions including revenue growth, financial strategy, legal compliance, administrative operations, regional logistics, global supply chain management, and corporate leadership.
Focused on delivering seamless global freight solutions, Traffic Tech prioritizes transparency and technological innovation to optimize supply chain costs for clients worldwide.
Focused on delivering seamless global freight solutions, Traffic Tech prioritizes transparency and technological innovation to optimize supply chain costs for clients worldwide.
Leadership Roles at Traffic Tech
David Weller - Chief Financial Officer
David Weller, the Chief Financial Officer at Traffic Tech, manages all fiscal operations and capital allocation strategies. Overseeing the financial health of the organization, the Chief Financial Officer ensures rigorous oversight of global freight expenditures and investment in technology-driven logistics tools. This leadership role involves maintaining transparency in financial reporting while supporting the company's expansion into new international trade lanes. By streamlining cost structures and enhancing budgetary controls, David Weller directly impacts the operational efficiency of the entire supply chain network. Ultimately, Weller secures the financial stability required to sustain long-term growth and innovation. The Chief Financial Officer collaborates with other executives to evaluate market risks and capitalize on emerging opportunities within the global transportation sector, ensuring that every fiscal decision supports the overarching mission of providing cost-effective, high-visibility logistics services to a diverse client base.
Lito Dizon - President, Hawaii Division
Lito Dizon, the President, Hawaii Division at Traffic Tech, directs all logistics and supply chain operations within the Pacific regional market. Overseeing the specialized freight requirements of the island economy, the President, Hawaii Division ensures that air and ocean cargo services meet the unique demands of local clients. This leadership role involves managing the local partner network and optimizing transportation costs for businesses operating in this isolated geographic context. By leveraging the company's global resources to solve local logistics challenges, Lito Dizon directly impacts the efficiency of regional supply chains. Ultimately, Dizon secures the company's market position as a premier provider of freight services in the Pacific. The President, Hawaii Division coordinates with global leadership to integrate regional operations into the broader corporate strategy, ensuring that the company's commitment to transparency and customer service remains consistent across all service areas.
Frank DiFruscia - Global President, Logistics
Frank DiFruscia, the Global President, Logistics at Traffic Tech, directs the overarching strategy for all international freight and warehousing operations. Overseeing the global partner network, the Global President, Logistics ensures that air, ocean, and land freight services maintain high standards of visibility and reliability. This leadership role involves architecting complex supply chain solutions that integrate technology-driven tools to optimize transportation costs for multinational clients. By driving operational excellence across diverse geographic regions, Frank DiFruscia directly impacts the company's ability to deliver end-to-end logistics services. Ultimately, DiFruscia secures the company's reputation as a leader in the global transportation industry. The Global President, Logistics collaborates with the executive team to expand service capabilities and refine the company's approach to customs brokerage and warehousing, ensuring that every logistics solution aligns with the core mission of providing transparent, cost-effective, and efficient supply chain management.
Brian Lasher - President
Brian Lasher, the President at Traffic Tech, directs the overall corporate strategy and long-term vision for the organization. Overseeing the integration of all business units, the President ensures that the company's logistics and supply chain services remain aligned with the evolving needs of the global market. This leadership role involves guiding the executive team in the pursuit of technological innovation and operational transparency. By fostering a culture of customer-centric service, Brian Lasher directly impacts the company's growth trajectory and market influence. Ultimately, Lasher secures the organization's future by balancing immediate operational demands with strategic investments in infrastructure and talent. The President works across all departments to ensure that the company's commitment to optimized transportation costs and high-visibility solutions remains the cornerstone of every client engagement, driving the company forward as a premier provider of end-to-end logistics services on a global scale.
Marcia Robitaille - Chief Revenue Officer
Marcia Robitaille, the Chief Revenue Officer at Traffic Tech, directs all global sales initiatives and market expansion strategies. Overseeing the entire revenue lifecycle, the Chief Revenue Officer ensures alignment between client acquisition goals and the company's logistics service offerings. This leadership role involves scaling the customer base across North American and international markets through data-driven sales methodologies. By optimizing the freight brokerage pipeline, Marcia Robitaille directly impacts the company's bottom line and market share. Ultimately, Robitaille secures long-term financial growth by fostering strong partnerships with global shippers and carriers. The Chief Revenue Officer maintains constant communication with the executive team to refine pricing models and service delivery, ensuring that the organization remains competitive in the complex global transportation landscape while consistently meeting aggressive revenue targets.
Melissa Dimitriadis - Chief Legal Officer
Melissa Dimitriadis, the Chief Legal Officer at Traffic Tech, directs all corporate governance, regulatory compliance, and risk management initiatives. Overseeing the legal framework for global freight operations, the Chief Legal Officer ensures that all customs brokerage and international shipping activities adhere to complex trade laws. This leadership role involves mitigating liability across the company's vast partner network and protecting intellectual property related to proprietary logistics technology. By navigating the intricacies of global maritime and land freight regulations, Melissa Dimitriadis directly impacts the company's ability to operate seamlessly across borders. Ultimately, Dimitriadis secures the organization against legal threats while facilitating smooth cross-border transactions. The Chief Legal Officer works closely with the executive team to structure contracts and partnerships that align with the company's commitment to transparency and customer service, ensuring that all business practices remain compliant with evolving international standards.
Danielle Wolfenden - Chief Administrative Officer
Danielle Wolfenden, the Chief Administrative Officer at Traffic Tech, manages internal operations, human capital, and organizational infrastructure. Overseeing the daily administrative functions that support global logistics, the Chief Administrative Officer ensures that internal processes remain scalable and efficient. This leadership role involves optimizing corporate workflows to support the company's mission of providing end-to-end supply chain visibility. By fostering a culture of operational excellence, Danielle Wolfenden directly impacts the productivity of teams across the global network. Ultimately, Wolfenden secures the organizational foundation necessary for sustained growth and high-quality customer service delivery. The Chief Administrative Officer collaborates with other leaders to implement technology-driven solutions that enhance internal communication and resource management, ensuring that the company's administrative capabilities keep pace with the demands of the fast-moving, global transportation industry while maintaining a focus on transparency and cost-efficiency.
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