TOTVS Executive and Leadership Team

Domingos Zarpellon, the Chief Executive Officer at TOTVS, directs the overarching corporate strategy and long-term vision for the organization. Zarpellon oversees the development of business management systems and productivity platforms, ensuring alignment with the evolving needs of the Brazilian market. By coordinating with the board and senior leadership, the Chief Executive Officer maintains a focus on innovation and operational excellence. Domingos Zarpellon drives the expansion of software services, including e-commerce and mobility solutions, to enhance customer value. This leadership role involves monitoring market trends to maintain a competitive edge in the software industry. Through the implementation of data intelligence platforms, the Chief Executive Officer supports real-time decision-making for a wide range of clients. Zarpellon ensures that the company remains a leader in providing essential business tools, fostering growth through strategic partnerships and consistent investment in technological advancements across all regional operations.

Ana Jupi, the Chief Executive Officer, Assistente Administrativo & Back Office at TOTVS, manages the internal administrative infrastructure and back-office efficiency. Jupi oversees the operational workflows that support the delivery of consulting, assistance, and maintenance services. By streamlining internal processes, the Chief Executive Officer, Assistente Administrativo & Back Office ensures that the organization maintains high standards of service delivery for all clients. Ana Jupi coordinates with various departments to optimize resource allocation and administrative support, which directly impacts the company's ability to scale its software offerings. This role involves managing the logistical aspects of service implementation, ensuring that back-office functions align with the broader corporate objectives. Through rigorous oversight of administrative systems, Jupi facilitates seamless collaboration across teams. The Chief Executive Officer, Assistente Administrativo & Back Office drives improvements in operational productivity, ultimately supporting the company's mission to provide reliable business management solutions throughout the Brazilian market.

Marcelo Fragallo, the Chief Financial Officer, Diretor Administrativo at TOTVS, manages the financial health and administrative governance of the organization. Fragallo oversees capital allocation, financial reporting, and budgetary planning to support the company's growth in the software sector. By directing the administrative functions, the Chief Financial Officer, Diretor Administrativo ensures that all business operations comply with regulatory standards and internal policies. Marcelo Fragallo collaborates with the executive team to evaluate investment opportunities in new software platforms and service expansions. This leadership role involves monitoring financial performance metrics to drive efficiency and profitability across all regional operations. Through the management of fiscal resources, the Chief Financial Officer, Diretor Administrativo supports the delivery of consulting and maintenance services. Fragallo maintains a focus on long-term financial stability, ensuring that the company possesses the necessary capital to innovate and provide high-quality business management systems to a diverse client base.

Mara Maehara, the Chief Information Officer at TOTVS, architects the technological framework and digital infrastructure that power the company's software platforms. Maehara oversees the development of data intelligence tools and real-time monitoring systems, ensuring that clients receive actionable insights to optimize sales performance. By managing the IT department, the Chief Information Officer drives the integration of new technologies into existing management software. Mara Maehara collaborates with other executives to align technical capabilities with the company's strategic goals for digital transformation. This leadership role involves maintaining the security and scalability of productivity and collaboration platforms. Through the oversight of software development lifecycles, the Chief Information Officer ensures that all products meet the high demands of the Brazilian business landscape. Maehara focuses on continuous innovation, leveraging advanced data analytics to enhance the user experience and maintain the company's position as a premier provider of business management systems and related digital services.