Leadership Overview
Thriveworks Counseling has 9 executives leading key functions including strategic growth, clinical operations, financial management, and administrative oversight.
Committed to enhancing mental health accessibility, Thriveworks Counseling delivers premium counseling services to help clients navigate life challenges through a robust network of professional providers.
Committed to enhancing mental health accessibility, Thriveworks Counseling delivers premium counseling services to help clients navigate life challenges through a robust network of professional providers.
Leadership Roles at Thriveworks Counseling
Daniel Frogel - Chief Executive Officer
Daniel Frogel, the Chief Executive Officer at Thriveworks Counseling, directs the overarching strategic vision for mental health service delivery. Frogel architects scalable frameworks that connect clients with specialized providers across North American markets. By prioritizing clinical excellence, the Chief Executive Officer ensures that every therapeutic interaction addresses complex needs like anxiety and depression. This leadership role involves constant collaboration with the board to refine service models and expand the reach of mental health support. Daniel Frogel maintains a focus on operational efficiency, ensuring that the infrastructure supports rapid growth while upholding high standards of care. Through data-driven decision-making, the Chief Executive Officer optimizes resource allocation to maximize positive patient outcomes. Ultimately, Frogel drives the mission of helping individuals live happy and successful lives by fostering a culture of professional accountability and clinical innovation within the organization.
Marcel Ferdinand - Co-Founder & Chief Executive Officer
Marcel Ferdinand, the Co-Founder & Chief Executive Officer at Thriveworks Counseling, drives the foundational mission of accessible mental health care. Ferdinand architects the long-term growth strategy, focusing on the integration of technology to streamline the connection between clients and providers. Overseeing the expansion of service offerings, the Co-Founder & Chief Executive Officer ensures that the organization remains at the forefront of the health services industry. This leadership role requires constant engagement with market trends to anticipate the evolving needs of clients facing career changes or relationship issues. Marcel Ferdinand fosters partnerships that strengthen the national presence of the company, ensuring consistent quality across all regions. By aligning clinical goals with business objectives, the Co-Founder & Chief Executive Officer secures the sustainability of the practice. Ferdinand maintains a commitment to excellence, ensuring that every provider delivers compassionate and effective support to those seeking mental health assistance.
Andrea Medrano - Chief Executive Officer, Lmhc
Andrea Medrano, the Chief Executive Officer, Lmhc at Thriveworks Counseling, directs clinical standards and provider excellence. Medrano architects specialized programs that address complex mental health challenges, ensuring that every client receives evidence-based care. Overseeing the clinical quality assurance processes, the Chief Executive Officer, Lmhc ensures that all providers maintain the highest professional benchmarks. This leadership role involves mentoring clinical staff and fostering an environment of continuous learning. Andrea Medrano collaborates with other executives to integrate clinical insights into the broader business strategy, ensuring that growth never compromises the quality of therapy. By focusing on the nuances of patient care, the Chief Executive Officer, Lmhc drives improvements in service delivery models. Medrano secures the reputation of the organization as a leader in mental health by consistently prioritizing the well-being of clients and the professional development of the clinical team.
Curtiss Robinson - Chief Executive Officer & Owner
Curtiss Robinson, the Chief Executive Officer & Owner at Thriveworks Counseling, directs the financial and operational health of the enterprise. Robinson architects the ownership structure to ensure long-term stability and mission alignment. Overseeing the strategic direction of the company, the Chief Executive Officer & Owner ensures that resources support the expansion of counseling services across diverse geographic regions. This leadership role involves high-level oversight of business development initiatives and the cultivation of a strong organizational culture. Curtiss Robinson maintains a focus on sustainable growth, ensuring that the business model remains resilient in a competitive health services market. By balancing profitability with the core mission of helping people live successful lives, the Chief Executive Officer & Owner drives the company toward its long-term objectives. Robinson ensures that the organization remains a trusted partner for clients seeking support for depression, anxiety, and other life challenges.
Jenifer Candelas - Owner-CEO
Jenifer Candelas, the Owner-CEO at Thriveworks Counseling, directs the strategic vision and operational integrity of the organization. Candelas architects the framework for client-provider engagement, ensuring that the service model effectively addresses diverse mental health needs. Overseeing the alignment of business operations with the core mission, the Owner-CEO ensures that every initiative supports the goal of helping clients live happy lives. This leadership role involves managing high-level stakeholder relationships and driving the expansion of service capabilities. Jenifer Candelas fosters a culture of excellence, ensuring that the organization remains responsive to the needs of clients dealing with relationship issues or career transitions. By optimizing operational workflows, the Owner-CEO drives efficiency and enhances the overall client experience. Candelas maintains a focus on long-term impact, ensuring that the company continues to provide high-quality, accessible mental health support to individuals across the country.
Vicki Robinson - Chief Financial Officer
Vicki Robinson, the Chief Financial Officer at Thriveworks Counseling, directs all fiscal planning and financial reporting. Robinson architects the budgetary strategies that support the expansion of counseling services and the recruitment of top-tier providers. Overseeing the financial health of the organization, the Chief Financial Officer ensures that capital is allocated efficiently to maximize service reach. This leadership role involves rigorous analysis of revenue streams and cost structures to maintain profitability while keeping services accessible. Vicki Robinson collaborates with the executive team to forecast growth and mitigate financial risks associated with market fluctuations. By implementing robust financial controls, the Chief Financial Officer drives the sustainability of the company. Robinson ensures that the organization possesses the necessary resources to help clients manage challenges like anxiety and depression, ultimately supporting the long-term financial stability and mission-driven success of the entire practice.
Vincent Campasano - Chief Operating Officer
Vincent Campasano, the Chief Operating Officer at Thriveworks Counseling, directs the day-to-day operational workflows that sustain the company. Campasano architects the systems that facilitate seamless scheduling and provider management across all locations. Overseeing the operational efficiency of the organization, the Chief Operating Officer ensures that administrative processes support the clinical mission. This leadership role involves optimizing the client intake process and ensuring that service delivery remains consistent and reliable. Vincent Campasano collaborates with other C-suite leaders to implement technology solutions that enhance operational throughput. By focusing on the scalability of the business model, the Chief Operating Officer drives the company toward its growth targets. Campasano ensures that the infrastructure remains robust enough to handle the increasing demand for mental health services, ultimately allowing providers to focus entirely on delivering high-quality care to clients facing various life challenges.
Marc Brooks - Chief Administrative Officer
Marc Brooks, the Chief Administrative Officer at Thriveworks Counseling, directs the internal support functions that enable the organization to function effectively. Brooks architects the administrative policies and compliance frameworks that govern the practice. Overseeing the legal and regulatory aspects of the business, the Chief Administrative Officer ensures that all operations adhere to industry standards. This leadership role involves managing the corporate infrastructure and ensuring that administrative teams provide the necessary support to clinical staff. Marc Brooks collaborates with the executive team to streamline internal communications and improve organizational agility. By focusing on the efficiency of administrative processes, the Chief Administrative Officer drives the overall productivity of the company. Brooks ensures that the organization remains compliant and well-organized, allowing the clinical team to focus on helping clients manage depression, anxiety, and other life issues without administrative distraction.

Shawnee Irmen - Chief People Officer
Shawnee Irmen, the Chief People Officer at Thriveworks Counseling, directs the human capital strategy and talent acquisition efforts. Irmen architects the programs that attract and retain high-quality mental health providers. Overseeing the organizational culture, the Chief People Officer ensures that the work environment fosters professional growth and clinical excellence. This leadership role involves developing training initiatives and performance management systems that align with the company mission. Shawnee Irmen collaborates with the executive team to ensure that the workforce remains engaged and motivated to support clients. By focusing on employee well-being and professional development, the Chief People Officer drives the retention of top talent. Irmen ensures that the organization maintains a strong team of providers capable of assisting clients with complex challenges, ultimately supporting the long-term success and reputation of the company as a premier provider of mental health services.
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