TOTVS Executive and Leadership Team

September, 2026

Leadership Overview

TOTVS has 6 executives leading key functions including strategy, administrative operations, information technology, financial management, project oversight, and corporate governance.

Focused on delivering robust business management systems, TOTVS empowers organizations across Brazil through innovative software platforms, data intelligence, and comprehensive consulting services that drive digital transformation and operational efficiency.

Leadership Roles at TOTVS

  • Chief Executive Officer - Dennis Herszkowicz
  • Chief Executive Officer, Assistente Administrativo & Back Office - Ana Jupi
  • Chief Financial Officer - Gilsomar Sebastião
  • Chief Financial Officer, Diretor Administrativo - Marcelo Fragallo
  • Chief Information Officer - Mara Maehara
  • Chief of Staff & Head Corporate Project Management Office Business Unit Rd Station Executive - Alexander Iwamoto
  • Dennis Herszkowicz - Chief Executive Officer

    Dennis Herszkowicz, the Chief Executive Officer at TOTVS, directs the overarching corporate strategy and long-term vision for the organization. By overseeing the development of business management systems and productivity platforms, Herszkowicz ensures the company maintains a competitive edge within the Brazilian software market. This leadership role involves constant collaboration with the Board to align product innovation with evolving customer needs. Through the expansion of mobility services and e-commerce solutions, the Chief Executive Officer drives significant growth across diverse industry sectors. Dennis Herszkowicz monitors market trends to identify new opportunities for platform integration and service enhancement. By fostering a culture of technological excellence, the Chief Executive Officer secures the company's position as a leader in enterprise software. Ultimately, Herszkowicz optimizes organizational performance to deliver consistent value to shareholders and clients while navigating the complexities of the regional digital landscape.

    Ana Jupi - Chief Executive Officer, Assistente Administrativo & Back Office

    Ana Jupi, the Chief Executive Officer, Assistente Administrativo & Back Office at TOTVS, manages the internal administrative infrastructure and back-office operations essential for seamless service delivery. By streamlining internal workflows, Jupi ensures that the company maintains high standards of operational efficiency while supporting the broader business management systems portfolio. This leadership role involves coordinating administrative resources to facilitate the implementation and consulting services provided to clients. Ana Jupi oversees the integration of support functions to enhance productivity across all departments. Through the meticulous management of back-office processes, the Chief Executive Officer, Assistente Administrativo & Back Office strengthens the foundation upon which the company builds its client relationships. Jupi drives improvements in internal service delivery, ensuring that all administrative tasks align with the company's commitment to quality. Ultimately, Jupi maintains the operational stability required for sustained growth and effective service execution.
    Ana Jupi

    Gilsomar Sebastião - Chief Financial Officer

    Gilsomar Sebastião, the Chief Financial Officer at TOTVS, manages the financial health and capital allocation strategies that support the company's growth in the Brazilian software market. By overseeing fiscal planning, budgeting, and investment in new business management platforms, Sebastião ensures the company maintains a strong balance sheet. This leadership role involves analyzing market performance to guide strategic decisions regarding consulting services and software development. Gilsomar Sebastião drives financial transparency and accountability across all business units, ensuring alignment with long-term corporate objectives. Through the rigorous monitoring of revenue streams and operational costs, the Chief Financial Officer optimizes resource distribution to maximize profitability. Sebastião collaborates with the executive team to evaluate the financial impact of new product launches and service expansions. Ultimately, Sebastião secures the financial stability required to sustain innovation and market leadership in the enterprise software sector.

    Marcelo Fragallo - Chief Financial Officer, Diretor Administrativo

    Marcelo Fragallo, the Chief Financial Officer, Diretor Administrativo at TOTVS, oversees the administrative governance and financial compliance frameworks that support the company's extensive service operations. By managing the administrative policies and financial reporting structures, Fragallo ensures that the organization operates with integrity and efficiency. This leadership role involves directing the administrative support teams that facilitate the delivery of consulting, assistance, and maintenance services to a wide client base. Marcelo Fragallo drives the optimization of administrative processes to reduce overhead and improve service responsiveness. Through the careful oversight of corporate governance, the Chief Financial Officer, Diretor Administrativo maintains the regulatory standards necessary for operating in the Brazilian market. Fragallo collaborates with other executives to align administrative functions with the company's broader financial goals. Ultimately, Fragallo provides the essential administrative and financial oversight required to maintain operational excellence and support the company's market position.

    Mara Maehara - Chief Information Officer

    Mara Maehara, the Chief Information Officer at TOTVS, architects the technological infrastructure and data intelligence platforms that define the company's service offerings. By overseeing the development of real-time monitoring tools and collaboration software, Maehara ensures that clients receive actionable insights to optimize sales performance. This leadership role involves managing complex IT ecosystems to support the company's diverse range of management software and mobility solutions. Mara Maehara drives the implementation of advanced data analytics to maintain the company's status as a premier provider of business intelligence in Brazil. Through the continuous refinement of technical platforms, the Chief Information Officer supports the scalability of all digital products. Maehara coordinates with engineering teams to ensure robust system performance and security. Ultimately, Maehara delivers the technological foundation necessary for customers to achieve digital transformation and operational excellence within the competitive software landscape.

    Alexander Iwamoto - Chief of Staff & Head Corporate Project Management Office Business Unit Rd Station Executive

    Alexander Iwamoto, the Chief of Staff & Head Corporate Project Management Office Business Unit Rd Station Executive at TOTVS, directs the execution of strategic projects and coordinates cross-functional initiatives across the organization. By overseeing the Project Management Office, Iwamoto ensures that all business units align with the company's core mission of providing high-quality management software and productivity platforms. This leadership role involves managing the integration of specific business units to enhance overall operational synergy. Alexander Iwamoto drives the implementation of standardized project methodologies to improve delivery timelines for consulting and maintenance services. Through the coordination of complex corporate initiatives, the Chief of Staff & Head Corporate Project Management Office Business Unit Rd Station Executive facilitates effective communication between departments. Iwamoto monitors project milestones to ensure that strategic goals remain on track. Ultimately, Iwamoto optimizes internal processes to support the company's growth and service delivery capabilities.

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    Frequently Asked Questions Regarding TOTVS Top Executives and Leadership Team

    Who leads TOTVS?
    TOTVS is led by Dennis Herszkowicz (Chief Executive Officer), along with executives such as Ana Jupi (Chief Executive Officer, Assistente Administrativo & Back Office) and Gilsomar Sebastião (Chief Financial Officer).
    Who is part of TOTVS’s executive team?
    The executive team of TOTVS includes leaders such as Dennis Herszkowicz (Chief Executive Officer), Ana Jupi (Chief Executive Officer, Assistente Administrativo & Back Office), Gilsomar Sebastião (Chief Financial Officer) and other senior executives.
    How many executives does TOTVS have?
    TOTVS has 6 executives leading key business areas.
    What roles are included in TOTVS’s leadership team?
    The leadership team of TOTVS includes roles such as Chief Executive Officer, Chief Executive Officer, Assistente Administrativo & Back Office, Chief Financial Officer, Chief Financial Officer, Diretor Administrativo, Chief Information Officer.