The Entertainer Executive and Leadership Team

Troy Neihardt, the Chief Executive Officer at The Entertainer, directs the overarching corporate strategy and operational execution. This leadership role involves guiding the company's expansion and maintaining its status as the UK's largest independent toy retailer. Neihardt oversees the integration of the company's strong High Street presence with its successful online platform, TheToyShop.com, ensuring a seamless customer experience across all channels. The Chief Executive Officer drives initiatives that align with the core mission of being the best-loved toyshop, one child, one community at a time. This involves fostering a culture of innovation and customer focus throughout the organization. Troy Neihardt also plays a critical part in the company's significant charitable giving, ensuring that 10% of pre-tax annual profit is allocated to worthy causes, reinforcing the brand's commitment to community well-being and social responsibility.

Mark Rasich, the President at The Entertainer, provides executive leadership and strategic direction for key operational areas. This role involves overseeing significant business functions that contribute to the company's market leadership and mission. Rasich focuses on driving operational excellence and ensuring the seamless integration of the company's extensive store network and its robust online presence. The President works to enhance the overall customer journey, from in-store experiences to the 30-minute click and collect service offered via TheToyShop.com. Mark Rasich's leadership supports the company's commitment to being the best-loved toyshop by fostering an environment of continuous improvement and customer satisfaction. This position is vital for maintaining the company's reputation and operational efficiency across its 145 stores and head office.

Deran Muckjian, the President & Owner at The Entertainer, provides foundational leadership and strategic oversight, deeply connected to the company's core mission and values. This role involves guiding the long-term vision and ensuring the company's continued success as the largest independent toy retailer in the UK. Muckjian's influence extends to maintaining the unique culture that prioritizes community impact and charitable giving, including the tithe of 10% of pre-tax annual profit. The President & Owner works to uphold the brand's reputation for being the best-loved toyshop, fostering strong relationships with customers and stakeholders. Deran Muckjian's ownership perspective ensures a steadfast commitment to the company's founding principles and its ongoing dedication to enriching the lives of children and communities through play and support.

Keith Jaggard, the Global Chief Revenue Officer, Head of B2c at The Entertainer, spearheads all revenue generation strategies and oversees the business-to-consumer operations. This critical function ensures the financial health and growth of the company by optimizing sales performance across both physical stores and the e-commerce platform, TheToyShop.com. Jaggard directs initiatives to enhance customer acquisition and retention, leveraging the 22 million annual website visits to drive sales. The Global Chief Revenue Officer, Head of B2c also collaborates closely with marketing and operations teams to align revenue targets with brand objectives and customer engagement strategies. Keith Jaggard's leadership is instrumental in expanding market reach and maximizing profitability, ensuring the company's competitive edge in the retail toy sector. This role demands a deep understanding of consumer behavior and market trends to drive consistent revenue growth.