The Driving Force Executive and Leadership Team

August, 2026

Leadership Overview

The Driving Force has 5 executives leading key functions including strategy, operations, human resources, and fleet management.

Committed to excellence in vehicle supply, The Driving Force delivers comprehensive rental, leasing, and fleet management solutions across Canada to ensure operational efficiency for diverse commercial clients.

Leadership Roles at The Driving Force

  • Founder & Chief Executive Officer - Ahmad Bilal Albalooshi
  • President & Chief Executive Officer - Ayman Ammoura
  • President - Jana Bergeron
  • President - Scott Preacher
  • Chief Human Resources Officer - Suzanne Langier
  • Ahmad Bilal Albalooshi - Founder & Chief Executive Officer

    Ahmad Bilal Albalooshi, the Founder & Chief Executive Officer at The Driving Force, directs the long-term vision and strategic growth of the organization. By overseeing the expansion of vehicle rental and leasing services, the Founder & Chief Executive Officer ensures the company maintains a competitive edge within the Canadian market. This leadership role involves constant evaluation of fleet management performance and the alignment of corporate objectives with client requirements. Ahmad Bilal Albalooshi drives innovation in service delivery, focusing on the specific needs of industrial and commercial sectors. Through rigorous oversight of capital allocation and market positioning, the Founder & Chief Executive Officer secures the financial health of the enterprise. By fostering strong relationships with key stakeholders, the Founder & Chief Executive Officer guarantees that the company remains a premier provider of vehicle solutions, consistently meeting the evolving demands of the transportation industry.
    Ahmad Bilal Albalooshi

    Ayman Ammoura - President & Chief Executive Officer

    Ayman Ammoura, the President & Chief Executive Officer at The Driving Force, manages daily operations and executes the tactical plans necessary for sustained business success. Overseeing the integration of sales and fleet management services, the President & Chief Executive Officer ensures that all regional operations meet strict quality standards. This role requires constant collaboration with department heads to optimize vehicle utilization and customer satisfaction. Ayman Ammoura drives the implementation of new technology to streamline rental processes and improve service accessibility for clients across Canada. By monitoring operational metrics, the President & Chief Executive Officer identifies opportunities for efficiency gains and cost reduction. The President & Chief Executive Officer maintains a focus on scaling the business model to accommodate increasing demand for specialized vehicle fleets. Through decisive leadership, the President & Chief Executive Officer strengthens the market presence of the company while upholding the core values of reliability and professional service.

    Jana Bergeron - President

    Jana Bergeron, the President at The Driving Force, oversees the strategic expansion of vehicle sales and leasing divisions. By directing the sales teams, the President ensures that the company captures significant market share within the commercial vehicle sector. This leadership role involves analyzing market trends to adjust inventory strategies and meet the specific needs of diverse industrial clients. Jana Bergeron drives the development of new business partnerships, focusing on long-term contracts that provide stable revenue streams. Through the coordination of sales efforts across various regions, the President optimizes the distribution of vehicle assets to maximize profitability. By collaborating with the executive team, the President aligns sales targets with the overall operational capacity of the company. This focus on revenue growth and client acquisition allows the President to strengthen the brand reputation of the company as a reliable partner for businesses requiring specialized transportation solutions.
    Jana Bergeron

    Scott Preacher - President

    Scott Preacher, the President at The Driving Force, directs the operational logistics and fleet maintenance infrastructure. By overseeing the lifecycle management of the entire vehicle fleet, the President ensures that all assets remain in optimal condition for rental and leasing clients. This leadership role involves managing relationships with vehicle manufacturers and service providers to maintain a modern, reliable fleet. Scott Preacher drives the implementation of maintenance schedules and inventory tracking systems that minimize downtime and improve service reliability. Through the optimization of logistics networks, the President ensures that vehicles are available where and when clients need them most. By focusing on operational excellence and asset management, the President supports the company's commitment to providing high-quality vehicle solutions. Scott Preacher maintains a rigorous standard for fleet performance, ensuring that the company consistently delivers value to its commercial and industrial customer base.

    Suzanne Langier - Chief Human Resources Officer

    Suzanne Langier, the Chief Human Resources Officer at The Driving Force, directs all talent acquisition, employee development, and organizational culture initiatives. By overseeing the recruitment of skilled personnel for fleet management and vehicle maintenance roles, the Chief Human Resources Officer ensures the company retains a high-performing workforce. This leadership role involves designing training programs that align with the technical requirements of the vehicle supply industry. Suzanne Langier drives the development of performance management systems that reward excellence and support the strategic goals of the organization. Through the implementation of robust safety protocols and workplace policies, the Chief Human Resources Officer fosters an environment conducive to productivity and professional growth. By managing complex labor relations and organizational change, the Chief Human Resources Officer secures the human capital necessary for the company to thrive in a competitive market, ultimately supporting the broader mission of providing superior vehicle solutions.
    Suzanne Langier

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    Frequently Asked Questions Regarding The Driving Force Top Executives and Leadership Team

    Who leads The Driving Force?
    The Driving Force is led by Ahmad Bilal Albalooshi (Founder & Chief Executive Officer), along with executives such as Ayman Ammoura (President & Chief Executive Officer) and Jana Bergeron (President).
    Who is part of The Driving Force’s executive team?
    The executive team of The Driving Force includes leaders such as Ahmad Bilal Albalooshi (Founder & Chief Executive Officer), Ayman Ammoura (President & Chief Executive Officer), Jana Bergeron (President) and other senior executives.
    How many executives does The Driving Force have?
    The Driving Force has 5 executives leading key business areas.
    What roles are included in The Driving Force’s leadership team?
    The leadership team of The Driving Force includes roles such as Founder & Chief Executive Officer, President & Chief Executive Officer, President, President, Chief Human Resources Officer.