Leadership Overview
Vomela has 7 executives leading key functions including corporate strategy, revenue generation, marketing, financial oversight, human resources, and operational management.
Focused on transforming fleet assets into high-impact brand ambassadors, Vomela delivers comprehensive graphic solutions that integrate design, engineering, and installation to maximize market visibility for diverse transportation clients.
Focused on transforming fleet assets into high-impact brand ambassadors, Vomela delivers comprehensive graphic solutions that integrate design, engineering, and installation to maximize market visibility for diverse transportation clients.
Leadership Roles at Vomela
Thomas Auth - Chief Executive Officer
Thomas Auth, the Chief Executive Officer at Vomela, directs the overarching corporate strategy and long-term vision for the organization. Auth prioritizes the expansion of fleet graphic capabilities across North American markets, ensuring that the company maintains a competitive edge in the specialized printing industry. By aligning engineering resources with client branding requirements, the Chief Executive Officer fosters a culture of precision and innovation. Thomas Auth monitors the integration of design and production workflows to guarantee that every turnkey graphic solution meets rigorous quality standards. This leadership role involves constant collaboration with the board to identify new growth opportunities within the transportation sector. Through the optimization of internal processes, the Chief Executive Officer drives operational excellence, ultimately securing the company's position as a leader in mobile brand representation and large-scale visual communication programs.
Mark Auth - Chief Executive Officer & President
Mark Auth, the Chief Executive Officer & President at Vomela, manages the daily operational execution and strategic development of the business. Auth oversees the alignment of production facilities with the evolving needs of fleet operators, ensuring that every installation project reflects the highest standards of brand integrity. By focusing on the scalability of graphic solutions, the Chief Executive Officer & President enables the company to handle diverse fleet sizes with consistent efficiency. Mark Auth coordinates with department heads to streamline the transition from initial design concepts to final field application. This leadership role requires a deep understanding of market dynamics and the technical requirements of modern transportation branding. Through the implementation of robust project management frameworks, the Chief Executive Officer & President ensures that the company delivers measurable value to clients while maintaining sustainable growth across all regional operations.

Brian Roux - Chief Financial Officer
Brian Roux, the Chief Financial Officer at Vomela, oversees the financial health and fiscal planning of the organization. Roux manages capital allocation, budgeting, and financial reporting to ensure that the company maintains the resources necessary for ongoing innovation in graphic production. By analyzing cost structures across design and installation projects, the Chief Financial Officer identifies opportunities for efficiency and margin improvement. Brian Roux provides the executive team with data-driven insights that inform strategic decision-making and long-term investment. This leadership role involves maintaining rigorous financial controls and ensuring compliance with industry standards. Through the management of cash flow and financial risk, the Chief Financial Officer supports the company's ability to scale operations and pursue new market opportunities. Roux plays a central role in maintaining the fiscal stability required to sustain the company's leadership in the transportation graphics industry.

Paul Graefen - President
Paul Graefen, the President at Vomela, oversees the day-to-day operational execution and cross-functional coordination of the business. Graefen manages the integration of production workflows with client-facing service teams to ensure seamless project delivery. By focusing on the optimization of installation logistics, the President enables the company to maintain high service levels across diverse geographic regions. Paul Graefen collaborates with other executives to refine operational processes and improve the speed of service delivery for fleet graphic programs. This leadership role involves solving complex logistical challenges and ensuring that the company's resources are deployed effectively. Through the oversight of daily operations, the President drives the company's commitment to quality and reliability. Graefen consistently evaluates operational performance metrics to identify areas for improvement, ensuring that the business remains agile and responsive to the needs of its transportation clients.
Bryan Rathman - Chief Revenue Officer
Bryan Rathman, the Chief Revenue Officer at Vomela, architects the commercial strategy and sales initiatives that drive the company's financial performance. Rathman identifies key market segments within the transportation industry to expand the reach of turnkey graphic services. By overseeing the sales pipeline and client acquisition efforts, the Chief Revenue Officer ensures that the organization meets its aggressive growth targets. Bryan Rathman collaborates with the design and engineering teams to tailor service offerings to specific customer needs, thereby increasing contract value and client retention. This leadership role involves analyzing regional market trends to optimize pricing models and service delivery. Through the development of strategic partnerships, the Chief Revenue Officer strengthens the company's market presence. Rathman consistently evaluates sales performance metrics to refine outreach tactics, ensuring that the business remains at the forefront of the fleet graphics sector.
Jennifer Bellin - Chief Marketing Officer
Jennifer Bellin, the Chief Marketing Officer at Vomela, directs the brand positioning and market communication strategies that define the company's identity. Bellin crafts messaging that highlights the unique value proposition of fleet graphics as a moving representation of client brands. By managing digital and traditional marketing channels, the Chief Marketing Officer increases awareness of the company's design and installation capabilities. Jennifer Bellin works closely with the sales team to produce collateral that supports the acquisition of large-scale fleet accounts. This leadership role involves monitoring industry trends to ensure that the company's marketing efforts remain relevant and impactful. Through the execution of targeted campaigns, the Chief Marketing Officer elevates the brand's reputation for quality and reliability. Bellin continuously assesses the effectiveness of marketing initiatives, ensuring that the company's public image aligns with its operational excellence and strategic goals.
Robert Kearley - Chief Human Resources Officer
Robert Kearley, the Chief Human Resources Officer at Vomela, directs the talent acquisition, employee development, and organizational culture initiatives. Kearley ensures that the company attracts and retains the skilled professionals necessary for high-quality design, engineering, and installation work. By implementing training programs that emphasize technical proficiency and brand excellence, the Chief Human Resources Officer fosters a workforce capable of meeting complex client demands. Robert Kearley manages performance evaluation systems that align individual contributions with the company's broader strategic objectives. This leadership role involves creating a supportive work environment that encourages innovation and operational efficiency. Through the development of comprehensive human capital strategies, the Chief Human Resources Officer strengthens the organization's internal capabilities. Kearley continuously monitors employee engagement and organizational health to ensure that the company remains a top employer in the printing and graphics sector.
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