Leadership Overview
Thriveworks Counseling has 10 executives leading key functions including strategy, operations, financial management, administrative oversight, and human capital development.
Committed to enhancing mental health outcomes, Thriveworks Counseling delivers accessible therapeutic support to clients nationwide. This organization prioritizes clinical excellence and operational efficiency to foster happier, more successful lives for every individual seeking professional guidance.
Committed to enhancing mental health outcomes, Thriveworks Counseling delivers accessible therapeutic support to clients nationwide. This organization prioritizes clinical excellence and operational efficiency to foster happier, more successful lives for every individual seeking professional guidance.
Leadership Roles at Thriveworks Counseling
Daniel Frogel - Chief Executive Officer
Daniel Frogel, the Chief Executive Officer at Thriveworks Counseling, directs the overarching strategic vision for mental health service delivery. Frogel architects high-level growth initiatives that expand access to depression and anxiety management across diverse North American markets. By aligning clinical standards with scalable business models, the Chief Executive Officer ensures consistent quality for every client interaction. Daniel Frogel monitors key performance indicators to optimize provider-client matching processes, which directly improves therapeutic outcomes. This leadership role involves constant collaboration with the board to refine service offerings and maintain competitive positioning within the health services sector. Through rigorous oversight of organizational health, the Chief Executive Officer drives sustainable expansion while maintaining the core mission of helping people live successful lives. Frogel secures the long-term viability of the company by fostering a culture of excellence and innovation throughout the entire provider network.
Curtiss Robinson - Chief Executive Officer & Owner
Curtiss Robinson, the Chief Executive Officer & Owner at Thriveworks Counseling, manages the foundational business architecture and long-term ownership interests. Robinson drives the strategic direction of the company by focusing on the integration of private practice efficiency with large-scale mental health support systems. Overseeing the expansion of service reach, the Chief Executive Officer & Owner ensures that the organization remains responsive to evolving market demands for relationship counseling and career guidance. Curtiss Robinson evaluates capital allocation strategies to support the infrastructure necessary for nationwide operations. This leadership position requires balancing immediate operational needs with the broader vision of improving mental health accessibility. By maintaining a focus on sustainable growth, the Chief Executive Officer & Owner strengthens the market presence of the firm. Robinson directs the alignment of business objectives with the fundamental goal of providing high-quality, compassionate care to every client.
Jenifer Candelas - Owner-CEO
Jenifer Candelas, the Owner-CEO at Thriveworks Counseling, directs the strategic evolution of the company through a lens of clinical integrity and business growth. Candelas architects initiatives that bridge the gap between complex mental health challenges and effective, accessible therapeutic solutions. Overseeing the development of specialized care programs, the Owner-CEO ensures that the organization addresses diverse needs ranging from anxiety to complex relationship issues. Jenifer Candelas monitors the efficacy of service delivery models to maintain high standards of client satisfaction across all regional operations. This leadership role involves shaping the corporate culture to attract top-tier providers who share the mission of fostering successful lives. By optimizing internal processes, the Owner-CEO drives operational efficiency and supports the scalability of the business. Candelas secures the future of the company by championing innovation in mental health services and maintaining a steadfast commitment to client-centered care.
Marcel Ferdinand - Co-Founder & Chief Executive Officer
Marcel Ferdinand, the Co-Founder & Chief Executive Officer at Thriveworks Counseling, directs the foundational mission and strategic trajectory of the organization. Ferdinand architects the core business framework that enables the company to connect clients with specialized providers for anxiety, depression, and career-related challenges. Overseeing the expansion of the national footprint, the Co-Founder & Chief Executive Officer ensures that the service model remains consistent and effective across all regions. Marcel Ferdinand collaborates with other executive leaders to refine the operational strategy and enhance the overall client experience. This leadership role involves driving growth through the implementation of advanced service delivery systems that prioritize accessibility and quality. By focusing on the intersection of clinical excellence and business performance, the Co-Founder & Chief Executive Officer supports the long-term success of the company. Ferdinand secures the organization's position as a leader in the health services industry through continuous improvement and strategic foresight.
Andrea Medrano - Chief Executive Officer, Lmhc
Andrea Medrano, the Chief Executive Officer, Lmhc at Thriveworks Counseling, directs the clinical-business integration that defines the company's approach to mental health. Medrano architects strategies that ensure therapeutic practices align with the organizational goal of helping people live happy and successful lives. Overseeing the quality assurance of clinical services, the Chief Executive Officer, Lmhc ensures that every provider meets the high standards required for managing complex issues like depression and anxiety. Andrea Medrano monitors the effectiveness of clinical workflows to optimize the client journey from initial contact to successful treatment outcomes. This leadership role involves driving the adoption of evidence-based practices across the entire network. By balancing clinical expertise with executive management, the Chief Executive Officer, Lmhc supports the growth and reputation of the firm. Medrano secures the integrity of the service model while fostering an environment where both providers and clients thrive.
Vicki Robinson - Chief Financial Officer
Vicki Robinson, the Chief Financial Officer at Thriveworks Counseling, directs the financial strategy and fiscal health of the organization. Robinson architects the budgeting and forecasting models that support the company's expansion into new markets. Overseeing the financial reporting and capital allocation, the Chief Financial Officer ensures that resources are directed toward initiatives that maximize impact and growth. Vicki Robinson monitors revenue streams and cost structures to maintain the financial viability of the business. This leadership role involves collaborating with the executive team to evaluate the financial feasibility of new service offerings and operational investments. By providing rigorous financial oversight, the Chief Financial Officer supports the long-term sustainability of the company's mission. Robinson secures the fiscal foundation of the firm, enabling the organization to continue providing essential mental health services to clients across the country while maintaining a strong market position.
Vincent Campasano - Chief Operating Officer
Vincent Campasano, the Chief Operating Officer at Thriveworks Counseling, directs the daily operational activities that sustain the company's nationwide service delivery. Campasano architects the logistical frameworks necessary to support a vast network of providers and clients. Overseeing the efficiency of internal processes, the Chief Operating Officer ensures that administrative burdens do not impede the delivery of high-quality mental health care. Vincent Campasano monitors the performance of regional operations to identify opportunities for process improvement and resource optimization. This leadership role involves coordinating with other C-suite members to implement strategic initiatives that drive growth and operational excellence. By streamlining the client intake and provider management systems, the Chief Operating Officer supports the company's ability to scale effectively. Campasano secures the operational stability of the organization, ensuring that every client receives timely and effective support for their mental health needs.
Paul Hendricks - President
Paul Hendricks, the President at Thriveworks Counseling, directs the execution of the company's strategic vision and oversees the integration of all business functions. Hendricks architects the tactical plans that translate high-level goals into actionable results across the organization. Overseeing the alignment of departments, the President ensures that clinical, operational, and administrative teams work in concert to achieve the company's mission. Paul Hendricks monitors the competitive landscape to identify opportunities for market expansion and service innovation. This leadership role involves driving the implementation of key initiatives that enhance the client experience and improve mental health outcomes. By fostering collaboration across the C-suite, the President supports the overall growth and success of the firm. Hendricks secures the strategic direction of the organization, ensuring that every effort remains focused on helping people live happy and successful lives through accessible and effective care.
Marc Brooks - Chief Administrative Officer
Marc Brooks, the Chief Administrative Officer at Thriveworks Counseling, directs the administrative infrastructure that supports the company's daily operations. Brooks architects the systems and policies that govern organizational compliance, facility management, and internal support services. Overseeing the administrative teams, the Chief Administrative Officer ensures that the operational backbone of the company remains robust and efficient. Marc Brooks monitors the effectiveness of internal workflows to reduce friction for both providers and clients. This leadership role involves coordinating with other executives to ensure that administrative processes align with the broader strategic goals of the organization. By optimizing the administrative environment, the Chief Administrative Officer drives productivity and supports the overall mission of providing accessible mental health care. Brooks secures the operational integrity of the firm, ensuring that all administrative functions contribute to the successful delivery of services across the entire network.

Shawnee Irmen - Chief People Officer
Shawnee Irmen, the Chief People Officer at Thriveworks Counseling, directs the human capital strategy that attracts and retains top-tier mental health professionals. Irmen architects the recruitment, training, and development programs that ensure the organization maintains a high-quality provider network. Overseeing the employee experience, the Chief People Officer ensures that the company culture fosters professional growth and personal well-being for all staff. Shawnee Irmen monitors engagement metrics to identify areas for improvement in talent management and organizational development. This leadership role involves collaborating with the executive team to align human resources initiatives with the company's growth objectives. By cultivating a supportive and high-performing workforce, the Chief People Officer drives the quality of care provided to clients. Irmen secures the talent pipeline, ensuring that the organization remains well-equipped to meet the increasing demand for mental health services across the nation.
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