The St James Executive and Leadership Team

May, 2026

Leadership Overview

The St James has 4 executives leading key functions including operations, finance, people, and strategy.

Driven by a commitment to integrated wellness, The St James develops premier sports and wellness facility complexes across the United States, offering comprehensive coaching, training, and health programming.

Leadership Roles at The St James

  • Chief Financial Officer - Charles Binyam
  • Chief Operating Officer - Jeff Riney
  • President - Bob Kelly
  • Chief People Officer - Eduardo Sanabia
  • Charles Binyam - Chief Financial Officer

    Charles Binyam, the Chief Financial Officer at The St James, manages all financial aspects of the organization, including budgeting, forecasting, and financial reporting. Binyam directs investment strategies and capital allocation to support the development and expansion of sports and wellness facility complexes across the United States. This role involves ensuring fiscal responsibility and driving financial performance to sustain the company's growth trajectory. Charles Binyam's financial acumen is essential for the long-term viability and strategic planning of The St James' unique integrated wellness model. Binyam also oversees risk management and compliance, safeguarding the company's assets and financial integrity.
    Charles Binyam

    Jeff Riney - Chief Operating Officer

    Jeff Riney, the Chief Operating Officer at The St James, directs the daily operations and strategic execution of the company's sports and wellness facility complexes. Riney oversees the integration of coaching, training, and health and fitness programming, ensuring a seamless, high-quality experience for all members. This leadership role involves optimizing facility management and operational efficiency across all locations in the United States. By focusing on scalable operational frameworks, Jeff Riney drives the expansion of The St James' unique 'all-under-one-roof' model. Riney's operational oversight is critical to maintaining the brand's reputation for excellence in sports and wellness.

    Bob Kelly - President

    Bob Kelly, the President at The St James, provides overarching strategic direction and leadership for the company's vision of developing integrated sports and wellness facility complexes. Kelly guides the executive team in executing the business strategy, ensuring alignment with the company's mission to offer comprehensive coaching, training, and health programming. This executive role involves fostering key relationships with stakeholders and driving the overall growth and market presence of The St James across the United States. Bob Kelly's leadership ensures the continued innovation and expansion of the unique 'all-under-one-roof' wellness model. Kelly's strategic oversight is paramount to achieving the company's long-term objectives and market leadership.

    Eduardo Sanabia - Chief People Officer

    Eduardo Sanabia, the Chief People Officer at The St James, leads all human resources functions, focusing on talent acquisition, development, and retention for the company's growing team. Sanabia designs and implements strategies to foster a positive and high-performance culture across all sports and wellness facility complexes in the United States. This position is key to attracting and nurturing the specialized talent required for coaching, training, and health programming. Eduardo Sanabia ensures that employee programs align with The St James' mission of providing exceptional member experiences. Sanabia's leadership in people operations is fundamental to building and sustaining a motivated workforce dedicated to the company's vision.

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    Frequently Asked Questions Regarding The St James Top Executives and Leadership Team

    Who leads The St James?
    The St James is led by Charles Binyam (Chief Financial Officer), along with executives such as Jeff Riney (Chief Operating Officer) and Bob Kelly (President).
    Who is part of The St James’s executive team?
    The executive team of The St James includes leaders such as Charles Binyam (Chief Financial Officer), Jeff Riney (Chief Operating Officer), Bob Kelly (President) and other senior executives.
    How many executives does The St James have?
    The St James has 4 executives leading key business areas.
    What roles are included in The St James’s leadership team?
    The leadership team of The St James includes roles such as Chief Financial Officer, Chief Operating Officer, President, Chief People Officer.