The Functionary Executive and Leadership Team

May, 2026

Leadership Overview

The Functionary has 4 executives leading key functions including strategy, technology, market engagement, and operations.

Driven by a commitment to exceptional service, The Functionary empowers customers with essential support for their technology needs, fostering seamless integration and operational efficiency across diverse markets.

Leadership Roles at The Functionary

  • Chief Executive Officer - Sam Darwish
  • Chief Technology Officer - Ayman Awartani
  • Chief Marketing Officer - Heather Peyton
  • Chief Administrative Officer - Andre Johnson
  • Sam Darwish - Chief Executive Officer

    Sam Darwish, the Chief Executive Officer at The Functionary, directs the overarching corporate strategy and operational framework. Darwish guides the company's expansion into new markets and service verticals, ensuring alignment with customer demands for support across consumer, small business, mid-market, and enterprise segments. This leadership role involves cultivating strategic partnerships with retailers, OEMs, and distributors to enhance service delivery for customer support, e-commerce operations, setup, connectivity, IoT devices, and Cloud services. By focusing on market-leading customer satisfaction, Sam Darwish ensures The Functionary consistently exceeds expectations in handling millions of support requests. The Chief Executive Officer's vision drives the company's mission to provide timely and effective assistance, empowering users to maximize their technology investments. This executive's strategic direction is critical for maintaining high satisfaction scores and solidifying The Functionary's position as a premier business process support provider.

    Ayman Awartani - Chief Technology Officer

    Ayman Awartani, the Chief Technology Officer at The Functionary, architects the technological infrastructure and innovation pipeline. Awartani oversees the development and implementation of advanced solutions supporting customer support, e-commerce operations, setup, connectivity, Internet of Things (IoT) devices, and Cloud services. This executive's mandate includes ensuring the scalability and reliability of systems that handle over 5 million support requests, directly impacting customer satisfaction scores. Ayman Awartani drives technological advancements to meet the evolving needs of consumers, small businesses, and enterprise clients, fostering seamless integration of new devices and platforms. The Chief Technology Officer's expertise is crucial for maintaining The Functionary's competitive edge in a rapidly changing tech landscape. By optimizing digital tools and platforms, Awartani ensures efficient service delivery and empowers customers with the help they need, precisely when they need it, reinforcing the company's commitment to market-leading support.

    Heather Peyton - Chief Marketing Officer

    Heather Peyton, the Chief Marketing Officer at The Functionary, spearheads market engagement and brand strategy. Peyton directs initiatives to communicate the value proposition of The Functionary's business process support services to consumers, small businesses, and enterprise customers. This leadership position involves crafting targeted campaigns that highlight the company's expertise in customer support, e-commerce operations, setup, connectivity, IoT devices, and Cloud services. Heather Peyton oversees the development of go-to-market strategies, ensuring effective reach to partners including retailers, OEMs, and distributors. The Chief Marketing Officer's efforts are instrumental in driving customer acquisition and retention, reinforcing The Functionary's reputation for market-leading customer satisfaction. By articulating the company's commitment to empowering customers, Peyton ensures consistent messaging that resonates across all market segments, supporting the company's mission to provide essential help when needed.

    Andre Johnson - Chief Administrative Officer

    Andre Johnson, the Chief Administrative Officer at The Functionary, manages the operational backbone and internal functions. Johnson oversees the efficient execution of administrative processes that support the delivery of business process services to a diverse customer base, including consumers, small businesses, and enterprise clients. This role is critical for ensuring the smooth operation of departments handling customer support, e-commerce operations, setup, connectivity, IoT devices, and Cloud services. Andre Johnson directs resource allocation and process optimization, contributing directly to The Functionary's ability to handle millions of support requests while maintaining high customer satisfaction scores. The Chief Administrative Officer's focus on operational excellence enables seamless collaboration with partners like retailers, OEMs, and distributors. By streamlining internal workflows, Johnson ensures that The Functionary can effectively empower customers with the help they need, reinforcing the company's commitment to reliable and accessible support.

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    Frequently Asked Questions Regarding The Functionary Top Executives and Leadership Team

    Who leads The Functionary?
    The Functionary is led by Sam Darwish (Chief Executive Officer), along with executives such as Ayman Awartani (Chief Technology Officer) and Heather Peyton (Chief Marketing Officer).
    Who is part of The Functionary’s executive team?
    The executive team of The Functionary includes leaders such as Sam Darwish (Chief Executive Officer), Ayman Awartani (Chief Technology Officer), Heather Peyton (Chief Marketing Officer) and other senior executives.
    How many executives does The Functionary have?
    The Functionary has 4 executives leading key business areas.
    What roles are included in The Functionary’s leadership team?
    The leadership team of The Functionary includes roles such as Chief Executive Officer, Chief Technology Officer, Chief Marketing Officer, Chief Administrative Officer.