Thriveworks Counseling Executive and Leadership Team

May, 2026

Leadership Overview

Thriveworks Counseling has 9 executives leading key functions including strategy, operations, finance, technology, administration, and human resources.

Driven by a commitment to client well-being, Thriveworks Counseling connects individuals with providers to navigate challenges such as depression, anxiety, and relationship issues, fostering happier and more successful lives.

Leadership Roles at Thriveworks Counseling

  • Chief Executive Officer - Daniel Frogel
  • Co-Founder & Chief Executive Officer - Marcel Ferdinand
  • Chief Executive Officer & Owner - Curtiss Robinson
  • Chief Executive Officer, Lmhc - Andrea Medrano
  • Chief Financial Officer - Vicki Robinson
  • Chief Operating Officer - Vincent Campasano
  • Interim Chief Information Officer - Curt Spall
  • Chief Administrative Officer - Marc Brooks
  • Chief People Officer - Shawnee Irmen
  • Daniel Frogel - Chief Executive Officer

    Daniel Frogel, the Chief Executive Officer at Thriveworks Counseling, directs the overarching strategic vision and operational execution for the organization. Frogel's leadership ensures the company effectively connects clients with providers, addressing critical mental health needs like depression and anxiety. This executive guides the expansion of services, focusing on enhancing the client experience and provider support systems. By optimizing resource allocation and fostering a culture of innovation, Daniel Frogel drives the company's mission to help people live happier and more successful lives. The Chief Executive Officer's role involves close collaboration with other C-suite leaders to align departmental goals with the company's core objectives, ensuring sustained growth and market leadership in the health services sector. Frogel's strategic direction solidifies Thriveworks Counseling's position as a vital resource for mental wellness.

    Marcel Ferdinand - Co-Founder & Chief Executive Officer

    Marcel Ferdinand, the Co-Founder & Chief Executive Officer at Thriveworks Counseling, spearheads the company's foundational strategy and long-term vision. Ferdinand's role encompasses guiding the organization's growth trajectory and ensuring its services effectively address client challenges, including relationship issues and career changes. This executive is pivotal in shaping the company's culture and operational framework, emphasizing client success and provider empowerment. By overseeing key strategic initiatives, Marcel Ferdinand ensures Thriveworks Counseling remains at the forefront of mental health support. Ferdinand's leadership involves fostering strong relationships with stakeholders and driving innovation in service delivery. The Co-Founder & Chief Executive Officer's responsibilities include championing the company's mission to promote happier and more successful lives through accessible and effective counseling services. Marcel Ferdinand's influence extends to market expansion and service diversification.

    Curtiss Robinson - Chief Executive Officer & Owner

    Curtiss Robinson, the Chief Executive Officer & Owner at Thriveworks Counseling, holds ultimate responsibility for the company's strategic direction and operational integrity. Robinson's leadership ensures the organization's commitment to helping individuals manage challenges such as depression and anxiety is consistently met. This executive drives the company's mission to foster happier and more successful lives by overseeing all facets of the business. Curtiss Robinson's role involves making critical decisions that impact service delivery, client access, and provider network development. The Chief Executive Officer & Owner's focus is on sustainable growth and maintaining the high standards of care that define Thriveworks Counseling. By championing a client-centric approach, Robinson ensures the company remains a trusted partner in mental wellness. Curtiss Robinson's ownership perspective guides long-term investment and strategic planning.

    Andrea Medrano - Chief Executive Officer, Lmhc

    Andrea Medrano, the Chief Executive Officer, Lmhc at Thriveworks Counseling, provides clinical leadership and strategic oversight for the organization's service offerings. Medrano's expertise as a Licensed Mental Health Counselor informs the company's approach to addressing client challenges like relationship issues and career changes. This executive ensures that clinical best practices are integrated into all aspects of service delivery, supporting the mission of helping people live happier and more successful lives. Andrea Medrano's role involves guiding the development of therapeutic programs and ensuring provider quality. The Chief Executive Officer, Lmhc's responsibilities include fostering a supportive environment for both clients and providers. By championing evidence-based practices, Medrano enhances the effectiveness of Thriveworks Counseling's interventions. Andrea Medrano's clinical acumen is central to the company's success in mental health support.

    Vicki Robinson - Chief Financial Officer

    Vicki Robinson, the Chief Financial Officer at Thriveworks Counseling, directs all financial operations and strategic financial planning for the organization. Robinson's oversight ensures the company's fiscal health, enabling sustained growth and the expansion of services to help more individuals manage challenges like depression and anxiety. This executive is responsible for financial reporting, budgeting, and resource allocation, ensuring that investments align with the company's mission to foster happier and more successful lives. Vicki Robinson's leadership in financial management supports the operational needs of connecting clients with providers across various regions. The Chief Financial Officer's role involves managing financial risks and identifying opportunities for increased revenue and operational efficiency. By maintaining robust financial controls, Robinson ensures the long-term viability and strategic objectives of Thriveworks Counseling are met. Vicki Robinson's financial stewardship is critical to the company's overall stability.

    Vincent Campasano - Chief Operating Officer

    Vincent Campasano, the Chief Operating Officer at Thriveworks Counseling, oversees the day-to-day operational functions and ensures the efficient delivery of services to clients. Campasano's leadership focuses on optimizing processes that connect individuals with providers, addressing critical needs such as anxiety and relationship issues. This executive drives operational excellence, ensuring that the company's infrastructure effectively supports its mission of helping people live happier and more successful lives. Vincent Campasano's responsibilities include managing service delivery networks, enhancing operational scalability, and improving client access to care. The Chief Operating Officer's role involves collaborating with other departments to streamline workflows and implement best practices across the organization. By focusing on operational efficiency, Campasano directly contributes to the company's ability to serve a growing client base. Vincent Campasano's operational expertise is key to Thriveworks Counseling's effectiveness.

    Curt Spall - Interim Chief Information Officer

    Curt Spall, the Interim Chief Information Officer at Thriveworks Counseling, directs the company's technology strategy and infrastructure development. Spall's leadership ensures that the technological systems effectively support the organization's mission of connecting clients with providers and managing challenges like depression and anxiety. This executive oversees the implementation and maintenance of IT solutions that enhance operational efficiency and client experience. Curt Spall's focus is on leveraging technology to drive innovation and support the company's growth, enabling more individuals to live happier and more successful lives. The Interim Chief Information Officer's responsibilities include managing data security, optimizing digital platforms, and ensuring seamless technological integration across all departments. By providing robust IT support, Spall enables Thriveworks Counseling to expand its reach and service capabilities. Curt Spall's technical guidance is vital for the company's digital transformation.

    Marc Brooks - Chief Administrative Officer

    Marc Brooks, the Chief Administrative Officer at Thriveworks Counseling, manages the essential administrative functions that support the company's overall operations and strategic goals. Brooks's oversight ensures that internal processes are optimized, facilitating the seamless connection of clients with providers to address needs such as relationship issues and career changes. This executive is responsible for the efficient management of resources and the implementation of policies that uphold the company's commitment to helping people live happier and more successful lives. Marc Brooks's role involves coordinating various support departments, ensuring smooth day-to-day operations and fostering a productive work environment. The Chief Administrative Officer's focus is on enhancing organizational efficiency and supporting the strategic initiatives of Thriveworks Counseling. By ensuring effective administrative support, Brooks contributes significantly to the company's ability to deliver high-quality mental health services. Marc Brooks's administrative leadership underpins the company's operational success.
    Marc Brooks

    Shawnee Irmen - Chief People Officer

    Shawnee Irmen, the Chief People Officer at Thriveworks Counseling, leads human resources strategy and talent management initiatives. Irmen's focus is on cultivating a supportive and high-performing culture that empowers providers and staff to effectively assist clients with challenges like depression and anxiety. This executive drives initiatives aimed at attracting, developing, and retaining top talent, ensuring the company has the skilled professionals needed to help people live happier and more successful lives. Shawnee Irmen's responsibilities include overseeing employee relations, compensation and benefits, and organizational development. The Chief People Officer's role is critical in aligning HR strategies with the company's mission and operational objectives. By championing employee well-being and professional growth, Irmen enhances the overall effectiveness of Thriveworks Counseling. Shawnee Irmen's people-centric approach is fundamental to the company's success.

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    Frequently Asked Questions Regarding Thriveworks Counseling Top Executives and Leadership Team

    Who leads Thriveworks Counseling?
    Thriveworks Counseling is led by Daniel Frogel (Chief Executive Officer), along with executives such as Marcel Ferdinand (Co-Founder & Chief Executive Officer) and Curtiss Robinson (Chief Executive Officer & Owner).
    Who is part of Thriveworks Counseling’s executive team?
    The executive team of Thriveworks Counseling includes leaders such as Daniel Frogel (Chief Executive Officer), Marcel Ferdinand (Co-Founder & Chief Executive Officer), Curtiss Robinson (Chief Executive Officer & Owner) and other senior executives.
    How many executives does Thriveworks Counseling have?
    Thriveworks Counseling has 9 executives leading key business areas.
    What roles are included in Thriveworks Counseling’s leadership team?
    The leadership team of Thriveworks Counseling includes roles such as Chief Executive Officer, Co-Founder & Chief Executive Officer, Chief Executive Officer & Owner, Chief Executive Officer, Lmhc, Chief Financial Officer.