Leadership Overview
Vomela has 8 executives leading key functions including strategy, operations, revenue, technology, marketing, finance, human resources, and organizational leadership.
Focused on delivering high-impact fleet graphics, Vomela transforms transportation assets into powerful brand representations through comprehensive design, engineering, and installation services that maximize market visibility.
Focused on delivering high-impact fleet graphics, Vomela transforms transportation assets into powerful brand representations through comprehensive design, engineering, and installation services that maximize market visibility.
Leadership Roles at Vomela
Thomas Auth - Chief Executive Officer
Thomas Auth, the Chief Executive Officer at Vomela, directs the overarching strategic vision for the organization. By prioritizing the expansion of fleet graphic solutions, the Chief Executive Officer ensures that the company maintains a competitive edge in the printing and branding industry. Thomas Auth oversees the alignment of engineering and production capabilities to meet the complex needs of diverse client fleets. This leadership role involves constant evaluation of market trends to refine the turnkey graphic programs offered to customers. Through rigorous oversight of operational standards, the Chief Executive Officer drives efficiency across all production facilities. By fostering a culture of innovation, the executive ensures that every moving asset becomes a high-value marketing tool. Ultimately, the Chief Executive Officer secures the long-term growth of the business by maintaining high quality and service standards across all North American operations.
Mark Auth - Chief Executive Officer & President
Mark Auth, the Chief Executive Officer & President at Vomela, manages the daily execution of corporate objectives and long-term business development. As the Chief Executive Officer & President, the executive focuses on scaling the production capacity required for large-scale fleet branding projects. Mark Auth coordinates with internal teams to integrate design and installation workflows, ensuring seamless delivery for every client. This leadership role requires balancing immediate operational demands with the strategic goal of maximizing brand power for customers. By optimizing resource allocation, the executive enhances the overall output of the printing group. The Chief Executive Officer & President drives initiatives that strengthen the company's market position through superior engineering and technical precision. Through consistent focus on operational excellence, the executive ensures that the organization remains the premier choice for businesses seeking to turn transportation fleets into effective, mobile advertising platforms.

Brian Roux - Chief Financial Officer
Brian Roux, the Chief Financial Officer at Vomela, directs the financial planning, budgeting, and fiscal reporting for the company. Overseeing the allocation of capital for new printing equipment and facility upgrades, the Chief Financial Officer ensures that the organization maintains a strong balance sheet. This leadership role involves managing the financial risks associated with large-scale production contracts and supply chain logistics. Brian Roux drives the implementation of cost-control measures that improve operational margins without compromising quality. By providing financial insights to the executive team, the Chief Financial Officer supports informed decision-making regarding growth and investment. The executive ensures compliance with all regulatory requirements while optimizing tax and cash flow strategies. Through rigorous financial oversight, the Chief Financial Officer secures the resources necessary for the company to continue delivering high-end graphic solutions to its extensive client base.

Paul Graefen - President
Paul Graefen, the President at Vomela, directs the day-to-day operations and ensures the seamless execution of the company's service programs. Overseeing the coordination between design, engineering, and production departments, the President ensures that every fleet graphic project meets strict quality standards. This leadership role involves managing the operational workflows that allow for the rapid deployment of branding solutions across various client fleets. Paul Graefen drives the continuous improvement of installation processes to maximize efficiency and minimize downtime for customers. By maintaining strong oversight of production facilities, the President ensures that the company delivers consistent results. The executive collaborates with other C-suite leaders to align operational capacity with sales demand. Through proactive management of resources and processes, the President secures the operational excellence required to maintain the company's position as a leader in the transportation graphics industry.
Bryan Rathman - Chief Revenue Officer
Bryan Rathman, the Chief Revenue Officer at Vomela, directs all sales strategies and client acquisition efforts. Overseeing the expansion of the customer base, the Chief Revenue Officer ensures that the company effectively communicates the value of its turnkey graphic solutions. This leadership role involves identifying new market opportunities within the transportation sector to drive consistent revenue growth. Bryan Rathman collaborates with the design and engineering teams to tailor proposals that meet specific client fleet requirements. By analyzing sales performance data, the Chief Revenue Officer optimizes the conversion funnel and strengthens long-term client relationships. The executive drives the implementation of pricing models that reflect the high quality of the printing services provided. Through strategic outreach and relationship management, the Chief Revenue Officer secures the financial health of the organization while expanding the footprint of the brand across diverse regional markets.
Matthew (Matt) O'Hara - Chief Information Officer
Matthew (Matt) O'Hara, the Chief Information Officer at Vomela, architects the digital infrastructure supporting the company's design and production workflows. Overseeing the integration of advanced printing technologies, the Chief Information Officer ensures that all technical systems remain scalable and secure. This leadership role involves managing the data systems that track fleet graphic projects from initial engineering to final installation. Matthew (Matt) O'Hara drives the adoption of digital tools that enhance operational efficiency and project accuracy. By maintaining robust IT frameworks, the Chief Information Officer supports the seamless collaboration between design teams and production facilities. The executive ensures that the company leverages data to improve service delivery and customer satisfaction. Through the implementation of modern software solutions, the Chief Information Officer enables the organization to maintain its status as a leader in the printing industry while supporting complex, large-scale fleet branding operations.
Jennifer Bellin - Chief Marketing Officer
Jennifer Bellin, the Chief Marketing Officer at Vomela, directs the brand strategy and market positioning for the organization. Overseeing the promotion of the company's unique fleet graphic solutions, the Chief Marketing Officer ensures that the value proposition resonates with potential clients. This leadership role involves crafting campaigns that highlight the power of mobile branding and the technical expertise of the design team. Jennifer Bellin drives the development of marketing collateral that showcases the impact of high-quality fleet installations. By monitoring industry trends, the Chief Marketing Officer refines the messaging to attract diverse business sectors. The executive collaborates with sales leadership to ensure that marketing efforts directly support revenue targets. Through strategic brand management, the Chief Marketing Officer enhances the visibility of the company in the competitive printing landscape, ensuring that the brand remains synonymous with innovation and reliability in fleet graphics.
Robert Kearley - Chief Human Resources Officer
Robert Kearley, the Chief Human Resources Officer at Vomela, directs the talent acquisition, employee development, and organizational culture initiatives. Overseeing the recruitment of skilled designers, engineers, and installation technicians, the Chief Human Resources Officer ensures that the company maintains a high-performing workforce. This leadership role involves designing training programs that keep staff updated on the latest printing and graphic technologies. Robert Kearley drives the implementation of performance management systems that align individual contributions with corporate goals. By fostering an inclusive and productive work environment, the Chief Human Resources Officer supports the retention of top industry talent. The executive manages all aspects of employee relations and benefits to ensure the organization remains an employer of choice. Through strategic workforce planning, the Chief Human Resources Officer enables the company to scale its operations effectively while maintaining the high standards of service expected by clients.
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