The Warehouse Executive and Leadership Team

May, 2026

Leadership Overview

The Warehouse has 4 executives leading key functions including finance, human resources, ownership, and executive support.

Driven by a commitment to value and community, The Warehouse operates as a leading New Zealand retailer, integrating general merchandise, apparel, and stationery across physical and digital platforms, while also managing property and manufacturing operations to serve diverse consumer and business markets.

Leadership Roles at The Warehouse

  • Group Chief Financial Officer - Stephen Small
  • Owner and President - Joe Allen
  • Chief Human Resources Officer - Richard Parker
  • Executive PA - Fleur Bull
  • Stephen Small - Group Chief Financial Officer

    Stephen Small, the Group Chief Financial Officer at The Warehouse, directs the company's financial strategy and operations, overseeing all fiscal activities across its diverse business segments. Small's purview includes financial planning, budgeting, forecasting, and risk management, ensuring the fiscal health and stability of the organization. This leadership role involves managing capital allocation, optimizing financial performance, and driving profitability for The Warehouse's general merchandise, apparel, and stationery retail operations. Stephen Small also guides investment strategies, monitors market trends, and ensures compliance with financial regulations throughout New Zealand. The Group Chief Financial Officer's insights are crucial for strategic decision-making, particularly concerning the integrated business model that encompasses property operations, corporate functions, and even the internal chocolate manufacturing facility. Small's financial acumen directly supports the company's expansion efforts, both in physical retail locations and mobile app services, catering to business and consumer markets.

    Joe Allen - Owner and President

    Joe Allen, the Owner and President at The Warehouse, provides overarching strategic direction and executive leadership for the entire organization. Allen's role encompasses defining the company's vision, driving its core mission, and ensuring sustained growth across all operational facets, including general merchandise, apparel, and stationery retail. This leadership position involves making critical decisions regarding market positioning, business development, and long-term strategic planning for The Warehouse's integrated model. Joe Allen oversees the company's performance, guiding its expansion into both physical retail locations and mobile app services throughout New Zealand. The Owner and President's influence extends to managing corporate functions, property operations, and the unique chocolate manufacturing facility, ensuring synergy across all business units. Allen's ultimate responsibility is to champion the company's values and market impact, steering The Warehouse towards continued success in serving its diverse consumer and business clientele.

    Richard Parker - Chief Human Resources Officer

    Richard Parker, the Chief Human Resources Officer at The Warehouse, architects the company's human capital strategy, focusing on talent acquisition, development, and retention across all business segments. Parker's leadership ensures a robust organizational culture that supports The Warehouse's mission in general merchandise, apparel, and stationery retail. This role involves overseeing employee relations, compensation and benefits, and performance management systems, fostering an environment conducive to innovation and productivity. Richard Parker drives initiatives aimed at enhancing employee engagement and aligning workforce capabilities with the company's strategic objectives, including its property operations and manufacturing facilities. The Chief Human Resources Officer plays a pivotal part in shaping the employee experience, from frontline retail staff to corporate functions, ensuring alignment with The Warehouse's commitment to its New Zealand market. Parker's strategic direction is essential for building a skilled and motivated team capable of navigating the evolving retail landscape and supporting both physical and mobile app services.
    Richard Parker

    Fleur Bull - Executive PA

    Fleur Bull, the Executive PA at The Warehouse, provides critical administrative and operational support, ensuring the smooth functioning of executive-level activities. This role involves managing complex schedules, coordinating high-level meetings, and facilitating communication across various departments. Bull's responsibilities extend to preparing essential documentation and reports, directly contributing to the efficiency of the leadership team. The position requires meticulous attention to detail and a proactive approach to anticipating executive needs. By maintaining organized workflows and managing logistical challenges, Fleur Bull supports the strategic objectives of The Warehouse. This function is vital for enabling leadership to focus on core business initiatives and market expansion within New Zealand's dynamic retail landscape. The effectiveness of this support directly impacts the pace at which executive decisions are implemented and operational goals are achieved across the group's diverse segments, including general merchandise, apparel, and stationery.

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    Frequently Asked Questions Regarding The Warehouse Top Executives and Leadership Team

    Who leads The Warehouse?
    The Warehouse is led by Stephen Small (Group Chief Financial Officer), along with executives such as Joe Allen (Owner and President) and Richard Parker (Chief Human Resources Officer).
    Who is part of The Warehouse’s executive team?
    The executive team of The Warehouse includes leaders such as Stephen Small (Group Chief Financial Officer), Joe Allen (Owner and President), Richard Parker (Chief Human Resources Officer) and other senior executives.
    How many executives does The Warehouse have?
    The Warehouse has 4 executives leading key business areas.
    What roles are included in The Warehouse’s leadership team?
    The leadership team of The Warehouse includes roles such as Group Chief Financial Officer, Owner and President, Chief Human Resources Officer, Executive PA.