Traffic Tech Executive and Leadership Team

July, 2026

Leadership Overview

Traffic Tech has 7 executives leading key functions including finance, revenue, legal, administration, global logistics, and regional operations.

Driven by a commitment to excellence, Traffic Tech provides comprehensive logistics and supply chain solutions worldwide, focusing on customer service, transparency, and cost optimization through technology and a global network.

Leadership Roles at Traffic Tech

  • Chief Financial Officer - David Weller
  • Global President, Logistics - Frank DiFruscia
  • President - Brian Lasher
  • President, Hawaii Division - Lito Dizon
  • Chief Revenue Officer - Brian Stapleton
  • Chief Legal Officer - Melissa Dimitriadis
  • Chief Administrative Officer - Danielle Wolfenden
  • David Weller - Chief Financial Officer

    David Weller, the Chief Financial Officer at Traffic Tech, directs all financial operations and strategic fiscal planning. Weller oversees budgeting, financial reporting, and capital allocation, ensuring robust financial health and compliance across global operations. This leadership role involves managing investment strategies and optimizing financial performance to support Traffic Tech's expansion and profitability goals. By analyzing market trends and economic indicators, David Weller guides the company's financial direction, securing resources for technological advancements and operational scaling. The Chief Financial Officer ensures that all financial activities align with the company's overarching mission of providing transparent and cost-effective logistics solutions.

    Frank DiFruscia - Global President, Logistics

    Frank DiFruscia, the Global President, Logistics at Traffic Tech, leads the strategic direction and operational execution of all logistics services worldwide. DiFruscia oversees air, ocean, and land freight operations, ensuring optimized transportation costs and efficient supply chain management for clients. This executive role involves managing the global partner network and leveraging data-driven tools to deliver customized solutions. By focusing on customer service and transparency, Frank DiFruscia drives the delivery of end-to-end logistics capabilities. The Global President, Logistics is instrumental in maintaining Traffic Tech's position as a leader in providing comprehensive and visible shipment lifecycle management.

    Brian Lasher - President

    Brian Lasher, the President at Traffic Tech, oversees key strategic initiatives and operational performance across designated business units. Lasher focuses on driving growth and enhancing service delivery within the competitive logistics landscape. This leadership position involves collaborating with other executives to align departmental goals with the company's overall mission of providing optimized transportation costs and exceptional customer service. By championing innovation and efficiency, Brian Lasher contributes to the continuous improvement of Traffic Tech's global supply chain solutions. The President's strategic oversight ensures that the company remains agile and responsive to market dynamics.

    Lito Dizon - President, Hawaii Division

    Lito Dizon, the President, Hawaii Division at Traffic Tech, directs all operations and business development within the Hawaiian market. Dizon focuses on tailoring Traffic Tech's comprehensive logistics and supply chain services to meet the specific needs of clients in the region. This role involves managing local teams and fostering strong relationships with businesses operating in Hawaii. By ensuring localized expertise and efficient service delivery, Lito Dizon supports the company's commitment to transparency and optimized transportation costs. The President, Hawaii Division plays a crucial part in expanding Traffic Tech's reach and reinforcing its presence in key geographic markets.

    Brian Stapleton - Chief Revenue Officer

    Brian Stapleton, the Chief Revenue Officer at Traffic Tech, drives all revenue generation strategies and sales initiatives. Stapleton oversees the global sales teams, developing and executing plans to expand market share and enhance customer acquisition. This executive position involves fostering strong client relationships and identifying new business opportunities within the logistics and supply chain sector. By aligning sales efforts with market demands, Brian Stapleton ensures that Traffic Tech's services meet evolving customer needs. The Chief Revenue Officer's focus remains on sustainable revenue growth and maximizing the company's commercial potential through strategic partnerships and effective sales management.
    Melissa Dimitriadis, the Chief Legal Officer at Traffic Tech, provides comprehensive legal counsel and oversees all legal affairs. Dimitriadis manages corporate governance, regulatory compliance, and risk mitigation strategies across Traffic Tech's international operations. This critical role ensures adherence to all applicable laws and industry standards, safeguarding the company's interests. By advising on contractual agreements and dispute resolution, Melissa Dimitriadis supports the company's commitment to transparency and ethical business practices. The Chief Legal Officer's expertise is vital in navigating the complex legal landscape of global logistics and supply chain management, ensuring operational integrity.

    Danielle Wolfenden - Chief Administrative Officer

    Danielle Wolfenden, the Chief Administrative Officer at Traffic Tech, directs all administrative functions and operational support services. Wolfenden oversees human resources, IT infrastructure, and office management, ensuring efficient internal operations and a productive work environment. This leadership position is key to supporting the company's global workforce and facilitating seamless communication across departments. By implementing effective administrative policies and procedures, Danielle Wolfenden enhances organizational efficiency and employee engagement. The Chief Administrative Officer's role is fundamental to maintaining the operational backbone that supports Traffic Tech's end-to-end logistics and supply chain services worldwide.
    Danielle Wolfenden

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    Frequently Asked Questions Regarding Traffic Tech Top Executives and Leadership Team

    Who leads Traffic Tech?
    Traffic Tech is led by David Weller (Chief Financial Officer), along with executives such as Frank DiFruscia (Global President, Logistics) and Brian Lasher (President).
    Who is part of Traffic Tech’s executive team?
    The executive team of Traffic Tech includes leaders such as David Weller (Chief Financial Officer), Frank DiFruscia (Global President, Logistics), Brian Lasher (President) and other senior executives.
    How many executives does Traffic Tech have?
    Traffic Tech has 7 executives leading key business areas.
    What roles are included in Traffic Tech’s leadership team?
    The leadership team of Traffic Tech includes roles such as Chief Financial Officer, Global President, Logistics, President, President, Hawaii Division, Chief Revenue Officer.