Traffic Tech Executive and Leadership Team

David Weller, the Chief Financial Officer at Traffic Tech, directs all fiscal planning and capital allocation strategies. Overseeing the financial health of the organization, the Chief Financial Officer ensures that investments in logistics technology and global infrastructure align with long-term profitability goals. This leadership role involves managing complex budgetary requirements across international freight operations, including air, ocean, and land transport. By implementing rigorous cost-control measures and financial reporting standards, David Weller directly impacts the company's ability to scale operations efficiently. Weller maintains close collaboration with the Board to secure the capital necessary for expanding the global partner network. Through precise financial oversight, the Chief Financial Officer supports the overarching mission of providing transparent, cost-effective supply chain services to a diverse client base, ultimately driving sustainable growth and maintaining the competitive market position of the firm.

Frank DiFruscia, the Global President, Logistics at Traffic Tech, directs the execution of all air, ocean, and land freight operations. Overseeing the global partner network and the integration of technology-driven logistics tools, the Global President, Logistics ensures that shipments move seamlessly across international borders. This leadership role involves optimizing transportation costs and enhancing visibility throughout the entire shipment lifecycle for every client. By managing the operational performance of the logistics division, Frank DiFruscia directly impacts the company's ability to deliver superior customer service. DiFruscia coordinates with regional teams to ensure consistent service quality across all global operations. Through the strategic management of warehousing and freight assets, the Global President, Logistics drives the company's commitment to transparency and efficiency, ensuring that the firm remains a top-tier provider of end-to-end supply chain services in a highly competitive global market.

Brian Lasher, the President at Traffic Tech, directs the overall corporate strategy and operational execution of the firm. Overseeing the alignment of all business units, the President ensures that the company maintains its focus on providing high-quality, technology-driven logistics solutions. This leadership role involves setting the vision for market growth and fostering a culture of transparency and customer service excellence. By coordinating the efforts of the C-suite and managing the broader organizational objectives, Brian Lasher directly impacts the long-term success and market influence of the company. Lasher monitors global industry trends to identify new opportunities for service expansion and operational improvement. Through the integration of data-driven tools and the optimization of the global partner network, the President drives the company's mission to simplify complex supply chain challenges, ensuring that the firm remains a dominant force in the global transportation and freight industry.

Lito Dizon, the President, Hawaii Division at Traffic Tech, directs all logistics and supply chain operations within the Pacific region. Overseeing the specific freight requirements of the island market, the President, Hawaii Division ensures that air and ocean transport services meet the unique demands of local clients. This leadership role involves managing regional warehousing and customs brokerage activities to maintain high levels of service transparency and efficiency. By tailoring logistics solutions to the geographic constraints of the region, Lito Dizon directly impacts the company's operational success in the Pacific. Dizon collaborates with the global leadership team to integrate regional operations into the broader corporate network. Through the effective management of local resources and the application of technology-driven tools, the President, Hawaii Division supports the company's mission of providing customized, reliable transportation services, ensuring that the firm maintains a strong and effective presence in this critical market.

Marcia Robitaille, the Chief Revenue Officer at Traffic Tech, drives all commercial growth initiatives and market expansion strategies. Overseeing the sales and business development teams, the Chief Revenue Officer ensures that the company captures significant market share within the competitive freight and logistics sector. This leadership role involves designing customized service packages that leverage the firm's customs brokerage and warehousing capabilities to meet specific client needs. By optimizing the sales funnel and fostering long-term partnerships, Marcia Robitaille directly impacts the revenue trajectory of the organization. Robitaille coordinates with regional leaders to penetrate new markets across North America and beyond. Through strategic pricing models and client-focused service delivery, the Chief Revenue Officer secures consistent business volume, ensuring that the company remains a leader in providing technology-driven logistics solutions that prioritize transparency and operational excellence.

Danielle Wolfenden, the Chief Administrative Officer at Traffic Tech, directs internal operations and organizational infrastructure. Overseeing human resources, corporate facilities, and administrative workflows, the Chief Administrative Officer ensures that the company maintains a high-performance culture capable of supporting complex global logistics demands. This leadership role involves streamlining internal processes to enhance productivity across all departments, from customs brokerage to land freight management. By implementing scalable administrative systems, Danielle Wolfenden directly impacts the operational efficiency of the entire enterprise. Wolfenden collaborates with other C-suite leaders to align administrative support with the broader strategic goals of the firm. Through the management of corporate resources and the optimization of internal communication channels, the Chief Administrative Officer fosters an environment where technology-driven solutions thrive, ensuring that the organization remains agile and responsive to the evolving needs of the global supply chain industry.

Melissa Dimitriadis, the Chief Legal Officer at Traffic Tech, directs all legal affairs, regulatory compliance, and risk management strategies. Overseeing the legal framework for international freight and customs brokerage, the Chief Legal Officer ensures that the company adheres to complex global trade regulations and maritime laws. This leadership role involves mitigating operational risks and managing contractual obligations with global partners to protect the interests of the firm. By providing expert guidance on cross-border logistics compliance, Melissa Dimitriadis directly impacts the stability and reputation of the organization. Dimitriadis works closely with the executive team to navigate the legal intricacies of expanding into new geographic markets. Through proactive legal oversight and the development of robust compliance protocols, the Chief Legal Officer supports the company's mission of providing transparent and reliable supply chain services, ensuring that all operations remain secure and legally sound.