Thriveworks Counseling Executive and Leadership Team

June, 2026

Leadership Overview

Thriveworks Counseling has 8 executives leading key functions including strategy, operations, finance, people, and administration.

Driven by a commitment to client well-being, Thriveworks Counseling connects individuals with providers to navigate life's challenges, fostering happiness and success through accessible mental health support.

Leadership Roles at Thriveworks Counseling

  • Chief Executive Officer - Daniel Frogel
  • Chief Executive Officer & Owner - Curtiss Robinson
  • Chief Executive Officer, Lmhc - Andrea Medrano
  • Co-Founder & Chief Executive Officer - Marcel Ferdinand
  • Chief Financial Officer - Vicki Robinson
  • Chief Operating Officer - Vincent Campasano
  • Chief People Officer - Shawnee Irmen
  • Chief Administrative Officer - Marc Brooks
  • Daniel Frogel - Chief Executive Officer

    Daniel Frogel, the Chief Executive Officer at Thriveworks Counseling, directs the overarching strategic vision and operational execution. Frogel guides the organization's expansion and service delivery, ensuring alignment with the company's mission to help people live happy and successful lives. This leadership involves optimizing client access to mental health services, addressing challenges such as depression, anxiety, and relationship issues. Frogel's focus remains on enhancing the provider network and improving the client experience across all touchpoints. The Chief Executive Officer's role is critical in driving innovation within the mental health sector and maintaining Thriveworks Counseling's position as a leading provider. Daniel Frogel ensures the company's growth trajectory supports its core values of empathy and effectiveness in client care.

    Curtiss Robinson - Chief Executive Officer & Owner

    Curtiss Robinson, the Chief Executive Officer & Owner at Thriveworks Counseling, spearheads the company's strategic direction and ownership responsibilities. Robinson cultivates a culture of excellence and innovation, driving the organization's mission to connect clients with providers who assist in managing life's complexities. This involves overseeing the strategic development of services aimed at addressing depression, anxiety, relationship issues, and career changes. Curtiss Robinson's leadership ensures the company's sustained growth and market impact. The Chief Executive Officer & Owner's position is central to maintaining the company's vision and operational integrity. Robinson's commitment extends to fostering a supportive environment for both clients and the provider network, reinforcing Thriveworks Counseling's dedication to client success and well-being.

    Andrea Medrano - Chief Executive Officer, Lmhc

    Andrea Medrano, the Chief Executive Officer, Lmhc at Thriveworks Counseling, provides executive leadership with a clinical perspective, guiding the organization's strategic initiatives and service offerings. Medrano's role emphasizes the integration of clinical best practices with business operations, ensuring clients receive effective support for challenges like depression, anxiety, and relationship issues. This leadership ensures the quality and accessibility of care provided through the Thriveworks Counseling network. Andrea Medrano's expertise as a Licensed Mental Health Counselor informs critical decisions regarding client management and provider support. The Chief Executive Officer, Lmhc's focus is on enhancing the therapeutic experience and driving positive client outcomes, reinforcing the company's commitment to helping individuals achieve happiness and success.

    Marcel Ferdinand - Co-Founder & Chief Executive Officer

    Marcel Ferdinand, the Co-Founder & Chief Executive Officer at Thriveworks Counseling, shapes the company's foundational strategy and long-term vision. Ferdinand's leadership drives the core mission of connecting clients with skilled providers to navigate personal and professional challenges, including depression, anxiety, and career changes. This involves overseeing strategic partnerships and market expansion initiatives. Marcel Ferdinand's role is pivotal in maintaining the company's innovative spirit and commitment to client success. The Co-Founder & Chief Executive Officer's influence extends to fostering a robust provider network and ensuring the highest standards of care. Ferdinand's dedication ensures Thriveworks Counseling continues to empower individuals to lead happier, more successful lives.

    Vicki Robinson - Chief Financial Officer

    Vicki Robinson, the Chief Financial Officer at Thriveworks Counseling, oversees all financial operations, planning, and reporting for the organization. Robinson manages budgeting, forecasting, and financial strategy to support the company's growth and its mission of connecting clients with providers for mental health support. This includes ensuring financial stability to address challenges like depression, anxiety, and relationship issues effectively. Vicki Robinson's financial acumen is vital for resource allocation and investment in service expansion. The Chief Financial Officer's role ensures the company's financial health, enabling sustained operations and the continued pursuit of helping individuals achieve happiness and success. Robinson drives financial discipline to support client care initiatives.

    Vincent Campasano - Chief Operating Officer

    Vincent Campasano, the Chief Operating Officer at Thriveworks Counseling, directs the day-to-day operational functions and service delivery across the organization. Campasano ensures the seamless execution of strategies designed to connect clients with providers, facilitating management of issues such as depression, anxiety, and relationship challenges. This involves optimizing operational workflows, enhancing client access, and maintaining the efficiency of the provider network. Vincent Campasano's leadership is crucial for scaling operations and ensuring consistent service quality nationwide. The Chief Operating Officer's responsibilities include streamlining processes to support the company's mission of helping people live happy and successful lives. Campasano drives operational excellence to support client well-being and provider effectiveness.

    Shawnee Irmen - Chief People Officer

    Shawnee Irmen, the Chief People Officer at Thriveworks Counseling, leads human resources strategy, talent management, and organizational culture initiatives. Irmen focuses on attracting, developing, and retaining the skilled providers and support staff essential for connecting clients with effective mental health services. This involves cultivating a supportive work environment that addresses challenges like depression, anxiety, and relationship issues. Shawnee Irmen's leadership ensures a strong, motivated team dedicated to the company's mission. The Chief People Officer's role is critical in fostering employee engagement and ensuring the well-being of the workforce that serves clients. Irmen drives people strategies to support client success and provider satisfaction.

    Marc Brooks - Chief Administrative Officer

    Marc Brooks, the Chief Administrative Officer at Thriveworks Counseling, manages essential administrative functions and ensures the smooth operation of corporate services. Brooks oversees the infrastructure and support systems that enable the company to connect clients with providers, facilitating the management of life challenges such as depression, anxiety, and relationship issues. This includes optimizing office operations, managing vendor relationships, and ensuring compliance with regulatory requirements. Marc Brooks's role is fundamental to the efficient functioning of the organization, supporting the overall mission of helping people live happy and successful lives. The Chief Administrative Officer ensures that administrative processes effectively support client care and provider operations.
    Marc Brooks

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    Frequently Asked Questions Regarding Thriveworks Counseling Top Executives and Leadership Team

    Who leads Thriveworks Counseling?
    Thriveworks Counseling is led by Daniel Frogel (Chief Executive Officer), along with executives such as Curtiss Robinson (Chief Executive Officer & Owner) and Andrea Medrano (Chief Executive Officer, Lmhc).
    Who is part of Thriveworks Counseling’s executive team?
    The executive team of Thriveworks Counseling includes leaders such as Daniel Frogel (Chief Executive Officer), Curtiss Robinson (Chief Executive Officer & Owner), Andrea Medrano (Chief Executive Officer, Lmhc) and other senior executives.
    How many executives does Thriveworks Counseling have?
    Thriveworks Counseling has 8 executives leading key business areas.
    What roles are included in Thriveworks Counseling’s leadership team?
    The leadership team of Thriveworks Counseling includes roles such as Chief Executive Officer, Chief Executive Officer & Owner, Chief Executive Officer, Lmhc, Co-Founder & Chief Executive Officer, Chief Financial Officer.