The Functionary Executive and Leadership Team

June, 2026

Leadership Overview

The Functionary has 4 executives leading key functions including strategy, marketing, technology, and administration.

Dedicated to empowering customers, The Functionary delivers market-leading customer satisfaction scores through comprehensive business process support services, driving essential assistance for consumers and businesses alike.

Leadership Roles at The Functionary

  • Founder & Chief Executive Officer - Sam Darwish
  • Chief Marketing Officer - Heather Peyton
  • Chief Technology Officer - Ayman Awartani
  • Chief Administrative Officer - Andre Johnson
  • Sam Darwish - Founder & Chief Executive Officer

    Sam Darwish, the Founder & Chief Executive Officer at The Functionary, directs the overarching corporate strategy and vision. This leadership role involves guiding the company's expansion across consumer, small business, mid-market, and enterprise segments. Darwish ensures The Functionary's strategic partnerships with retailers, OEMs, and distributors align with delivering robust support solutions. Overseeing the company's direction, Sam Darwish drives the mission to provide essential help with customer support, e-commerce operations, setup, connectivity, Internet of Things (IoT) devices, and Cloud services. The Founder & Chief Executive Officer's focus remains on achieving market-leading customer satisfaction scores and empowering customers with timely assistance. This executive's strategic decisions directly impact the company's operational scale and market penetration, ensuring The Functionary consistently meets and exceeds the support needs of its diverse client base.

    Heather Peyton - Chief Marketing Officer

    Heather Peyton, the Chief Marketing Officer at The Functionary, architects and executes comprehensive marketing strategies. This role involves driving brand awareness and customer acquisition across all served segments, from consumers to enterprise clients. Peyton ensures marketing initiatives effectively communicate The Functionary's value proposition in business process support services, highlighting expertise in customer support, e-commerce operations, setup, connectivity, IoT, and Cloud services. Overseeing all promotional activities, the Chief Marketing Officer spearheads campaigns that resonate with retailers, OEMs, and distributors, fostering strong partnership channels. Heather Peyton's leadership ensures marketing efforts directly support the company's goal of delivering market-leading customer satisfaction. By analyzing market trends and customer needs, Peyton guides the development of targeted messaging that reinforces The Functionary's commitment to empowering customers with essential help when needed.

    Ayman Awartani - Chief Technology Officer

    Ayman Awartani, the Chief Technology Officer at The Functionary, spearheads the technological infrastructure and innovation driving the company's support services. This critical role involves overseeing the development and maintenance of systems that facilitate customer support, e-commerce operations, setup, connectivity, Internet of Things (IoT) devices, and Cloud services. Awartani ensures the technology stack supports The Functionary's mission to deliver market-leading customer satisfaction and handle millions of support requests efficiently. The Chief Technology Officer collaborates with operational teams to integrate advanced technological solutions that enhance the customer experience and streamline support processes. Ayman Awartani's technical vision guides the company's adoption of cutting-edge solutions, ensuring The Functionary remains at the forefront of business process support technology and empowers customers with reliable, accessible assistance.

    Andre Johnson - Chief Administrative Officer

    Andre Johnson, the Chief Administrative Officer at The Functionary, manages the essential operational and administrative functions that underpin the company's service delivery. This position involves overseeing human resources, legal affairs, and general corporate administration to ensure seamless operations across all business segments. Johnson ensures that internal processes and policies support The Functionary's commitment to providing exceptional customer support and e-commerce operations. The Chief Administrative Officer plays a key part in fostering a productive work environment that enables the support teams to achieve market-leading customer satisfaction scores. Andre Johnson's oversight of administrative functions is crucial for maintaining the company's operational efficiency and its ability to scale support for consumers, small businesses, and enterprise clients, thereby empowering customers with the help they require.

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    Frequently Asked Questions Regarding The Functionary Top Executives and Leadership Team

    Who leads The Functionary?
    The Functionary is led by Sam Darwish (Founder & Chief Executive Officer), along with executives such as Heather Peyton (Chief Marketing Officer) and Ayman Awartani (Chief Technology Officer).
    Who is part of The Functionary’s executive team?
    The executive team of The Functionary includes leaders such as Sam Darwish (Founder & Chief Executive Officer), Heather Peyton (Chief Marketing Officer), Ayman Awartani (Chief Technology Officer) and other senior executives.
    How many executives does The Functionary have?
    The Functionary has 4 executives leading key business areas.
    What roles are included in The Functionary’s leadership team?
    The leadership team of The Functionary includes roles such as Founder & Chief Executive Officer, Chief Marketing Officer, Chief Technology Officer, Chief Administrative Officer.