The Driving Force Executive and Leadership Team

Ayman Ammoura, the President & Chief Executive Officer at The Driving Force, directs the overarching corporate strategy for vehicle rentals and leasing services. Overseeing the expansion of fleet management capabilities, the President & Chief Executive Officer ensures alignment with Canadian market demands. This leadership role involves optimizing capital allocation to support diverse vehicle inventory requirements. By fostering partnerships with industrial clients, Ayman Ammoura drives long-term revenue growth and operational stability. The President & Chief Executive Officer maintains rigorous standards for service delivery across all regional branches. Through constant evaluation of market trends, the executive secures a competitive advantage in the vehicle supply sector. Strategic oversight of the entire organization remains the primary focus, ensuring that every department contributes to the broader mission of providing reliable transportation solutions. Ammoura consistently evaluates performance metrics to refine business processes and enhance overall profitability for the company.

Ahmad Bilal Albalooshi, the Founder & Chief Executive Officer at The Driving Force, architects the foundational vision for vehicle sales and fleet management services. Overseeing the long-term growth trajectory, the Founder & Chief Executive Officer ensures the company maintains a strong presence within the Canadian automotive landscape. This leadership role involves identifying emerging opportunities in vehicle leasing to diversify the service portfolio. By cultivating a culture of innovation, Ahmad Bilal Albalooshi drives the development of specialized fleet solutions for industrial partners. The Founder & Chief Executive Officer monitors high-level financial performance to guarantee sustainable expansion. Through strategic planning, the executive aligns corporate goals with evolving client needs in the rental market. Albalooshi prioritizes the integration of advanced fleet management technologies to improve service efficiency. The Founder & Chief Executive Officer remains dedicated to upholding the reputation of the organization as a premier provider of vehicle solutions.

Jana Bergeron, the President at The Driving Force, directs the operational execution of vehicle rental services across regional markets. Overseeing the daily management of fleet assets, the President ensures that all rental units meet strict quality and safety standards. This leadership role involves coordinating with logistics teams to optimize vehicle availability for diverse client needs. By streamlining the rental process, Jana Bergeron drives operational efficiency and customer satisfaction. The President monitors regional performance data to identify areas for service improvement and cost reduction. Through active engagement with branch managers, the executive maintains consistent service delivery across the Canadian network. Bergeron focuses on the tactical implementation of fleet management policies to support the broader corporate objectives. The President ensures that all rental operations remain compliant with industry regulations. By prioritizing asset utilization, the executive maximizes the return on investment for the entire vehicle fleet, supporting the company's market position.

Scott Preacher, the President at The Driving Force, directs the strategic development of vehicle leasing and fleet management programs for industrial clients. Overseeing the expansion of specialized leasing contracts, the President ensures that the company provides tailored solutions for complex transportation requirements. This leadership role involves managing relationships with key corporate accounts to secure long-term service agreements. By analyzing market demand for specific vehicle types, Scott Preacher drives the acquisition and maintenance strategies for the fleet. The President collaborates with the sales department to identify new growth opportunities within the Canadian industrial sector. Through the implementation of advanced fleet tracking and management tools, the executive enhances the value proposition for clients. Preacher focuses on optimizing the lifecycle of leased vehicles to ensure profitability and reliability. The President maintains a sharp focus on service excellence, ensuring that all leasing operations contribute to the overall growth and reputation of the organization.

Suzanne Langier, the Chief Human Resources Officer at The Driving Force, directs all talent acquisition and organizational development initiatives. Overseeing the workforce strategy, the Chief Human Resources Officer ensures that the company attracts skilled professionals capable of managing complex vehicle rental and leasing operations. This leadership role involves designing training programs that enhance employee proficiency in fleet management services. By implementing robust performance management systems, Suzanne Langier drives organizational productivity and staff retention. The Chief Human Resources Officer collaborates with executive leadership to foster a culture of safety and excellence across all Canadian locations. Langier manages compensation structures to remain competitive within the consumer services industry. Through the development of internal leadership pipelines, the executive supports the long-term stability of the workforce. The Chief Human Resources Officer ensures that human capital strategies directly support the operational goals of the business, ultimately contributing to the success of the entire vehicle supply chain.