The St James Executive and Leadership Team

June, 2026

Leadership Overview

The St James has 4 executives leading key functions including finance, operations, people, and overall strategy.

Driven by a commitment to integrated wellness, The St James develops premier sports and wellness facility complexes across the United States, offering comprehensive coaching, training, and health programming.

Leadership Roles at The St James

  • Chief Financial Officer - Charles Binyam
  • Chief Operating Officer - Jeff Riney
  • President - Bob Kelly
  • Chief People Officer - Eduardo Sanabia
  • Charles Binyam - Chief Financial Officer

    Charles Binyam, the Chief Financial Officer at The St James, directs all financial planning, accounting, and investment strategies for the company's sports and wellness facility complexes. Binyam manages capital allocation, ensuring robust financial health across all operational facets, from initial development to ongoing programming. Overseeing budgeting and forecasting, the Chief Financial Officer guarantees fiscal discipline and supports the expansion of The St James's unique integrated wellness model. This leadership role involves optimizing financial performance to fuel growth and enhance the delivery of coaching, training, and health classes. By maintaining stringent financial controls, Charles Binyam directly contributes to the company's market position and long-term sustainability in the United States.
    Charles Binyam

    Jeff Riney - Chief Operating Officer

    Jeff Riney, the Chief Operating Officer at The St James, oversees the day-to-day operations of all sports and wellness facility complexes. Riney ensures the seamless integration of coaching, training, and health and fitness classes, maintaining high standards of service delivery. Managing operational efficiency, the Chief Operating Officer drives the execution of the company's strategy across its United States locations. This position involves optimizing resource allocation and streamlining processes to enhance the member experience. By focusing on operational excellence, Jeff Riney supports the company's mission to provide comprehensive wellness programming under one roof. Riney's oversight guarantees that facilities function effectively, supporting the delivery of all planned activities and services.

    Bob Kelly - President

    Bob Kelly, the President at The St James, directs the overall strategic vision and corporate direction for the company's sports and wellness facility complexes. Kelly guides the expansion and development initiatives, ensuring alignment with the company's mission to offer comprehensive coaching, training, and health programming. Leading the executive team, the President drives innovation and market positioning for The St James across the United States. This pivotal role involves fostering key relationships, overseeing major business decisions, and ensuring the sustained growth and success of the organization. By setting the overarching strategic course, Bob Kelly ensures that The St James remains at the forefront of integrated wellness facility development and operation.

    Eduardo Sanabia - Chief People Officer

    Eduardo Sanabia, the Chief People Officer at The St James, leads all human resources functions, focusing on talent acquisition, development, and retention for the organization. Sanabia cultivates a strong company culture that supports the delivery of exceptional coaching, training, and health and fitness programming. Developing and implementing HR strategies, the Chief People Officer ensures that The St James attracts and retains top talent across its United States facilities. This role is critical in fostering an environment where employees can thrive and contribute to the company's mission of integrated wellness. By championing employee engagement and well-being, Eduardo Sanabia directly impacts the quality of services provided to members and the overall success of the company's operational model.

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    Frequently Asked Questions Regarding The St James Top Executives and Leadership Team

    Who leads The St James?
    The St James is led by Charles Binyam (Chief Financial Officer), along with executives such as Jeff Riney (Chief Operating Officer) and Bob Kelly (President).
    Who is part of The St James’s executive team?
    The executive team of The St James includes leaders such as Charles Binyam (Chief Financial Officer), Jeff Riney (Chief Operating Officer), Bob Kelly (President) and other senior executives.
    How many executives does The St James have?
    The St James has 4 executives leading key business areas.
    What roles are included in The St James’s leadership team?
    The leadership team of The St James includes roles such as Chief Financial Officer, Chief Operating Officer, President, Chief People Officer.