The Warehouse Executive and Leadership Team

June, 2026

Leadership Overview

The Warehouse has 4 executives leading key functions including human resources, finance, and ownership.

Driven by a commitment to value and customer service, The Warehouse operates a diversified retail model, integrating physical and digital channels to serve New Zealand consumers and businesses alike.

Leadership Roles at The Warehouse

  • Group Chief Financial Officer - Stephen Small
  • Owner and President - Joe Allen
  • Chief Human Resources Officer - Richard Parker
  • Executive PA - Fleur Bull
  • Stephen Small - Group Chief Financial Officer

    Stephen Small, the Group Chief Financial Officer at The Warehouse, commands all financial operations and fiscal strategy for the New Zealand-based retail conglomerate. This executive function encompasses financial planning, budgeting, risk management, and capital allocation across all business segments, including general merchandise, apparel, and stationery retail. Small oversees the financial health of the company's integrated business model, which includes property operations managing stores and distribution centers, as well as its distinct chocolate manufacturing facility. The Group Chief Financial Officer ensures robust financial reporting and compliance, providing critical insights to guide strategic investments and operational efficiencies. Stephen Small's leadership in financial stewardship is essential for maintaining profitability and supporting the company's expansion efforts, both through physical retail locations and mobile app services. This role directly influences the company's ability to serve business and consumer markets effectively across New Zealand.

    Joe Allen - Owner and President

    Joe Allen, the Owner and President at The Warehouse, sets the overarching strategic direction and vision for the New Zealand retail group. This principal leadership role involves guiding all business segments, including The Warehouse general merchandise and apparel stores, Warehouse Stationery, and property operations. Allen's responsibilities extend to overseeing the company's integrated business model, which encompasses corporate functions and its unique chocolate manufacturing facility. The Owner and President drives initiatives focused on market expansion, customer engagement, and operational excellence across both physical retail locations and mobile app services. Joe Allen's executive authority ensures cohesive strategy execution, fostering innovation and maintaining The Warehouse's commitment to value and customer satisfaction. This leadership is fundamental to the company's sustained presence and impact within the New Zealand business and consumer markets.

    Richard Parker - Chief Human Resources Officer

    Richard Parker, the Chief Human Resources Officer at The Warehouse, directs all human capital strategies and talent management initiatives across the group's diverse retail segments. This leadership position involves architecting programs for employee engagement, workforce development, and organizational culture, ensuring alignment with The Warehouse's mission of providing value and convenience. Parker oversees the recruitment, retention, and professional growth of the company's extensive workforce, which spans physical retail locations and corporate functions. The Chief Human Resources Officer also manages employee relations, compensation, and benefits, fostering a supportive and productive work environment. By championing initiatives that enhance employee experience, Richard Parker directly impacts operational effectiveness and customer service quality across The Warehouse and Warehouse Stationery. This role is crucial for sustaining the company's integrated business model, from store operations to its unique chocolate manufacturing facility.
    Richard Parker

    Fleur Bull - Executive PA

    Fleur Bull, the Executive PA at The Warehouse, provides critical administrative support to senior leadership, ensuring operational efficiency and seamless communication across departments. This role involves managing complex schedules, coordinating executive meetings, and preparing essential documentation to facilitate strategic decision-making. Bull's meticulous attention to detail and organizational prowess are vital for maintaining the smooth functioning of the executive office. The position requires a deep understanding of The Warehouse's business operations to effectively anticipate needs and manage priorities. This support is fundamental to the executive team's ability to focus on driving the company's overall strategy and market presence. Fleur Bull's contributions directly enable the leadership to execute their responsibilities effectively, underpinning the company's integrated business model which spans general merchandise, apparel, stationery, and even chocolate manufacturing.

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    Frequently Asked Questions Regarding The Warehouse Top Executives and Leadership Team

    Who leads The Warehouse?
    The Warehouse is led by Stephen Small (Group Chief Financial Officer), along with executives such as Joe Allen (Owner and President) and Richard Parker (Chief Human Resources Officer).
    Who is part of The Warehouse’s executive team?
    The executive team of The Warehouse includes leaders such as Stephen Small (Group Chief Financial Officer), Joe Allen (Owner and President), Richard Parker (Chief Human Resources Officer) and other senior executives.
    How many executives does The Warehouse have?
    The Warehouse has 4 executives leading key business areas.
    What roles are included in The Warehouse’s leadership team?
    The leadership team of The Warehouse includes roles such as Group Chief Financial Officer, Owner and President, Chief Human Resources Officer, Executive PA.