Leadership Overview
Vomela has 7 executives leading key functions including strategy, operations, technology, finance, revenue, human resources, and general management.
Focused on delivering high-impact fleet graphics, Vomela transforms transportation assets into powerful brand representations through comprehensive design, engineering, and installation services that maximize market visibility for diverse corporate clients.
Focused on delivering high-impact fleet graphics, Vomela transforms transportation assets into powerful brand representations through comprehensive design, engineering, and installation services that maximize market visibility for diverse corporate clients.
Leadership Roles at Vomela
Thomas Auth - Chief Executive Officer
Thomas Auth, the Chief Executive Officer at Vomela, directs the overarching strategic vision for the organization. Auth oversees the long-term growth trajectory, ensuring that the company maintains a competitive edge in the specialized fleet graphics industry. By aligning corporate objectives with evolving market demands, the Chief Executive Officer fosters innovation across design and engineering departments. Thomas Auth maintains rigorous standards for production quality, which directly impacts the brand equity of every client fleet. This leadership role involves constant collaboration with the board to secure financial health and operational excellence. Through the implementation of scalable business models, the Chief Executive Officer drives expansion across North American markets. By prioritizing client-centric solutions, Auth ensures that every moving graphic serves as a high-performance marketing tool. Ultimately, the Chief Executive Officer secures the market position of the firm through disciplined management and strategic foresight.
Mark Auth - Chief Executive Officer & President
Mark Auth, the Chief Executive Officer & President at Vomela, manages the daily operational execution of the company. Auth coordinates the integration of design, engineering, and installation workflows to ensure seamless project delivery. As the Chief Executive Officer & President, Mark Auth oversees the internal infrastructure required to support large-scale fleet graphic programs. This role involves optimizing production efficiency to meet the complex needs of diverse transportation fleets. By streamlining cross-departmental communication, the Chief Executive Officer & President maintains high service standards across all regional operations. Auth drives the adoption of advanced manufacturing technologies, which enhances the durability and visual impact of every graphic solution. Through consistent oversight of operational performance, the Chief Executive Officer & President ensures that the company delivers turnkey results that exceed client expectations. Ultimately, Auth sustains the operational momentum necessary for continued industry leadership.

Brian Roux - Chief Financial Officer
Brian Roux, the Chief Financial Officer at Vomela, directs the fiscal strategy and capital allocation for the organization. Roux oversees the financial planning, budgeting, and reporting processes that sustain the company's growth in the fleet graphics market. As the Chief Financial Officer, Brian Roux monitors the cost-efficiency of production and installation programs, ensuring that every project delivers maximum value to the client while maintaining healthy profit margins. This leadership role involves managing relationships with financial institutions and stakeholders to support long-term investment in new printing technologies. By analyzing market trends, the Chief Financial Officer provides the insights necessary for strategic decision-making regarding regional expansion. Roux ensures that the company maintains a robust balance sheet, which allows for consistent investment in engineering talent and equipment. Ultimately, the Chief Financial Officer secures the financial stability required to support the firm's mission of transforming transportation assets into powerful brand representations.

Paul Graefen - President
Paul Graefen, the President at Vomela, oversees the tactical execution of the company's business model across all service lines. Graefen directs the day-to-day operations, ensuring that the design, engineering, and production departments function in perfect harmony to meet client deadlines. As the President, Paul Graefen manages the implementation of quality control standards that define the company's reputation for excellence in fleet graphics. This leadership role involves coordinating with other C-suite executives to translate strategic goals into actionable project plans. By monitoring operational performance metrics, the President identifies bottlenecks and implements solutions that improve production efficiency. Graefen ensures that the company's resources are allocated effectively to support large-scale, multi-regional fleet programs. Through consistent oversight of project delivery, the President maintains the high standards of service that clients expect. Ultimately, Graefen drives the operational success that allows the firm to transform transportation assets into powerful, moving brand representations.
Matthew (Matt) O'Hara - Chief Information Officer
Matthew (Matt) O'Hara, the Chief Information Officer at Vomela, architects the digital infrastructure supporting the company's complex graphic production systems. O'Hara oversees the implementation of secure data management protocols, ensuring that proprietary design files remain protected throughout the engineering process. As the Chief Information Officer, Matthew (Matt) O'Hara drives the integration of advanced software tools that facilitate real-time collaboration between design teams and installation crews. This leadership role involves modernizing the technological stack to improve production speed and accuracy across all fleet projects. By leveraging data analytics, the Chief Information Officer identifies opportunities for process optimization, which directly supports the company's goal of delivering efficient, high-quality branding solutions. O'Hara ensures that the digital backbone of the organization remains resilient against evolving cyber threats. Ultimately, the Chief Information Officer provides the technical foundation necessary for the firm to maintain its competitive advantage in the printing and graphics sector.
Bryan Rathman - Chief Revenue Officer
Bryan Rathman, the Chief Revenue Officer at Vomela, drives the commercial strategy and market penetration efforts for the company. Rathman oversees the sales and business development teams, ensuring that the value proposition of fleet graphics reaches a broad range of corporate clients. As the Chief Revenue Officer, Bryan Rathman architects the pricing models and service packages that align with the specific needs of diverse transportation fleets. This leadership role involves cultivating long-term partnerships with major brands to secure recurring revenue streams. By identifying emerging market opportunities, the Chief Revenue Officer expands the company's footprint across various industrial sectors. Rathman coordinates with the design and production departments to ensure that sales promises translate into high-quality, turnkey graphic solutions. Through the implementation of data-driven sales strategies, the Chief Revenue Officer maximizes market share and revenue growth. Ultimately, Rathman ensures that the company remains the preferred partner for fleet branding initiatives.
Robert Kearley - Chief Human Resources Officer
Robert Kearley, the Chief Human Resources Officer at Vomela, directs the talent acquisition and organizational development strategies for the firm. Kearley oversees the recruitment of skilled designers, engineers, and installation technicians who execute the company's complex graphic programs. As the Chief Human Resources Officer, Robert Kearley fosters a culture of innovation and excellence, ensuring that the workforce remains aligned with the company's mission of brand transformation. This leadership role involves designing comprehensive training programs that keep staff updated on the latest printing and installation technologies. By implementing performance management systems, the Chief Human Resources Officer ensures that every employee contributes to the company's operational goals. Kearley manages employee relations and benefits, which supports the retention of top-tier industry talent. Through the development of a strong organizational structure, the Chief Human Resources Officer drives the internal capabilities necessary for sustained growth. Ultimately, Kearley builds the human capital required to maintain the firm's market-leading position.
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